Andy Osburn@Equals6CEO

Building a Social Community

The E6 Story

Equals6 was my wife’s idea

What is E6?

Equals6 is a

Student Talent Community

The Problem

Traditional recruiting – low success - high cost/risk

• Job Boards < 10% success rate• Career Fairs < 4% success rate

• Job Boards - $678 cost per hire• Career Fairs - $369 cost per hire

The Student Environment

• 73% have used social media to search for jobs

• 43% want to use social media, compared to:• 8% who preferred a company website • 13% who would rather use a career fair

• 80% would research a recruiter’s overture on a social networking site

• 84% would join a company-established social networking group

The Solution

Social networking. Targeted, interactive and cost-effective. For new grads, it’s a part of daily life.

Facebook is for fun. Profiles are social

LinkedIn is for experienced professionals

For students and new grads the right fit is

Student Adoption

Employers & Schools

Employers

Schools

Building a Community

•Successful Social Networks build on physical Successful Social Networks build on physical networks

• What makes a good community?• Personality• Authenticity• Engagement• Dynamic Content• Make it social – fun – interesting• Make it sticky

Building a Community

• Understand your customer/community – who do you want to reach?

• Research and understand what’s important to your community

• Look at your Social Media options and how they can reach your market

• Craft your message – what can you offer?

Building the Community

Three basic strategies

• Community Engagement Management• Gamification• Content Production

E6 Community Building

Community Engagement• E6 Community Managers• E6 Campus Ambassadors• E6 Top-Talent Scholarships

Gamification• E6 Certification• Contests

Content Production• Blog• Career Resources• E6 CEO Mentorship Series