era of mobile advertising
TRANSCRIPT
Era of Mobile Ads
@hongting @ybother @mickeyckmHong Ting Wenhan Mickey
Increase in Connected Devices
Open Application Platforms
Application Download Trends
27,000SG Buses
20,000iGV
13,444Malls.SG
12,410SG4D
6,207SGPools
5,791SGToto
Confluence of Trends
Mobile Advertising is Effective
Adds Value to the Ecosystem
Mobile Ads Increasingly Adopted
Gap in Ad Industry
• Mobile Ad is – Relatively New Market – Geography specific – Credible local platform yet to emerge
2359Media Ad Channel
• Location-Based • User motive targeted • Non-intrusive • Track Campaign effectiveness
Platform for Mobile Ads Advertisers
Advertising
Agencies
Publishers
SGMalls
Mall Information Search
Across Platforms
Contact Us
• Hong Ting – [email protected] – @hongting – Mobile: 96483064
• Wenhan – [email protected] – @ybother – Mobile: 90467340
Q&A