erin lickliter, kroger - ragan communications€¦ · 460,000 associates company-wide $121.2...
TRANSCRIPT
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ERIN LICKLITER, KROGER
Drive engagement
with an intranet
that puts your employees
front and center
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460,000Associates
Company-Wide
$121.2
Billion2018 Total Sales
2,764Supermarkets &
Multi-Department
Stores
Serving
Customers in
35States and The
District of Columbia
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OUR PEOPLE
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WHERE WE STARTED
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DO WE NEED AN INTRANET?
81% of associates consider
the intranet a valuable
source of information
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DO WE NEED AN INTRANET?
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WELCOME TO
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BUILDING THE SITE – EX CENTRIC
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FEATURES & BENEFITS
Customizable and personalized for YOU
Fresh, new look with easy navigation
One source for everything you need
Mobile access –anytime, anywhere
Improved user experience
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HOME PAGE
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HOME PAGE: TABS
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PERSONAL MENU
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PERSONALIZATION
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MY FAVORITES
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SITE OVERVIEW: SEARCH
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6-8 weeks out: content management
training
4 weeks out: marketing begins
1-2 weeks out: reminders
GO LIVE!
THE LAUNCH
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• Develop governance and best practices
• Understand your audience, then write for them
• Simple, simple and even more simple
• Less words, more visuals
• Make your titles and key words count
CONTENT TIPS
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SO… DID IT WORK?
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225,000
725,000
1,225,000
1,725,000
2,225,000
2,725,000
3,225,000
Jan Feb March April May June July Aug Sept Oct Nov Dec
2018 2019
3M+ site visits per month!
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DATA
Site visits
Unique visits
Page views
Site visits by division
Engagement by division
Top searches
June July
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TIPS TO BUILDING AN EX CENTRIC SITE
• Employee feedback
• Put culture front & center
• Marketing matters
• DATA
And two more tips…
• Collaboration
• If its not working… take a break
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QUESTIONS?