Effective Public Communication

Chinese Seafood Restaurant

Business

T

sunami Village Cafe

W

illiam’s Crab Restaurant

introductionT

sunami Village Cafe •Opened since 21 August 2005•One year after the tsunami incident in Penang•Located at Tanjung Bungah, Penang•Individual Business•Has altogether 22 workers, 1 fisherman and 3

chefs•Specialty is in deep fried seafood and fresh

shellfishes

Introduction (continue)

W

illiam's Crab Seafood Restaurant•Opened 4 years ago•Currently located at Sri Kembangan,

Selangor Darul Ehsan•Named after the owner William•Main dish -- Crab•Have 3 chefs, 7 waitresses, 2 cleaners

and 3 supervisors

History

T

sunami Village Café•Owner of Tsunami Village Cafe - one of a

victim of tsunami back in 2004•Before that he was a supplier - fisherman•Friends suggested to open up a restaurant•Decided to start business in 21 August 2005•Provided supplies and sources by himself •Business grew over the years

History(continue)

W

illiam’s Crab Restaurant•Joined venture with a famous crab restaurant

- Fatty Crab•First introduced in the market for 13 years -

The Mines Resort City•Divided the business in 2010 - fresh new look

replaces previous one•Made many unique dishes to increase the

business•Staffs increased as well

Analysis in term of competitors

T

sunami Village Café•The manager, Mr Tek don’t think that there is

any competitor for his business around his area since that is an individual business and he is the supplier of the seafood.

•The only challenges he faced are the government taxes and Goods and Service Tax (GST). He has to do and check his invoice and accounts even during his only off day on Mondays.

Analysis in term of competitors (continue)

W

illiam’s Crab Restaurant•1. Fatty Crabs •They were partners before, but later they divided their business to Fatty Crabs and William's Crab. •Fatty Crabs has moved to Petaling Jaya to set up a new business and menu. •Their menu might be slightly similar, but they have their own signature dishes

Analysis in term of competitors (continue)

•2. S.K Seafood Restaurant•located at Lot LMS A2001, Jalan Persiaran Serdang Perdana, Seri Kembangan, •This restaurant different compared to the previous two because it serves non-halal food. •They also provide live entertainment such as karaoke and alcoholic beverages to customers. •S.K seafood restaurant is more focused on chinese cuisine.

Analysis in term of competitors (continue)

•3. Big Eyes Seafood Restaurant•Located at 1120 Jalan SK 4/1 Kampung Baru Seri Kembangan. •They have lack of parking space, customers have to park far away from the restaurant•Famous for their fish so their customers are willing to walk quite a distance just to taste the fish and their signature sauce.

Obstacles or challengesT

o start a business, a strategy place is important according to both

managers.

O

ne of the consideration they need to think about is that they must have

enough capital to set up the business.

T

he chef must also have the knowledge to cook seafood and furthermore,

to make new products. They need to be innovative on how to cook. Menu

need to be changed to attract more customers.

Strategies used

T

sunami Villasge Café•Chose that location because of limited choice

and he rented that location from his cousin. •The location was also near to the sea which it

will be more convenient for him to catch his own supplies

•Increased the number of tables to 20 and hired more staffs and waiters to serve the customers

Strategies used (continue)T

sunami Villasge Café (Continue)•Third, his chef has invented much tasty dishes

over the years for the customers to try something new.

•Other than that, good dishes comes from good supplies

•He wakes up at 2 a.m. in the morning to buy fresh vegetables and other ingredients from the market and comes back in a fast pace to go fish for fresh delicious fishes and shellfishes.

Strategies used (continue)

William’s Crab Restaurant•Chose this place because of the environment•Facing the beautiful lake and a nice view of

the The Mines Resort City •Building a good relationship with customers

is very important, because of that, he sustains many loyal and long-term customers who come often to eat their seafood. 

Strategies used (continue)•Besides that, he has a special menu of imported

crabs from Indonesia.•He often creates new menus to recommend the

customers to try something new. •He will ask feedback from the customers to know

whether the recipe is suitable to be on the menu. •Their website is for customers to review and to

check whether the menu is suitable for them. •The person in charge will also update about any

changes in their menu or any latest news about their promotions.

Recommendation

T

sunami Village Café•The restaurant is located just by the roadside, which

makes it unhygienic due to carbon monoxide from vehicles

•There isn’t much parking lots based on what we saw when we were there. The reason is because it is by the roadside and there is moving traffic which make customers have difficulty to park by the side.

•The dining area can be upgraded and expanded, more customers can come to enjoy the food here

Recommendation (continue)

W

illiam’s Crab Restaurant•They need to improve their front service and also

they might need to add more parking space. •Other than that, their crabs only have 3 choices

(Chili Sour Crabs, Salted Egg Crabs and Steamed Crabs) which is actually quite little for customers to choose.

•They should install some lights so that customers could enjoy the beautiful view even it's already at night time.

reference

Tsunami Village Seafood Restaurant at Tanjung Bungah, Penang. (2014, 13

January). Retrieved 2 June, 2014 from http

://www.whattwoeathere.com/2014/01/tsunami-village-seafood-restaurant-at.html

My Tasting Out Loud. Tsunami Village Cafe, Tanjung Bungah, Penang. (2012, 30

September). Retrieved 1 June, 2014 from http://

mytastingoutloud.blogspot.com/2012/09/tsunami-village-cafe-tanjung-bungah.html

China Highlghts. Chinese Food Type. (2014, 27 May). Retrieved 1 June, 2014

from

http://www.chinahighlights.com/travelguide/chinese-food/chinese-food-type.htm

William’s Crab. (2014, 5 June). Retrieved 5 June, 2014 from

http://williamscrab.wix.com/williamscrab