Essay 1: We would like you to tell us about your post-MBA immediate

career goal, describing your industry, function & country of choice and a

plan on how you would achieve this goal. (Maximum : 300 words)

My immediate near-term post-MBA goal is to serve a frontrunner

technology services organization in the field of product management or

mew product management, so that I can further develop and hone my

newly acquired skills in the area of technology marketing.Post NUS

Business school , my goal is to work as product marketing manager in

technology company such as Microsoft or Oracle. NUS Business school,

being a top business school will open the doors tof various technology

companies across Asia, and its . The career services and

distinguishedvaluable alumni network available at NUS business school will

enable help in a seamless career transition. A role in a globally positioned

corporation will expose me to the management of complex operations, and

nurture team-building skills in a work environment of multi-functional and

multi-cultural professionals.

My past experience as an Engineering background and work experience at

xxx will help me to understand the technical aspects of product marketing.

The decision science, marketing and strategy classes learnt at the NUS

MBA program will prepare equip me with required expertise for product

development and customer engagement.

 

 

At Xxx, I displayed strong analytical and technical skills in software

development for vastly differing domains like healthcare and automotive

domains. I also conducted market research for technology

services/products in healthcare, mobile applications, wearable-devices and

kiosks. In the process, I have and worked in functional silos in the process.

To be I was not involved in the product planning and strategy (disciplines

that will drive larger business value to the consumer),. To complete my

learning, I need in-depthdeep understanding of product

planning/positioning, market opportunities/communications, and other

the business insights and different aspects of business

managementmarketing.

My past experience as an Engineer will help me to understand technical

aspects of product marketing. The decision science, marketing and strategy

classes learnt at NUS will equip me with required expertise for product

development and customer engagement.

Participation in marketing events at the NUS I plan on joining Marketing

cClub, to participate in several marketing events and get an opportunity to

network .I intend to participate in and case competitions such as

Cerebrations, will develop my managerial potential, and provide to get a

hands-on experience and new perspectives on for handlingsolving business

situations.

Through study tour I will also get an international exposure to consumer

insights. Along with it the small class size at NUS will enable me to make a

 

 

professional as well as personal relationship with students from diverse

background and utilize the valuable NUS resources effectively. NOTE --

This point is more relevant for the next essay, so I am not including it in

this one.

The fulfillment of the above-mentioned short-term objectives will, facilitate accomplishment of long term goals, i.e., to identify and provide innovative products/services in the field of technology.

Thus NUS Business school provides me with ample opportunities and resources to become a successful product marketing manager, and is therefore my chouice of destination.hone my leadership and decision making capabilities.

…………………………………………………………………………….

NUS essay 2: Considering the vision and values of NUS Business School and a

typical NUS MBAclass, tell us what makes you a good candidate for

admission. (Maximum : 300 words).

“We’re here to makeput a dent in the universe.”

This one quote, that which drives me to dream big, and strive hard for the

bettermentdevelopment of self and society, is in tune with the mission of

NUS Business school and its commitment to business and society.

After graduation, completing engineering, I chose to join xxx as an

Associate Software Engineer for its vision and its products,. and proved my

adaptability by working creatively in diverse domains like healthcare and

automotives, to develop software and a toolAt Xxx, I worked in the

 

 

healthcare domain, in which I was on a project that developed an interface

for American Army Veterans. Post this, I also worked in the automotive

domain for Volkswagen and Daimler, for which we developed a tool that

areis currently applicable and in large scale useused by more than a million

users globally. A strong desire to acquire new skills drove me to volunteer

venture into In healthcare, to showcase the product prototype to various

stakeholders, I conducted market research for technology

products/services in healthcare -- a step that led me to showcase a product

prototype to several stakeholders. mobile applications, wearable-devices

and kiosks. In the pre-sales role, I was challenged beyond my comfort

zone, and learnt to cope with multiple responsibilities, empathize with

customer problems, and take initiatives.

At NUS, I believe I canwould be able to make valuable contributions by

sharing e with my peers the real world experience of understanding

customer problems, developing solutions, and establishing a business

vertical in an emerging Asian markets. for my organization.The small class

size at NUS will enable me to cultivate a professional as well as personal

relationship with peers from diverse backgrounds, and put the program’s

valuable resources to good use

I can share my technology and domain experience through a

A leadership role in the tTechnology cClub will facilitate exchange of

technology and domain experiences. Also, in the pre-sales role, I was

challenged beyond my comfort zone and learnt to manage multiple

 

 

responsibilities, empathize with customer problems, and take initiatives.

From this experience, I now better understand consumer needs, while

developing solutions that meet goals of technology and business.

InteractingWorking with clients from three countries has exposed me to

different work cultures:, therefore the multi-culturaal atmosphere of the

NUS campus will not be new. which will help me to easily fit in to the

diverse class at NUS. Being part of community services fromsince

childhood, I would be happylike to continue my servicescontribution

through the Social Impact Club.

Pursuing an MBA program in a reputed university like NUS, will be an

immensely enriching experience.At the same time, I would be able enrich

my understanding of business by learning from my classmates experiences

and perspectives. Therefore, I want to pursue MBA at NUS Business

School to further broaden my perspectives and refine my understanding of

business. Its core values – excellence, integrity, teamwork, innovation and

care -- have and will continue to followed me throughout my years of

learning and working. I also firmly believe that on must give back more

than one gets, particularly in the case of family, society and the alma mater.

NUS essay 3: What is the most critical problem facing your organization

or community? What recommendations would you make to deal with this

problem? (Maximum: 300 wor

 

 

While I visited a government hospital as a volunteer with an NGO, I met a

young mother (Vasudha), on one of my visits to a government hospital.

Married at age married at the age of 15, and mother of two, 19-year old

Vasudha had been abandoned by her husband. and now abandoned by her

husband. Today, she struggles with the dual responsibility of all of 19 year

old and with two kids to look after she is struggling to makinge her ends

meet and caring for two young children.as sShe has neither education nor

skills no degree or skills to back her; her . Her education was discontinued

cut short by her parents in spite of her desire to continue.wish to study

further.

Vasudha is just one of the million other girls in India who never receive

basic education either because of societal norms and pressure, or gender

bias, and end up becoming depending on others for their living.

In a country like India where female literacy rate (2011 Census) is 65.46%,.

Wwomen’s Lliteracy is the need of thean hour .I believe thatthat the

education I received from childhood, has made me the confident women

that I am. I am today, has been possible because of the education I

received. I want million other women to have same It is every woman’s

right to become self-sufficient, and have a strong self-belief.

“To educate a man means to educate an individual. To educate a woman means to

educate a family.”

 

 

Empowering Enabling women to learn, grow and contribute to society, will

liberate them from a life of dependency, andnot only empower women but

also prevent poverty in a developing nation like India.

To combat this problem, Tthe very first step would be to is to control give

incentives for education of the girl child, and minimize the girls’ drop-out

rate of girls from at primary school, by level by building moreproviding

school facilitiess close to girls’ homes. Schools must be made, and making

schools girl-friendly. Additionally, the school curriculum must be priented

towards content of education must be improved by serving education as

the vehicle for transformationing of attitudes and fixed social norms not

just for girls and but also for boys alike.

At a higher level, Rrural women should be impartedgiven training on

special skill sets such as computer education, professional communication,

entrepreneurship etc and so on. which will encouragehelp women them to

seektart employment. Another avenue for iIncreasing wom,en’s income for

women is through the avenue of microenterprise development is another

possibility.. Health education and the art of self-defence are two additional

vital considerations. Finally, finance management and counseling must be

made available to teaching women acrossin all the sectors: to manage their

finances by giving attention to special innovative savings and insurance

schemes should be introduced. The journey towards empowerment of

Indian women is a long and arduous one,re is a long way to go to empower

 

 

the women of India but these small steps taken in the right directionps

will propel help us leap into the bright future where men and women will

be onare in par with each other, and contributeing in to national integration

and development.development of the nation.