especial transmedia en revista más y más abril 2012

8/2/2019 Especial Transmedia en Revista Ms y Ms Abril 2012

1/9

cmbygox bf{|ofyyfq

m BH\H C@\@

c|xc|

@ZQ01YQ@B\CFIH@

mbtfq|yhmb|>[y h|Yqb|cfh=

hbyfqthf{>Oh Qm|fbyo

qfzmqy>Fvqmzfb \mqy ZhyMvzx> C|Vz[mqe|mz


2/9

fihymqhò[gfb H `|e cx mqcfq lmoof`kvf|/ òo hbtmotfi hb ygf hoc hbiv|yqx/ h

ygfx vbifq|y`bi ygf {mqi| yq`b|cfih` mq lqm||cfih`/ ygf cm|y

lmccmb `b|{fq| `qf cmqf mq of|| moom{fi ax `b vblfqy`hb ifh#

bhyhmb mq ` |hczof bm" \m h| yq`b|cfih` qfòox ` av~~{mqi= \vqf/

avy hy h| bmy lmccmb {mqi ftfb cmbk ygf lhbfc` lqm{i" Y gfqf h|

bm ` voyhc`yf ifhbhyhmb m yq`b|cfih` ftfb h ygf Zqmivlfq| Kvhoi

m @cfqhl` f|yàoh|gfi ` lqfihy mq Yq`b|cfih` Zqmivlfq| y{m xf`q|

`km"

Ygf ifhbhyhmb| `qf bvcfqmv|" Mbf m ygf cm|y pvmyfi h| Gfbqx

Nfbehb|> Yq`b|cfih` |ymqxyfoohbk qfzqf|fby| ` zqmlf|| {gfqf hbyfkqò

fofcfby| md ` dhlyhmb kfy ih|zfq|fi |x|yfc`yhlòox `lqm|| cvoyhzof if#

ohtfqx lg`bbfo| dmq ygf zvqzm|f md lqf`yhbk ` vbhdhfi `bi lmmqihb`yfifbyfqy`hbcfby fwzfqhfblf" Hifòox/ f`lg cfihvc cèf| hy| m{b vbhpvf

lmbyqhavyhmb ym ygf vbdmoihbk md ygf |ymqx"

Ygfqf `qf c`bx mygfq qffqfblf| hblovihbk ygf c`bx Fvqmzf`b

yq`b|cfih` zq`lyhmbbfq| `bi fwzfqy| hbyfqthf{fi afom{> Qmafqy

Zq`yyfb/ Oh~ Qm|fbygò/ \hcmb \y``b|/ Hbiqfe Haqv|/ Cmbyf L`qom"""

Ygf hif` m ygh| |zflhò yq`b|cfih` h||vf h| ym gfoz xmvbk Fvqmzf`b

lhbf`|yf| ym vbifq|y`bi ygh| bf{ av~~{mqi f|zflhòox |hblf hy h|

` kqm{hbk z`qy m ygf fbyfqy`hbcfby hbiv|yqx hblovihbk ygf hoc

hbiv|yqx"

Ygfqf `qf hbiffi c`bx lmbbflyhmb| afy{ffb lhbfc` `bi

yq`b|cfih`" @ `cmv| fw`czof h| C`yqhw> `bhc`yhmb|/ lmchl|/

thifm K`cf| fwz`bi vzmb ygf |ymqhf| m ygf hoc|" Yq`b|cfih` h| òo

àmvy avhoihbk aqhikf|/ cèhbk t`qhmv| lqf`yhtf yf`c| `bi ihtfq|f

zqmf||hmbò hfoi| {mqe ymkfygfq> c`qefyhbk/ aq`bi|/ lhbfc`/ thifm

k`cf|/ @QK/ lmbbflyfi YT/ amme|/ lmchl| `bi `bx mygfq Cfih`|

{gfqf xmv l`b fwyfbi ` | ymqx @y Lqm|| Thifm I`x|/ {f yqx ym aqhbk

òo ygf|f zfmzof ymkfygfq" Mvq lòo mq yq`b|cfih` zqmnfly| h| mzfb`bi H `c |vqf yg`y ygfhq t`qhfyx {hoo qfofly ygf ihtfq|f hbyfqzqfy`#

yhmb| m yq`b|cfih` {ghlg h| kqf`y afl`v|f yq`b|cfih` h| {hif

mzfb ym lqf`yhthyx!

ax Zfqtfblgf Afvqhfq/Zqmkq`cchbk `bi iftfomzcfby C`b`kfq mdLqm|| Thifm I`x|

lqfihy|"FIHYMQH@O \Y@DD

Lmmqihb`yhmb $ O`xmvyOvlh` Qm| \fqq`

Lmbyqhavymq| ym ygh| h||vf>

Zfqtfblgf Afvqhfq/ \hcmb \y``b|/Cmbyfl`qom/ Hbiqfe Haqv|/ Bvbm Afqb`qim/

Qmafqy Zq`yyfb/ Oh~ Qm|fbygò/ ofw Aìh`/

Dqiqhl ^fhcfy/ Nvif Oh|yfq/ Lqh|yh b` Hvqh |#

|fthlg/Ovlh` Qm| \fqq`/ E`qo Y`vo

BH\H C@\@ 'Fvqmzf`b Mhlf(

88 Qvf iv D`vamvqk \`hby Ifbh|

;6:0:/ Z`qh|/ Dq`blfYfo-D`w> %


3/9

B`cf>Cmbyfl`qom

Lmvbyqx>\z`hb

Nma>Dhoccèfq `bi |ymqxyfoohbk"Dvbifq Pvhchl` Th|vò

0" [g`y h| Yq`b|cfih`=

Hb zo`hb {mqi|/ {gfb {f yòe àm vy Yq`b|cfih` {f cf`b cvoyhzo`ymqc

|ymqxyfoohbk> ` b`qq`yhtf 'hb ygf {hif|y |fb|f xmv l`b hc`khbf( yg`y v|f|

y{m mq cmqf zo`ymqc| ym fwzm|f `bi fwz`bi hy| lmbyfby|" Ygfx l`b af

{mqe hb zqmkqf|| |ymqhf| mq lom|fi mbf|5 ihkhyò/ bmb ihkhyò mq ` chw

m amyg" Gfqf h| `b fw`czof> ` |ymqx yg`y hblovif| ` YT |fqhf|/ mfq|

ìihyhmbò hbmqc`yhmb hb amme|/ y èf| xmv ym ygf bfy `bi ygfb hblovif|

|mcf ohtf cffyhbk|"

1" Gm{ Yq`b|cfih` |ymqxyfoohbk fbqhlgf| mvq |ymqhf|=

@ lmczofw yq`b|cfih` b`qq`yhtf òom{| xmv ym fwzomqf òo ehbi| m |hyv`#

yhmb|/ |ff ygf |ymqx qmc ih fqfby zmhby| m thf{ `bi fwzfqhfblf |mcf

cmcfby| yg`y l`by af hblovifi hb ` lmbtfbyhmbò/ mbf zo`ymqc |ymq x"

Yg`y h| {gx {f yòe àmvy \ymqx[mqoi|"

ygfx l`b zo`x `| ` lo`||hl |zfly`ymq mq aflmcf ` lm#lqf`ymq"

Ahkkfq oftfo| m fbk`kfcfby cf`b cmqf cfcmqàof fwzfqhfblf|"

Ygf hif` md Fvqmzf yf`|fq> {{{"xmvyvaf"lmc-{`ylg=t3@6G#Q~Ap8fFCmqf hbdm> {{{"ohbefihb"lmc-hb-cmbyfl`qom

im||hfq< Yq`b|cfih`[g`y h| Yq`b|cfih`=Yfoohbk ` |ymqx `lqm|| ihfqfby zo`ymqc| l`b af tfqx f`|x bm{ì`x| yg`be| ym bf{

yflgbmomkhf|/ avy hy+| bmy |m f`|x ym lqf`yf `b fflyhtf lqm||#cfih` `vihmth|vò zqmnfly {hygmvy

kfyyhbk om|y hb ygf ihfqfby cfih`" Yg`y+| {gx {f g`tf `|efi |mcf zqmf||hmbò| ym fwzo`hb v|

[g`y h| Yq`b|cfih`= `bi ym |gm{ v| |mcf m ygfhq |vllf||vo zqmnfly|"

B`cf> Hbiqfe Haqv|

Lmvbyqx>F|ymbh`

Nma>Gfì m Lqm||cfih`Zqmivlyhmb C@ zqmkq`c y Y oohbVbhtfq|hyx Aòyhl Dhoc bi Cfih`\lgmmo


@y ygf Aòyhl Dhoc `bi Cfih` \lgmmo hb Yòohbb {gfqf {f g`tf bf{

A@ `bi C@ zqmkq`c| lòofi Lqm||cfih` Zqmivlyhmb {f ò|m yf`lg

yq`b|cfih` |ymqxyfoohbk" Ygf ihfqfblf afy{ffb ygf y{m yfqc| mq v|

h| yg`y lqm||cfih` h| ` cmqf kfbfqhl yfqc" Dhq|yox/ hy h| v|fi hb cmqf

yg`b mbf hbiv|yqx hb ìihyhmb ym @T#hbiv|yqhf| hy imchb`yf| hb zqhby

hbiv|yqx/ hb |my{`qf/ fyl" Gfblf {f zqffq ygh|/ |mcf{g`y hbyfqih|lh#

zohb`qx yfqc" \flmbiox/ yq`b|cfih` h| v|vòox v|fi {gfb zfmzof qf#

fq ym |zflhhl b`qq`yhtf|/ |zflhhl zqmnfly|" @| mq hb|y`blf C`yqhw `bi

mygfq fw`czof| yg`y zfmzof v|vòox aqhbk mbf |ymqx yg`y h| b`qq`yfi

`lqm|| cvoyhzof cfih`" @y ygf |`cf yhcf lqm||cfih` h| v|fi ym qf#

fq ym cvlg cmqf cfyòftfo `lyhmb| ym |yq`yfkhf| yg`y o`qkf cfih`

fbyfqzqh|f| v|f ym ihtfq|hx ygfhq lmbyfby mfqhbk|" Ygh| h| {gx {f g`tf

lgm|fb ym g tf Lqm||cfih` Zqmivlyhmb | ygf b` cf m mvq zqmkq`c" Gm{#

ftfq/ ygf fwzfqhcfby| {hyg yq`b|cfih` |ymqxyfoohbk g`tf aqmvkgy v|

c`bx `|lhb`yhbk hbbmt`yhmb|" Ygf|f loftfq |ymqhf| vbmoi `lqm|| cfih`zo`ymqc| {gfqf`| ygf vbhpvf `mqi`blf| m |zflhhl cfih` ifthlf|

`bi zo`ymqc| `qf fflyhtfox vyhoh~fi ym cèf |ymqhf| cmqf hbyfq`lyhtf"


Ygf fbqhlgcfby lmcf| hb ygf dq|y zo`lf qmc ygf v|fq fczm{fqcfby/ ygfhq

zm||hahohyhf| mq z`qyhlhz`yhmb" Avy/ m lmvq|f/ ygf l`zàhohyhf| m yq`b|cfih` ym

fbqhlg |ymqxyfoohbk `qf qfoxhbk mb ygf |zflhdl `mqi`blf| m bf{ yflgbmom#

khf|" Dmq hb|y`blf `vkcfbyfi qfòhyx `zzohl`yhmb| `bi oml`yhtf |ymqhf| yg`y

`qf a`|fi mb cmahof yflgbmomkhf| `qf zqmaàox mbf m ygf cm|y `|lhb`yhbk

iftfomzcfby|" @o|m hbyfq`lyhtf doc g`| iflìf| m gh|ymqx/ avy bm{ `yfq

ygf `qqhtò m yàofy lmczvyfq| ygf zqmch|f lmvoi af dbòox vodoofi" Hb mvq

|yvix zqmkq`ccf| {f qf zvyyhbk b fczg`|h| mb fwzomqhbk ygf |yqfbkyg| m

t`qhmv| cfih` yflgbmomkhf| ym af v|fi `| z`qy m yq`b|cfih` b`qq`yhtf|" Mvq

|yvifby| of`qb gm{ ym im iftfomz |vlg yflgbmomkhf| mq `zzohl`yhmb| ygfc#|fotf|"

Ym of`qb cmqf àmvy mvq zqmkq`c| zof`|f qfdfq ym>

{{{"ac"ff-zqmkq`ccf|-lqm||cfih`-
http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.crossvideodays.com/http://www.quimicavisual.com/http://%20%20www.youtube.com/watch?v=A5H-RzBq9eEhttp://www.linkedin.com/in/montecarlohttp://www.bfm.ee/http://www.bfm.ee/http://www.bfm.ee/http://www.bfm.ee/programmes/crossmedia/http://www.bfm.ee/programmes/crossmedia/http://www.bfm.ee/http://www.bfm.ee/http://www.bfm.ee/http://www.linkedin.com/in/montecarlohttp://%20%20www.youtube.com/watch?v=A5H-RzBq9eEhttp://www.quimicavisual.com/


4/9

im||hfq 9Yq`b|cfih`B`cf>\hcmb \y``b|

Lmvbyqx>Dhbo`bi

Nma> Dmqc`y `bi lmbyfbyiftfomzfq `y Cfih` LhyxDhbo`bi


Hb cx amme/ yq`b|cfih` h| yfoohbk |ymqhf| mtfq ` bvcafq m

cfih` zo`ymqc|/ |ymqhf| yg`y `qf lmbbflyfi `bi qmmyfi hb `

lmccmb |ymqx {mqoi" \hczof `| yg`y" Hy h| ` yfqc yg`y mtfqo`z|{hyg lqm|| cfih` `bi cvoyhzo`ymqc ym ` lfqy `hb fwyfby/ avy

g`| ` iffzfq cf`bhbk {gfb hy lmcf| ym |ymqx yfoohbk"


Ftfb h xmv imby {`by ym zqmivlf ` yq`b|cfih` zqmnfly/ |hc#

zox v|hbk yq`b|cfih` |ymqxyfoohbk cfygmi| {gfb iftfomzhbk

xmvq lmbyfby {hoo fbqhlg hy |va|y`byhòox" Hy+| òo àmvy lqf`yhbk

cmqf/ ym af àof ym lqf`yf cmqf" @bi/ h xmv+qf kmhbk im{b ygf

yq`b|cfih` qmvyf/ xmv cm|y myfb {mb+y g`tf ym {mqqx àmvy

lqf`yhbk ftfqxyghbk xmvq|fo5 xmvq moom{fq| `bi `b| {hoo pvhyf

zqmaàox |mmb aflmcf |mqy m lm#lqf`ymq| ygfc|fotf|"


5/9

im||hfq

Hb 1::1 {gfb H {`| |gmzzhbk `qmvbi ` |còo

gmcfcìf zqmcm m \mh`| Ih`qx ym

Aqmìl`|yfq|/ Cmahof Mzfq`ymq| `bi Zmqyò|

H gì bm hif` àmvy ygf zmyfbyhò m ` lqm||#

cfih` zqmzfqyx `bi gm{ ygf {`x `vihfblf|

{fqf lg`bkhbk ygfhq gàhy| m {`ylghbk fb#

yfqy`hbcfby/ f|zflhòox Yfofth|hmb" H nv|y ebf{

yg`y H gì ygh| ohyyof lg`q`lyfq yg`y gì ygf|f

|còo |ymqhf| `bi H {`byfi ygfc ym af gf`qi

'`bi aqmìl`|y("

[g`y H ebf{ `y ygf yhcf {`| yg`y hy ihiby

cèf `bx |fb|f ym ohchy ygf lmbyfby ym nv|y

mbf zo`ymqc> YT/ Hbyfqbfy mq Cmahof" \m {gfb

H lmooflyfi cmqf yg`b 1: qfnflyhmb ofy yfq| `bi

fc`ho|/ H |y`qyfi ym |g`zf ygf zqmzfqyx `y

cx m{b qh|e {hygmvy ` lmcch||hmb/ |y`qyhbk

`| ` Aomk {hyg ` cmbygox lmovcb hb ` Yffb

c`k`~hbf `bi hczofcfbyhbk |mcf cmahof

hbyfq`lyhtf |fqthlf| |m ygf `vihfblf lmvoi

|y`x hb ymvlg {hyg ygf lg`q`lyfq"

Ygh| |fo#vbifi lqm||#cfih` `zzqm`lg z`hi

m `bi ofy ygf|f |còo |ymqhf| aflmcf `

c`||#c`qefy zgfbmcfbmb/ aflmchbk mbfm ygf ymz YT \gm{| mb Zmqyvkvf|f aqmì#

l`|yfq QYZ1/ ` amme |fb|`yhmb {hyg òcm|y

gò#choohmb amme| |moi `bi ` oh lfb|hbk ghy" Hb

1::4 ygf |gm{ {fby hbyfqb`yhmbò `bi h| bm{

omlòh~fi hb 0: yfqqhymqhf| `qmvbi ygf komaf"

\mh`| Ih`qx {`| |g`zfi `qmvbi ygf

lmblfzy yg`y ohbf`q aqmìl`|y lmbyfby {`|

aflmchbk of|| `bi of|| fflyhtf `| ` {`x ym

`yyq`ly `bi effz `vihfblf|" Bmy yg`y Yfofth#

|hmb {`| ixhbk/ avy ihkhyò yflgbmomkhf| {fqf

òom{hbk `vihfblf| ym |g`zf ygfhq m{b fb#

yfqy`hbcfby fwzfqhfblf" Ygf Zfq|mbò Thifm

Qflmqifq| `bi ygf Hbyfqbfy a`|fi ifthlf|

òom{fi f`lg zfq|mb ym lqf`yf ygfhq m{b

|lgfivof" Ygf yqvyg h|/ ` |hbkof fzh|mif m `

|gm{ l`b af |ffb `bi lmb|vcfi hb |m c`bxihfqfby {`x|/ ivqhbk ygf {ffe| m hy| hq|y

yqìhyhmbò YT aqmìl`|y"

@oygmvkg ygh| h| ` qfòhyx/ ygf hbiv|yqx

imf| bmy |ffc ym af l`ylghbk vz {hyg ygh|

bf{ z`qìhkc" Ygf aqmìl`|yfq| `qf |yhoo

mlv|hbk mb mqc`y| bi lmbyfby hcfi y ygf

ohbf`q YT Aqmìl`|y" Cmqf yg`b 8:& m ygfhq

lmbyfby h| lqf`yfi mq YT aqmìl`|y/ `bi ygf

Hbyfqbfy `bi ihkhyò `qf nv|y mygfq {hbim{| ym

qf#qvb ygf YT c`yfqhò" Mqhkhbò [fa 'mq Ihkh#

yò lmcch||hmb|( mq [fa#mbox ohlfb|hbk `qf

|yhoo ` q`qhyx òygmvkg aqmìl`|yfq| {fa|hyf|/

TMI |fqthlf| `bi mygfq mqc| m mb#ifc`bifbyfqy`hbcfby òqfìx lmvby `| ` |hkbhhl`by

z`qy m ygfhq i`hox `vihfblf|"

Ax Bvbm Afqb`qim/Gfì mdAf@lyhtf Cfih`

6 Yq`b|cfih`

XMVQ @VIHFBLF/ XMVQ LVQQFBLX

Ygf tmhlf| m cfcmqx h| ` yq`b|cfih` imlvcfby`qx àmvy ` lgmhq

cìf vz {hyg @o~gfhcfq z`yhfby|" Hy yfoo| ygfhq |ymq x qmc ygf lqf`yhmb

m ygf lgmhq vbyho ygfhq hbò zfqmqc`blf y gvkf vihymqhvc/ ygqmvkg

cmbyg| m qfgf`q|ò| `bi cv|hl ygfq`zx {mqe af|hif| ygf ohyyof hbyh#

c`yf |ymqhf| m ygf z`yhfby| `bi ygfhq `chohf|"

Ygf hbyfq`lyhtf `zzqm`lg l`cf tfqx b`yvqòox" Ivqhbk ygf hochbk/

{f {hybf||fi ygf fwyq`mihb`qx ffly| {ghlg cv|hl gì mb ygf z`#

yhfby|> |mcf lmvoiby |zfè avy ihi |hbk5 |mcf a`qfox {òefi/ avy

ygfx i`blfi5 `z`ygx yvqbfi hbym `lyhthyx/ h|mo`yhmb hbym qfo`yhmb" Ygfhq

hifbyhyx `bi fcmyhmb|/ fq`|fi ax ygf ih|f`|f/ {`| qflmtfqfi ax cf`b|

m ` tfqx ihqfly `bi hbyfb|f ohbe {ghlg cv|hl zqmthifi" Hy k`tf ygfc

lmccvbhl`yhmb lg`bbfo| {hyg ygf {mqoi `bi ygfc|fotf| {gfb mygfq

{`x| o`lefi"

@bxmbf l`b fwzfqhfblf ygh| ffly" [f òo gvc ` |mbk ym qflòo hy|

oxqhl|5 fcmyhmb| lmcf òhtf mq `bx m v| {gfb {f gf`q ` |mbk {ghlg

{`| hczmqy`by `y ` lfqy`hb zmhby m mvq ohtf|" Ygv| {f iflhifi ym lqf#

`yf ymmo| ym zo`lf ygf |zfly`ymq| hb ygf lfbyfq m ygf |ymqx `bi ym òom{

ygfc ym hbyfq`ly {hyg ygf lg`q`lyfq| `bi lmcf lom|fq ym vbifq|y`bihbk

ygfhq fwzfqhfblf"

[f cìf ` {fa tfq|hmb m ygf hoc/ {gfqf thf{fq| l`b z`qyhlhz`yf hb

ygf |lfbf|/ `yyfbihbk cv|hl ygfq`zx |f||hmb| mq ftfb lmbivlyhbk ygf

lgmhq"

[f ò|m if|hkbfi ` {fa|hyf ym |g`qf ygf |mvbiyq`le m |hkbhhl`by cm#

cfby| m mbf| ohf" [f lvqqfbyox {mqe mb `b hbyfq`lyhtf qfzm|hymqx

m fwzfqhfblf| `bi ìthlf |g`qfi ax fwzfqy| `bi l`qfq|" [f `qf ò|m

if|hkbhbk ` zgmbf `zz {gfqf {f kfy iffzfq hbym ygf zo`xvo `|zfly

m cv|hl `| ` ygfq`zx"

ax ofw Aìh`/zqmivlfq `bi lm#ihqflymq m Ygf tmhlf| m cfcmqx

{{{"a`qqfydoc|"yt

@ YQ@B\CFIH@ Y@OF MB \MBK\ @BI CFCMQHF\
http://www.producersguild.org/?page=coc_nm#transmediahttp://www.beactivemedia.com/http://vocesdelamemoria.rtve.es/http://www.unacancionunrecuerdo.com/http://www.youtube.com/lesveusdelamemoriahttp://www.barretfilms.tv/http://www.barretfilms.tv/http://www.youtube.com/lesveusdelamemoriahttp://www.unacancionunrecuerdo.com/http://vocesdelamemoria.rtve.es/http://www.beactivemedia.com/http://www.producersguild.org/?page=coc_nm#transmedia


6/9

im||hfq 4Yq`b|cfih`

Oh~ Qm|fbygò lqf`yfi Zm{fq ym ygf Zhwfohb 1::; `dyfq |gf ih|lmtfqfi gm{ ygf Hbyfq#bfy `bi bf{ yflgbmomkhf| lmvoi fczm{fqlqf`ymq|/ zqmivlfq| `bi ih|yqhavymq| ym

qf`lg `bi fbk`kf {hyg `vihfblf|" @dyfq 6xf`q|/ Qm|fbygò `bi gfq lmoof`kvf Yh|gb`Cmoo` g`tf gfozfi ` omy md zqmnfly| ym km ymygf lqm||#cfih` oftfo `bi gfozhbk dhoc `bicfih` zqmdf||hmbò| ym kfy hbym yq`b|cf#ih` yg`be| ym ygfhq yq`hbhbk| `bi lmvq|f| `|Ygf Zhwfo Oà mq ygf `bbvò Lqm||#Cfih`Dmqvc"

[gx ihi xmv lqf`yf Zm{fq ym ygf Zhw fo=Zm{fq ym ygf Zhwfo {`| |fy vz ym vz ym gfoz lmbyfby lqf`ymq|/ hoc bi cf#ih` lmcz`bhf| `bi mygfq |ymqxyfoofq| kq`zzof {hyg gm{ ygfx bffi ym hb#bmt`yf hb ygh| lqm||#cfih` ftmothbk {mqoi" [f gfoz ygfc hbi bf{ {`x|ym lqf`yf/ hb`blf `bi ih|yqhavyf |ymqx zqmnfly| `lqm|| cvoyhzof zo`ymqc|`bi gfoz {hyg |yq`yfkx mq amyg lqm||#cfih` zqmzfq yhf| `bi lmcz`bx hb#bmt`yhmb" [f g`tf lqf`yfi `b ftfq#fwz`bihbk bfy{mqe m ygf ofìhbkyghbefq|/ zq`lyhyhmbfq|/ hbbmt`ymq| `bi iflh|hmb# cèfq| qmc `lqm|| ygfhoc/ aqmìl`|y/ mbohbf/ hbyfq`lyhtf `bi zvaoh|ghbk hbiv|yqhf|"@| {foo `| ìth|hbk mqk`bh|`yhmb| `bi lqf`ymq| {f qvb ` bvcafq m zqm#kq`ccf|" Mvq lfbyfqzhflf ftfby h| ygf bbvò Lqm||#Cfih` Dmqvc '04#08Mlymafq(/ lmbbflyhbk ygf hoc `bi cfih` hbiv|yqhf| {hyg efx hbbmt`ymq|`bi av|hbf||f|/ zhmbffqhbk bf{ cmifo| m |ymqxyfoohbk/ hb`blf `bi ih|#yqhavyhmb"[f ò|m qvb ygf Zhwfo Oà/ ygf ofìhbk zqmnfly#mlv|fi av|hbf|| lmvq|fmq iftfomzhbk Fvqmzf`b lqm||#cfih` zqmzfqyhf|" [f |fofly vz ym 1: zqm#ivlfq| {hyg ` zqmnfly yg`y g`| lqm||#cfih` zmyfbyhò ' hlyhmb `bi-mq bmb#hlyhmb(/ `bi 1: cfih` zqmf||hmbò| 'zqmivlfq| `bi mygfq zqmf||hmbò|({hygmvy ` zqmnfly" Cfbymqhbk h| ofi ax ygf af|y hbyfqb`yhmbò zq`lyhyhm#bfq| lvqqfbyox {mqehbk hb ygf lqm||#cfih` `bi yq`b|cfih` |z`lf"Im xmv yghbe h| f||fbyhò ym g`tf ` lqm||#cfih` iftfomzcfby hb `

dhoc zqmivlyhmb bm{ì`x|=[f yghbe hy| f||fbyhò mq lqf`ymq| `bi zqmivlfq| m hoc zqmnfly| ym yèf` lqm||#cfih` `zzqm`lg" Fbyfqy`hbcfby `bi lmccvbhl`yhmb h| ` cvoyh#`lfyfi fwzfqhfblf ymi`x" Ohchyhbk xmvq hif` ym ygf ygf`yqhlò#iqhtfbf`yvqf mqc`y {hoo ohchy xmvq `vihfblf `bi ygf ih|lmtfqàhohyx m xmvqzqmnfly"

Ftfb h f`yvqf hoc h| ygf lmqf mqc`y/ {f ìth|f iftfomzhbk ` |yq`yfkx mgm{ ym fbk`kf `vihfblf| {hyg xmvq |ymqx v|hbk mygfq zo`ymqc| `bi ymafkhb `| f`qox mb hb ygf zqmlf|| `| zm||haof"

Ygf `vihfblf bffi/ cmqf `bi cmqf/ ym dffo hbtmotfi {hyg ygf |ymqx`bi hbyfq`ly {hyg hy / {gx im xmv yghbe ygh| h| g`zzfbhbk=@vihfblf lvoyvqf h| lg`bkhbk" [f qf bm ombkfq |mofox z`||htf lmb|vcfq|m cfih` avy `qf myfb `lyhtfox fbk`kfi hb ygf cfih` yg`y {f omtf `big`yf" Xmvq vihfblf l`b af b hblqfihaox zm{fqvo mqlf h xmv yqf`y ygfc`| lmooàmq`ymq| {f bm{ |ff `vihfblf| `| lm#lqf`ymq|/ `| ft`bkfohlòc`qefyfq| `bi ih|yqhavymq| `bi ftfb `| hb`blhfq|" Ygh| g`| affb iqhtfbhq|yox ax ygf qh|f m ` gvkf `qq`x m |mlhò ymmo|/ bfy{mqe | `bi lmb|vcfq`vygmqhbk `bi zvaoh|ghbk ymmo| `bi ygfb ygf qh|f m k`chbk lvoyvqf"@vihfblf| `qf ifc`bihbk lmbyfby yg`y h| {`x cmqf |mlhò `bi hbyfq`l#yhtf yg`b ftfq afmqf"

Hb Zm{fq ym ygf Zhwfo xmv `hc dhoc `bi cfih` lmcz`bhf| ym v|fbf{ {`x| md ih|yqhavyf ygfhq |ymqhf|/ {ghlg |yfz| im xmv dmoom{ ymlqf`yf ` bf{ lqm||#cfih` zqmnfly=Zqmivlfq| myfb `zzqm`lg v| {hyg lqm||#cfih` zqmnfly| yg`y hblovif `

lgfleoh|y m ftfqx yxzf m lqm||#cfih` fofcfby> hoc/ YT |fqhf|/ {fa fw#zfqhfblf/ k`cf/ hzì `zz/ amme/ ohtf ftfby/ fbiof|| |mlhò zqmhof|/ @QK|"Dmq cm|y zqmivlfq|/ hy h| ` lgòofbkf ym lqf`yf/ hb`blf `bi ih|yqhavyf ygfyqìhyhmbò fofcfby yg`y ygfx ebm{ af|y"[f afohftf yg`y ygf af|y {`x ym `zzqm`lg ` cvoyhzo`ymqc zqmnfly h| ymg`tf ` kqf`y |yq`yfkx `bi ym zo`b mvy gm{ ym avhoi xmvq zqmnfly |yfz ax|yfz hb|yfì m yghbehbk m o`vblghbk ` gvkf q`blgh|f òo hb mbf km"Ftfb h mq fw`czof/ ygf f`yvqf hoc h| ygf lmqf fwzfqhfblf yg`y |hy| `y ygfgf`qy m ygf zqmnfly/ hy h| qfòox hczmqy`by bmy ym ohchy xmvq|fo ym ygh| mbffwzfqhfblf avy ym hc`khbf gm{ xmvq vyvqf vihfblf c`x fblmvbyfq bifwzfqhfblf xmvq hif` hb ihfqfby zo`lf|/ zo`ymqc| `bi hif`|" Dmq ygh|`zzqm`lg yghbehbk m xmvq |ymqx zqmnfly `| `b fwzfqhfblf `| mzzm|fi ym` mqc`y h| efx"[f `qf `y ygf afkhbbhbk m ` bf{ fq` m |ymqxyfoohbk `qf hb ygf fwzfqh#cfby`yhmb zg`|f" Ygfqf h| bm f|yàoh|gfi o`bkv`kf/ bm qvof| mq hb`blhbkcmifo `bi ygfqfmqf bm yfczo`yf mq mbf#|h~f#hy| òo cmifo" Fwlhyhbk mq

zhmbffqhbk lqf`ymq| `bi fbyqfzqfbfvq| avyof|| `zzfòhbk mq ygm|f {gm `qf om`yg ym yèf qh|e|!

ax Ovlh` Qm| \fqq`Cmqf hbm> {{{"zm{fqymygfzhwfo"lmc

hbyfqthf{"""Oh~ Qm|fbygò
http://powertothepixel.com/events-and-training/pttp-events/pixel-lab-2012http://powertothepixel.com/events-and-training/pttp-events/london-forum-2011http://powertothepixel.com/events-and-training/pttp-events/london-forum-2011http://powertothepixel.com/http://powertothepixel.com/http://powertothepixel.com/events-and-training/pttp-events/london-forum-2011http://powertothepixel.com/events-and-training/pttp-events/london-forum-2011http://powertothepixel.com/events-and-training/pttp-events/pixel-lab-2012


7/9

|zmyohkgy;

H `bxmbf ftfq ymoi cf/ ` Ovwfc#amvqkh|g xmvbk |lqffb{qhyfq/ yg`y H{mvoi |g`qf ` qmmc {hyg y{m Cò#yf|f cfb/ {ghof afhbk yvymqfi ax` Gvbk`qh`b |ymqx fihymq hb ` lo`||{hyg ` Kqffe#Qv||h`b#Fbkoh|g fcòf`bhc`ymq/ ` Dqfblg |lqffb{qhyfq/` \omtfbh`b ihqflymq m 6:: |gm{|`bi ` Kfqc`b myfb `{`qifi ihqfl#ymq/ H {mvoi g`tf o`vkgfi mvy omvi"Yg`y| mbf m ygf kqf`yf|y `bi cm|y`c`~hbk yghbk| àmvy ygf Fvqmzf`b\gmqy Zhylg> {f cffy ` omy m zfmzofqmc òo mtfq Fvqmzf" Ygf|f 16 mygfq|lqffb{qhyfq| `bi ihqflymq| `qf òoqfòox yòfbyfi zfmzof `bi H of`qbfi` omy nv|y ax |zfbihbk yhcf {hygygfc" Ivqhbk ygf {mqe|gmz| `bi af#l`v|f m ygf|f `vygmq|/ mbf fbyfq| `lqf`yhtf lmlmmb {gfqf mbf| {qhyhbk

kfy| afyyfq `bi afyyfq"

Ygf gvc`b z`qy m ygh| ìtfbyvqfh| tfqx |zflhò ymm" @ qfò hbyhc`lxkqm{| afy{ffb ygf z`qyhlhz`by|"

[f kfy ym ebm{ f`lg mygfq afyyfq`bi H l `cf ym vbifq|y`bi yg y c ehbkhoc|/ {mqehbk hb lhbfc` h| `b ftfqx#i`x |yqvkkof `bi hy kfy| {mq|f {gfb{f {`by ym cèf kqf`y yghbk| ` ohyyofahy mvy m ygf mqihb`qx"

M lmvq|f/ `bmygfq hbyfqf|yhbk z`qy{`| ygf cffyhbk {hyg ygf zqmivlfq|"Gm{ myfb im {f kfy ygf mzzmqyv#bhyx ym cffy cmqf yg`b C@\GVZ [MQE\GMZ

Zhlyvqf| ax Nvif Oh|yfq

@ Ovwfcamvqkh|g C`b hb C`qhamq

[g`y `b hbyfb|f cmbyg {f gì! Dhq|y ygfMllvzx> C`|gvz [mqe|gmz {gfqf mvqz`qyhlhz`by| of`qby ygf `qy m C`|gVz`bi ygmvkgy àmvy lmooàmq`yhtf cmthf|àmvy zmohyhlò cmtfcfby|" \flmbi/ `bhbyfb|f {ffefbi hb mvq `bbvò Fvqmzf`b\gmqy Zhylg/ {gfqf xmvbk doccèfq| `bi|lqhzy{qhyfq| zhylgfi ygfhq zqmnfly| hb qmbm zqmivlfq| qmc òo `qmvbi Fvqmzf" Ygflmccmb zmhby= C`qhamq/ m lmvq|f"

Zhlyvqf ax Lqh|yhb` Hvqh||fthlg

@| afhbk ygf lmmqihb`ymq m ygf Ml#lvzx> C`|gvz {mqe|gmz/ mq cf ygf{mqe|gmz afk`b òqfìx ` lmvzof mcmbyg| afmqf ygf `lyvò ftfby hbC`qhamq" Qfìhbk ygf `zzohl`yhmb|`bi |ffhbk gm{ xmvbk hoccèfq|`qf lmblfqbfi àmvy {g`y h| kmhbkmb `qmvbi ygfc/ cìf cf ffo qf#o`wfi `bi |flvqf" Hy {`| bhlf ym qfìyg`y c`bx m ygf ym#af z`qyhlhz`by|

gì òqfìx affb {mqehbk mb ihfq#fby imlvcfby`qhf| àmvy ygf Mllv#zx Cmtfcfby `bi @qà \zqhbk" Avymvq kmò {`| ym kfy òo ygf z`qyhlh#z`yhbk hbtmotfi hb ygh| komaò cmtf#cfby/ ym cèf ygfc km iffzfq hbymhy| qmmy| `bi ym cèf ygfc `bòx~fygf zm||haof vqygfq iftfomzcfby|"Ym im ygh|/ {f afk`b ` zqfz`q`yhmbzg`|f òqfìx mtfq ` cmbyg af#mqf `lyvòox kmhbk ym C`qhamq {hygftfqxmbf k`ygfqhbk/ hochbk `bi|g`qhbk ygfhq hif`| `bi hb|zhq`yhmb`cmbk ygf mygfq|" Ygh| {`x/ {gfb

{f `qqhtfi hb C`qhamq/ ftfqxmbf gì|mcf th|hmb| m {g`y ygfx {`by ym|`x `bi hb {ghlg {`x" [hyg ygf gfozm ygf omtfox yvymq C`n` Còv| ygfkqmvz| {fqf mqcfi `bi ygf hif`|iftfomzfi" [f òo `kqffi yg`y ygfyghbk {f gì ygf of`|y {`| yhcf `biòo mvq `lyhmb| |gmvoi af ihqflyfi hbkfyyhbk mvq thifm| imbf afmqf ygfifìohbf" Ygh| gfozfi v| |`tf mvq#

|fotf| qmc ` omy m |yqf|| `bi cìfygf {ffe yqvox zof`|`by fwzfqhfblf"Ygf zfmzof/ {gm |gm{fi |m cvlgl`qf ym {g`y h| kmhbk mb `qmvbiygf {mqoi/ ihiby ih|`zzmhby hb l`q#hbk mq ygf foom{ z`qyhlhz`by|" [hygygf a`lekqmvbi m ygf omtfox lhyx`bi zfmzof m C`qhamq/ ` `chox#ohef`ycm|zgfqf m ygf xmvbk hoccè#fq|/ ` ymzhl/ yg`y ihiby of`tf `bxmbflmoi `bi `b fbnmxàof {mqe#zqmlf||cìf C`|gvz> Mllvzx {mqe|gmz ``by`|yhl {ffe m fwzfqhfblf|"

ax E`qo Y`vo

Mllvzxhbk ygf [mqe|gmz


8/9

bf{|AHK/ AHK BF[\!@BBMVBLFCFBY

Ygfqf {`| yòe àmvy hy mq pvhyf ` {ghof/avy bm{ hy| mhlhò> ivqhbk ygf cmbyg mC`qlg/ mvbifq/ th|hmb`qx `bi òo#qmvbiiqhthbk mqlf m BH\H C@\@ C`yyghfvI`qq`| ofy gh| zm|hyhmb `| Kfbfqò Ifo#fk`yf

Dmq ygm|f {gm `qf z`bhlehbk qfìhbk ygh|`bbmvblfcfby imby f`q/ gf {hoo |yhoo af`qmvbi `| ` tmovbyffq mb t`qhmv| zqmnfly|

`bi hbhyh`yhtf|![fi ohef ym |`x ` ahk yg`be xmv `biòo ygf af|y ym C`yyghfv" @bi { `ylg mvy mq` |zflhò ifihl`yhmb hb bfwy cmbyg| bf{|#ofyyfq"[f lmvoiby ofy ghc |bfè `{`x {hygmvyc`qehbk ygf mll`|hmb hb C`| x C`| >(

FVQMZF`B \gMQYZHYlg 1:01 [`Qi\Afy{ffb ygf 1bi `bi 9yg m C`qlg 1:01/Fvqmzf`b \gmqy Zhylg mqk`bh~fi hy| `b#bvò lmzqmivlyhmb mqvc `bi zhylghbk|f||hmb| hb C`qhamq/ \omtfbh` {gfqf `ymyò m 19 zqmnfly| ax xmvbk hoccè#fq| `bi |lqhzy{qhyfq| qmc òo mtfq Fvqmzf{fqf zhylgfi hb qmby m hbiv|yqx zqmf|#|hmbò| `bi zqmivlfq|"

Ygf ygqff zqmnfly| yg`y qflfhtfi ygf Fv#qmzf`b \gmqy Zhylg @{`qi 1:01 {fqf>

# Ygf Lghlefb # Vbf Kvbnè 'Am|bh`-Hyòx-VE(# Lg`hb # Fhlef Afyyhbk` 'Kfqc`bx-Avok`qh`(# Foflyqhdxhbk Omtf # @tkmv|y` ^mvqfohih'Kqfflf-VE(

`BKFQ\ [MQE\gMZ\L@OO DMQ @ZZOHL@YHMB\

Dqfblg `lyqf|| Nf`b Cmqf`v h| hb lg`qkf/

hb lmbnvlyhmb {hyg ygf Zqfchfq| Zo`b| Df|#yhtò/ m ygf @bkfq| [mqe|gmz|/ {ghlg`qqhtf ym hy| 7yg fihyhmb ygh| xf`q"Ygf [mqe|gmz|/ yg`y {hoo yèf zo`lf hbqmc 9yg ym 00 Nvox 1:01/ `qf ihqflyfiym{`qi xmvbk Fvqmzf`b hoccèfq| {hygmbf mq y{m |gmqy hoc| ym ygfhq lqfihy `bi` f`yvqf hoc hb zqmnfly" Ivqhbk ygf @b#kfq| {mqe|gmz|/ ygf z`qyhlhz`by| {hoog`tf ygf mzzmqyvbhyx ym iftfomz ygfhq`qyh|yhl zqmnfly| hb lo`||f| mlv|hbk mb ygf`qyh|yhl/ yflgbhlò bi hb`blhò |zfly| mcèhbk ` hq|y hoc"Ihqflymqhò |ehoo|/ hochbk/ fihyhbk bi zm|y

zqmivlyhmb/ cv|hl `bi |mvbi {hoo af ygfc`hb manflyhtf| m ygf {mqe|gmz|"Xmv l`b `zzox yhoo ygf 19yg @zqho"

Cmqf hbm `bi `zzohl`yhmb mqc>{{{"zqfchfq|zo`b|"mqk-`yfohfq|-fb-hbifw"zgz

\YMZ CMYHMB[MQE\gMZ H\ MTFQ!

BH\H C@\@ \{fifb mqk`bh~fi ` htf#i`x\ymz Cmyhmb [mqe|gmz ivqhbk AVDD# ygf Hbyfqb`yhmbò Lghoiqfb `bi XmvbkZfmzof| Dhoc Df|yhtò hb Còc hb ygfchiiof m C`qlg"

Bm{ yg`y ygf [mqe|gmz h| mtfq/ hy+| yhcfym `bòx~f ygf qf|voy| `bi ygfx lmvoib+yaf afyyfq! Ygf z`qyhlhz`by| `bi mqk`bh~#fq| gì omy| m vb `bi ygfx kfy ym |gmy 6af`vyhdvo |ymz cmyhmb |gmqy dhoc| yg`y/gmzfvoox/ {f {hoo af {`ylghbk |mmb mb#ohbf! Kmmi nma!

YgF ZHwFO OÀ

Zm{fq ym ygf Zhwfo h| ofìhbk ` lqm||#cf#ih` lmvq|f lòofi Ygf Zhwfo Oà ym afkhbhb Nvox/ mvy|hif Afqohb"Ygf Zhwfo Oà lmvq|f h| mzfbfi ym Fv#

qmzf`b cfih` zqmf||hmbò| hbyfqf|yfihb of`qbhbk ygf hbbmt`yhmb| hb ygf lqm||#cfih` |z`lf `bi gm{ ym lqf`yf/ hb`blf`bi ih|yqhavyf ` |ymqx {hyghb ihfqfbyzo`ymqc|"

Zm{fq ym ygf Zhwfo {hoo |fofly 9: Fvqmzf`bzqmivlfq|/ |ymqxyfoofq|/ hoccèfq| mqlqf`yhtf| ym `yyfbi `b hccfq|htf |hw#i`xqf|hifbyhò {mqe|gmz qmc 0|y ym ;yg Nvox"@o|m/ |foflyfi zqmnfly| {hoo qflfhtf ` ih|#y`blf cfbymqhbk ivqhbk ygf |vccfq `bi` hbò {mqe|gmz hb Ombimb yg`y {hoo afgfoi qmc 06yg ym 07yg Mlymafq"

Ifìohbf ym af ` z`qy md Ygf Zhwfo Oàh|


9/9

bf{|

DF\YHTÒ MDCHKQ`BY DHOCMB YgF QMìlÒO DMQ FBYQHF\

\omtfbf Zgho`bygqmzx `bi ^`tmi Tmovb#y`qh`y {hoo lfofaq`yf ygf 1:01 [mqoi Qfv#kff I`x 'Nvbf 1:yg( hb \omtfbh` {hyg ygf{{{"lqm||thifmi`x|"lmc-c`qefy"gyco
http://hwww.fmf-napoti.si/http://www.kino5.net/http://www.crossvideodays.com/market.htmlhttp://www.crossvideodays.com/market.htmlhttp://www.kino5.net/http://hwww.fmf-napoti.si/

especial transmedia en revista más y más abril 2012

Documents