essay #5: cultivating design mind: making the shift from “i like the color” to creating...

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Essay #5: Cultivating Design Mind: Making the Shift from “I like the color” to Creating Globally-Appealing Products This Design that Matters series is made possible with support from The Lemelson Foundation in celebration of 20 years of improving lives through invention.

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Please feel free to download and use these slides to present this case study under the terms of the attribution share-alike creative commons license. For more background on these slides, please see the full essay online at bit.ly/FireflyEssay5 Summary In designing Firefly newborn phototherapy, Design that Matters used human-centered design to transform Vietnamese manufacturing partner, Medical Technology Transfer and Services (MTTS), expanding their impact on newborn health within Southeast Asia and Africa, and positioning their designs to go global. Through multiple meetings with our manufacturing partner in the U.S. and Vietnam, collaborative field research, joint brainstorms, industrial design exercises, and design reviews, Design that Matters planted the seed. The result is an organization that now approaches each new device through a human-centered design lens as evidenced in their new product in progress to treat newborns with respiratory distress.

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Page 1: Essay #5: Cultivating Design Mind: Making the Shift from “I like the color” to Creating Globally-Appealing Products

Essay #5: Cultivating Design Mind: Making the Shift from

“I like the color” to Creating Globally-

Appealing Products This Design that Matters series is made

possible with support from The Lemelson Foundation in celebration of 20 years of

improving lives through invention.

Page 2: Essay #5: Cultivating Design Mind: Making the Shift from “I like the color” to Creating Globally-Appealing Products
Page 3: Essay #5: Cultivating Design Mind: Making the Shift from “I like the color” to Creating Globally-Appealing Products
Page 4: Essay #5: Cultivating Design Mind: Making the Shift from “I like the color” to Creating Globally-Appealing Products
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