espn magazine multi-issue campaign
DESCRIPTION
By using a smartphone, ESPN The Magazine readers could scan a Microsoft Tag (like a QR code) to see special bonus features. The features were as follows: April 4, 2011 MLB Latin American Confidential Exclusive video content April 18, 2011 NFL Draft Confidential Photo flipbooks of NFL Draft May 2, 2011 NFL Agent Confidential Q&A with NFL Agents Each scan also entered the reader into a mobile sweepstakes. After the first entry, the Nellymoser-built mobile sweepstakes remembers the entries made the first time and allows the reader to enter the competition just by scanning the Microsoft Tag.TRANSCRIPT
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
ESPN Magazine:3 Issue Confidential Campaign
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Different Bonus Content in Each Issue
April 4, 2011MLB Latin American ConfidentialExclusive video content
April 18, 2011NFL Draft ConfidentialPhoto flipbooks of NFL Draft
May 2, 2011NFL Agent ConfidentialQ&A with NFL Agents
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Title Page Provides Instructions for Codes
• Provides Instructions for Downloading Reader, Scanning Tags
• Highlights Content
• Explains Sweepstakes Incentive
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Codes Appeared on a Variety of Editorial Pages
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Codes Link to Content and Sweepstakes Entry
Subsequent scans automatically direct to content and re-enter
the user in sweepstakes
First scan leads to a registration
page
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515