erica anderson (co-founder of seed&spark) at digital media day 2016
TRANSCRIPT
Seed&Spark is a technology platform that reimagines the studio
for film and TV.
What we’ve accomplished so far• A distribution footprint reaching 100M US
homes
• Over 370 crowdfunded movies and shows with the highest campaign success rate in the world (over 75%)
• A platform membership with subscription streaming + subscription crowdfunding
• A first-of-its-kind partnership for independent Virtual Reality creators to fund and distribute
• Completed Techstars Boston 2016
WAIT!
WAIT!WE HAVE BIG 2016 PROBLEMS:
1. Diversity of Content2. Sustainability for Creators
SEED&SPARK 7
SEED&SPARK 9
We’re inside a HUGE market.
a $32B+ market in the U.S. alone
Annual Independent Production Spend
Annual Independent Production Earn
$5.5B
$27B
And it’s crazy inefficient.Even when $27B is grossed on a $5.5B spend…
fewer than 2% of independent projects BREAK EVEN.
Why?!1. Fundraising without real traction
2. Little access to useful, real time data
3. Barriers to wide distribution
4. Zero Audience aggregation
YOU ARE HERE
I…win?
WTF?!
Best. In. Class.
Campaign Success Rate Average Project Size75% 39% 11% $17.5k $7.5k $4k
Kickstarter Kickstarter
Indiegogo Indiegogo
Seed&Spark Seed&Spark
excited to watchbefore it’s
made!
4104
Build the crowd
more than
370 films and
$5M raised on
Seed&Spark2014 H1 2014 H2 2015 H1 2015 H2
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
From 40,000 Supporters
Lives in: Los Angeles
Watches: Netflix, iTunes, Verizon FiOS, Seed&Spark
Prefers: Shorts, Series
Devices: TV, Laptop
We know the crowd
We message the crowd effectively
We distribute to 100M homes
300% Growthquarter over quarter
SEED&SPARK
Black Hole of Viewership Data
A studio in the hands of the audience.
Membership grows crowdfundingBy December 2016:12,000 streaming membersAllocating $60,000 a month to new crowdfunding projects
By December 2017:90,000 streaming membersAllocating $450,000/month to new crowdfunding projects.
Our World-Class Team
SEED&SPARK 27
Oh, you already saw this?
Maybe that’s why 80% of these BOMB.
10,000 CREATORS 10,000 FANS EACH
(it was one of these)
Thanks for watching.