erin fetherston domestic specialty research
TRANSCRIPT
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DOMESTIC SPECIALTY RESEARCH
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FLORIDA
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• EMPHASIZES FEMININITY• COLORFUL PIECES• GIRLY PRINTS
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• SEVERAL GIRLY A+O DRESSES• YOUNG, WHIMSICAL FEEL• ALSO A LOCATION IN MT. BROOK, ALABAMA
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• SWEET AND FEMININE DRESSES• SIMILAR PRICE POINTS
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• SPA SERVICES PROVIDES THE ULTIMATE FEMININE EXPERIENCE
• SIMPLER DRESSES WOULD DO WELL
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• SEPARATES FRIENDLY
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• SEPARATES FRIENDLY
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GEORGIA
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• HAS A BRIDAL BOUTIQUE• CATERS TO PROM SEASON• FEATURED IN LUCKY MAGAZINE, GLAMOUR,
“T”, TOWN AND COUNTRY, & MORE
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• UPSCALE WOMEN’S BOUTIQUE WITH A SOUTHERN FLARE
• BOTH DRESSES AND SEPARATES WOULD DO WELL
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• SEEM TO BUY SIMILAR SILHOUETTES
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• SEPARATES FRIENDLY
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SOUTH CAROLINA
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• GREAT SELECTION OF PREVALENT DESIGNERS
• DRESSES AND SEPARATES WOULD DO WELL
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• PREPPY STYLES (RESORT/PRESPRING 15 WOULD SELL WELL)
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• WIDE VARIETY OF BOTH EDGY AND GIRLY PIECES
• DRESSES AND SEPARATES WOULD SELL
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• FEMININE AND PREPPY LOOKS• LOWER PRICE POINT DRESSES
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NORTH CAROLINA
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• PREPPY & FEMININE FEEL• CURRENTLY NO OTHER SPECIALTY DOORS IN GASTONIA
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• VERY SUCCESSFUL CONTEMPORARY BOUTIQUE IN RALEIGH• SIMILAR PRICE POINTS• NUORDER PAGE DOES NOT WORK
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WEST VIRGINIA
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• STORE WEBSITE FEATURES MORE CONTEMPORARY BRANDS, SUCH AS NANETTE LEPORE & BCBG
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VIRGINIA
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• “ERIN” AESTHETIC• LOCATIONS IN WILLIAMSBURG AND
VIRGINIA BEACH
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• LOCATIONS IN RICHMOND, VIRGINIA BEACH, & ROANOKE• IN BUSINESS SINCE 1936• BOTH DRESSES AND SEPARATES FRIENDLY
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• SPECIALIZES IN COCKTAIL AND EVENING GOWNS
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• WEDDING FRIENDLY• FEMININE AESTHETIC• SECOND LOCATION IN MARYLAND
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• LARGE SELECTION OF CONTEMPORARY BRANDS
• APPEALS TO A WIDE DEMOGRAPHIC
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• TARGET CONSUMER DESCRIBED AS “COUNTRY CLUB AND COLOR LOVING”
• DRESSES WOULD DO WELL
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WASHINGTON, D.C.
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• LOCATIONS IN DC AND MARYLAND
• VERY SPECIAL OCCASION FRIENDLY
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MARYLAND
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• YOUNG, TRENDY VIBE• DRESSES AND SEPARATES
WOULD SELL
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• WOULD BE SEPARATES FRIENDLY
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• LARGE SELECTION OF BOTH DESIGNER AND CONTEMPORARY BRANDS, INCLUDING OUR COMPETITORS
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DELAWARE
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• RECOGNIZED BY ELLE AS ONE OF THE TOP 50 BOUTIQUES IN THE NATION
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NEW JERSEY
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• LOCATIONS IN NJ AND PA• VERY FEMININE-LOOKING BOUTIQUE THAT
HOUSES MANY OF OUR COMPETITORS
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• LOCATED IN A VERY WEALTHY AREA OF NJ
• WOULD BE VERY SEPARATES FRIENDLY
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• GIRLY AESTHETIC• SIMILAR PRICE POINTS• STORES IN NJ AND PA
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• TWO LOCATIONS, ONE IN LONG BRANCH AND ONE IN SEA GIRT
• DRESS AND SEPARATES FRIENDLY
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PENNSYLVANIA
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• WIDE VARIETY OF COMPETITIVE BRANDS
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• DRESS AND SEPARATES FRIENDLY
• CARRIES VERY FEMININE PIECES
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• STORES IN PA AND NJ• SEPARATES FRIENDLY
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NEW YORK
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• CATERS TO THE NORTH OF LONG ISLAND’S ELITE GOLD COAST CUSTOMER
• DRESS AND SEPARATES FRIENDLY
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• GLOBAL PRESENCE• SUBSIDIARY OF GAP INC. – BIG BRAND AWARENESS• GREAT SOHO LOCATION & ECOMMERCE PRESENCE
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CONNECTICUT
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• CARRIES SEVERAL DIRECT COMPETITORS
• DRESSES AND SEPARATES FRIENDLY
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• YOUNG AND FEMININE FEEL• DVF AND ALICE + OLIVIA ARE GREAT SELLERS
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• GIRLY AND PREPPY FEEL WITH EDGY PIECES MIXED IN
• IN BUSINESS FOR 23 YEARS
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RHODE ISLAND
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• 2 NEWPORT LOCATIONS
• DRESSES/SPECIAL OCCASION FRIENDLY
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MASSACHUSETTS
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• SWEET AND FEMININE DRESSES• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS ALSO IN CALIFORNIA
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• NO BUYER INFO, CONTACT THE STORE FOR INQUIRIES
• DRESSES ARE VERY GUEST OF WEDDING/GRADUATION APPROPRIATE
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NEW HAMPSHIRE
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• STORES IN PORTLAND, MAINE AND PORTSMOUTH, NEW HAMPSHIRE
• CLASSIC PIECES WITH FEMININE AND GIRLY UPDATES
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• GIRLY AND WHIMSICAL AESTHETIC
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MAINE
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• STORES IN PORTLAND, MAINE AND PORTSMOUTH, NEW HAMPSHIRE
• CLASSIC PIECES WITH FEMININE AND GIRLY UPDATES
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OHIO
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• RATED ONE OF THE TOP FASHION BOUTIQUES BY CINCINNATI MAGAZINE
• DRESSES AND SEPARATES FRIENDLY
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• A+O AND DVF ARE MAJOR BRANDS SOLD• FUN & FLIRTY COCKTAIL DRESSES• ALSO SEPARATES FRIENDLY
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MICHIGAN
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• CARRIES A LARGE VARIETY OF DESIGNER AND CONTEMPORARY BRANDS, INCLUDING OUR MAJOR COMPETITORS
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• FEMININE AND GIRLY AESTHETIC
• SIMILAR PRICE POINTS
• DRESSES AND SEPARATES FRIENDLY
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INDIANA
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• PROM/BRIDAL FRIENDLY
• YOUNG & WHIMSICAL FEEL
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KENTUCKY
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• FEMININE PIECES WITH A MODERN TWIST
• WIDE VARIETY OF OUR COMPETITORS
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• ALICE + OLIVIA & NICOLE MILLER ARE BEST SELLING BRANDS
• VERY DRESS/SPECIAL OCCASION FRIENDLY
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• FOCUSES ON QUALITY AND ORIGINALITY
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TENNESSEE
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• MODERN SOUTHERN BOUTQIUE
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• FULL SERVICE BOUTIQUE CATERING TO WOMEN OF ALL AGES
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• “FEMININE, NOT FRILLY”• DRESSES AND SEPARATES FRIENDLY
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ALABAMA
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• VERY SIMILAR PRICE POINTS TO US• GIRLY, WHIMSICAL DRESSES
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• DRESS FRIENDLY (PROM, BRIDAL, ETC.)• VERY CLOSE TO THE UNIVERSITY OF ALABAMA
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MISSISSIPPI
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• DRESS AND SEPARATES FRIENDLY
• FUN AND GIRLY PIECES
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• OCCASION DRESSES
• SEPARATES FRIENDLY
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• SWEET & FEMININE DRESSES
• SIMILAR PRICE POINTS
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LOUISIANA
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• BRICK & MORTAR AND ECOMMERCE PRESENCE
• DRESSES AND SEPARATE FRIENDLY
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ARKANSAS
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• MODERN AND FEMININE PIECES
• DRESS AND SEPARATES FRIENDLY
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• NO BUYER INFORMATION• SIMILAR AESTHETIC• YOUNG, GIRLY FEEL
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MISSOURI
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• SIMILAR PRICE POINTS
• DRESS AND SEPARATES FRIENDLY
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ILLINOIS
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• FUN AND FLIRTY COCKTAIL DRESSES
• CATERS TO SPECIAL OCCASION AND EVERYDAY WEAR
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• VERY DRESS FRIENDLY• WOULD ALSO BE
SEPARATES FRIENDLY
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WISCONSIN
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• MODERN AND FEMININE STORE
• DRESSES AND SEPARATES FRIENDLY
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MINNESOTA
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• TARGET CONSUMER DESCRIBED AS 25-50 YRS OLD
• “ALWAYS LOOKING FOR DRESSES FOR EVENTS”
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KANSAS
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• FUN AND FLIRTY PARTY DRESSES
• PROM/SPECIAL OCCASION FRIENDLY
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• VERY PROM FRIENDLY• MODERN AND GIRLY
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• MIX OF CLASSIC FEMININITY AND CONTEMPORARY DESIGN
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OKLAHOMA
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• THE ULTIMATE FEMININE EXPERIENCE, INCLUDES AN IN STORE SALON
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• FUN AND FLIRTY PIECES• DRESSES AND SEPARATES FRIENDLY
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TEXAS
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• CARRIES SEVERAL OF OUR COMPETITORS
• MODERN, FEMININE AESTHETIC
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• YOUNG AND FUN FEEL
• SIMILAR PRICE POINTS
• PROM/FORMAL FRIENDLY
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• DRESSES AND SEPARATES FRIENDLY
• SIMILAR PRICE POINTS
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NEW MEXICO
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• NO BUYER INFORMATION
• DRESSES AND SEPARATES FRIENDLY
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COLORADO
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• DRESSES AND SEPARATES FRIENDLY
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• FEMININE AND GIRLY DRESSES
• CLOSE TO THE UNIVERSITY OF COLORADO
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WYOMING
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• HAS BEEN FEATURED IN LUCKY, THE NEW YORK TIMES, AND HARPER’S BAZAAR
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ARIZONA
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• DRESS/SPECIAL OCCASION FRIENDLY
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NEVADA
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• BESTSELLERS INCLUDE A+O AND DVF• DRESSES AND SEPARATES FRIENDLY
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OREGON
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• MIX OF DESIGNER AND CONTEMPORARY OFFERINGS
• VERY DRESS FRIENDLY, SEPARATES WOULD SELL AS WELL
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WASHINGTON
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• SWEET AND FEMININE STYLES
• DRESS FRIENDLY
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CALIFORNIA
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• FEMININE AESTHETIC• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS IN MENLO PARK AND
BURLINGAME
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• DRESS AND SEPARATES FRIENDLY
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• SWEET AND FEMININE DRESSES• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS ALSO IN MASSACHUSETTS