esc presentation 120614
TRANSCRIPT
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SPONSORSHIP PROPOSAL
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WHAT IS E
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SPORTS ?
Sponsorship Proposal
Electronic sports is the competitive
play of video games also known ascompetitive gaming, professional
gaming and cyber sport.
Mostly played on PCs, Console or
Mobile phones.
E-sports is also part of 2014 Olympics
Very famous world level events-
World Cyber Games
Electronic Sports World Cup Asia E-sports Cup
And many more
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E
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SPORTS IN INDIA
Statistics of different types of sports
played by youth in Mumbai (agegroup15-25)
Cricket85/100
Badminton- 20/100
E-sports- 75/100
Out of every 4, 3 youngsters in
Mumbai play a kind of e-sport.
Tremendously growing craze
Perfect time to enter markettargetyouth and make most of it.
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SEASON # 1 : OVERVIEW
Mumbai
www.mesc.in
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SEASON #1 : OVERVIEW
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SEASON #1 : OVERVIEW
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SEASON #1 : OVERVIEW
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SPONSORS
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ELECTRONIC SPORTS
CHAMPIONSHIP
August 23rd- 24th
GrowelsMall
October 16th- 17th
Pacific Mall
November 15th- 16th
TBA
September 18th- 19th
Avani Riverside Mall
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KEY POINTS OF THE EVENT
Super Hit Season 1.
2 day event hosted in a premium
mall in 4 major cities across India.
Expected participants- 2,000.
Expected footfall - 1,00,000 in 2
days.
Stall for premium sponsors to
showcase products.
Complete PR coverage of event by
TV, print & online media.
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GAMES AND PRIZES (PER CITY)
PC gaming
CS1.6 (5 vs 5)
1stPrize- 50,000/- INR
2ndPrize- 10,000/- INR
Dota 2 (5 vs 5)
1stPrize- 50,000/- INR
2ndPrize- 10,000/- INR
CS GO(5 vs 5)
1stPrize- 25,000/- INR
2ndPrize- 10,000/- INR
LOL(5 vs 5)1stPrize- 25,000/- INR
2ndPrize- 10,000/- INR
Console Gaming
FIFA13 (1 vs 1)
1stPrize- 10,000/- INR
2ndPrize- 5,000/- INR
NFS MW (1 vs 1)
1stPrize- 10,000/- INR
2ndPrize- 5,000/- INR
Mobile gaming
Fruit Ninja
1stPrize- 10,000/- INR
2ndPrize- 5,000/- INR
Hitout Heroes
1stPrize- 10,000/- INR
2ndPrize- 5,000/- INR
Real Racing
1stPrize- 10,000/- INR
2ndPrize- 5,000/- INR
Total Prize more than
INR 2,50,000/-
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MARKETING PLAN
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MARKETING PLAN (PER CITY)
Social Media- 20,00,000 impressionsPromoting the event in partner Facebook fan/websites pages with a total reach of 20 lakhs.
Website-2,500 impressionsWebsite of MESC will be launched with an expected number of 2500 views.
Gaming websites/blogs/Facebook- 1,00,000 impressionsPromotion in top 10 gaming websites.
You tube video release- 25,000 impressionsA pre event & post introduction/promotional video will be published on you tube with an expected view of 25,000 plus
Huge 10*15(three) banners outside venue- 2,00,000 impressionsHuge banners will be displayed outside the venue-mall, a week before the event.
Ten 6 feet standees at mall - 2,00,000 impressionsHuge banners will be displayed outside the venue-mall, a week before the event.
Posters/banners in gaming cafes across City-1000 x 25=25,000 impressionsAround 100 posters will be placed in top 20-50 gaming cafes in each city which have minimummonthly footfall of 1000 gamers each.
Radio Advts10,00,000 impressions.Ten 20 seconds radio advertisements will be played 1 week before the event.
Print Advts- 5,00,000 impressions.Two half pager advertisements will be given in a leading newspaper
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WHAT IS THERE FOR SPONSORS ?
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PLATINUM : INR 7.5 LACS (PER CITY)
Most prominent logo PLATINUM SPONSOR presents MESC.
Pre - event promotion Sponsors' name in 10*15 banner cum stand outside event for a week before event. Solo Branding on the 10-6 feet stands at various locations in the mall for a week before event Solo Branding on the 25 direction maps( advertisements) across the city during the event. Sponsors name in posters & banners across gaming cafes.
Online
Sponsors name will also be shared on our website, other gaming websites and various e-material. Branding in the start/end and above right corner in complete pre event launch video (you tube). Branding in the start/end and above right corner in complete post event coverage video (you tube).
At main event Provision to setup 6 banners/stand ons at the event. Provision to setup 1 stall cum experience zone at the event. Solo branding on gaming chairs. Solo branding on the t-shirt and badges worn by volunteers in the event. Sponsors name will be announced during the event. Advertisements of the sponsor will also be played at the event on the huge LCD. Branding on event stage & winners certificates. Provision to distribute any promotional item at the event.
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GOLD : INR 4 LACS (PER CITY)
Prominent logo MESC co-sponsored by GOLD SPONSOR
Pre - event promotion
Sponsors' name in 10*15 banner cum stand outside event for a week before event.
Sponsors name in posters & banners across colleges and gaming cafes.
Online
Sponsors name will also be shared on our website, other gaming websites and various e-material.
Branding in the start/end and above left corner in complete pre event launch video (you tube).
Branding in the start/end and above left corner in complete post event coverage video (you tube).
At main event
Sponsors name in event stage & winners certificates.
Provision to setup 4 banners/stand ons at the event.
Provision to setup 1 stall at the event.
Advertisements of the sponsor will also be played at the event on huge LCD. Sponsors name will be announced during the event.
Provision to distribute any promotional item at the event.
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SILVER : INR 2 LACS (PER CITY)
Sponsors logo will be listed in silver sponsors section.
Preevent promotion
Sponsors' name in 10*15 banner outside event for a week before event.
Sponsors name in posters & banners across gaming cafes.
Online
Sponsors name will also be shared on our website, other gaming websites and various e-material.
Branding in the start/end in pre event video (you tube). Branding in the start/end in post event video (you tube).
At main event
Provision to setup 2 banners/stand ons at the event.
Provision to distribute any promotional item at the event.
Sponsors name will be announced during the event.
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ADVANTAGES TO SPONSORS
Unique and new type of event/activity to
promote your brand in a mall.
Reaching perfect target audience- youth.
Gamers are complete new and untapped
group in India.
Enhancing your public image and generating
awareness while marketing to a selected
audience.
Sponsorship will allow you to obtain name
and product/brand recognition by supporting
gaming throughout India.
This takes you one more step closer to brand
preference and brand loyalty by this group.
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UPCOMING PLANS
The same event will continue to happenevery year in different cities.
Complete New set of gaming events
lined up for Corporate across India.
Sponsorship Proposal
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CONTACT
Follow us on
For Sponsorship and Association Queries
Please Contact :
Ashwin Jain
+91 8082242892
Website: http://www.mesc.in
http://www.cgeglobal.in
http://www.mesc.in/http://www.cgcglobal.in/http://www.cgcglobal.in/http://www.cgcglobal.in/http://www.cgcglobal.in/http://www.mesc.in/http://www.mesc.in/http://www.twitter.com/CGEGlobalhttp://www.facebook.com/CyberGamingEntertainment