epifiction baa deck 11-9-15 (1)
TRANSCRIPT
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EpiFiction
EpiFiction is an innovative Reading Programit is also…Fiction Publishing with a data analytics core
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https://www.youtube.com/watch?v=Qtk-b9n9z2U
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MARKET PROBLEM AND SIZEProblem
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OpportunityMarket Cap
$670 B $320 M
$4.4 T $1.7 B
EDUCATION
1992
2009
FICTION
$61B $61B2012
2006
- 50,000 100,000 150,000 200,000 250,000
235,00
0
82,000
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CUSTOMER SEGMENTS
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K-12 Schools Reading Comprehension Tech Friendly Funded US: 110,000+ Int’l: 1M+
Parents Involved Education is Priority US: 20-30M Int’l: 400-600M
Fiction Readers “Young Adult” Genre Early Adopters US: 135M Int’l: 1.2B
Education
Fiction
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VALUE PROPOSITION & CHANNELS
Education
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Literacy Key Focus Participatory Method Well Proven
Publishing 3x Volume Increase Migration
Audience, Feedback, Insights
Self-Evident
Pain Point Pertinence Differentiation Substantiation
Channels:Education - Digital Marketing, Enterprise Sales, Trials, Expos, MailersAuthors - Digital Marketing, Craft Forums, Expos
K-12
Authors
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REVENUE STREAMSPrimary: SubscriptionsSecondary: Publishing
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Year 1 Year 2 Year 3 Year 4 Year 5 $-
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
Primary/Secondary Revenue
PRSR
$.70 per student per month 12 month duration Parents: $5/mo
20%-50% royalties $2-5 avg. book price Transition when data matures
Subscriptions Publishing
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COMPETITION
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Function EpiFiction Fiction Express Kindle Direct
Participatory
Open Author
In US Market
Game/Social
Data Analytics* N/A
Internal Market
Author Coaching
(Direct) (Indirect)
BarriersFiction Express – UK/Germany MarketKindle Direct – Author Offers; Publishing Process
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IP/COMPETITIVE ADVANTAGE
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DirectOpen Authorship: vsGame/Social
IndirectFor Authors: Better Deal; Better CoachingFor Crowd: Better Data Analytics
Competitive Advantage1st Mover AdvantagePatentable Algorithms
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CURRENT TRACTIONResponse from Educators
Sales & Adoption 100% conversion of cold-call/beta participation 1 Idaho district purchased 2016 subscription already
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TEAM
Tom Patchin - Managing PrincipleBA – College of Idaho, Business
Fortune 500 BackgroundProject Mgmt, Finance
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Michael Sutton - AdvisorPhD – McGill U, Knowledge Mgmt
Associate Prof. at Westminster CollegeEd Theory, Ed Market, Gamification
David Mark Brown - PrincipleBA – U of Montana, Elementary Ed
Author of 19 Titles, 2nd Grade TeacherPublishing, K-12 Education
Derek Leavitt - PrincipleMBA – Oxford University, SBS
Startup to Exit ExperienceCrowdsourcing, Digital Marketing, Systems
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EXIT STRATEGYBuyout Advantage: Data Analytics & Network
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#publishingdata #educationtech #trendaggregation
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OFFERING AND VALUATION
Seed RoundTarget Valuation: $1.75M pre-moneyEquity Offering: Up to 20%Add’l Terms: Pro-Rata Rights
Valuation RationaleComparable OffersInvestment InterestRapid Growth Potential
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