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How to Market & Sell Services Effectively www.eqtd.com

How to Market & Sell Services Effectively


WelcomeSelling is the art of:

1.Matching product benefits with customer needs or desires.

2.Sell your businesses offerings by communicating the value of your product or service to your potential customers.

3.Lead the customer through the buying decision and facilitate a satisfying transaction.


Creating an effective marketing plan is not difficult; however, our perception about marketing is what makes it more difficult.

Most people avoid doing what is hard and confusing.

Creating a Plan


5 Steps For Effectively Marketing Your Services

So, let’s make it simple. Effective marketing starts

by creating a simple plan that

you can follow consistently.

Here are some tips to help you create a simple marketing plan.


Step One: What Do You Want To Do And Why?Everything starts with thoughts. You must be clear about what

you are doing and why. Your confusion will stop you from attracting clients, and it will affect your results.

Also, lack of passion will lead to abandoning your plans as soon as you hit the first bump on the road.

Therefore, you must find a higher purpose to

motivate you.

Your purpose will give you strength to move

forward.


Step Two: Who Are You Serving And How?

The next step is to identify your target market and their needs.

You need to know what they really want and need;

otherwise, you will not be able to attract clients.

No one goes to the dentist unless they are in pain or trying to avoid

pain!

Knowing what they need will enable you to align your services and provide solutions they want

to solve their problems.

That is what niche marketing is all about!


Step Two: Who Are You Serving And How?

A niche is a specific service you provide to your target market.

Clients are looking for results, not your

services.

Therefore, the key to becoming a successful service professional is

to help your clients achieve the results they want.

That is the value you provide and helps you stand out in your

market.


Step Three: How Will You Attract Your Ideal Clients?

How will you connect with your ideal clients?

You may have the greatest products and services; however, you will only succeed if you can

attract the right clients.

You must connect with your potential clients and tell them

how you can solve their problems.

You must communicate consistently, effectively, and in a memorable way to stand

out in your client’s mind.


Step Three: How Will You Attract Your Ideal Clients?Speaking, networking, social media, and writing are

some of the common marketing strategies that service professionals use to attract clients.

Look into what you do best and choose the strategies that are aligned with your strengths.

It is important to plan before taking a lot of actions. Your time is the most valuable asset you have and your actions must produce the

results that you want.


Step Four: Fully Express Yourself, Monitor Your Progress, and Have Fun!

Now, it is time to get out there and share your gift

with others.

You must express yourself completely and authentically.

Your clients buy from those whom they like and trust.


Step Four: Fully Express Yourself, Monitor Your Progress, and Have Fun!

You must monitor your plans and change as needed.

You are passionate about what you do and who you

serve, but detached from how you are reaching out to them.

Stay open to changing your strategies and identifying the

ones that really work and produce the results that you

want.


Step Five: Invest in your education, but ask for help often!


Step Five: Invest in your education, but ask for help often!

You must continually work to improve your skills and knowledge.

Successful solo professionals constantly learn new things. They internalize what they learn and discover

new strategies.

Most clients consider you the expert and they want to hear your ideas & thoughts.

So, you must constantly learn and improve in your respective field.

In addition, you must learn about marketing and how you can run your business more effectively.


6 Quick Tips

Know your product. Imagine every question a prospect might ask and arm yourself with answers, linking each product fact to a customer benefit.

Explain your offering in a sentence. Condense everything you know into a brief explanation that can grab interest and cause the prospect to think, “Hmm, this will benefit me.”

Know your prospect. Visit websites, read company brochures, talk to mutual associates, and do any research necessary to arrive armed with prospect knowledge.


6 Quick Tips

What message is the prospect is ready for? Especially if yours is a new or unusual offering, you may need to help the prospect see the need before asking for the order.

Set your sales presentation goal. Often, your aim is an incremental step — to prompt the prospect to request a proposal, to schedule a meeting with a higher-level decision maker, to arrange a demonstration, or to take some other step to move the process toward its final step.

Dress for success. The general rule is to project your own business image well while dressing at least as formally as those to whom you’ll be presenting.


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This session was developed and brought to you by

EQTD Consulting Malaysia

www.eqtd.com

eqtd's how to market & sell services effectively

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