Brand Target AudienceObjectiveChallenge

Digital Marketing Campaign: “Street Dreams”

Erin Newby

brand campaigntarget audienceobjective

Levi“Street Jeans”16-23 year olds in an urban settingTo have a more consumer involved digital campaign which

associates fun and social media synonymously with Levi.

Brand CampaignTarget AudienceObjective

big idea

target

Brand CampaignTarget AudienceObjective

campaigncampaign

#streetjeans

Brand CampaignTarget AudienceObjective

strategy

Content

Targeted Communication Content Distribution

Brand CampaignTarget AudienceObjective

tactics

Social Media

continuing the

campaign

budget

$40 billion

Thank You!