How to create the perfect online candidate experience

Gerard Mulder - Textkernel Emerce eRecruitment - 16 April 2015

About me •  Co-owner and CCO of Textkernel since 2005 •  Sales & Marketing, Semantic Technology,

Recruitment, Labor Market Analytics, Mountainbiking, Soccer coach & Chess player

Who is Textkernel?

Frankfurt office Paris office Amsterdam office

How you may know us

How you may know us Jobfeed labour market analyses

What is the Candidate Experience?

Candidate experience refers to a job seeker's feelings about an organization's job application process.

The Candidate Experience is the collective result of ALL the interactions you have with candidates in the recruitment marketing and hiring process.

And many more definitions exist

What is the Candidate Experience?

The Online Candidate Experience Study

Survey results

Survey results

Theme for 2015 DE: 90% NL: 73% FR: 60% AT: 61%

Survey results

Survey results

Survey results

61%

58%

34%

71%

31%

30%

52%

31%

Is the job section of your career site optimised for mobile?

Can an application be fully completed via a mobile device?

Survey results

Survey results

Going back to work after 30 years

What has online given to the candidate?

Jobs can actually be found

Besides programming, I also want to do project management

I want to use my education and experience in HR in a commercial leadership role

I’d prefer to do e-business projects in a B-2-C environment.

I want to do more with my talent for organizing events

Looking to hire: Experienced Java-developer

Solving communication issues

You have -  min. 5 yrs. experience -  Certificaat X, Y en Z

Maximum pay scale 8 and pension plan

Some more facts about the Candidates

1.  They search for jobs online and do research online 2.  Over 35% search via mobile device and this is growing

fast (60% for people under 30) 3.  Candidates do not like long forms 4.  About 50% would consider using their social profile to

apply for a job if given the choice 5.  They favor transparent processes

Source Candidate Experience study by MetaHR and The Candidate Experience report 2014

Searching and applying

•  After the online process they appreciate personal follow up •  They expect a decision within 6 weeks •  They would like to understand why they are not invited or hired •  They welcome giving feedback themselves

After application

Online Candidate Experience

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Sky Deutschland

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Maandag

Candidate Experience: Enexis

Candidate Experience: Enexis

Candidate Experience: Enexis

Current application process

The future is now

Machines learning, understanding, communication and relevant results

Sneak peak Textkernel’s future process

Understanding the job using semantic technology

Understanding the Candidate

“Apply with” and Match!

Match! +

Let the job find you, effective talent pools

The near future of Online Candidate Experience

Software engaging in a conversation with candidates based on their profile and the job they apply for helping them and the recruiter understand better

The future of Online Candidate Experience

Semantic Technology and Artificial Intelligence will enable to align all internal

Recruitment & HR systems with each other and external data.

This HR Big Data combined with effective matching will give candidates and recruiters

insights we can now only dream of.

Questions?

And Thank You

Candidate experience survey Bit.ly/CandExNL