ess product portfolio

ZonG Enterprise SolutionsRedefining Communication

By Rana Taimur NasirESS Project Executive Enterprise Solutions and StrategyZonG

Mobile Technology Awareness

1G: Analog cellular telephony

2G: Digital cellular telephony

3G: High-speed digital cellular telephony (including video telephony)

4G: IP-based “anytime, anywhere” voice, data, and multimedia

telephony at faster data rates than 3G

GSMVoice, 3.1 kHz

Short Message Service (SMS) 1985 GSM standard that allows messages of at most 160 chars. (incl. spaces) to be

sent between handsets and other stations

General Packet Radio Service (GPRS)GSM upgrade that provides IP-based

packet data transmission up to 114 kbpsUsers can “simultaneously” make calls and

send dataGPRS provides “always on” Internet access

and the Multimedia Messaging Service (MMS) whereby users can send rich text,

audio, video messages to each other Performance degrades as number of users

increaseGPRS is an example of 2.5G telephony –

2G service similar to 3G

• Global System for Mobile Communications

GSM Frequencies

Originally designed on 900MHz range, now also available on 800MHz, 1800MHz and 1900 MHz ranges.Separate Uplink and Downlink frequencies

ZONG GSM Frequency Band for 1800/900 MHz

882.5 MHz1739.7 MHz

890 MHz1745.7 MHz

UPLINK (UL)

927.5 MHz1834.7 MHz

935 MHz GSM9001840.7 MHz GSM1800DOWNLINK (DL)

5

Analog

0 Generation

RCC

Equipment size.

Digital

2.5 Generation

GPRSCDMA IS-95B

Growing demand for value added data service.

Increased Data speeds.

Digital

3rd Generation

UMTSCDMA 2000

New mobile generation is introduced on average every 10 years.

Not Worldwide.

Slow Data speeds.

Compatibility issues.

Digital

2nd Generation

GSMCDMA IS-95A

D-AMPSPDC

Analog

1st Generation

TACSAMPSNMT

R2000

Unsecure.

Limited areas.

GSM Evolution to 3G

GPRS

General Packet Radio ServicesData rates up to ~ 115 kbpsMax: 8 timeslots used as any one timePacket switched; resources not tied up all the timeContention based. Efficient, but variable delaysGSM / GPRS core network re-used by WCDMA (3G)

EDGE

Enhanced Data Rates for Global EvolutionUses 8PSK modulation3x improvement in data rate on short distancesCan fall back to GMSK for greater distancesCombine with GPRS (EGPRS) ~ 384 kbpsCan also be combined with HSCSD

High Speed Downlink Packet Access

Enhanced multimedia (voice, data, video, and remote control)

· Usability on all popular modes (cellular telephone, e-mail, paging, fax, videoconferencing, and Web browsing) · Broad bandwidth and high speed (upwards of 2 Mbps)

3G ( HSDPA )

Mobile Technology Revolutions

LTE stands for Long Term EvolutionNext Generation mobile broadband technologyPromises data transfer rates up to 100 Mbps

Mobile Technology Theoretical maximum download throughput

User Experience of download throughput

GPRS 171 kbps 10~20 kbps

EDGE 384 kbps 100~200 kbps

HSDPA 2 Mbps 0.5~1.5 Mbps

HSPA 10 Mbps 1~3 Mbps

HSPA+ 42 Mbps 5~10 Mbps

LTE 173 Mbps 20~40 Mbps

Data Throughput Comparison

• GPRS: General Packet Radio Service

• EDGE: Enhanced Data for Global Evolution

• HSDPA: High Speed Downlink Packet Access

• HSPA: High Speed Packet Access

• HSPA+: High Speed Packet Access Plus

• LTE: Long Term Evolution

ZonG Enterprise Solutions

Campaign ManagementCampaign

Management

ConnectivityValue Added EnterpriseServices

REACH – SMSREACH or Corporate Bulk Business SMS is a web based platform to

broadcast SMS to multiple recipients at the same time

Multilingual message support (English, Urdu and Chinese)

API Support

Dynamic SMS

Enhanced GUI and Graphical Reports

Campaign Management Portfolio

Auto Dialer MSC BSC

1- List of recipients2- IVR Menu3- Reporting

Bulk Voice Message Broadcast

Bulk Voice Message

Features

Targeted voice marketing Secure & private Message Retry Real time message delivery status

Benefits

Personalized voice message communication

Fast & secure Scalability Cost Effective


Video PushMobile advertising is the process of communicating about products or

services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to

interactive advertisements

A service of MAD that will allow the corporate partners of Zong to promote their products and services via 1. Videos2. Images3. Audio disseminated to Zong Customer base segments as well as Other operator Subscribers, which are most relevant to the kind of product or service being promoted.

The service is an apt example of Win-Win Situation because all participants get something:ZONG

Revenue per click of

the add pushed on

to Zong customer segment

CUSTOMERFree browsing

for previewing

the advertisemen

t

CORPORATEA platform for

target marketing campaign with high reach and

high response

User Selling Preposition

Drive Response and Brand Relationships

High User reachability

Advertisement can be viewed at any time , any place

One brand can promote multiple products to different target audiences with different packages

Event and time based promotion plans can also be executed

Different promotions may be executed for pre-paid and post-paid customers.


Video Push


Segments Needs

FMCGA very competitive Market, where reachability is key with complete information. Simple text SMS might not be enough to communicate to the client

Textiletextile become a hot commodity when the season changes or during festival season. Elaborated information would indulge more customers

Govt Sector/Politica

l Parties

Govt/Political parties promotional campaigns (as conducted during election)Govt awareness campaigns

Banking Sector

Currently bank launches new promotion after every two to three months

Education sector

Colleges/universities can broadcast forms and applications for each semester

EntrepreneursEntrepreneurs can present their product visually to customers using Z-corporate

Connectivity Portfolio



Mobile Broadband - Devices

MBB Device

s

Increased usage of internet through

Broadband connectivity

Plug & Play

Compatible with any computer that has a wireless or wired LAN

Card

Share your Internet connection with others

Auto failover feature ensures maximum connectivity and minimum interruption by quickly and smoothly connecting to a 3G network in the event that your fixed line fails.

BizBox is 3G network enabled allowing you to watch movies, download music or access e-mail no matter where you are.

Dedicated APN for security

Dedicated IP Pool

Choice of Dynamic/Static IP assignment

Aggregation on VPN / Point to Point physical link

Variety of 3G enabled Devices to choose from

Complete managed services for end to end solution

Solution design and implementation as per clients requirement

Visibility/status of connected devices at run time

Data Usage reports for M2M devices

Machine 2 MachineM2M or Machine-to-Machine refers to automatic data transfer

between two or more machines through GPRS/EDGE/3G/4G Network

ATM Connectivity over EDGE/3G

POS Connectivity over GPRS/EDGE

Smart Metering over GPRS/EDGE

Sales Force Automation over EDGE/3G


Voice Hub


Voice Hub refers to fixed connectivity over wireless connection

GSM Modules

PIN # ABCDPIN # BCDE

ZonG MSCGSM Modules

PABX

BTS

PIN # CDEFPIN # DEFG

PIN # EFGHPIN # FGHI.

PIN # GHIJPIN # HIJK

BTS

User will dial his PIN # which will be sent to PABX for verification.

PABX will verify the PIN # & assign a line for calling.

SIMs will be used in GSM Modules

for calling.

OMOs

Voice Hub Solution

- Software will be installed to maintain all the call logs.- PABX will maintain logs of all the calls against each PIN Number.- Rates will be defined in software for billing & collection.- Bill will be generated on monthly basis.- PABX cannot limit any PIN Number w.r.t either minutes or pricing.

Billing ServerDeployed at Customer location

PRI Line

Features Voice Mail Greeting Message Paralleled Telephone Hospitality Feature CLI Description Password Protected Calling Separate billing of individuals Call Routing Intercom Calling Seize a Line Call Conference

Benefits Direct Inward & Outward Dialing Digital Voice Mail Integration Secure Digital Card Caller ID/Call Logging Programming and Maintenance Conferencing Universal Call Distribution (UCD) Direct Inward System Access (DISA) Account Codes System Speed Dialing

360° Office


Evolving into 360° Office


360° OfficeIt is a Business Intelligence (BI) tool to improve your Sales

Performance and Customer Satisfaction Level

Scalable Solution

No hardware installation

Web Interface for PBX configuration and CDRs Reporting

VPBX users will be making outgoing calls with 77 prefix. e.g. 7703454226006

Incoming calls on 360 0 Office will be answered on mobile phones


After-hours Separate Auto-

attendantsCall Recordings Auto Attendant

Email Alerts to administrator about missed and long calls

Voicemail

Detailed CDRs of Extension

Calling

Fixed Voice Connectivity


Dedicated Data Connectivity


DPLC offers point-to-point national connectivity for data and voice networks with secured, dedicated link with minimum latency and full redundancy option

Used for continuous, high volume data transfer for applications i.e. centralized Enterprise Resource Planning (ERP), database and e-mail as well as to link PABXs carrying intra-

company voice traffic

Dedicated high speed bandwidth connectivity of 2Mbps -10Gbps

Protocol independent

Secure and flexible network architecture

Scalable bandwidth connectivity

Service Level Availability at minimum of

99.999%

24x7x365 days proactive monitoring

and maintenance support from Network

Operation Centre (NOC)

Benefits of CMPAK’s DPLC solution

Fast, reliable and efficient connectivity

Value for money with money back guarantee

Easy fault resolution through dedicated Network Operation Centre

24 hours connectivity with fixed running cost

Premium bandwidth guaranteed

High reliability, low latency and continuous circuit monitoring

Easily upgradeable to higher speed

Single point of contact for pricing, contracting, ordering, billing and maintenance


1. CMPAK maintains its own back haul fiber which is used for mobile communication

2. CMPAK owns its own active/passive transmission equipment having large capacities

3. CMPAK has a three protection layer for 99.999% availability

4. Below is the network topology where Lahore is connected to Karachi via multiple hops keeping redundancy in mind

CMPAK Transmission Ring Topology

Client Location A Client Location B


Fixed Broadband

1. Minimum commitment required from Client would be two years

2. Please note competition is offering dedicated Broadband service without any firewall but for clean pipe (with firewall service), they charge extra however CMPAK will provide this service for free keeping customer satisfaction as priority


Fixed Broadb

and

We will provide an Ethernet cable as handoff on which

customer can connect his own equipment (Layer 3

switch/router etc)

NAT will be implemented on our Firewall for internet access

Our solution has a built in firewall providing extra security to the

client

Customer equipment and microwave tower is near 50 meters so it is with in the safe zone and will not impact the

services

Through Fiber or Wireless bridge, the

tower at client premises will be connected to the

back end tower with CMPAK network

The back end tower will connect to our transmission node

which have also access to Internet

VAS Portfolio


Location Based Services

Why LBS For Business?

A low cost Tracking Solution for Assets/Fleet

Know where your employees are

Get daily tracking reports

Focused Mobile Advertising (Think profiling based on location)

No significant OPEX

Value Added Enterprise Services Portfolio

URL Based ChargingAny subscriber can visit a client web site for free

We will be charging the client against the number of hits on the URL or the data consumed against that URL

As URL will be free to end

subscribers so more

subscribers will log in to his website

As more users are logging in, the

communication of client would rapidly

increase

Client can host various

advertisement on his website and can gain

revenue

User Selling Preposition


Charging Models

1. Volume-based charging (e.g., 2 Cent/KiloByte), 2. Duration-based charging (e.g., 3 Cent/minute), 3. Subscription-based charging (e.g., 5

Dollar/month + service), 4. Event-based charging (e.g., 7 Cent/URL or

email).

This product is developed for event based charging.

Master Number (Master Data Pool)

Child

Child

Data Pool


Data Pool is data sharing from one to many

One entity pays for everyone

Data Pool has no limit for child nodes to be added for data usage

Data Pool can be used in variety of ways wirelessly

Data Pool can be used amongst wide variety of data devices; i.e.: dongles/ wingles / routers

Data Pool


Share Data between employees &

employer

Share Data between Friends &

Family

Thank You


ess product portfolio

Documents

data gprs

data service

g telephony

g edge enhanced data

g hsdpa

mbps hspa

gsm evolution

mbps lte