eratransmedia meetup 05/12/2013 - the future of transmedia play storytelling (robert pratten)

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  1. 1. Moments not platforms Remarkable stories Fiction vs reality
  2. 2. Life is not measured by the number of breaths we take, but by the number of moments that take our breath away
  3. 3. Phase 2: ARG (Beckys website )Graphic Novel cluesreward Email invitation to attend with event detailsCode found in cluesUnlocked URLsscreeningCode found in cluesinstructionURLLive streamingGPS of secret locationOur VideoinstructionReward!Phase 1: ARG sites & PuzzleReward!Website (History of Colour)Reward!UG Video uploadedOnlineRabbit holeCinema screeningURL to main sitefilmedBusiness CardsBar codes (newspapers etc) Conclusion on same nightPhase One: Two Months Phase Two: Two MonthsReal WorldLive performance
  4. 4. Live eventminutes5 mins to 1 dayminutesFlyerminuteslunchtime the day afterText a characterminutesMain WebsiteRegistrationGraphic novel (PDF)lunchtime the day afterGraphic novel (PDF)
  5. 5. Collaborative Authoring Environment YOUContent Management SystemMetrics & Reporting Audience ManagementPublishing SystemEvent MonitoringGaming and Interactive Story Engine invisible to audience visible to audience FacebookYouTubeTwitterSMSMobile AppsWeb AppsDevices (e.g. RFID)Email AUDIENCESaaS
  6. 6. IndividualGroup 1 Group 2 Group 3Team 1EveryoneTeam 2
  7. 7. Experience Layer Narrative LayerOMG! I cant believe that!!JOHN is very ANGRYPresentation LayerSEND a TEXT messageInteractive LayerIF this happens THEN@robpratten
  8. 8. Original price: $1. Final price: $88.
  9. 9. We soldfor $128.74 Investment$3612.51 Return$128.74 worth of thrift-store junk$3,612.51
  10. 10. NFC tagging app
  11. 11. The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level
  12. 12. CO affects characters mood tone of tweets & blog posts game difficulty?
  13. 13. Taking the consumer on anemotional journey goes from moment to moment