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ESRB Privacy Short Form Presentation

NTIA Multistakeholder MeetingApril 30, 2013

How It All Comes Together:Storefront Privacy Disclosure

• Scroll down for link to Privacy Policy• User directed to mobile web page hosted by developer that displays short form privacy disclosure

• Details takes user to relevant portion of long form policy• Back to short form where “How It’s Used” and “With Whom It’s Shared” are expandable

• Long form Privacy Policy displays Privacy Certified seal

• Upfront disclosure of rating information, including Interactive Elements, in the storefront

How It All Comes Together:In-App Privacy Disclosure

• Clear link to Privacy Policy from About section of app• Standardized short form disclosure of “Information Collected” with link to Details• Details takes user to relevant portion of long form policy• Back to short form where “How It’s Used” and “With Whom It’s Shared” are expandable

• Long form Privacy Policy displays Privacy Certified seal

• Upfront disclosure of rating information, including Interactive Elements, in the storefront