Polish mobile app

ESC Pocket Guidelines

Andrzej BudajPolish Cardiac SocietyEducation and Guidelines Committee

Sophia Antipolis January 28-29, 2020

Download the appfor Android and iOS

https://apps.apple.com/us/app/id1481232367

https://play.google.com/store/apps/details?id=pl.mp.esc

eMPendiummobile app• eMPendium is the most popular medical

app among physicians in Poland• 8–12 million impressions per month• Used by over 60 000 physicians• ESC Pocket Guidelines are now integrated

into the eMPendium app as one of available modules

Table of contents• Acute Myocardial Infarction in Patients Presenting with ST-

Segment Elevation 2017• Aortic Disease 2014• Pericardial Disease 2015• Cardiovascular Diseases during Pregnancy 2018• Fourth Universal Definition of Myocardial Infarction 2018• Supraventricular Tachycardia 2019 • Focused Update on Dual Antiplatelet Therapy 2017• Hypertrophic Cardiomyopathy 2014• Cancer treatments & cardiovascular toxicity 2016• Ventricular Arrhythmias and the Prevention of Sudden Cardiac

Death 2015• Atrial Fibrillation 2016• NSTEMI 2015• Pulmonary Hypertension 2015• ESC/ESH Arterial Hypertension 2018• Acute and Chronic Heart Failure 2016• Syncope 2018• ESC/ESA Guidelines on non-cardiac surgery: cardiovascular

assessment and management 2014• Peripheral Arterial Disease 2017• CVD Prevention in Clinical Practice 2016• ESC/EACTS Myocardial Revascularization 2018• VHD 2018• Infective Endocarditis 2015

Samples

Sample recommendations

App in numbers

• Downloads: 17 000• Active users (last 28 days): 5900• Page views: 420 000

Promotion at the Congressof the Polish Cardiac Society in Katowice, September 2019

• Distribution of smartphone-shaped flyers advertising the app

• Distribution of brochures advertising the app

App marketing campaignSeptember 2019–January 2020

Kardiologia PolskaOfficial Journal

of the Polish Cardiac Society

App advertisement

Promotion at the Congressof the Polish Cardiac Society in Katowice, September 2019

• Cardboard smartphone cut-outs advertising the app presented by booth hostesses

• Free copies of the most recognisedPolish textbook of internal medicine (Interna Szczeklika) for selected conference participants who installed the app

App marketing campaignSeptember 2019–January 2020

Promotion at other medical conferences

• 26th symposium of the Institute of Cardiology Warsaw, 8–9 November 2019

• 1st Heart Failure Congress and 6th Regional Workshops on Heart Failure Kraków, 15–16 November 2019

• Family medicine conference Rodzinna 2019 Kraków, 15–16 November 2019

• Conference of the Polish Cardiac Society’s Section on Pulmonary Circulation Katowice, 21–23 November 2019

• Preventive Cardiology Conference Kraków, 22–23 November 2019

• 20th international workshops on interventional cardiology New Frontiers in Interventional Cardiology (NFIC 2019)Kraków, 11–13 December 2019

Online advertising

• Website for app promotion (www.mp.pl/kardiologiapolska/kieszonkowe-wytyczne-esc)

• Banner ads on the most popular websites for physicians (www.mp.pl), website for cardiologists (www.mp.pl/kardiologia) and on the site of the Polish Heart Journal (www.kardiologiapolska.pl), generating 777 498 impressions

• Banner ad on the website of the Polish Cardiac Society (www.ptkardio.pl)

Online advertising

• App promotion in 3 consecutive editions of a cardiology newsletter, each delivered to ~25 000 subscribers (October, November, December 2019)

Online advertising

• Facebook post advertising the app on the profile of the International Congress of the Polish Cardiac Society (14 January 2020)

Online advertising

Smartphone-shaped flyer advertising the app glued to the cover of medical journals mailed to subscribers:

• Medycyna Praktyczna, monthly for medical professionals; 12/2019 (print run 23 000 copies)

• Lekarz Rodzinny, bimonthly for family physicians; 6/2019 (print run 11 000 copies)

Print advertising

Print advertising

• App advertisements in consecutive issues published from September 2019 to January 2020:

• Polish Heart Journal (monthly; print run 1400 copies)• Special educational issues of the Polish Heart Journal

(print run 6000 copies)• Medycyna Praktyczna (monthly; print run 23 000

copies)• App advertisements in bimonthly journals for obstetricians

and gynaecologists (Medycyna Praktyczna – Ginekologiai Położnictwo, accompanying a review of ESC guidelines; print run 3700 copies) and for family physicians (Lekarz Rodzinny; print run 11 000 copies)

Other

Smartphone-shaped flyer (5000 copies) distributed by Bausch Health sales representatives