TRAVEL . LIFESTYLE . CULTURE . TRADITIONS . REAL ESTATE

ESCAPES is a high profile life-style magazine about Baja California Sur, Mexican culture and local traditions; but also about living in Baja, about our homes, design and architecture, ecology and social responsibility, with an emphasis on the finer qualities of life and the atmosphere around us.

We feature stories that showcase new ways of indulging in Baja living. We narrate beautiful stories about the land. We research places and see the unseen. We capture memorable moments. Select best products, local and international, available around us. Show off exquisite local gastronomy. We publish stories of our friends and neighbors, each telling their unique story of Baja. We present trendsetters, opinion makers and leaders. We analyze urban spaces and dictate market trends. We research, discover and push borders.

ESCAPES is the only life-style magazine about Baja, published fully in English and Spanish. Our readers are national and international. They are active consumers with strong buying power, a higher standard of living and well educated.

ESCAPES is a unique magazine, with growing potential. We see our future in not just maintaining the leading position in the field. We see it in constant development and research of the magazine potential, which is growing along with the interest on improving the space we live in. We try to set borders of graphic design standards, which we combine with Mexican richness of texture and colors. We listen to demands from our readers, appreciate their participation and constantly introduce new features in order to stay appealing, worthy to the readers and interesting to the business partners.

We are happy to welcome you to ESCAPES family!

Sincerely,

Romana Lilic, Juan Diaz RiveraEditor in Chief Publisher

CIRCULATIONESCAPES magazine is a bilingual magazine printed 3 times a year in 10,000 copies, which are available on more than 81 strategically selected distribution points all over Baja California Sur.

READERSHIP>> 7.5 readers per copy>> 75,000 readers per printed copy>> 30,000 views of electronic copy

TOTAL: 105,000 readers per issue / estimated 26,250 monthly readers

DEMOGRAPHICS

58% 42%

MALEFEMALE 25%

38%

33%

4%OTHER25-3435-4445+

AGE

25%

6%7%

11%26%

25%

CABO SAN LUCAS SAN JOSE DEL CABO TODOS SANTOSLOS BARRILES LA RIBERA LA PAZ

DISTRIBUTION BY LOCATION

DISTRIBUTION STRATEGYA copy of ESCAPES magazine is distributed on a weekly or biweekly manner to more than 81 carefully selected distribution points, targeting readers in A/B social-economic status.

Our distribution points include hotels, property & destination management companies, luxury residential communities, restaurants, financial organizations, decoration stores, department stores and other strategically selected locations. ESCAPES is available exclusively to the luxury travelers of private terminal at CSL airport, and through on-line free access world-wide.

EDITORIAL CONTENT>> FEATURE STORIES

_ LIVING IN BAJA, presenting eco & exceptional homes_ STORIES, selected topic, for example weddings, golfing, ..._ BAJA ESCAPES, discovering towns and places_ MEXICAN TRADITIONS, revealing one Mexican item, today recognized world wide

>> COLUMN

_ ARCHITECTURE, local architects’ view on architecture in Baja

_ MARKET INSIDER, a developer’s view on owning in Baja

>> INSIDER

_ SEASONAL ACTIVITIES, what to do & where to do it

_ SOCIAL RESPONSIBILITY, presenting an organization that gives a helping hand to local communities in need

_ CUISINE, presenting local restaurants and acknowledged chefs

>> PROPERTY QUEST

_ REAL ESTATE, presenting a selection of properties for sale all around BCS

ESCAPES Magazine / Camino de la Plaza #145 (PO BOX 36) / Cabo San Lucas, C.P. 23410 / BCS, MexicoTel: +(52) 624 143 0202 / Toll Free: 1 858 964 3710

e-mail: escapes@pedregal.com / www.escapesmagazine.com.mx

ESCAPES Your Getaway Guide to Baja

Published by: Grupo RiverasEditor in Chief: Romana Lilic

Sales: Cristina Chowath

Circulation: 10,000 copies Distribution: Escapes is available free of

charge in BCS and at www.escapesmagazine.com.mx

Information & advertising:ESCAPES Magazine

Tel: +(52) 624 143 0202Toll Free: 1 858 964 3710

e-mail: escapes@pedregal.com www.escapesmagazine.com.mx

ESCAPES 2012EDITION RESERVE BY ADS DUE BYFebruary - May December 1 January 1June - September April 1 May 1October - Januar August 1 September 1

ADVERTISING FEES

FULL PAGE: $ 1,100 USDHALF PAGE: $ 660 USD1/3 PAGE: $ 440 USDRESTAURANT GUIDE: $ 330 USD

Special placement:SPREAD INSIDE / BACK COVER: $ 2,420 USDSPREAD (2 PG): $ 1,980 USDINSIDE COVER: $ 1,210 USDBACK COVER: $ 1,210 USD

Prices don’t include IVA.