eretail europe 2016 - driving the right type of growth in a digital space - geoff scully - shop...

Geoff Scully – Managing Director

Copyright © 2016, Shop Direct Ireland. All rights reserved.

Driving the Right Type of Growth in a Digital Space


8 out of 10 Irish consumers are online at least once a day

Source: Google - The Connected Consumer Survey 2015


3.2 Devices per person


These are devices connected to the internet per person in Ireland in 2015.

This has increased 19% since 2013. {



61%

Smartphone penetration EU average

75%

Smartphone penetration in Ireland


Who we are


Our Purpose


•  Ireland’s largest online department store.

•  Over 300k active customers per annum.

•  Over 2M parcels delivered per annum.


Our USPs

70k products 1k brands Free Shipping

Free Click & Collect Fashion, Home, Tech Flexible Payments


Our Customer


Our Heritage

1978 1982 2007


Our Transformation

2000 - 2007!

Online-led!

2007 - 2011!

Paper-led! Customer-led!

2011 - Present!


Our Culture

Leadership Development! Inspiring Brilliance! Digital Mindset!


Agile Planning


Dedicated UX lab

Hypothesis accepted: 2.1% significant increase to conversion

Control Challenger


Gallery test

Hypothesis accepted:1.6% significant increase to conversion

Control Challenger


Error test

Hypothesis accepted:3.6% significant increase to conversion

Control Challenger


Mobile test


1-2-1 Personalisation

3.5 MILLION PERMUTATIONS



Personalised marketing


Data Driven

Real-Time Analytics! Attribution Modelling! Actionable Insights!

Marketing Expertise


V BY Very



Integrated Campaign


Social & Content

Awards


Customer focused.

Mobile first.

Data led.


Thank You


@geoff161

Retail