erfolgsmessung - der roi von social collaboration - cebit 17.03.2015
TRANSCRIPT
Erfolgsmessung – ROI von Social Collaboration Erfolgsmessung – ROI von Social Collaboration Tobias Mitter, IBM Verse Service Leader, Social Business Center of Competence
2
Direkt vs. indirekt
3
Geschäftsbereiche überzeugen
Supplier Collaboration
1. Improve Margin
1.1 Reduce procurement
costs
1.2 Reduce operating costs
2. Manage Risk
2.1 Improve Follow-Up Cost
Calculation
2.2 Improve Supplier Ranking
and Rating
3. Increase Operational Efficiency
3.1 Improve Collaboration
3.2 Improve Time-to-procure
*
*
*
Used for Quantitative Evaluation in this case *
• Improve pooled procurement • Better purchasing decisions based on accurate supplier
ratings
• Reduce time spent on manual integration of procurement data for reports
*
Examples from IBM’s Industry Experience
• Foster continuous feedback from employee touch points with suppliers
• Reduce time spent on submitting feedback with mobile apps
• Reduce “black box” issues • Increase efficiency of Procurement dialogues with business • Improve access to relevant innovation from suppliers
4
Mit Interviews + Industriebenchmarks zu solidem ROI
Analysis Initial Year 1 Year 2 Year 3
Benefits 0€ 423,000€ 896,000€ 896,000€
Cumulative Benefits 423,000€ 1,319,000€ 2,215,000€
Investment 600,000 € 282,519 € 282,519 € 282,519 €
Cumulative Investment 600,000 € 832,519 € 1.115.038 € 1.397.557 €
0.00 €
500,000.00 €
1,000,000.00 €
1,500,000.00 €
2,000,000.00 €
2,500,000.00 €
Y1 Y2 Y3
Benefits Investments
5
Aufwand für Erfolgsmessung Aussagekraft für Kunden Genauigkeit
Balance
6
Erfolgsmessung mit Disziplin
7
8
Checkliste Erfolgsmessung
§ Direkte Benefits über Interviews, Fokusgruppen, User Stories finden
§ Komplexität der Erfolgsmessung mit eigenen Ressourcen ausbalancieren
§ Social Collaboration Metrics mit Business Metrics verbinden
§ Erfolgsmessung als Disziplin etablieren
Tobias Mitter, IBM Verse Services Lead, Social Business Center of Competence