ericsson at mwc 2015 · pdf fileericsson at mwc 2015

MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 |

Ericsson at MWC 2015 ”We enable Change-Makers”

Telebriefing, 19 February 2015


HELENA NORRMAN

Senior Vice President CMO &CCO


OUR strategic direction

Establish leadership in targeted areas

2 Expand business in new areas

3

Radio, Core & Transmission Telecom

Services

Future/ Emerging

Present/ Large

This slide contains forward-looking statements. Actual result may be materially different.

IP Networks

TV & Media

OSS&BSS

Industry & Society

Cloud

Excel in core business 1

MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 4


Digital telco transformation



digital TELCO transformation toolbox

Digital Consumer Use Cases

Reference Architecture

Best Practice Transformation Framework

Digital Telco Value Realization Model


Digital telco transformation partner of choice

Working with the world’s leading operators, we have learned what makes them agile…

900 OSS systems in operation

1,500 Consulting and SI projects per year

56 Significant transformation

contracts in 2014

16,000 Consulting and SI professionals

>2.1 BILLION Subs

Served by Ericsson Charging and Billing

>1 BILLION licenses

Issued for device management

>1.3 BILLION subs

For commercial activation installations

Ability to execute across Business, Network and IT

3,000 IT Operations professionals



Expert Analytics 15.0



BIG DATA

Turn Data into Cash

CASH INSIGHTS ACTIONS

Devices Network Nodes

Probes OSS/BSS

Which Customers What Experience

Root Cause Overall Satisfaction

Modify Policy Change Subscription

Upgrade Device Initiate Repair

Improved Retention Increased ARPU

New Revenue Reduced OpEX



Take Automated Actions: Pre-Integrated, Closed-Loop

Expert Analytics

Policy Control

Catalog / Self Care

EXPERIENCE-BASED MARKETING Retention Incentives

Upgrade Offers

ACTIONABLE INSIGHTS Service Quality,

Customer Satisfaction, Value & Usage Profile

Network, Device, App,

Service & Location Insights

REAL TIME CUSTOMER EXPERIENCE MGMT

Network Configuration

SLA Interventions

Network-Facing Actions

Customer-Facing Actions



Ericsson Radio System



Most Powerful Baseband ever

Massively-parallel processing system

High-capacity hardware › 80,000 subscribers › 24 cells › 960 MHz antenna bandwidth

Multi-standard hardware › LTE, WCDMA, GSM

Mixed operation › LTE FDD/TDD, WCDMA, GSM

Common O&M for all standards



Baseband T605

Radio 2217 Radio 0208 Power 6302

Baseband 5216 Baseband 5212 Baseband R503 Baseband T503

Radio 2203

Power 6610

MINI-LINK 6692 MINI-LINK 6691

MINI-LINK 6352 Fronthaul 6392

MINI-LINK 6363

MINI-LINK 6351

Power 6306 Enclosure 6306 Enclosure 6110

ERICSSON radio system

Baseband T605



Radio 2203

Power 6610



MINI-LINK 6363

MINI-LINK 6351


Router 6274 Router 6672 Router 6675


MINI-LINK 6351



Router 6000 series



Router 8000 series (SSR 8000)

EXPANDING THE IP PORTFOLIO

Virtual Router

NEW

Router 6000 serieS

NEW



Baseband T605



Radio 2203

Power 6610



MINI-LINK 6363

MINI-LINK 6351



Baseband T605



Radio 2203

Power 6610



MINI-LINK 6363

MINI-LINK 6351


Router 6274 Router 6672 Router 6675

Router 6000, Integrated with ERICSSON radio system



Networks Software

15B



Leading the way in NFV & cloud transformation

Unifying & simplifying network management

& control

App coverage performance leadership



App Experience optimization



APP Experience optimization

“Over the last year, we have worked with Ericsson and XL Axiata in Indonesia to create a methodology to analyze, monitor and improve end-to-end network performance for app experience. Initially launched with XL Axiata, we are excited to expand the program to more operators who have now shown interest.”

Research & Collaborations

New Methodology

Service Delivery Technology Scale and Reach



Media Delivery network



Ericsson Media Delivery Network where we’re going

where we’ve come from

- First to offer virtualized services across public, private and hybrid cloud infrastructures - Deployable at any level in the network

- Proprietary congestion control technology for best radio network utilization - New, rapidly deployable multi-screen edge services

- Consultative services & test lab tackling all new business models (such as operator toolbars & ad fraud detection)

cache Optimize connect

Unifying video networks: - Single solution for the delivery

of managed and OTT content over fixed and mobile networks

- Launched 2013

Mobile internet leadership: - Traffic, policy, and video

optimization gateway - 140+ customer deployments - Making the internet more mobile

for nearly a decade

Enabling business: - Plug-in Ecosystem, launched 2014 - Enabled the world’s 1st sponsored data service

Media Delivery Network, evolved


Our strategic direction

Establish leadership in targeted areas

2 Expand business in new areas

3

Radio, Core & Transmission Telecom

Services

Future/ Emerging

Present/ Large

This slide contains forward-looking statements. Actual result may be materially different.

IP Networks

TV & Media

OSS&BSS

Industry & Society

Cloud

Excel in core business 1

MEDIA DELIVERY NETWORK

EXPERT ANALYTICS 15.0

DIGITAL TELCO TRANSFORMATION ROUTER 6000 SERIES

ERICSSON RADIO SYSTEM

NETWORKS SOFTWARE 15B

APP EXPERIENCE OPTIMIZATION



Ericsson at Mobile World Congress 2015



Ericsson’s Hall 2, Stand 2N60

For Media & Industry Analysts:

Briefing

with CEO Hans Vestberg Hall 2

Monday at 08.45 AM

Opening Hours: Monday – Wednesday,

07.30 – 22.00

Want to talk, or need time to recharge? You’ll have access to

our meeting rooms, lobby spaces, recharge points, and more.

Our cafes serves food and beverages throughout our

opening hours.

A cloakroom will be available during our opening hours

Mingle with key spokespeople

Hall 2 Monday at 6.30 PM

CEO Keynote Hall 2

Tuesday 17.00


For Financial Analysts & Investors:

Briefing

with CFO Jan Frykhammar & Rima Qureshi,

SVP and Head of Strategy Monday at 10 AM

Financial Analysts &

Investors dinner hosted by CFO Jan Frykhammar

Monday at 7 PM


Ericsson speeches at GSMA 1/2

MAIN PROGRAM

Monday March 2

Monday March 2

Wednesday March 4

Thursday March 5

Thursday March 5

Keynote:

Keys to the connected lifestyle

Hans Vestberg

CEO

11.15 – 12.45 Auditorium 1

The Seismic

Spectrum Shake-up

Arun Bansal Head of BU Radio

14.00 - 15.30 Auditorium 5

Building the Next-generation

Network Platform (5G Requirements)

(with Ericsson customer

on stage )

Ulf Ewaldsson Chief Technology

Officer

14.00 - 15.00 Auditorium 4

Unifying Network IT

and Telco IT

Anders Lindblad Head of BU Cloud &

IP

11.30 - 13.00 Auditorium 5

Internet of Things - Business Model

Cecilia Atterwall Head of Strategy,

Marketing and Communications,

BU Global Services

14.30 - 16.00 Auditorium 2

*This slide includes confirmed speeches for GSMA. There may be additional updates.

Tuesday March 3

Enabling Mergers &

Acquisitions for Industry Growth

Rima Qureshi

Chief strategy Officer

16.00 - 17.30 Auditorium 2



Ericsson speeches at GSMA 2/2

Ministerial program

Network Neutrality

Jared Carlson, Dir Regulatory & Govt

Relations

(Jared will also appear on Mobile

World Live TV panel discussion on NN at

12.20)

16:00 - 17:30

Wednesday March 4

Wednesday March 4

Enabling Services for the Internet of Things

Samita Chakrabarti Cloud & IP

17.30 - 18.30

Connected Living Seminar

Monday March 2

Master Class Delivering the Ultra –

HD Immersive Viewing Experience

Matthew Goldman, SVP Technology

14.30

NAB Show Collaborative

*This slide includes confirmed speeches for GSMA. There may be additional updates. MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 31


Q&A


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