essential retail guide

ESSENTIAL RETAIL GUIDE

ContentsSERIOXYL

SÉRIE EXPERTVITAMINO COLOR A-OXLUMINO CONTRASTSHINE BLONDEABSOLUT REPAIR LIPIDIUMNUTRIFIERVOLUMETRYLISS UNLIMITEDCLEANSE AND CONTROLSPECIALIST TREATMENTS

MYTHIC OIL

HOMME

TECNI.ARTFIXVOLUMESMOOTHTEXTURESHINE TEXTURE & SHINE

WILD STYLERSDUAL STYLERSINFINIUMPRO FIBER

P3

P7P8P13P15P17P22P25P28P31P33

P36

P42

P47P48P53P58 P60 P62P64 P66 P70 P73 P75

Unleash your hair’s potential


DENSER HAIR

90ml bottles.

THICKER HAIR

90ml bottles.

SERIOXYL KIT 2 COLOURED THINNING HAIR

Shampoo 250ml. Conditioner 250ml. Aqua Mousse 125ml.

Shampoo and conditioner also available in technical size 1000ml bottle.

SERIOXYL KIT 1 NATURAL THINNING HAIR


Shampoo and conditioner also available in technical size 1000ml bottle.

SERIOXYL KIT 3 SENSITISED THINNING HAIR


THICKER HAIR

90ml bottles.

EFFECT: Creates beautiful thicker hair.

TECHNOLOGY: Intra-cylane™.

A reactive silicon that creates a three-dimensional expanding network to provide a texturizing, volumising effect to the hair.

HOW TO USE: On towel-dried hair, apply a few pumps evenly along the lengths and ends. Leave to dry naturally or blow dry using a hairdryer.

SIZE: 90ml.

*Clinical test with 101 subjects, 3 months, tested vs placebo. The average human head has 100,000 hairs, reveal 1,700 more

DENSER HAIR

90ml bottles.

EFFECT: Creates beautiful, thicker, denser hair in 3 months.

TECHNOLOGY: Stemoxydine™ and Neohesperidin™.

Stemoxydine™ reduces the length of the dormant phase of the hair’s lifecycle, whilst Neohesperidin™ protects against free radicals cells caused by oxidative stress.

HOW TO USE: To be used daily, preferably at night. Apply 2 - 8 pipettes to the scalp according to the client’s needs. Make sure the scalp is covered with the product. Massage with the fingertips until it is absorbed. Do not rinse. Leave to dry.

SIZE: 90ml.


STEMOXYDINE™The first hair-revealing molecule.

PRO-KERATINProvides strength and resistance to hair structure.

NEOHESPERIDIN™Protects the bulb against oxidative stress to ensure it functions correctly.

Increases the diameter of each hair fibre, Lasts up to 10 shampoos

Reveal up to +1700 more hairs in 3 months^

INTRA-CYLANE™Thickens every hair strand instantly.

INCELLTargets the lengths of hair and seals the cuticles.


SHAMPOO & CONDITIONER PRODUCT DETAILS Size: 250ml

Also available in technical size 1000ml bottle

AQUA MOUSSE PRODUCT DETAILS Size: 125ml

APPLICATIONWith the shampoo, massage the product in to boost scalp circulation. Repeat with the conditioner.

Apply the aqua mousse to roots for an instant volume boost.

KIT 1 - FOR NATURAL HAIR

KIT 2 - FOR COLOURED HAIR

KIT 3 - FOR SENSITISED HAR


Also available in technical size 1000ml bottle

MOUSSE PRODUCT DETAILS Size: 125ml


Apply the mousse to roots for an instant volume boost.


MOUSSE PRODUCT DETAILS Size: 125ml


Apply the mousse to roots for an instant volume boost.

PEPPERMINT OILStimulates the scalp for a fresh tingling sensation.

GLUCOBOOST™Provides an immediate energy boost to the root of the hair fibre for faster hair growth.

INCELL™It is a ceramide-like molecule which strengthens the fibre, seals the cuticle.

MENTHOLStringent like properties to cleanse the scalp.

STYLING POLYMERFine structure around the hair to assist with fuller looking and feeling hair.

HOW TO USE: 1 Apply shampoo evenly to

wet hair and scalp. Use a massaging action to stimulate microcirculation of the scalp. Rinse.

2 Apply conditioner to damp hair. Leave on for 1 to 3 minutes. Rinse.

3 On towel tried hair, divide hair into 4 partings from front to back. Start with the first parting and apply a walnut-sized amount of the aqua mousse to the start of the parting and distribute it evenly on the scalp. Repeat this action for the remaining 3 sections to cover the entire scalp. Comb hair from the roots to evenly spread the product from lengths to ends. Do not rinse. Dry and style as usual.

VIT

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New colour radiance protection enriched with anti-oxidant complex

VITAMINO COLOR A-OX

VITAMINO COLOR A-OX MASQUE

200ml pots.

Also available in technical size 500ml pot.

VITAMINO COLOR A-OX CONDITIONER

150ml bottles.

Also available in technical size 750ml bottle.

VITAMINO COLOR A-OX SHAMPOO

250ml bottles.


VITAMINO COLOR A-OX COLOR 10 IN 1

200ml spray.


150ml bottle.


150ml tubes.

VITAMINO COLOR A-OX CC CREME BLONDE

150ml tubes.

VIT

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250ml bottles.

EFFECT: Hair feels instantly more soft and vibrant from the root to the tips.

TECHNOLOGY: NEW TECHNOLOGY: SiPQ6F3, Enriched with UV filter to protect against UV damage, tocopherol, panthenol and neohespiridin to fight against oxidative stress for a more cosmetic result.

HOW TO USE: Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.

SIZE: 250ml.


150ml bottles.

EFFECT: Intensely nourishes the hair fibre for long-lasting colour protection.

TECHNOLOGY: NEW TECHNOLOGY: Crème riche Technology enriched with UV filter to protect against UV damage, tocopherol, panthenol and neohespiridin to fight against oxidative stress for a more cosmetic result.

HOW TO USE: Apply and work into shampooed and towel-dried hair. Rinse.

SIZE: 150ml.


VITAMINO COLOR A-OX

VIT

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VITAMINO COLOR A-OX

VITAMINO COLOR A-OX MASQUE

200ml pots.

EFFECT: Hair are more soft, more shiny and reflections are

more vibrant.

NEW TECHNOLOGY: Powergel formula enriched with UV filter to protect against UV damage, tocopherol, panthenol and neohespiridin to fight against oxidative stress for a more cosmetic result.

HOW TO USE: Apply and massage into shampooed and towel-dried hair. Leave for 1 minute. Rinse.

TIP: Use twice a week, alternating with VITAMINO COLOR A-OX conditioner on other days, for best results.

SIZE: 200ml.

VIT

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VITAMINO COLOR A-OX SHAMPOO SULFATE FREE SHAMPOO

150ml tubes.

WHAT IS IT: A concentrated sulfate free formula with gentle cleansing agents. For use both in salons and at home, it allows for more applications than a traditional shampoo. Its creamy texture transforms into a generous mousse to gently release impurities from the hair fiber.

EFFECT: Hair is protected from washing, the strength of the hair fiber is preserved, coloured hair is enhanced and hair looks shinier after application.

TECHNOLOGY: Sulfate Free formulas with the most advanced anti-oxidant cocktail with UV filters, neo hesperidin and tocopherol panthenol.

HOW TO USE: Apply to wet hair at half of your usual dose. Lather. Rinse.

SIZE: 150ml.

VITAMINO COLOR A-OX CONDITIONER SULFATE FREE MASQUE

150ml bottles.

EFFECT: This mask helps to preserve the stength of the hair fibre. Its « fresh effect » gives a highly sensorial creamy texture which resurfaces the scales of the hair strand and and refreshes the scalp.

TECHNOLOGY: Sulfate Free formulas with the most advanced anti-oxidant cocktail with UV filters, neo hesperidin and tocopherol panthenol.

HOW TO USE: Apply to shampooed and towel-dried hair, start by gently massaging onto the scalp, then to the lengths and ends. Leave it on for 1 to 2 minutes. Rinse.

HOW TO USE: Apply and work into shampooed and towel-dried hair. Rinse.

SIZE: 150ml.


VITAMINO COLOR A-OX

VIT

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VITAMINO COLOR A-OX CC CREME

150ml tubes.

EFFECT: Colour correcting, perfecting and neutralises yellow tones

HOW TO USE: Apply to shampoo, towel dried and untangled hair. Leave it on for 5 to 10 minutes. Rinse thoroughly. Alternate with your usual hair care routine.

TECHNOLOGY: Creamy texture enriched with correcting pigments

SIZE: 150ml.

VITAMINO COLOR A-OX 10 IN 1 SPRAY

150ml sprays.

EFFECT: A perfecting multi-purpose spray that is suitable for all colour treated hair types.

HOW TO USE: Spray on washed and dried hair. Style. Do not rinse.

TECHNOLOGY: Enriched with UV filter, tocopherol, panthenol

and neohespiridin. Professional Proof Formula: Tested on 150+ colourists on top model’s color treated hair.

SIZE: 150ml.

Delivers 10 benefits in 1 bottle.

1. Colour Fade Protection

2. Shine Boosting

3. Softness Enhancing

4. Hydration

5. Detangles

6. UV Pollution Protection

7. Anti-Static

8. Anti-Breakage

9. Anti-Frizz

10. Anti-Split Ends


VITAMINO COLOR A-OX

LUM

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Radiance for highlighted hair.LUMINO CONTRAST

LUMINO CONTRAST MASQUE

200ml pots.

LUMINO CONTRAST SHAMPOO

250ml bottles.

LUM

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Radiance for highlighted hair.LUMINO CONTRAST

LUMINO CONTRAST SHAMPOO

250ml bottles.

EFFECT: Designed to target highlighted hair ensuring hair remains pure, bright and nourished with enhanced radiance.

TECHNOLOGY: Nutriceride.

A unique combination of ceramides and nutritive oils that targets the most sensitised, highlighted, areas of the hair and helps to maintain the natural condition of the hair without weighing it down.


SIZE: 250ml.

LUMINO CONTRAST MASQUE

200ml pots.

EFFECT: Designed to deeply treat highlighted hair to help combat moisture loss.

TECHNOLOGY: Nutriceride.

A unique combination of ceramides and nutritive oils that targets the most sensitised, highlighted areas of the hair and helps to maintain the natural condition of the hair without weighing it down.

HOW TO USE: Apply and massage into shampooed and towel-dried hair. Leave for 2 to 3 minutes. Rinse.

SIZE: 200ml.

SHIN

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LON

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Neutralising colour protection for blonde hair.SHINE BLONDE

SHINE BLONDE SHAMPOO

250ml bottles.

SHIN

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Neutralising colour protection for blonde hair.SHINE BLONDE

SHINE BLONDE SHAMPOO

250ml bottles.

EFFECT: Neutralises unwanted yellow tones and removes impurities for purified and shiny blonde hair.

TECHNOLOGY: Ceraflash.Brightening active ingredients in the form of violet micro-pigments that act as temporary colour molecules to neutralise unwanted yellow tones. Ceraflash also contains ceramides to restore the natural condition of the hair and reinforce the cuticle as well as anti-hard water ingredients to remove unwanted impurities from the water.


TIP: For best results, use once a week as required or alternate with VITAMINO COLOR A-OX to give your blonde hair clarity. In order for this shampoo to truly activate your blonde hair, leave on for the recommended three minutes.

SIZE: 250ml.

AB

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Replenishing care for very damaged hair.

ABSOLUT REPAIR Lipidium

ABSOLUT REPAIR LIPIDIUM SEALING REPAIR

30ml bottles.

ABSOLUT REPAIR LIPIDIUM RECONSTRUCTING SERUM

50ml bottles.

ABSOLUT REPAIR LIPIDIUM THERMO-RECONSTRUCTING CREAM

125ml tubes.

ABSOLUT REPAIR LIPIDIUM CONDITIONER

150ml bottles.

ABSOLUT REPAIR LIPIDIUM SHAMPOO

250ml bottles.

ABSOLUT REPAIR LIPIDIUM PRIMER REPAIR

12ml tubes.

ABSOLUT REPAIR LIPIDIUM INSTANT RECONSTRUCTING MASQUE

200ml pots.

AB

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EFFECT: Cleanses and leaves hair looking smoother and silkier but not weighed down. Strengthens the feel of very damaged hair.

TECHNOLOGY: Enriched with Lipids, Ceramides, Phyto-Keratin and Lactic Acid.


SIZE: 250ml.

ABSOLUT REPAIR LIPIDIUM SHAMPOO

250ml bottles.

EFFECT: Provides deep-down care to revitalise the hair with instant detangling. Hair feels easier to detangle and smoother & shinier from root to tip.

TECHNOLOGY: Enriched with Lipids, Ceramides, Phyto-Keratin and Lactic Acid.

HOW TO USE: Apply and work into shampooed, damp hair. Rinse thoroughly.

SIZE: 150ml.

ABSOLUT REPAIR LIPIDIUM CONDITIONER

150ml bottles.

AB

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EFFECT: Helps fill in the cracks of hair to leave hair feeling resurfaced. The primer perfectly prepares the surface of the hair for the following masque treatment.

HOW TO USE: Apply to shampooed and towel-dried hair. Leave 5 minutes. Apply Absolut Repair Lipidium Reconstructing Masque, leave for 3-5 further minutes and rinse thoroughly.

SIZE: 12ml.

ABSOLUT REPAIR LIPIDIUM PRIMER REPAIR

12ml tubes.

EFFECT: Targets damaged hair to leave it feeling stronger and manageable. Hair looks smoother and softer from root to ends.

TECHNOLOGY: Enriched with Lipids, Ceramides, Lactic Acid and Phyto-Keratin.

HOW TO USE: Leave for 3-5 minutes and rinse. Rinse hair thoroughly.

SIZE: 200ml.

ABSOLUT REPAIR LIPIDIUM INSTANT RECONSTRUCTING MASQUE

200ml pots.

AB

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EFFECT: Protect hair from heat styling and leave it looking softer and shinier. Heat-activated formula which smoothes the hair to help make blow-drying easier. Hair looks softer and shinier and is more resistant to breakages.

HOW TO USE: Apply to shampooed, towel-dried hair. Do not rinse. Blow dry or straighten as usual.

SIZE: 125ml.

ABSOLUT REPAIR LIPIDIUM THERMO-RECONSTRUCTING CREAM

125ml tubes.

EFFECT: Hair looks instantly softer and shinier as if renewed. Non greasy formula which leaves hair manageable and softer to the touch.

HOW TO USE: Apply a small amount to towel-dried hair. Spread evenly through mid-lengths and ends. Don’t rinse. Style as usual.

TIP: The quantity of serum needed is dependent on how much hair you have and how thick it is. Start with a small amount and add more as needed.

SIZE: 50ml.

ABSOLUT REPAIR LIPIDIUM RECONSTRUCTING SERUM

50ml bottles.

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ABSOLUT REPAIR LIPIDIUM SEALING REPAIR

30ml bottles.

EFFECT: Our split-end saviour. Enriched with Lipidium, Oils and Ceramides. Provides heat protection and seals the look of split ends.

HOW TO USE: Either use before blow-dry or after on dry hair. Apply 1 to 2 pumps from mid-lengths to ends to seal hair and give long lasting smoothness.

SIZE: 30ml.

NU

TR

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Gives lightweight hydration for dry and undernourished hair.

NUTRIFIER

NUTRIFIER SHAMPOO

250ml bottles.


NUTRIFIER CONDITIONER

150ml bottles.


NUTRIFIER MASQUE

200ml bottles.


NUTRIFIER BLOW DRY CREAM

150ml tubes.

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NUTRIFIER

NUTRIFIER SHAMPOO

250ml bottles.


EFFECT: Cleanses and leaves hair looking smoother and more silky but not weighed down.

TECHNOLOGY: Glycerol and Coco oil is combined in a lightweight silicone free formula to provide intense nourishment.


SIZE: 250ml.

NUTRIFIER CONDITIONER

150ml bottles.


EFFECT: Provides nourishing care to revitalise the hair without weighing it down. Hair feels easier to detangle and smoother and more shiny from root to tip.


HOW TO USE: Apply and work into shampooed, damp hair. Rinse thoroughly.

SIZE: 150ml.

NU

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NUTRIFIER

NUTRIFIER MASQUE

200ml pots.


EFFECT: Provides intense nourishment leaving the hair feeling soft, more supple and shiny.


HOW TO USE: Leave for 3-5 minutes and rinse. Rinse hair thoroughly.

SIZE: 200ml.

NUTRIFIER BLOW DRY CREAM

150ml tubes.

EFFECT: Hydrates, nourishes and provides heat protection (up to 230°C) leaving hair feeling strong, soft and shiny.

TECHNOLOGY: A professional concentration in Glycerol and Coco oil are combined lightweight texture to bring the right dose of nutrition and protect the fiber from heat.

HOW TO USE: Apply to shampooed, towel-dried hair. Do not rinse. Blow dry or straighten as usual.

SIZE: 150ml.

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VOLUMETRYGives added body to fine hair.

VOLUMETRY SHAMPOO

250ml bottles.


VOLUMETRY CONDITIONER

150ml bottles.


VOLUMETRY ROOT LIFT SPRAY

125ml bottles.

VO

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VOLUMETRY SHAMPOO

250ml bottles.


EFFECT: Fine hair is gently cleansed from the root, for a refreshed feel and an “antigravity” volumising effect.

TECHNOLOGY: Enriched with Salicylic Acid which gently purifies the scalp, purges oily build up and reduces risk of hair fibre collapse. Also contains HydraLight to hydrate and condition the hair fibre without weighing it down.

HOW TO USE: Spread evenly through wet hair and lather. Rinse and repeat if necessary.

SIZE: 250ml.

VOLUMETRY CONDITIONER

150ml bottles.


EFFECT: Fine hair is conditioned without feeling weighed down, for a refreshed feel and an “anti-gravity” volumising effect.

TECHNOLOGY: Intra-Cylane™ fills the hair fibre at the cortex, boosts and reinforces its structure from within. HydraLight hydrates and conditions the hair fibre without weighing it down.

HOW TO USE: Spread evenly through shampooed hair, comb through and leave for 2-3 minutes before rinsing out.

SIZE: 150ml.

VO

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VOLUMETRY ROOT LIFT SPRAY

125ml bottles.

EFFECT: After cleansing and conditioning the hair, lay the foundations for a pumped up, volumised style that lasts with this “anti-gravity” effect spray, which lifts the hair from the root.

TECHNOLOGY: Intra-Cylane™ fills the hair fibre at the cortex, boosts and reinforces its structure from within. Salicylic Acid helps to gently purge oily build up and reduces the risk of hair fibre collapse at the root.

HOW TO USE: Apply to shampooed, towel-dried hair by spraying onto roots and lengths. Comb hair to spread the product evenly, leave-in and style as normal.

SIZE: 125ml.

LISS

UN

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LISS UNLIMITEDSmoothness and control for unmanageable hair.

LISS UNLIMITED SMOOTH CREAM

150ml tubes.

LISS UNLIMITED MASQUE

200ml pots.

LISS UNLIMITED SHAMPOO

250ml bottles.

LISS

UN

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LISS UNLIMITED SHAMPOO

250ml bottles.

EFFECT: Replenishing shampoo nourishes and improves the manageability of rebellious hair, with a lasting anti-humidity effect. Ideal for dry, unruly and thicker hair types.

TECHNOLOGY: Keratinoil Complex contains Pro-Keratin to replenish and reinforce, Kukui oil to protect and block humidity, and Evening Primrose oil to facilitate smoothness.

HOW TO USE: Distribute evenly on wet hair and lather. Rinse thoroughly and repeat if necessary.

SIZE: 250ml.

LISS UNLIMITED MASQUE

200ml pots.

EFFECT: Replenishing masque nourishes and improves the manageability of rebellious hair, with a lasting anti-humidity effect. Ideal for dry, unruly and thicker hair types.


HOW TO USE: Apply on shampooed, towel-dried hair. Gently massage and leave on for 3-5 minutes. Rinse thoroughly.

SIZE: 200ml.

LISS

UN

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LISS UNLIMITED SMOOTH CREAM EFFECT

150ml tubes.

EFFECT: This blow dry cream leaves rebellious hair silky smooth and protected, with a longlasting anti-frizz protection.


HOW TO USE: Apply to wet hair, work through the mid-lengths and ends. Then blow dry as normal

SIZE: 150ml.

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CLEANSE & CONTROLTo maintain a healthy scalp.

SENSI BALANCE SHAMPOO

250ml bottles.

INSTANT CLEAR PURE SHAMPOO

250ml bottles.

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CLEANSE & CONTROLTo maintain a healthy scalp.

SENSI BALANCE SHAMPOO

250ml bottles.

EFFECT: Soothing shampoo for tight and sensitive scalps. Leaves sensitive, irritated scalps moisturised and better protected with hair that is soft, shiny and refreshed.

SUITABLE FOR: Sorbitwin.A combination of Sorbitol derivatives to soothe the scalp and improve tolerance levels to irritation, Vitamin PP and active moisturising ingredients to hydrate. Helps to rebalance the scalp’s natural moisture level and remove any external aggressions.


TIP: Use daily or as a weekly treatment.

SIZE: 250ml.

INSTANT CLEAR PURE SHAMPOO

250ml bottles.

EFFECT: Anti-dandruff shampoo for normal to oily hair. Helps to rid the hair and scalp of styling product build-up, hard-water residue and any excess natural oils.

SUITABLE FOR: Citramine.A powerful anti-calcareous ingredient helps to rid the hair of hard-water residues, antioxidant Vitamin E prevents scalp irritation and a hydro-lipidic film protects and nourishes the scalp with an anti-greasy effect.


TIP: Use daily or as a weekly treatment.

SIZE: 250ml.

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SPECIALIST TREATMENTS

POWERDOSE VITAMINO A-OX

15x10ml phials.

POWERDOSE ABSOLUT REPAIR LIPIDIUM

15x10ml phials.

POWERDOSE NUTRIFIER

15x10ml phials.

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15x10ml phials.

EFFECT: A professional post-colour nourishing treatment to strengthen the fibre and lock in colour helping to prolong the colour result.

TECHNOLOGY: Incell Hydro Resist.

Hydro-resist creates an invisible, protective film around the hair fibre to keep water out without weighing the hair down. Scales are sealed to lock in colour pigment. Incell and Ionene GTM strengthen and reinforce the hair from the inside, helping to improve the hair’s condition to better prolong colour.

HOW TO USE: STEP 1: Apply to shampooed, towel-dried hair. Always use the spray applicator to ensure even distribution.

STEP 2: Spray the powerdose directly onto the hair section-by-section and massage gently into the lengths and ends.

STEP 3: The instant action of the treatment means that no development time is needed. Rinse thoroughly.

SIZE: 10ml.

EFFECT: A deep post-shampoo treatment to condition the hair cuticle, which can often be damaged by external aggressors.




SIZE: 10ml.

POWERDOSE ABSOLUT REPAIR LIPIDIUM

15x10ml phials.

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15x10ml phials.

EFFECT: A professional post-colour hydrating treatment to strengthen the fibre and lock nutrients to nourish dry hair.




SIZE: 10ml.

Complete collection of customized oil blends and oil-enriched haircare.

MYTHIC OIL COLOUR GLOW

100ml bottles.

MYTHIC OIL ORIGINAL

100ml bottles.

MYTHIC OIL RICH OIL

100ml bottles.

MYTHIC OIL SHAMPOO

250ml bottles.


MYTHIC OIL MASQUE

200ml pots.


MYTHIC OIL CREME UNIVERSELLE

150ml tubes.

MYTHIC OIL SERUM DE FORCE

50ml bottles.


MYTHIC OIL ORIGINAL

100ml bottles.

EFFECT: Treats, pampers and transforms hair into glossy, shiny and supple locks.

SUITABLE FOR: All hair types.

ENRICHED WITH: Avocado oil for intense nourishment and grape seed oil for sublime shine.

HOW TO USE: Apply to damp hair section by section starting from the ends and working your way to the crown. Blow-dry as normal. Additionally, use Mythic Oil as a finishing product to enhance shine and smoothness by applying a small amount to dry hair.

SIZE: 100ml.

MYTHIC OIL RICH OIL

100ml bottles.

EFFECT: Tames thick or coarse hair while adding intense nourishment for silky, shiny hair.

SUITABLE FOR: Thick or coarse hair.

ENRICHED WITH: Agran and Rice Bran Oil to smooth and tame rebellious hair.

HOW TO USE: Apply 2 to 3 pumps to damp mid-lengths and ends for enhanced smoothness and radiance protection. Use pre-blow dry or as a luxe finishing touch for added shine.

SIZE: 100ml.


MYTHIC OIL COLOUR GLOW

100ml bottles.

EFFECT: Leaves colour-treated hair feeling protected and nourished and looking radiant, with a non-greasy finish.

SUITABLE FOR: Colour-treated hair.

ENRICHED WITH: A UV filter for added protection. Linseed oil helps protect radiance and Cranberry oil gives a glossy finish to the hair.

HOW TO USE: Apply 2 to 3 pumps to damp mid-lengths and ends for enhanced smoothness and radiance protection. Use pre-blow dry or as a luxe finishing touch for added shine.

SIZE: 100ml.

MYTHIC OIL SHAMPOO

250ml bottles.

EFFECT: Provides a refreshing cleansing experience, leaving hair feeling tamed, manageable and looking shiny.


ENRICHED WITH: Ginger oil & osmanthus to soften and replenish the hair without weighing it down.

HOW TO USE: Apply 1 to 2 pumps to wet hair and lather. Rinse. Repeat if necessary.

SIZE: 250ml.

MYTHIC OIL MASQUE

200ml pots.

EFFECT: Designed to intensely nourish and replenish the hair, for a glossy-looking result.

SUITABLE FOR: All hair types in need of extra nourishing care.

ENRICHED WITH: Ginger oil & osmanthus to soften and replenish the hair without weighing it down.

HOW TO USE: Apply to shampooed, towel-dried hair and leave on for 3 minutes before rinsing.

SIZE: 200ml.

MYTHIC OIL CREME UNIVERSELLE

150ml tubes.

EFFECT: Provides long-term nutrition while smoothing the hair fibre.


ENRICHED WITH: Argan & Almond Oil to add intense nourishment and smooths the hair fibre.

HOW TO USE: 3-in-1 product, use as a: Pre-shampoo, conditioner and blowdry cream.

Apply a nut-size through damp hair before or after shampooing, then rinse. Apply as a traditional pre-styling cream, blow dry, leave-in and style as normal.

SIZE: 150ml.



*Instrumental tests

MYTHIC OIL SERUM DE FORCE

50ml bottle.

EFFECT: A scalp and hair serum that fortifies hair from the roots, protects hair from breakage, reproduces suppless and shine in the hair. Hair is 93% more resistant to breakage after the first application*.

ENRICHED WITH: Evening Primose Oil mimics the scalp’s natural emollients to sooth and comfort dry and sensitive scalps.

HOW TO USE: On towel dried hair after shampoo and conditioning, apply 2 to 4 drops onto the scalp and massage in.

TIP: Sensitisation on the scalp as a result of a colour service can be reduced by applying the serum. The soothing qualities help manage sensitised scalps.

SIZE: 50ml.

COVER 5’

Ammonia-free colour that blends away white hair in just 5 minutes with no unwanted warmth or root effect.

3x50ml cartridges.

CLAY

Strong hold matt clay.

50ml pots.

WAX

Definition wax with a flexible hold and natural sheen.

50ml pots.

SCULPTE

Flexible hold wax-paste for a textured look.

150ml pots.

MAT

Matt finish sculpting pommade.

80ml tubes.

COVER 5’

Ammonia-free colour that blends away white hair in just 5 minutes with no unwanted warmth or root effect.

3x50ml cartridges.

EFFECT: Natural results with no unwanted warmth and no root effect. Hair looks refreshed.

SUITABLE FOR: Men who want to maintain their appearance,

with a clean finish, for a discreet, natural

result with no obvious sign of colour.

SIZE: 3x50ml.

White hair coverage:

Development time:

COVER 5’

Up to 50%

5 mins

COLOUR

CLAY

Strong hold matt clay.

50ml pots.

EFFECT: Reworkable texture and separation for a really roughed-up style.

USE TO: Finish.

HOLD: Extra strong (5).

TECHNOLOGY: Kaolin clay for instant grab, texture and a matt surface effect, texturising beeswax for added density and hairspray resins for maximum control with high definition style.

HOW TO USE: Warm a small amount of product between the hands. Work through whole head with the fingers for a tousled look or use to define sections. Reapply as desired. For best results, apply to dry hair.

TIP: Work into the roots of dry hair for a style that you can rework throughout the day. Mix a little Clay and Mat together for an extra matt finish with more flexibility.

SIZE: 50ml.

Hold Factor Range:

1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

STRUCTUREDAchieve a structured look with sculpted texture.

MAT

Matt finish sculpting pommade.

80ml tubes.

EFFECT: Shape your style for a versatile look with a matt finish.

USE TO: Construct.

HOLD: Strong (4).

TECHNOLOGY: Wheat protein.

Wheat protein and starches provide nutrition. This hybrid texture (fixing paste + styling cream) gives hold whilst allowing flexibility throughout the day.

HOW TO USE: Rub a small amount of product between the hands, then apply to wet or dry hair. Work through the hair or use to define sections.

TIP: Work mat into wet or dry hair over the entire head, spreading out evenly and working into the roots. This will give a natural-looking matt style that can be reworked throughout the day.

SIZE: 80ml.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

MATTAchieve a re-workable texture with a matt finish.

STYLING

FIX

FIX MAX

Shaping gel for extra hold.

200ml tubes.

NATURAL FINISH

Long lasting styling and finish spray.

150ml pump-sprays.

AIR FIX

Extra strong fixing spray.

400ml aerosol-sprays.

FIX DESIGN

Directional fixing spray.

200ml pump-sprays.

WEB

Ultra fibrous sculpting wax-paste.

150ml pots.

DEVIATION PASTE

Deconstructing definition paste.

100ml pots.

FIXTo hold you in any situation.

FIX

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

NATURAL FINISH

Long lasting styling and finish spray.

150ml pump-sprays.

FIX MAX

Shaping gel for extra hold.

200ml tubes.

EFFECT: Maximum hold gel, clean finish with no residue.


HOW TO USE: For all over styling, apply to the hands. Use the fingers to set individual strands of hair.

SIZE: 200ml.


EFFECT: Nude touch: the art of fixing with a lightweight, natural feel. Leaves hair with long lasting flexible hold and shine.


HOW TO USE: On dry hair, spray 15cm away from hair.

SIZE: 150ml.

FIX

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

FIX DESIGN

Directional fixing spray.

200ml pump-sprays.

EFFECT: A pump spray for high precision applications with a natural-looking shine. Holds styles all day.

USE TO: Finish.


TECHNOLOGY: Anionic polymers and UV filters.

Fix the hair with a natural-looking shine, whilst protecting from sun exposure.

HOW TO USE: Spritz approximately 15cm from hair, during or after construction to create and finish styles.

TIP: Spray from root to tip to create a thicker diameter on each strand and ensure even coverage.

SIZE: 200ml.


FIX

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

AIR FIX

Extra strong fixing spray.


EFFECT: Create long-lasting hold and a natural-looking shiny finish. Easy to brush out, with no visible residue.*

*Eliminated with brushing and after shampooing.

USE TO: Finish.


TECHNOLOGY: Ionic neutralising system, hi-shine resolution complex and UV filters. Ionic neutralising system acts to neutralise excess positive charges with an anionic spray. The anionic formula acts like an anti-static “shield” for long-lasting anti-frizz protection, even in humid conditions. Shine and hold polymers support the style with an extra strong hold and shine effect. Protection from sun exposure.

HOW TO USE: Spray over dry hair for instant, extra strong long-lasting hold and anti-frizz protection.

TIP: To prevent static on towel-dried hair, spray AIR FIX into hands then gently wipe over flyaway hairs.

SIZE: 400ml.


FIX

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

WEB

Ultra fibrous sculpting wax-paste.

150ml pots.

EFFECT: Innovative sculpting fibres to mould, shape and define the hair with a natural-looking shiny finish.

USE TO: Construct.


TECHNOLOGY: Intelligent fibres. Give an elastic-like hold to any style.

HOW TO USE: Apply to dry hair. Warm a small amount between hands to create web-like fibres, then work product through the hair and sculpt into shape.

TIP: After rubbing WEB in palms, gently clap hands together to create the fibres and lay them over the hair before styling.

SIZE: 150ml.


DEVIATION PASTE

Deconstructing definition paste.

100ml pots.

EFFECT: Deconstruct and define styles with this medium hold matt paste.

USE TO: Construct/Finish.

HOLD: Strong (4).

FRAGRANCE: Almonds.

HOW TO PLAY: Warm a small amount in hands to make it easy to spread evenly through towel-dried or dry hair. Use fingers to shape, define and mould the hair.

TIP: Best for hair that is less than 10cm long.

SIZE: 100ml.

VO

LUM

E

VOLUME ARCHITECT

Thickening blow-dry spray lotion.

150ml pump-sprays.

SUPER DUST

Volume like your hair has never experienced before.

7g bottles.

DENSITY MATERIAL

Texturising wax-paste.

100ml pots.

VOLUME LIFT

Directional spray mousse for root volume.


PLI

Heat-activated setting spray.

190ml pump-sprays.

FULL VOLUME EXTRA

Blow-dry volume mousse.

400ml aerosol-mousses.

VOLUMELooking for lift.

VO

LUM

E

FULL VOLUME EXTRA

Blow-dry volume mousse.

400ml aerosol-mousses.

EFFECT: Create big boudoir hair and overall volume without weighing the hair down.

USE TO: Construct.


TECHNOLOGY: Volume actives, ceramides and UV filters. Movement-boosting action on the hair fibre with protection from sun exposure.

HOW TO USE: Apply to towel-dried hair. Shake the can well and hold upside down. Release 1-2 mandarin sized amounts into hands. Spread evenly through hair with a comb or fingers and blow-dry in.

TIP: Use through lengths and ends to help increase movement and create density in the hair before finishing.

SIZE: 250ml.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6


Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

VO

LUM

E

1 2 3 4 5

1 2 3 4 5

6

6

PLI

Heat-activated setting spray.

190ml pump-sprays.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

EFFECT: Activated by heat, lock in texture with a natural feel. Perfect to create curls and waves.

USE TO: Construct.

HOLD: Strong (4).

TECHNOLOGY: Film-enhancing polymers and cationic conditioners. Hair fibres are smoothed with a soft texture.

HOW TO USE: Spray on to damp or dry hair liberally before using rollers or other heated styling tools.

TIP: When using rollers, allow the hair to cool completely before removing rollers for maximum texture.

SIZE: 190ml.


VO

LUM

E

VOLUME LIFT

Directional spray mousse for root volume.


Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

EFFECT: Lift the roots with an airy volume whilst leaving lengths and ends feeling supple and light.

USE TO: Construct.

HOLD: Medium (3).

TECHNOLOGY: Cationic and anionic fixing polymers.Provide volume and hold with a soft, weightless feel.

HOW TO USE: Apply to towel-dried hair. Shake the can well and hold it upright. Spray into the root area from a few centimetres away and work into the hair before blow-drying.

TIP: Apply in different areas for a more varied texture throughout the roots.

SIZE: 250ml.

VOLUME ARCHITECT

Thickening blow-dry spray lotion.

150ml pump-sprays.

EFFECT: Thicken and texturise the look of fine and delicate hair whilst protecting from the heat of blow-drying.

USE TO: Construct.

HOLD: Medium (3).

TECHNOLOGY: Micronised air-pump technology and heat guard complex.Create a look of natural airy volume and texture whilst simultaneously protecting from heat.

HOW TO USE: Spray into the roots of towel-dried hair, then mist globally over hair before blow-drying.

TIP: After blow-drying, iron out lengths and ends for a sleeker look with volume at the roots.

SIZE: 150ml.


VO

LUM

E

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

SUPER DUST

Volumising powder.

7g bottles.

EFFECT: Re-workable dust with excessive volumising effect and matt finish.

USE TO: Construct.

HOLD: Medium (3).

HOW TO USE: Shake before use then sprinkle powder into the palm of your hand or ‘puff’ directly onto the hair by squeezing the bottle gently. Apply to dry hair through the lengths and end.

TIP: For more volume, apply directly to the roots, shaking 1cm from the scalp.

SIZE: 7g.

DENSITY MATERIAL

Texturising wax-paste.

100ml pots.

EFFECT: Bodify hair with this texturising wax paste, perfect for messed-up, dishevelled looks.

USE TO: Construct.

HOLD: Strong (4).

FRAGRANCE: Melon-banana.

HOW TO PLAY: Warm a small amount in hands and work into hair. Can be used on towel-dry or dry hair.

TIP: Best for shorter styles. Great for thickening fine hair.

SIZE: 100ml.


SMO

OT

H

SMOOTHFor seriously smooth results.

LISS CONTROL

Smoothing gel cream.

150ml tubes.

LISS CONTROL+

Intense control smoothing serum.

50ml pump-serums.

SMO

OT

H

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

LISS CONTROL

Smoothing gel cream.

150ml tubes.

EFFECT: Up to 24-hour frizz tamer, this soft cream controls and smoothes frizzy, rebellious hair, with a natural-looking shine.

USE TO: Construct.

HOLD: Light (2).

TECHNOLOGY: Hydro-protect system, UV filters and guar gum. Smooth and protect the hair with a light, disciplined hold and protection from sun exposure.

HOW TO USE: Spread a small amount evenly throughout towel-dried hair and blow-dry or leave to dry naturally.

TIP: After applying with hands throughout lengths and ends of towel-dried hair, use a brush to give a more even distribution.

SIZE: 150ml.

LISS CONTROL+

Intense control smoothing serum.

50ml pump-serums.

EFFECT: Gives up to 24-hour anti-frizz protection, softness and natural-looking shine to any style. Best for thick, frizzy, wavy or difficult to manage hair.

USE TO: Construct/Finish.

HOLD: Light (2).

TECHNOLOGY: Hydro-protect system and silicone.Controls volume with enhanced definition, to smooth each hair fibre with a natural-looking shine.

HOW TO USE: Rub a few pumps between hands and work through the lengths of towel-dried hair. Blow-dry smooth or leave to dry naturally.

TIP: Always apply with hands to mid-lengths and ends of hair; serum applied too close to roots can create an oily look.

SIZE: 50ml.

SMOOTHFor seriously smooth results.

TEX

TU

RE

TEXTURE DUST

Perfect powder for a messy look.

20g bottles.

MORNING AFTER DUST

Dry shampoo/styler.

200ml sprays.

TEXTURETexture for all hair types.

TEX

TU

RE

TEXTURE DUST

Texturising powder.

20g bottles.

EFFECT: Adds texture and movement for a perfect messy look. Ideal for fine/curly hair types.

USE TO: Construct.

HOLD: Very light (1).

HOW TO USE: Shake before use then ‘puff’ directly onto the hair by squeezing the bottle gently. Apply to wet or dry hair through the lengths and end.

TIP: Apply to wet hair and blow-dry in for a tousled/beachy texture.

SIZE: 7g.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

MORNING AFTER DUST

Dry shampoo/styler.

200ml sprays.

EFFECT: Refreshes any style with additional texture. Translucent look with shine.

USE TO:Construct.

HOLD:Very light (1).

HOW TO USE:Shake before use then spray onto roots for re-fresh properties orthrough lengths and ends for texturisation.

TIP:This product can be layered for added texture or additional re-fresheson-the-go. It can easily be removed with a brush.

SIZE:200ml.

TEXTURETexture for all hair types.

SHIN

E

SHOWER SHINE

Long lasting shine spray.

160ml bottles.

CRYSTAL GLOSS


100ml sprays.

SHINEFor ultimate, natural shine.

SHIN

E

EFFECT: A superfine shine spray that allows for unlimited hairstyling possibilities with a reworkable texture and ultra shiny finish.

HOLD: Light (2).

HOW TO USE: Use to style or finish on dry hair.

SIZE: 160ml.

SHOWER SHINE


160ml bottles.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

SHINEFor ultimate, natural shine.

PIXIE POMMADE

CRYSTAL GLOSS

EFFECT: Our ultimate long-lasting shine spray with an ultra-fine, dry diffusion to create a veil of crystal gloss with impeccable translucent shine.

HOLD: Vey light (1).

HOW TO USE: Use to finish on dry, styled hair.

SIZE: 100ml.

CRYSTAL GLOSS


100ml sprays.

MESSY CLICHE

Texture enhancing spray for fine hair with high shine.

200ml sprays.

FRENCH FROISSE

Texture enhancing cream for thicker hair with high shine and soft hold.

150ml tubes.

FREN

CH

GIR

L H

AIR

For French inspired tousled waves with high shineTEXTURE & SHINE

New

1 2 3 4 5

1 2 3 4 5

6

6

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

FREN

CH

GIR

L H

AIR

For French inspired tousled waves with high shineTEXTURE & SHINE

MESSY CLICHE

Texture enhancing spray for fine hair with high shine.

150ml. sprays.

EFFECT: Texturised ends with high shine.

USE TO: Creates textured nonchalant tousled lengths with no volume at the roots.

HOLD: Very light hold (1).

HOW TO USE: Apply to mid lengths and ends, dry hair to 90%, then braid or plait the hair. Allow to completely dry then remove plaits.

SIZE: 150ml.

FRENCH FROISSE

Texture enhancing cream for thicker hair with high shine and soft hold.

150ml tubes.

EFFECT:Texturised ends with high shine.

USE TO:Creates textured nonchalant tousled lengths on thick hair with no volume at the roots. Provides light hold.

HOLD:Light hold (2).

HOW TO USE:Apply to mid lengths and ends, dry hair to 90%, then braid or plait the hair. Allow to completely dry then remove plaits.

SIZE:150ml.

New

DEPOLISH

Destructuring paste, rough effect.

100ml tubes.

SCRUFF ME

Disheveling gelée, tousled effect.

150ml pump gelée.

CRÉPAGE DE CHIGNON

Mineral fixing spray, wild mane effect.


NEXT DAY HAIR

Powder spray tousled, dishevelled effect.

250ml aerosol spray.

BEACH WAVES

Texturising salt spray, beach effect.

150ml pump sprays.

For a chic + messy look.

DEPOLISH

Destructuring paste, rough effect.

100ml tubes.

DESCRIPTION:DEPOLISH is the ultimate texturising paste, perfect on shorter styles!

HOLD:Strong (4).

EFFECT:Deconstructs and mattifies. Re-work and re-style without limits! No rough touch.

HOW TO USE:Apply it on dry hair to create separation and add workable hold.

TIP:A good matifying texturiser on medium long hair when mixed with LISS CONTROL+.

SIZE:100ml.

SCRUFF ME

Disheveling gelée, tousled effect.

150ml pump gelée.

DESCRIPTION:Disheveling gelée, tousled effect.

HOLD:Light (2).

EFFECT:Gives hair movement for a dishevelled look. No rough touch. Up to 24hr hold.

HOW TO USE:Apply to towel-dried hair from lengths to ends. Scrunch the lengths, tousle the ends and leave to dry naturally.

TIP:For more volume, dry with a diffuser.

SIZE:150ml.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6


Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

CRÉPAGE DE CHIGNON

Mineral fixing spray, wild mane effect.


DESCRIPTION:Mineral powder fixing spray for a wild mane effect.

HOLD:Medium (3).

EFFECT:Texture and volume with a matt effect with no rough touch. Let your mane go wild!

HOW TO USE: To amplify the volume, apply at the roots and blow-dry creating root lift.

TIP:The up-do facilitator, apply for added grip when constructing your up do. For wilder oversized texture, blow-dry while scrunching the lengths and ends.

SIZE:200ml.

NEXT DAY HAIR

Powder spray tousled, dishevelled effect.

250ml aerosol spray.

DESCRIPTION:Micro-propelled texturizing powder.

HOLD:Very light (1).

EFFECT:Powder spray tousled, dishevelled effect. Instant texture boost and matt effect with no rough touch. Limitless layering.

HOW TO USE:Apply on the mid-lengths and ends and brush it out using your fingers.

TIP:Want more texture? Apply more! Apply and layer as desired to achieve your ‘just out of bed’ look.

SIZE:250ml.


NEXT DAY HAIR

CRÉPAGE DE CHIGNON

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

BEACH WAVES

Texturising salt spray, beach effect.

150ml pump sprays.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

EFFECT:Fresh from the beach effect, for sexy, tousled hair with a matt finish.

HOLD: Light (2).

HOW TO USE:Spray onto dry or wet hair and scrunch with hands or define using fingers for a more defined finish.

TIP:Perfect on all hair types and to wear on top of other products for a more sexy, matt finish.

SIZE:150ml.


BOUNCY & TENDER

Up to 72 hours* of defined looking curls with a soft touch.

150ml tubes.

LISS & PUMP-UP

Up to 72 hours* of volume with a velvety smooth blow-dry.

150ml tubes.

SLEEK & SWING

Up to 72 hours* of smooth, polished looking hair with natural movement.

150ml tubes.

For a blow dry that lasts.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

LISS & PUMP-UP

Up to 72 hours* of volume with a velvety smooth blow-dry.

150ml tubes.

EFFECT:Achieve volume but with a super smooth result. With anti-humidity effect and frizz protection, get that volumised style without the look of frizz or flyaways.

HOLD: Light hold (2).

HOW TO USE:Press the target button on to get the right balance of cream and gel. Distribute 1 or 2 dabs even throughout damp hair. Blow-dry lifting up the roots.

TIP:To amplify the volume, blow dry while lifting the roots and give a blast of cold air after blow-drying to set the style.

SIZE:150ml.

*Instrumental test.

BOUNCY & TENDER

Up to 72 hours* of defined looking curls with a soft touch.

150ml tubes.

EFFECT:Achieve defined smooth feeling curls, with a soft touch. Curls look bouncy not stiff and hair is protected from humidity and frizz.

HOLD: Light hold (2).

HOW TO USE:Apply to damp hair and either dry naturally or blow-dry using the diffuser attachment on your hairdryer.

TIP:Use a diffuser for increased definition and bounce.

SIZE:150ml.

*Instrumental test.


SLEEK & SWING

Up to 72 hours* of smooth, polished looking hair with natural movement.

150ml tubes.

EFFECT:The hair fibre is smoother and the volume is reduced, leaving a natural and fluid movement in the hair.

HOLD: Very light hold (1).

HOW TO USE:Press the target button on to get the right balance of cream and gel. Distribute 1 or 2 dabs evenly throughout damp hair. Blow-dry hair straight, directing the nozzle on your hairdryer downwards.

TIP:For sleeker hair, straighten the ends with Steampod.

SIZE:150ml.

*Instrumental test.

Hold Factor Range:


1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

61 2 3 4 5

1 2 3 4 5

6

6

1 2 3 4 5

1 2 3 4 5

6

6


INFINIUM EXTRA STRONG

Instant fixing with long-lasting overall hold.

500ml aerosol sprays.


INFINIUM EXTRA STRONG

Finest professional hairspray.



DESCRIPTION:A back stage must have. Light weight formulas for all your hairstyle creations, from back combing to tousling, volumising or definition. Our finest professional salon hairspray provides optimum comfort, immediate hold without stiffness, dries in 1 second with no visible residue. Brilliant shine.

HOLD:Extra Strong.

EFFECT:High speed: Dries instantly, no wetness.

High Invisibility: no visible residue with a natural touch and is easy to comb out.

High shine: Dries instantly.

HOW TO USE:Arrange hair and then spray in short bursts. Hold 35cm from head for an even distribution throughout the hair.

TIP:Ideal to use on all types of hair styles.

SIZE:500ml

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PRO FIBER RECTIFY SHAMPOO

250ml bottle. 1000ml bottle.

PRO FIBER RECTIFY CONDITIONER

200ml bottle.

PRO FIBER RECTIFY MASQUE

200ml pots.

True damage repair is one that lasts

PRO FIBER RECTIFY LEAVE IN MASQUE

75ml bottle.

PRO FIBER RECTIFY CONCENTRATE

10 x 15ml tubes.

PRO FIBER RECTIFY SHAMPOO

250ml bottle.

PRO FIBER RECTIFY CONDITIONER

200ml bottle.

EFFECT: After application, smooth flowing and easy to detangle.

TECHNOLOGY: Lipid Ester Oil: treats hair without making it limp or weighing down the fibre

HOW TO USE: Apply after shampoo

SIZE: 200ml.

EFFECT: Long-lasting resurfacing of damaged cuticles. Rectify slightly sensitised hair that is dry to touch.

In salon shampoo: Prepare the hair fibre for Aptyl 100.

At home shampoo: Reactivate & Prolong the in-salon Aptyl 100 service effect.

TECHNOLOGY: Anionic polymers are captured by the Aptyl 100 to reactivate the care signal. A gentle cleansing base (anionic and amphoteric agents) provides a medium for the Polyquaternium resurfacer that treats the fiber of the hair for shine and suppleness.

HOW TO USE: Shampoo twice: once to purify, once to treat. Rinse.

SIZE: 200ml.

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PRO FIBER RECTIFY MASQUE

200ml pot.

PRO FIBER RECTIFY LEAVE IN

75ml bottle.

EFFECT: Quick smoothing of ends and softens hair

TEXTURE: Lightweight, gel texture to keep the natural lightness of slightly damaged hair

TECHNOLOGY: Thermo Protection & thermo activated formula. Smoothing and light reflecting agents work together for smoothness and shine

HOW TO USE: Apply on damp hair. Protects the hair fibre from the damage of heat form blow drying.

SIZE: 75ml.

EFFECT:Cumulative resurfacing care for weekly use. Results in shine softenss, fluidity and bounce

TECHNOLOGY: Smoothing agent: To give hair more regular surface and bring out its shine and lipid agent to treat and nourish hair

HOW TO USE: Alternative to the conditioner for clients who want deeper nourishment. Apply to shampooed, towel-dry hair. Leave in for 3 to 5 minutes. Rinse thoroughly.

SIZE: 200ml.

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PRO FIBER RECTIFY CONCENTRATE

10x15ml tubes.

EFFECT: Provides instant cosmeticity and softening.

HOW TO USE: Apply the prescribed concentrate section by section from midlengths to ends. Do not rinse. Layer the Auto-Regenerate masque on top of the concentrate and let the layering pause and rest for 5 minutes. Add water, gently emulsify and rinse thoroughly.

SIZE: 10 x 15ml tubes.

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PRO FIBER RESTORE SHAMPOO

250ml bottle. 1000ml bottle.

PRO FIBER RESTORE CONDITIONER

200ml bottle.

PRO FIBER RESTORE MASQUE

200ml pot.

PRO FIBER RESTORE LEAVE IN BI-PHASE SERUM

75ml bottle.

PRO FIBER RESTORE CONCENTRATE

10 x 15ml tubes.


PRO FIBER RESTORE SHAMPOO

250ml bottle.

PRO FIBER RESTORE CONDITIONER

200ml bottle.

EFFECT:Cumulative resurfacing care use weekly for soft velvety hair.

TECHNOLOGY: The latest on surface treatements. Rich concentration of softening agents and hair lipids. Deposited in sheer and light film so that damaged hair become soft without feeling weighed down.

HOW TO USE: Apply and work into shampooed, damp hair. Rinse.

SIZE: 200ml.

EFFECT: Restore damaged cuticle and cortex. Hair is conditioned, smoother, softer and more supple.


At homes shampoo: Reactivate the in-salon Aptyl 100 service effect

TECHNOLOGY: Anionic polymers are captured by the Aptyl 100 to reactivate the care signal . Gentle cleansing base (anionic andamphoteric agents) provide a resurfacing effect. Smoothing agents boost conditioning for damaged fibres.


SIZE: 200ml.

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PRO FIBER RESTORE MASQUE

200ml.

EFFECT:Coats damaged fibres to nourish, relax and soften for perfectly conditioned hair that is easy to detangle. Cumulative resurfacing care for frequent use.

TECHNOLOGY: Rich concentration of softening agents and hair lipids. Deposited in sheer and light film so that damaged hair become soft without feeling weighed down.

HOW TO USE: Alternative to the conditioner for clients who want deeper nourishment. Apply to shampooed, towel-dry hair. Leave in for 3 to 5 minutes. Rinse thoroughly.

SIZE: 200ml.

PRO FIBER RESTORE LEAVE IN BI-PHASE SERUM

75ml bottle.

EFFECT: Silky soft shiny hair with body.

TECHNOLOGY: Thermo protection and Thermo activated formula

Bi phase texture. There are 2 fluid transparent serums (turquoise tinted and colourless) that form a emulsion.

The blue phase is enriched with moistening agent, the colourless phase contains smoothing agents.

HOW TO USE: Apply to towel dried lengths and ends. Apply before blow dry.

SIZE: 75ml.

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PRO FIBER RESTORE CONCENTRATE

10x15ml tubes.




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PRO FIBER RECREATE SHAMPOO

250ml bottle.

PRO FIBER RECREATE CONDITIONER

200ml bottle.

PRO FIBER RECREATE LEAVE IN

150ml bottle.

PRO FIBER RECREATE CONCENTRATE

10 x 15ml tubes.


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PRO FIBER RECREATE SHAMPOO

250ml bottle.


200ml bottle.

EFFECT: Provides instant cosmesticity and softening. Suitable for finer hair types or clients requiring light cosmetic feel but intense nourishment and repair.

TECHNOLOGY: Using re-materialising technology the hair fiber is left feeling thicker and stronger. Lightweight formulas ensure the hair is not weighed down.


SIZE: 200ml.

EFFECT: Long-lasting restructuring very damaged cuticle and cortex. Slight cosmetic results, leaves hair plumped without weighing the hair down.


At home shampoo: Reactivate & Prolong the in-salon Aptyl 100 service effect.

TECHNOLOGY: Anionic polymers are captured by the Aptyl 100 to reactivate the care signal. Gentle cleansing base (anionic and amphoteric agents) provide a resurfacing effect. Smoothing agents boost conditioning for damaged fibres.


SIZE: 250ml.


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PRO FIBER RECREATE LEAVE IN

150ml bottle.


10 x 15ml tubes.




EFFECT: Hair looks smooth and silky as if recreated. Applied to hair prior to styling. Light in texture and feel.

TECHNOLOGY: Thermo Protection and thermo activated formula. Smoothing and light reflecting agents work together for shine and added body.

HOW TO USE: Apply to towel dried lengths and ends. Apply before blow dry.

SIZE: 150ml.


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PRO FIBER RECONSTRUCT CONCENTRATE

10 x 15ml tubes.

PRO FIBER RECONSTRUCT SHAMPOO

250ml bottle 1000ml bottle.

PRO FIBER RECONSTRUCT CONDITIONER

200ml bottle.

PRO FIBER RECONSTRUCT MASQUE

200ml pot.

PRO FIBER RECONSTRUCT LEAVE IN

75ml bottle.


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PRO FIBER RECONSTRUCT SHAMPOO

250ml bottle.

PRO FIBER RECONSTRUCT CONDITIONER

200ml bottle.

EFFECT:Softens damaged hair fibres making them easier to detangle and more nourished. Cumulative resurfacing care for frequent use.

TECHNOLOGY: Smoothing & softening agents work together with hair care lipids for healthy, beautiful shiny hair.


SIZE: 200ml.

EFFECT: Long-lasting restructuring very damaged cuticle and cortex. Significant cosmetic results, leaves hair plumped


At homes shampoo: Reactivate the in-salon Aptyl 100 service effect

TECHNOLOGY: Anionic polymers are captured by the Aptyl 100 to reactivate the care signal. A gentle cleansing base (anionic and amphoteric agents) provides a medium for the Polyquaternium resurfacer that treats the fiber of the hair for shine and suppleness.


SIZE: 200ml.


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PRO FIBER RECONSTRUCT MASQUE

200ml.

EFFECT:Intense conditioning effect leaving hair extremely soft after rinsing .

TECHNOLOGY: Vegetal Wax for a dense and coating texture provide the medium for a beautifying, nutrivtive cocktail. Emollients, smoothing agents and hair care lipids.

HOW TO USE: Alternative to the conditioner for clients who want deeper nourishment Apply to shampooed, towel-dry hair. Leave in for 3 to 5 minutes. Rinse thoroughly..

SIZE: 200ml.

EFFECT: Coats hair fibres leaving it bursting with vitality.

TECHNOLOGY: Thermo protection smoothing agents and shine boosters ensure hair is repaired from root to tip with beautiful ends.

SIZE: 75ml.

PRO FIBER RECONSTRUCT LEAVE IN

75ml bottle.


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10x15ml tubes.





PRO FIBER AUTO-REGENERATE ACTIVATOR MASQUE

50ml tub. Technical only.

PRO FIBER RECHARGE MONODOSE

6 x 20ml.



PRO FIBER AUTO-REGENERATE ACTIVATOR MASQUE

500ml pot.

PRO FIBER RECHARGE MONODOSE

6x20ml tubes.

EFFECT: Recharges hair fibre with APTYL 100 Use instead of conditioner or masque on every 4th shampoo.

TECHNOLOGY: APTYL 100 for long lasting results and regeneration. Not the same concentration as the professional masque.

HOW TO USE: At home use. Apply the full dose to clean hair after every 4th shampoo instead of regular conditioner to prolong the benefits of long-lasting repair activator for 6 additional weeks

SIZE: 6x20ml.

EFFECT: Provides long-lasting repair (resurfacing + restructuring up to the cortex).

TECHNOLOGY: APTYL 100 for long lasting results and regeneration. Aminosilane: Deeply restores, strengthens and renews the hair from the inside out. Cationic Polymers: Resurfaces and seals the hair fibre for shiny, healthy beautiful hair.

HOW TO USE: After applying the prescribed concentrate, layer the Auto-Regenerate Masque on top of the concentrate and rest for 5 minutes. Add water, gently emulsify and rinse thoroughly.

SIZE: 500ml.

essential retail guide

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