esei_personal branding seminar
DESCRIPTION
ESEI gave the opportunity to position themselves better in the market they are.TRANSCRIPT
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Block Course:
PERSONAL BRANDING
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A brand is a …
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Keywords:
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Keywords:
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Branding is based on …
Your brand is based on who you really are, on yourYour brand is based on who you really are, on yourbest self.
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H d t t b perceived?How do you want to be perceived?
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Who ARE you?
Wh t i IMPORTANT t ?What is IMPORTANT to you?
What is your PERSONAL SLOGAN?
Do you have a BRAND STRATEGY?
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Personal SWOT Analysis
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Brand Personality
Keywords:
M P l SlMy Personal Slogan:
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Oth interpret b dOthers can interpret your brand …
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Brand Positioning Strategy
SITUATION ACTION RESULT MEASUREMENT
1. At school
2. With friends
3. With family3. With family(parents, siblings)
4. Withboyfriend/girlfriendend
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Y k who you are d k h tYou know who you are and you know how you wantto be perceived in each situation …
You can now work on your transformation
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