epc business v7

7/26/2019 EPC Business v7

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Analysis of Business

from Dierent Settings

Clara Lee Pei LinChow Su LingLim PeidiNg Pui Yan

Sarah EsaShazleenShafqah


2/28

Kim Yin Pharmacy Sdn.Bhd.

(Johor Jaya)

Guardian Pharmacy(Bandar Sunway)

&


3/28

Kim Yin PharmacySdn. Bhd.


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Kim Yin Pharmacy Sdn.

BhdNo !" Jalan #os $erah %%" 'aman JohorJaya" !" Johor Bahru" Johor" $alaysia

Foundedand se* u+ in Perling Mall,yLee Geo Kim and Foo Yin Yin

--.

Business was *ough wi*h high rental Chris*mas was no* a day /or holiday and only *wo days

o/ holiday during Chinese New Year'he mall managemen* required sho+ owners *o hire !

to " sta. 0ad *o 1ome wi*h money *o +ay *he s*a2

'he s*a2 was allowed *o go /or holiday" ,u* *heem+loyer 1ould no*

3/ *he sho+ 1loses on a non#$u%lic holiday" *heem+loyer would ,e &ned

%

4

Sho+ relocated*o'alan (os Merah"

'ohor 'aya

%

.


5/28

Bacground of

Business

$5'36E'iring 7ourney tra)elling to

and fro/or Singa+ore

e8erydayLo* income" S9:;(; < % = $Y# >)

+houghto/ owning a,usiness ins*ead o/ wor?ing

/or o*hers


6/28

#oles o/@or?ers Pharmacist" $r Lee

Choon Jin" owner o/ *he,usiness" +res1ri,emedi1ine

Accountant" $rs Phyllis

@ong $ei Ching" wi/e *o$r Lee Choon Jin" salesand a11oun*ing

$ain Produ1*sSold

$edi1ine andheal*h

su++lemen*s

Bandagesand

dressings

S?inProdu1*s

Essen*ial5ils


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Cus*omers

#es*auran* wor?ers Car re+air sho+

wor?ers Business owners

Daily ,eely Monthly

! *o % 1us*omers - 1us*omers >; *o A1us*omers

nnual #e8enueigure

$Y#>"


8/28

-om$etitors +raits

Lo)yPharmacy

-os*ay

0a8e *heir own ,rand+rodu1* (Co1onu* 5il)

-aringPharmacyChea+er +ri1e and

o/*en ha8e sales or+romo*ionsDl


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-om$etitors +raits

Lo)yPharmacyLo1a*ed ne


10/28

$ar?e* o/Business

-a$italo/ $Y#;? Bachelors Degreein

Pharma1y license*o run a

+harma1y

#equiremen*s /orBusiness

/ard*o en*er *his mar?e*due *o *he increasing

com$etition" es+e1ially /orsmall ,usiness ,e1auselarger com$aniesha8emore resources*o

ad8er*ise and +romo*e *heir+rodu1*s


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S*ra*egies *o En1oun*erCom+e*i*ion

Cons*an*ly com$are*he $rice

wi*h 1om+e*i*ors (educe+ri1e Discount/or 1er*ain +rodu1*s 11e+* s$ecial orders /rom

1us*omers

3n*rodu1ing NewProdu1*sProdu1*

introduced,ysalesre+resen*a*i8e

Discussiono/

mar?e* o/new

+rodu1*

Decideon1onsignmen*o/ +rodu1*

Pri1ing de1ision aected,y 1om+e*i*ors due *o 1ons*an*ly1om+aring +ri1es o/ +rodu1*s


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(ecommendation

Promote andad8er*ise 8ia so1ialmedia

Pro)ide$ersonali0edser)ices /or1us*omers

Share stoc wi*h

o*her 1om+anies *oge* ,ul? +ri1e

5+en a new %ranch


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GuardianPharmacy


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Guardian PharmacySunway Pyramid" Jalan PJS ;" BandarSunway" A4; Pe*aling Jaya" $alaysia

Foundedin

1234wi*h% sq /*small

+harma1y

+oday

larges*+harma1y1hain in

$alaysia

5wned ,y Dairy Farm5nternational /oldings.


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Bacground of

Business'arge* 'o hel$$alaysianss*ay well" loo? goodand en7oy a heal*hyli/e

Lo1a*ion and5u*le*s

Curren* lo1a*ion a* Sun*ay

Pyramid Mall" $alaysia'o*al num,er o/ 111 outletsin $alaysia Ea1h ou*le* willha8e at least 6 em$loyees


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$ain Produ1*s

0eal*hProdu1*s

Beau*yProdu1*s

Pharma1eu*i1alProdu1*s

Cus*omers

Daily ,eely Monthlyround ;1us*omers

> 1us*omers 1us*omers

@or?ers in Sunway Pyramid$all

Sho++ers

nnual #e8enue

igure$Y#;"


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#equiremen*s /orEm+loymen*

'o wor? as a +harma1is* a* 9uardianPharma1y" 0a8e Bachelors Degreein

Pharma1y" and

(egisteredas a +harma1is*

$ar?e* o/Business

Large amount o/ ca$ital

required *o s*ar* a ,usiness 5ncreasingnum,er o/

com$etition


18/28

-om$etitors +raits

,atsonsPharmacy0a8e lo*er $riceo/

*he same +rodu1*s

sold

-aring Pharmacy

o1uses on$harmacy ins*ead o/

o*her +rodu1*s


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S*ra*egies *o En1oun*erCom+e*i*ion

-hea$er+ri1e on1er*ain +rodu1*s More+romo*ions and

sales Pro8ide %etter

ser8i1es3n*rodu1*ion o/New

Produ1*(ecei)e

+ro+osals/romsu++liers

Send

+ro+osal *o0ead 51e

/*era++ro8al"

+rodu1*s will,eintroduced

and soldPri1ing o/ +rodu1* aected ,y 1om+e*i*ors (CaringPharma1y and @a*sons Pharma1y) 5/*en ha8e sales*oa**ra1* 1us*omers


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(ecommendationPro)ide %etter1us*omer ser8i1es

Pro)ide online+ur1hasing o/+rodu1*s

S$onsore8en*s asad8er*isemen*

Sta training *oim+ro8e wor?

+er/orman1e


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Final Analysis


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Similarities

Foundedin $alaysia 5ne o/ *he main $roduct sold is heal*h

su++lemen*s

Pro)ideheal*h ad8i1es /or 1us*omers 0a8e same strategies*o en1oun*er

1om+e*i*ors ,y lowering *he +ri1e o/ 1er*ain+rodu1*s and 1ons*an*ly 1om+are *he +ri1e o/

+rodu1*s sold


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Dierences

Kim YinPharmacy Sdn.Bhd.

Dierences GuardianPharmacy

Sole *rader 5wnershi+ ran1hise

#esiden*ial area a*Johor Jaya Sho+ lo1a*ion 'own 1en*er o/Bandar Sunway

% Num,er o/em+loyees

!

#esiden*s or wor?ers

near,y

'y+e o/ 1us*omers Sho++ers in Sunway

Pyramid $allA Num,er o/

1us*omers (+ermon*h)

:ire1* sales /rom

sales re+resen*a*i8es

3n*rodu1*ion o/

new +rodu1*s

Pro+osal /rom

su++liers


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-onclusion


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,hich %usiness is morecommercially successful7

Guardian Pharmacy

/igherannualre8enue fgure

Largestheal*h1are 1hain in$alaysia

Moreloyal1us*omers


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(eferences

Cra8en" # and BusinessesorS (--.) 13 things you can do to makeyour new business more proftable 8aila,le a*Gh**+Gu?,usinesses/orsale1omu?sear1h,usinessesH/orHsalear*i1les>H*hingsHyouH1anHdoH*oHma?eHyourHnewH,usinessHmoreH+rof*a,le(11essedG %% $ay %4)

Phi,,s" B (%4) How to increase retail sales Three tips 8aila,lea*G h**+Gwwwre*aildo11om,loghowH*oHin1reaseHre*ailHsalesH*hreeH*i+s (11essedG %% $ay %4)

#am+*on" J (%;) 10 ways to get more proft out o your businesstoday 8aila,le a*G h**+Gwwwin11om7ohnHram+*onHwaysH*oHge*HmoreH+rof*Hou*Ho/HyourH,usinessH*odayh*ml(11essedG %% $ay %4)

In?nown u*hor (%;) Ten ways to keep ahead o the competition8aila,le a*G
http://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitablehttp://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitablehttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.marketingdonut.co.uk/marketing/marketing-strategy/ten-ways-to-keep-ahead-of-the-competitionhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitablehttp://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitable


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-ontact 5nformation

Kim Yin PharmacySdn. Bhd.

Lee Choon Jin Sho+ 5wner 4. K >;! 4; (51e) 7esuso8er7+gmail1om

Guardian Pharmacy

Jane**e Lim Pharma1is* 4> K .A-> !;


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+/A8K

Y9:;

epc business v7

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