epiphanies are hard work
DESCRIPTION
A pared down deck from my May 2013 talk at the One More Thing conference in Melbourne, Australia.TRANSCRIPT
Maggie SteciukDESIGNER, TERRIBLE LABS@MSTECIUK
Epiphanies arehard work.
Reasons you might not prototype
“I’M ON A
DEADLINE”
Reasons you might not prototype
“I’M ON A
DEADLINE”“I ALREADY
HAVE AN IDEA”
Reasons you might not prototype
“I’M ON A
DEADLINE”“I ALREADY
HAVE AN IDEA”“THIS IS GONNA BE A
PIECE OF CAKE”
Reasons you might not prototype
Prototypes are a tool for learning about problems
and validating our solutions.
Prototypes help us:
Prototypes help us:
Understand
Communicate&Prototypes help us:
Understand
UnderstandTHE PROBLEM SPACE
UnderstandTHE PROBLEM SPACE
Business
UnderstandTHE PROBLEM SPACE
Business
Technical
UnderstandTHE PROBLEM SPACE
Business
TechnicalUser
UnderstandTHE PROBLEM SPACE
Business
TechnicalUser
UnderstandTHE PROBLEM SPACE
Business
TechnicalUser
Magic happens
UnderstandTHE PROBLEM SPACE
Business
TechnicalUser
Magic happens
UnderstandTHE PROBLEM SPACE
Business
TechnicalUser
Magic happens
UnderstandTHE PROBLEM SPACE
Business
TechnicalUser
Magic happens
Communicate
“Chair”
Communicate
“Chair”
Communicate
“Oh, I get it!”
People understandwhat they can see.
And that enables them togive beer feedback.
“...and here’s what I think...”
Our clients like prototypes, too
How do wePROTOTYPE?
How do wePROTOTYPE? Plan
How do wePROTOTYPE? Plan
Build
How do wePROTOTYPE? Plan
Build
Measure
How do wePROTOTYPE? Plan
Build
Measure
Learn
How do wePROTOTYPE? Plan
Build
Measure
Learn
The value of prototypingis cumulative.
Plan
Build
Measure
LearnWhat question do we need to answer?
Plan
Build
Measure
LearnWhat question do we need to answer?How might we best do that?
Plan
Build
Measure
LearnWhat question do we need to answer?How might we best do that?
Plan
Build
Measure
LearnKey: build something you can interact with ASAP
SIDEBAR:
SKETCHING
BETTER IDEASNEED MORE IDEAS
SIDEBAR:
SKETCHING
Your first idea may not be your best
Your first idea may not be your best
Your first idea may not be your best
BETTER IDEASNEED MORE IDEAS
FOCUSTHE CONVERSATION
SIDEBAR:
Sketching
How done something looks≈
how done something is
BETTER IDEASNEED MORE IDEAS
FOCUSEDREVIEW MEETINGS
INTERACTIVITYIN 5 MINUTES FLAT
SIDEBAR:
Sketching
Almost magic
BETTER IDEASNEED MORE IDEAS
FOCUSEDREVIEW MEETINGS
INTERACTIVITYIN 5 MINUTES FLAT
VALIDATEEVEN EARLIER
SIDEBAR:
Sketching
Plan
Build
Measure
Learn
Gather data so you can answer the questions
you set out to answer.
Number of Test Users
Usab
ility P
roble
ms Fo
und
0 3 6 9 12 150%
25%
50%
75%
100%
Jakob Nielsen: “Why You Only Need to Test with 5 Users”
From: Anonymous User
I didn’t get it. What’s the point of this app again? I couldn’t figure it out.
From: Anonymous User
I didn’t get it. What’s the point of this app again? I couldn’t figure it out.
WHAT AN
IDIOT
? ??
Empathize!
Plan
Build
Measure
LearnLearning isn’t just looking at the data.
? ??
TYPITTYTYPITTY
? ??
? ??
Exhilarating!
“Epiphanies”
are hard work
I’m convinced!Can you tell us whatthe best prototypingtool is?
Mmmmm, no.
PEN & PAPER INVISION FLINTO KEYNOTE orPOWERPOINT
PROTO.IO
PEN & PAPER INVISION FLINTO KEYNOTE orPOWERPOINT
PROTO.IO
XCODE
QUARTZCOMPOSER APPCOOKER FIREWORKS + TAP
BALSAMIQ
BRIEFSPOP APPAXUREVARIOUSFRAMEWORKS
FRAMER REFINE.IO
PEN & PAPER INVISION FLINTO KEYNOTE orPOWERPOINT
PROTO.IO
XCODE QUARTZCOMPOSER
APPCOOKER FIREWORKS + TAPBALSAMIQ
BRIEFSPOP APPAXUREVARIOUSFRAMEWORKS
FRAMER REFINE.IO
PEN & PAPER INVISION FLINTO KEYNOTE orPOWERPOINT
PROTO.IO
XCODE QUARTZCOMPOSER
APPCOOKER FIREWORKS + TAPBALSAMIQ
BRIEFSPOP APPAXUREVARIOUSFRAMEWORKS
FRAMER REFINE.IO
Choose the best tool for the job
Choose the best tool for the job
LEARNABILITY &
Familiarity
Choose the best tool for the job
EASE OF
DistributionLEARNABILITY &
Familiarity
Choose the best tool for the job
EASE OF
DistributionLEARNABILITY &
FamiliarityIMPORTANCE OF
Collaboration
QUALITY OF
Interactivity
Choose the best tool for the job
EASE OF
DistributionLEARNABILITY &
FamiliarityIMPORTANCE OF
Collaboration
Experiment
FRAMER
PROTO.IO
Quality vs. QuantityStory time
Prototyping is a process
So, remember:
Prototyping is a process Right tool, right time
So, remember:
Prototyping is a process Right tool, right time
So, remember:
And don’t forget:sketching isprey great!
Thank you!(PLEASE CLAP NOW)
hp://pbon.es/proto
Thank you!(PLEASE CLAP NOW)
RESOURCES: