esa's rosetta mission communications/pr campaign
DESCRIPTION
Rosetta media briefing 10 Dec 2013 presented by Markus Bauer, ESA Science Communication Officer. The videos used in the PPT file are available via: http://www.youtube.com/watch?v=ltzi87aI60s http://www.youtube.com/watch?v=P06yCOny218TRANSCRIPT
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Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013
ROSETTA COMMUNICATION
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ROSETTA COMMUNICATION
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ROSETTA COMMUNICATION
MISSION HIGHLIGHTS 2014
20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase
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ROSETTA COMMUNICATION
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ROSETTA COMMUNICATION HIGHLIGHTS
MAY21 Burn 1 to 1 000 000km
first sight of comet 67P (inside 1 pixel)
JUNE4 Burn 2 to 400 000km
First image of 67P (1 pixel)20 Burn 3 to 163 000km
Activity level and gas productionPlasma environmentD/H ratio
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ROSETTA COMMUNICATION HIGHLIGHTS
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ROSETTA COMMUNICATION HIGHLIGHTS
JULY
2 Burn 1 to 44 000km9 Burn 2 to 19 000km15 Burn 3 to 8 043km, 67P (10 pixels)23 Burn 4 to 3459km, 67P resolved
Nucleus Rotation Rate, Shape model31 67P (100 pixels)
First surface features
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ROSETTA COMMUNICATION HIGHLIGHTS
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ROSETTA COMMUNICATION HIGHLIGHTS
AUGUST7 Comet approach to 100km
Inauguration of Press Centre at ESOC23 Global mapping (orbit 20km distance)
67P characterised (mass, volume, density …) Potential landing site selection
SEPTEMBER11 Close observation (orbit 10km distance)
Landing site definition
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ROSETTA COMMUNICATION HIGHLIGHTS
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ROSETTA COMMUNICATION HIGHLIGHTS
OCTOBERClose observation (orbit 10km distance)Landing site selectionPress conference ESOC
NOVEMBER9 Permanent press centre at ESOC11 Landing
High res images during descent Stereo panoramic images from surfaceSurface operations
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ROSETTA COMMUNICATION HIGHLIGHTS
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ROSETTA COMMUNICATION HIGHLIGHTS
DECEMBEREscort phase Closest approach to Sun August 2015
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ROSETTA COMMUNICATION HIGHLIGHTS
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ROSETTA COMMUNICATION
MISSION HIGHLIGHTS 2014
20 January Wake up21 May Rendezvous ManoeuvreJuly Regular delivery of comet imagesAugust Comet orbit insertion manoeuvreOctober Landing site selection November Landing December Comet escort phase
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ROSETTA WAKE UP
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ROSETTA WAKE UP COMMUNICATION
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ROSETTA WAKE UP COMMUNICATION
SOCIAL MEDIA COMPETITION
Start: Today 10 December
PRESS CONFERENCE
20 January 09.30 UT / 10.30 CET
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ROSETTA WAKE UP SOCIAL MEDIA
SOCIAL MEDIA COMPETITION
Short video shouts “Wake up, Rosetta!”
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FACEBOOK.COM/ROSETTAMISSON
YouTube, Vine/Twitter, Instagram#WakeUpRosetta
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ROSETTA WAKE UP COMMUNICATION
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ROSETTA WAKE UP SOCIAL MEDIA
SOCIAL MEDIA COMPETITION
Short video shouts “Wake up, Rosetta!”
Competition ends 20 January@esa_rosetta
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ROSETTA WAKE UP SOCIAL MEDIA
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ROSETTA WAKE UP PRESS CONFERENCE
WAKE UP PRESS CONFERENCE
20 January, 10.30 CET, ESOC - how Rosetta wakes up- when the signal should arrive- science- operational challenges- Interview opportunities- arrival of the signal
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World First Rendezvous, Landing, Escort
Comet Origin of the Solar System?Building blocks of life to Earth?Water to Earth?
esa.int/rosetta@esa_rosettaFacebook.com/RosettaMission#WakeUpRosetta
ROSETTA – TAKE AWAY POINTS
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Markus Bauer, Science Programme Communication OfficerESA Darmstadt10 December 2013
THANK YOU!