ALL UKROADS LEAD TO

August 14-16 2014

Essex CountyFire & Rescue Service

Our Values: Respect, Accountability, Openness and Involvement

ECFRS working in partnership with Ford to deliver the UKRO - National Challenge 2014

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Welcome to Essex .............................................................................. 6

Event and Challenge .......................................................................... 8

Venue and Community Engagement................................................. 10

Commercial and Trade Exhibitor ....................................................... 12

Community Resource and Support .................................................. 14

Site Plan ........................................................................................... 16

Register your interest ........................................................................ 20

ALL UKROADS LEAD TO

August 14-16 2014

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The UKRO 2014: Rescue Essex will be supported by a cross-media marketing campaign specifically targeting key groups to deliver quality visitors to the event. We understand the value of your support and will be doing all we can to accommodate the needs of our advertisers, sponsors and supporters as we make event plans.

• Advertising - in key industry publications reaching key professionals in the emergency sector

• Email - targeted campaigns to key groups pre, during and post event • Social marketing - The UKRO 2014: Rescue Essex event will be actively promoted

through ECFRS’ own website, Facebook and Twitter

• Direct Mail - personalised invitations to new prospects and previous show• visitors

• Web marketing - the event will have its own dedicated website providing up to date event information and industry news.

• PR - the dedicated support of an experienced PR team to promote the event to trade press and to assist all exhibitors

• Resources - dedicated tools to help exhibitors promote their presence

• Sponsorship - innovative opportunities to maximise your brand

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The UKRO 2014: Rescue Essex event provides a unique opportunity for key buyers to see, touch and discuss the latest technology, ideas and initiatives focused on improving public safety and assisting the emergency services.

That’s why you can’t afford to miss out. We are giving you a platform to promote your quality products and services to people who are really interested.

The UKRO event itself provides a unique opportunity for companies to showcase their commercial offering and we’ll be doing all we can to drive traffic to your pitch, be it as an exhibitor or as a supporter of one of our other key sponsorship opportunities.

We want to put our sponsors and supporters at the heart of the Essex event. We already have plans to site exhibitors close to their key areas of interest and behind the scenes to support the UKRO 2014 technical challenges, we are organising a whole host of activities to draw in the crowds including a community safety village and a toughest young firefighter event which will take place at the same venue at the same time.

To make sure we understand exactly what you want to get out of the event, we’ll be holding a series of sponsor evenings in advance of the event so that you can tell us how you’d like to operate, who you’d like us to invite and whether we can stage specific events in support of your promotion and advertising activities.

If you want to reach key professionals with decision making authority for purchasing, then our event is a must. Senior fire officers will be attending to support their local teams and we will make sure we find a way to raise your profile.

For more information visit the ECFRS website.

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Essex County Fire and Rescue Service

(ECFRS) was formed on 1st April 1948

(originally named “Essex Fire Brigade”).

The patch covers 367,000 hectares and a

population of more than 1.74 million which

is 14 local Authority areas, Essex is one of

the largest County fire services in the UK.

The county contains every conceivable risk

- oil and gas terminals, a power station, two

airports, docks, and arguably the country’s

busiest motorway, the M25 which runs through

the heart of our ground.

As well as fighting fires, attending road

accidents and dealing with major emergencies,

we are responsibilities for preventative

community safety work. We have embarked

on a number of innovative schemes to educate

and protect those most vulnerable in our

communities.

ECFRS currently employ 890 wholetime and

466 retained firefighters, 46 control staff and

253 support staff. We have 50 fire stations -

12 wholetime, 34 retained, 4 day crewed, plus

one USAR station (Urban Search and Rescue).

On average, ECFRS attends 24,490 incidents a

year (67 a day).

ECFRS mission is: Save and protect lives,

property and the environment.

Essex and Colchester

Essex has excellent transport links from

other parts of the country, with two main rail

lines and a comprehensive network of other

rail links. Stansted Airport is to the north-west,

and Southend airport to the south-east of the

County. Harwich is to the north-east and has

regular ferry sailings to Europe. Essex has

over 7500 km of roads, with the M11 and

M25 motorways, as well as major trunk routes

linking all parts of the county. The M11 gives fast

access to London, Cambridge, the midlands

and the north, while the M25 gives access to

the national motorway network that reaches out

to all parts of the UK, and across to Europe.

Essex is has large areas of rural countryside,

It has over 350 miles of coastline with plenty

of tidal streams and estuaries. Essex can offer

everything from traditional seaside resorts such

as Clacton and Walton-on-the-Naze to villages

and ports such as Brightlingsea and Maldon.

Southend boasts the world’s longest pier at

1.3miles.

Essex is steeped in natural beauty and

heritage with seven country parks, visitor

farms, vineyards, heritage sites, woodland

trails, coastland and historic parkland, there is

very little Essex cannot offer. There are many

attractive villages and small market towns.

Notable buildings include Audley End House,

a Jacobean mansion near Saffron Walden,

Hylands House in Chelmsford, a neo-classical

style villa in around 500 acres of landscape,

Layer Marney Tower near Colchester and

Ingatestone Hall.

Constable country is situated in the north east

of the County, where you will find Colchester, the

country’s oldest recorded town.

During the 1850s and 1860s Colchester first

became a garrison town, and remains to the

present day. Colchester formed its first volunteer

fire brigade in 1878. In 1882-3 a redbrick water

tower was built, it is known locally as Jumbo.

Castle Park opened in 1892. The University of

Essex opened in 1964 with 100 students.

Legend has it that the Romans grew grapes

on Mersea Island as it has gently sloping,

south-facing fields. The present Mersea Island

Vineyard was established in 1985.

LONDON

M25

M25

M11

M11

A13A12

A127

A130

A12

A414

A414

A120

A120Braintree

To Ipswich and A45

Major Roads

To Norwich

To Cambridge

Colchester

Clacton

Stansted

Harlow

Brentwood

Chelmsford

Maldon

BasildonSouthend-on-Sea

Thurrock

Tilbury

Harwich

Railways

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The United Kingdom Rescue Organisation

(UKRO) is a fast moving dynamic

organisation that is determined to push

vehicle extrications to its professional

pinnacle, to drive the national agenda on

road death reduction and to showcase other

rescue disciplines including trauma, line

rescue and urban search and rescue.

Each year regional extrication challenges are

held, followed by an annual national extrication

challenge, which is being hosted by Essex

County Fire And Rescue Service in 2014.

Extrication teams from Fire and Rescue

Services train throughout the year to reach

an extremely high challenge standard. The

challenge events are very competitive and the

teams take them very seriously.

In addition to the vehicle extrication challenge,

there will be a rope rescue challenge, urban

search and rescue challenge and a water rescue

event. All of these will showcase the variety of

work carried out by Fire and Rescue Services

and serve to demonstrate that our highly trained

and skilled professionals respond to more than

just fires.

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The University of Essex’s Colchester

Campus, set in attractive parkland, is

the venue for The UKRO Challenge 2014.

It’s an exciting time for the University, as

2014 marks 50 years since Essex opened

its doors to the first cohort of students.

Their first base was in the eighteenth

century Wivenhoe House, which is now

a four-star luxury country house hotel

on the Campus, but they soon moved

a few hundred metres onto the main

Campus. Over the decades the University

has developed into a dynamic academic

institution, renowned worldwide for its high

standards of teaching and research.

Facilities have improved to match the high

level of academic endeavour, new teaching

areas include the award-winning Ivor Crewe

Lecture Hall and the Sports Centre offers

the latest equipment and amenities as part

of our ongoing commitment to sporting

success.

Set just outside Colchester, Britain’s

oldest recorded town, the Campus offers

a diverse range of dining opportunities

for our guests all within a short walk of

the accommodation and the sites for the

Challenge activities.

There’s plenty of parking for people taking

part and for the many visitors we anticipate

for the public events.

We are anticipating high visitor numbers

as the public are invited to watch the

challenges and participate in a wide range

of activities around the site.

Fire and rescue services recognise the

importance of educating the public about

the dangers of fire, how to prevent fires

occurring and what to do in the event of

fire to keep themselves and their families

safe. The challenge event is a fantastic

opportunity to entertain the public and

engage with them through our Firefighters

and advocates providing community fire

safety advice. Essex County Fire And

Rescue Service are really enthusiastic about

the challenge event and showcasing to the

public how it strives to achieve its mission

of making Essex a safer place to live, work

and visit.

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To help UKRO and Essex Fire & Rescue Service provide a fantastic UKRO 2014 challenge in Colchester, Essex we are looking for sponsorship to assist with funding. Sponsors are given the opportunity to promote their brand and gain organisational awareness through support and attendance at the Challenge.

The Essex UKRO Sponsorship opportunities are:

EXHIBITOR - £1,000

• A stand in the exhibition area for the two-day challenge event. • Guaranteed exposure and access to all teams participating, fire and rescue officials and visitors to the event. • Promotional material included in all visitor packs.

GOLD - £3,000

Full Exhibitor Package Plus:

• A stand in the exhibition area for the two-day challenge event. • Opportunity to sponsor a team with your company logo in welcome pack and on team information card displayed

during the challenge. • Promotional material included in welcome and visitor packs.• Company logo and website link on official challenge event website. • Advertising space for company banners around the challenge event. • Reference in media releases about the challenge event. • Tickets for the VIP Dinner. • Invitation to the opening and closing ceremonies.

PLATINUM - £5,000

Full GOLD Package plus:

• Advertising on the Challenge event literature, which will include the team welcome pack and the official program. • Advertising on one of the four extrication pits, or at the rope rescue, water rescue, USAR or trauma venues.• Advertising on presentations given at the challenge event opening and closing ceremonies. • A prominent exhibition stand. • Tickets for the VIP Dinner (please specify the quantity of tickets required when registering your interest). • Invitations to the opening and closing ceremonies (please specify the quantity of tickets required when registering

your interest). • Business referenced in all media, trade press and fire rescue service media releases. • Direct liaison with event/communications manager to ensure help with your messages on the event.

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If you are unable to commit to being a financial sponsor but would be able to provide refreshments

such as bottled water or catering for the teams participating in the challenge event for example, or

to make the challenge event more successful, please register your interest.

In return for your donation we will:

• Include your promotional material in the visitors pack

• Include your company logo and website link on the official challenge event website

• Offer advertising space for your company banners around the challenge event

• Reference your support in media releases about the challenge event

If you are unable to commit to being a financial sponsor or hosting a stand in the exhibition, but would

like to offer any other support to the event, please register your interest on the form, the event manager

will contact you to discuss a mutually beneficial arrangement for support.

If you would like to express interest in sponsoring, exhibiting at or supporting the challenge event, or if

you have any questions, please complete and submit the registration e-form and a member of the event

team will contact you.

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5 & 6 Sponsors Village9. USAR10. RTC Workshops11. Community Safety Village 8. Accommodation 7. Parking Area

4. Trauma

3. Rope Rescue

2. Water Rescue

1. RTCUKRO EXTRICATION CHALLENGE 2014 - UNIVERSITY ESSEX

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© Crown copyright and database rights 2013Ordnance Survey 0100033941

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5 & 6 Sponsors Village9. USAR10. RTC Workshops11. Community Safety Village 8. Accommodation 7. Parking Area

4. Trauma

3. Rope Rescue

2. Water Rescue

1. RTCUKRO EXTRICATION CHALLENGE 2014 - UNIVERSITY ESSEX

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45

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1011

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© Crown copyright and database rights 2013Ordnance Survey 0100033941

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To express your interest in taking part in United Kingdom Rescue Organisation Challenge 2014: Rescue Essex please fill in your details and return to Corporate Communications, Essex County Fire & Rescue Service, Kelvedon Park Service HQ, Rivenhall, Witham, Essex CM8 3HB or email ukro.2014@essex-fire.gov.uk

Full Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Telephone Number . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Post Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Email Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Register your interest now to get the latest event news

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