PowerPoint Presentation

Using technology for marketing a small practice Susan Bourke Digital Cascade Ireland

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Accountants practicing tax law;

Financial advisors drafting estate plans, wills and trusts; Unhappy and rebellious clients;

Routine contract and research drafting Realization rates woefully low;

A significant drop in the percentage of new lawyers getting legal jobs within nine months;

You recently had 48 new graduates from the Law Society and they all need jobs. Software created legal documents and so on e.g. Shake

Shake is an app that creates legal contracts on hand held devices http://www.shakelaw.com/

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2.4 million people in Ireland logon to Facebook every month. Around 2.1 million people regularly use Facebook on any mobile device.

1.9 million are smartphone owners, 540,000 are tablet owners. 1.8m Irish people visit Facebook on a daily basis

70% of Irish businesses use Facebook. There are 330,000 expats on Facebook in Ireland.

The two largest countries for expats are UK and Poland Males average 80 minutes active usage time, females average 111 minutes daily.

Facebook

Stats from The Irish Digital Consumer Report 2015 from Shane O Leary5

There are circa 700,000 daily users of Twitter in Ireland. We send, on average, 1 million tweets each day.

26% of the Irish population over the age of 15 uses Twitter. 35% of these use it daily. 92% of Irish journalists use Twitter at least once a day for work purposes.

77% of all YouTube users access YouTube at least weekly. 1 in 3 spend the same amount of time watching YouTube as TV in an average week.

31% say they view How To or tutorial videos regularly

Twitter & You Tube

Stats from The Irish Digital Consumer Report 2015 from Shane O Leary6

50% of Irish social media usage now takes place on smart devices. 43% of the population over the age of 15 now has a Skype account.

43% of Irish adults aged 15-24 have a Snapchat account. Snapchat users spend on average 1 hour 43 minutes using the service weekly.

63% of Snapchat account holders use the service each day.24% of the population over the age of 15 now has a Linkedin account

Other Related Facts

Stats from The Irish Digital Consumer Report 2015 from Shane O Leary

Smartphone penetration in Ireland is estimated at 61%.

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Social Media is World of Mouth on Digital Steroids

https://www.youtube.com/watch?v=GRiwUCXPo8U

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100%LinkedInProfile

BE PREPARED For any challenge that lies ahead

NEVER miss an OPPORTUNITY

Be creative in your approach to business, leisure, life and law

When you do you will be more likely to emerge a WINNER

Thank You !The Lesson

https://www.youtube.com/watch?v=kKSr6h5-fCU

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