Essential Elementsof a Successful Practice

Regional Summits – Fall 2009space now

Reserve your

The Fall 2009 Summits for practicing Orthodontists and Residents are now accepting

registrations. Each Summit is a unique opportunity to gain valuable new perspectives into

orthodontic products that are making a positive impact in today’s treatment methodologies.

And, you will be exposed to business-critical information that can and does make a

difference toward practice success.

The 3M Unitek Regional Summits bring together experienced Orthodontists who have created

successful practices of their own. Their insight and experience can help you whether you are

starting a new business or are ready to kick-start your efforts in reaching the next level with

an existing practice. The Summits are scheduled over a weekend to accommodate your busy

schedule. So make the choice to register today.

Integral to each Summit is The Bottom Line – Successful Strategies for Private Practice

Orthodontists® with Dr. Terry Sellke and Dr. Thomas Ziegler.

Schedule Inside

October 3-4Palmer House Hilton Chicago

October 24-25Marriott World Center Orlando Orlando

September 26-27Hilton Mystic Mystic

Don’t miss your opportunity to attend one of three 3M Unitek Regional Summits in 2009.

As part of our ongoing commitment of support for Orthodontic Residents, the Fall 2009

Summits are offered with no course fees for Residents.

Register Online At www.3MUnitek.com

3M Unitek Regional Summits – Fall 2009September 26-27, 2009 Mystic, CTFeaturing: Dr. Gary Weinberger, Dr. Terry Sellke, and Dr. Thomas ZieglerThe Hilton Mystic hotel is located halfway between Boston and New York City, in Mystic, Connecticut, across the street from Mystic Aquarium and Mystic Seaport and near Olde Mystic Village and area casinos.

Registration FeesDoctors: $199 Residents: The Fall 2009 Regional Summits are presented compliments of 3M Unitek.Register online at www.3MUnitek.com.

To register for the Summit by phone: If you are unable to register online please call the 3M Unitek Hotline: U.S. and Puerto Rico 1-800-852-1990 extension 4649. Canada 1-800-443-9002 extension 4649.

Note: Corporate policy prevents minors from participating at functions where alcohol is served.

October 3-4, 2009 Chicago, IL Featuring: Dr. Mohammad Razavi, Dr. Terry Sellke, and Dr. Thomas ZieglerThe Palmer House Hilton hotel is located in the Heart of Downtown’s Theater District, steps from the Art Institute, Millennium Park and shopping.

October 24-25, 2009 Orlando, FLFeaturing: Dr. Anoop Sondhi, Dr. Terry Sellke, and Dr. Thomas ZieglerThe Marriott World Center Orlando hotel is located just 1.5 miles to Disney and only minutes from SeaWorld, Discovery Cove, Aquatica and Universal Studios, this Orlando hotel has the perfect location.

Friday – Arrivals

Saturday Morning Achieving Clinical Excellence

SEPTEMBER 26Dr. Gary Weinberger8:00 a.m. – 12:00 p.m.An Optimized Treatment Protocol (OTP) Utilizing the SmartClip™ Self-Ligating Appliance System

OCTOBER 24Dr. Anoop Sondhi8:00 a.m. – 12:00 p.m.Doing the Right Things Right: Integrating Self-Ligating Solutions Into Your Practice

OCTOBER 3Dr. Mohammad Razavi8:00 a.m. – 12:00 p.m.Getting Started on the Right Foot: Choosing an Appliance System that Works for You

Fall 2009 Summit Agenda

Hilton Mystic20 Coogan Boulevard Mystic, CT 06355 (860) 572-0731

The Palmer House Hilton17 East Monroe Street Chicago, IL 60603 (312) 726-7500

Marriott World Center Orlando8701 World Center Drive Orlando, FL 32821 (800) 380-7931

Saturday Afternoon Getting What YOU Want Out of Your Practice

Dr. Terry Sellke12:30 p.m. – 3:00 p.m.Understanding Orthodontic Business Principles

Dr. Thomas Ziegler3:20 p.m. – 5:30 p.m.Practice Transition From A to Z

SEPTEMBER 26, OCTOBER 3, OCTOBER 24

Sunday Morning Taking Practice Efficiency to the Next Level

Dr. Terry Sellke8:00 a.m. – 9:45 a.m.Developing/Growing an Orthodontic Practice

Dr. Terry Sellke10:00 a.m. – 11:00 a.m.The One-Step Exam, Scheduling That Really Works and The Patient-Centered Practice – What is it and Why Would You Want One

SEPTEMBER 27, OCTOBER 4, OCTOBER 25

Clinical Program

8:00 a.m. – 12:00 p.m. Anoop Sondhi, D.D.S., M.S.Doing the Right Things Right: Integrating Self-Ligating Solutions Into Your Practice

This seminar will review key principles that are necessary to effectively manage the SmartClip and Clarity™ SL Self-Ligating Appliance Systems in an Orthodontic practice. In addition to a detailed demonstration of the treatment of different types of Orthodontic challenges, the seminar will include a number of the clinical and management pearls that are critical to effectively implement these treatment systems into your office. The lecture will be supplemented by live video taped demonstrations of archwire and bracket placement procedures.

8:00 a.m. – 12:00 p.m. Mohammad R. Razavi, D.D.S., M.S.D.Getting Started on the Right Foot: Choosing an Appliance System that Works for You

Dr. Razavi will discuss how he used his treatment mechanics and practice philosophy to set evaluation criteria for the different appliance systems available. Through this analysis, he will show how he employs the SmartClip Self-Ligating Appliance System and the IMTEC™ ORTHO Implant system to meet his treatment goals, including wire sequencing, appointment intervals, and innovative TAD applications. Dr. Razavi will demonstrate through clinical cases how compatibility with the design of an appliance system can yield efficient, quality results.

8:00 a.m. – 12:00 p.m. Gary L. Weinberger, D.D.S., M.Sc.D.An Optimized Treatment Protocol (OTP) Utilizing the SmartClip™ Self-Ligating Appliance System

An Optimized Treatment Protocol (OTP) Utilizing the SmartClip™ Self-Ligating Appliance System: Enhancing the Effectiveness, Efficiency, and Ergonomic and Economic Benefits of Self-Ligation with an Evidence-Based Approach

This course will provide a comprehensive overview of the optimized utilization of the SmartClip Appliance System from an evidenced base perspective. Among the topics explored by clinical examples will be bracket placement considerations, a rationale for archwire selection and sequencing based upon initial clinical presentation and treatment objectives, visit sequencing, rotation control, cuspid

October 24 – Orlando, FL

Dr. Mohammad Razavi is the Clinical Director of the Skeletal Anchorage Clinic, at Case Western Reserve University and a member of the Craniofacial Team at the Cleveland Clinic. He has extensive experience with various mini-implant systems available today, and serves on the review board for the American Journal of Orthodontics and Dentofacial Orthopedics. He is a board certified orthodontist, and a fellow of the Royal College of Dentists in Canada. He is in private practice in Ottawa, Ontario, Canada.

and incisor retraction technique, torque control and expression, as well as effective, efficient case finishing. The economic benefits and ease of use of the SmartClip Appliance System compared to conventional appliance systems will also be demonstrated.

Dr. Gary Weinberger is a graduate of the NYU College of Dentistry, and Goldman School of Dental Medicine at Boston University where he received his Certificate of Advanced Graduate Study in Orthodontics and his MScD in 1976. A Diplomate of the American Board of Orthodontics (ABO), he has worked professionally in Orthodontics since 1976, and maintains a private practice office in Plainview, NY. A published author, Dr. Weinberger’s experience has also included appointments as Assistant Professor (Orthodontics) for NYU College of Dentistry and Stony Brook School of Dental Medicine. He is currently on staff at the LIJ Hillside Medical Center, New York. Dr. Weinberger is considered an expert in self-ligating brackets, with extensive experience using many of the available self-ligating systems.

Dr. Anoop Sondhi received his dental degree from the Indiana University School of Dentistry, and his post-graduate certificate and M.S. in Orthodontics from the University of Illinois in 1977. Following his graduation, he was on the graduate faculty of the Department of Orthodontics at Indiana University. During his full-time academic appointment at Indiana University, he maintained a part-time private practice. Since 1988, he has been in full-time private practice in Indianapolis, and continues to be a Visiting Professor for several graduate programs in Orthodontics. He has presented seminars and continuing education courses to several dental and Orthodontic organizations in the United States, and has been invited to give courses in Canada, Central America, South America, Europe, Asia, South Africa, Australia and New Zealand.

September 26 – Mystic, CT

October 3 – Chicago, IL

4 CE Credits

Approved PACE Program Provider • FAGD/MAGD Credit: Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. (8/1/2007) to (7/31/2009)

The Bottom Line® Program

Getting What YOU Want Out of Your Practice

Clarity, IMTEC and SmartClip are trademarks of 3M. The Bottom Line is a registered trademark of Terry A. Sellke, D.D.S., M.S. Please recycle. Printed in USA.© 2009 3M. All rights reserved. 0902

33M UnitekOrthodontic Products2724 South Peck RoadMonrovia, CA 91016www.3MUnitek.com

In U.S. and Puerto Rico: 1-800-423-4588 • 626-574-4000In Canada: 1-800-443-1661CE Hotline: 1-800-852-1990 x 4649 • 626-574-4649Outside these areas, contact your local representative.

Terry A. Sellke, D.D.S., M.S. Dr. Terry Sellke opened his orthodontic specialty practice in 1974. He and his partner, Don Reily, have offices in Antioch, Grayslake, and Wonder Lake, Illinois. Dr. Sellke relentlessly incorporates new technologies and systems enhancements that allows the practice to achieve exceptional results

in shorter appointments, fewer appointments, and fewer months in treatment while running on time – every moment of every day. The result is a stress-free environment that is fun to go to day after day.

In 1983 Terry became a Diplomate of the American Board of Orthodontics. He began teaching orthodontics and business principles at the University of Illinois at Chicago in 1970. He retired as a clinical professor, master clinician, co-clinic director, and master’s thesis advisor at UIC in 2006. Terry continues to teach practice management (The Bottom Line® program) and clinical orthodontics to orthodontists and their staff worldwide, having given programs on six continents.

Terry founded The Bottom Line® programs in 1994 in response to management service organizations (MSOs) encouraging orthodontists to hire them to handle the business aspects of their practices. Since then he has conducted practice management programs sponsored by 3M Unitek for practicing orthodontists and orthodontic residents in North America, Central America, South America, Asia, Europe, Israel, Australia and New Zealand.

Terry currently has a number of prospective clinical studies under way in his office that his retirement has freed the time to accomplish. Terry has published dozens of articles on orthodontics in professional journals worldwide. His text on the Bioprogressive Orthodontic Philosophy has been translated into four languages.

Terry is a member of orthodontic societies worldwide. He has served on the boards of dozens of dental, orthodontic, business, civic, and charitable groups. He and his wife, Dee, have funded two endowed chairs at the University of Illinois dental school. Terry remains the largest alumni donor in the school’s history.

Thomas F. Ziegler, D.D.S., M.S., A.B.O., J.D. Dr. Thomas Ziegler is a Cum Laude graduate of the Ohio State University College of Dentistry and earned his M.S. degree and Certificate in Orthodontics from Ohio State University. A native

of Cincinnati, Ohio, he is certified by the A.B.O. and practiced Orthodontics for many years. His practice experience also includes 3 years with the Army Dental Corps, stationed in Munich, Germany. Dr. Ziegler has earned a law degree from Northern Kentucky University and in 1995 founded Ziegler Practice Transitions. His firm specializes in Orthodontic practice appraisals, associate employment agreements and drafting Purchase and Sale documents for Orthodontic practice transitions.

How do you measure the “health” of your practice? The methods used by most Orthodontists are gross income year to year, and net income year to year. These methods lead many Orthodontists (often erroneously) to relentlessly control costs (overhead) at the expense of staff turnover, office stress, running late, lesser treatment results, and job disenchantment. On Saturday afternoon, Dr. Sellke will pose alternative thought-provoking ideas to help you get what YOU want out of your practice. There is no need to be a slave to the practice.

After the break on Saturday, Dr. Ziegler (retired Orthodontist and practicing attorney), will answer some questions, such as: When should I bring on an associate? Is there some measure that I can use? What legal documents do I need to properly accomplish this? When is the time “right” for both of us?

Dr. Sellke will devote Sunday morning to issues that are at the heart of every practice (especially in these difficult economic times) – whether new or old. The Bottom Line Method of increasing starts and increasing revenue involves the use of proven, business concepts that are unique to the “TBL” mentality. Learn how to plan for and manage growth while simultaneously improving office efficiencies, decrease stress, reduce staff turnover and retain an enthusiastic and motivated team.

Saturday AfternoonDr. Terry Sellke12:30 p.m. – 3:00 p.m.Understanding Orthodontic Business Principles

Dr. Thomas Ziegler3:20 p.m. – 5:30 p.m.Practice Transition From A to Z

Sunday MorningDr. Terry Sellke8:00 a.m. – 9:45 a.m.Developing/Growing an Orthodontic Practice

10:00 a.m. – 11:00 a.m.The One-Step Exam, Scheduling That Really Works and The Patient-Centered Practice – What is it and Why Would You Want One