资讯方向Jessie

资讯方向 Essay Revision Plans

Jessie Zhao

Future Essay Direction ：•Original Contents are primary, Japan Team`s contents are supplementary. Beijing Team reserves the right of final decision for all Original Contents (Features, Co-ordinate & Essays).This is most effective and effectual.•Introduce & Publish Brands （ with TAOBAO campaign ）•Build up 6LVD Brand Image （ Media Cooperation & 6LVD Latest Movement ）•Selected Fashion News （ Improve Customer Interaction & Loyalty ）

Monthly Product Special FeatureOne Special Theme feature every month (Holid

ay/Season/Hot Topic) to introduce productsOne Campaign Theme feature every month (T

AOBAO/New Products/) to promote products

* All products will be directly linked to TAOBAO Store

Feature Plan (Jan. - Jun.)

Feature Plan (Jul. - Dec.)

Example 1: Autumn Scarf Feature

Example 2: Seaside Vacation Feature

Example 3: Series Products Feature （ Shoes/Denim)

Weekly Hot Sale Product Feature

Detaily Introduce & Promote One Hot Sale Product Every Week

* All products will be directly linked to TAOBAO Store

1. Select One Hot Sale Product Every week2. Co-ordinate with 6LVD website Products3. Introduce the Product in simple words

4. Combine Product Detail Photos with Words to introduce the selling point in detail

Co-ordinte Product Playfully 2 times a week

Each Select One Recommended Product to co-ordinate Playfully 2 times in a week (combine with other brands)

* All products will be directly linked to TAOBAO Store

Playful Product Co-ordinate

Brand Adveritsement & PromotionNew Brand Entering Brand Introduction Page（ Japan Team co-operatively ）Designer Interviews 、 Latest Brand Movements 、

Interesting Brand News Regular Essays （ Japan Team co-operatively ）

6LVD Brand ImageMagazine Media Exposed & Borrow Products for S

hooting 6LVD LOOKBOOKYONE Shooting Photos Selected 6LVD LOO

KBOOK6LVD Latest Movements Regular/Video Essays

6LVD LOOKBOOK

6LVD Latest Movement

Selected Fashion NewsSuggest to keep 《 RETOY 》 series essaysSuggest to keep 《 TOKYO TREND REPORT 》

series essays which related to our brands or products

Suggest to keep DRESSCAMP and FIG&VIPER Staff Snap series essays

Adding International Hot Fashion News （ choose by Beijing Team ）

Suggest to keep《 RETOY 》

《 TOKYO TREND REPORT 》

《 Staff Snap 》

International Hot Fashion News• Select, Translate, Describe and Upload by Beijing Team

资讯方向Jessie

资讯方向 THANKYOU