eric duerr - why do bad products happen to good people?
DESCRIPTION
Eric Duerr, Extreme Arts + Sciences Why Do Bad Products Happen to Good People? Presented at Seattle Interactive Conference 2013 In an age of ever-evolving innovations, we have to ask: why do good ideas sometimes turn bad? Why do the best intentions sometimes produce innovations that seem so misguided? Why do bad products happen to good people? This talk offers insight that every innovator and entrepreneur with a dream and an engineering budget should hear: that when it comes to understanding the potential success of a new media technology, media determine, but culture decides.TRANSCRIPT
Disruptive innovations disrupt because of their disruptiveness.
WAR DISRUPTS FASHION INDUSTRY
NEW SCHOOL
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AttractCommunityMembers
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SpecificGeographics
Ease ofServices
Awarenessof Services
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MessagingFramework Create
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SpecificDemographics
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ATM’s inColleges Events on
Colleges
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ATM’s inBusinesses
Referrals
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Long TermRelation
AttractBusiness
Employees
Events forBusinesses
CreateIntranet
Microsites
DeepeningRelationship
w/College
AttractStudents
SocialNetworking
AttractCommunityMembers
CreateAdvertising
Calendar
SpecificGeographics
Ease ofServices
Awarenessof Services
MemberEducation
CreateCollege
MessagingFramework Create
CollegeMicrosites
DeepeningRelationship
w/CommunityMembers
DeepeningBusinesses
SpecificDemographics
CreateBusiness
Microsites
ATM’s inColleges Events on
Colleges
ConsistentComms
ATM’s inBusinesses
CommunityEvents
Events forBusinesses
CreateIntranet
Microsites
DeepeningRelationship
w/College
EngagedCustomer
ReferralsLong TermRelation
AttractBusiness
Employees
PASSIVE
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