EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)

Download EraTransmedia MeetUp 05/12/2013 - The future of transmedia play storytelling (Robert Pratten)

Post on 20-Aug-2015




1 download

Embed Size (px)


<ol><li> 1. Moments not platforms Remarkable stories Fiction vs reality </li><li> 2. Life is not measured by the number of breaths we take, but by the number of moments that take our breath away </li><li> 3. Phase 2: ARG (Beckys website )Graphic Novel cluesreward Email invitation to attend with event detailsCode found in cluesUnlocked URLsscreeningCode found in cluesinstructionURLLive streamingGPS of secret locationOur VideoinstructionReward!Phase 1: ARG sites &amp; PuzzleReward!Website (History of Colour)Reward!UG Video uploadedOnlineRabbit holeCinema screeningURL to main sitefilmedBusiness CardsBar codes (newspapers etc) Conclusion on same nightPhase One: Two Months Phase Two: Two MonthsReal WorldLive performance </li><li> 4. Live eventminutes5 mins to 1 dayminutesFlyerminuteslunchtime the day afterText a characterminutesMain WebsiteRegistrationGraphic novel (PDF)lunchtime the day afterGraphic novel (PDF) </li><li> 5. Collaborative Authoring Environment YOUContent Management SystemMetrics &amp; Reporting Audience ManagementPublishing SystemEvent MonitoringGaming and Interactive Story Engine invisible to audience visible to audience FacebookYouTubeTwitterSMSMobile AppsWeb AppsDevices (e.g. RFID)Email AUDIENCESaaS </li><li> 6. IndividualGroup 1 Group 2 Group 3Team 1EveryoneTeam 2 </li><li> 7. Experience Layer Narrative LayerOMG! I cant believe that!!JOHN is very ANGRYPresentation LayerSEND a TEXT messageInteractive LayerIF this happens THEN@robpratten </li><li> 8. Original price: $1. Final price: $88. </li><li> 9. We soldfor $128.74 Investment$3612.51 Return$128.74 worth of thrift-store junk$3,612.51 </li><li> 10. NFC tagging app </li><li> 11. The AirPi is an automatic air quality &amp; weather monitoring device powered by a Raspberry Pi temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level </li><li> 12. CO affects characters mood tone of tweets &amp; blog posts game difficulty? </li><li> 13. Taking the consumer on anemotional journey goes from moment to moment</li></ol>