eric abbruzzese (abi research) mobile first: the importance of mobile as a foundation for vr
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© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 1
The Importance of Mobile as a Foundation for Virtual
RealityEric Abbruzzese
Senior Analyst
June 2016
AWE 2016
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 2
Serve as a Litmus Test
Empower Other TechnologyDrive Experiences Raise Accessibility
Build on a Solid FoundationMobile VR as a Foundation for the Overall VR Market
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 3
Mobile Virtual RealityPros and Cons Dictate Target Markets
Low upfront costs
Large initial audience
High accessibility
Less capable tracking
Simple content
Limited input options
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 4
Smartphones at the CoreSmartphone-powered applications trading functionality for accessibility
Lower Cost
Greater Accessibility
More UsersBetter Content
Wider Footprint
Users and Content are Key
Facets of Mobile VR
Enterprise Not a Focus, But a Parallel
Segue to better VR Devices/Content
Just Another App?
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 5
Google Cardboard
Beginning of a Revolution
• Google I/O 2014• Curiosity and
confusion• Inexpensive• Accessibility and
affordability
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 6
Creating an Ecosystem
Hardware and Software
• Nascent but growing • Quick uptake
encouraged• Developer exposure • Varying content
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 7
Games 360° Video Marketing
Education High-end Entertainment
Virtual Reality ContentGames, Videos, and More
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 8
360° Video
The Killer App?
• 360° video is growing as quickly as VR
• Cardboard camera for UGC
• Spectrum coverage:– Price– Use Cases– Quality
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 9
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Total VR Hardware Installed BaseBy Device Type (w/ Cardboard Breakout)World Market, Forecast: 2014 to 2021
2014 2015 2016 2017 2018 2019 2020 20210
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
VR Mobile (Other)
Google Cardboard
VR Tether
VR Standalone
Inst
alle
d B
ase
(000
s)
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 10
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Mobile VR Device Shipments by VerticalWorld Market, Forecast: 2014 to 2021
2014 2015 2016 2017 2018 2019 2020 20210
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
OtherTourismHigh-end EntertainmentRetail, Commerce, and MarketingMedia & EntertainmentEnterpriseGamingEducation
Shi
pmen
ts (0
00s)
© 2016 ABI Research • www.abiresearch.comThe material contained herein is for the individual use of the purchasing Licensee and may not be distributed to any other person or entity by such Licensee including, without limitation, to persons within the same corporate or other entity as such Licensee, without the express written permission of Licensor. 11
Thank you
www.abiresearch.comEric Abbruzzese
@ABI_Abbruzzese