ep. 32 how to use a podcast to fill up your next event
TRANSCRIPT
HOW TO USE A PODCAST TO FILL UP YOUR NEXT
EVENT featuring James Schramko
EPISODE #32 of ShouldIStartAPodcast.com
hosted by Ronsley Vaz1
wearepodcast.com/032
Get the full interview, quotes, action items and key takeaways by going to
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Who is James Schramko?
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James Schramko is the director of Superfast
Business
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James lives in Sydney and he focuses on having
fun with his family, looking after his health, visiting new places and
growing his business5
ShouldIStartAPodcast.com
James has quite a story to tell, and it starts with
his failure
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Superfast Business is earning big bucks
because it’s leveraging a gap in the marketplace
that exists right now7
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Top 10 things we spoke about
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#1. James Schramko’s podcasting journey
TOP 10 THINGS WE SPOKE ABOUT
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#2. The podcasting workflow: how to
configure things and submit to ITunes
TOP 10 THINGS WE SPOKE ABOUT
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#3. Steps and guides in accessing the Superfast
Business Course
TOP 10 THINGS WE SPOKE ABOUT
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#4. The big gap between expectation and reality
TOP 10 THINGS WE SPOKE ABOUT
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#5. How he encourages people to take action and
get good results
TOP 10 THINGS WE SPOKE ABOUT
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#6. Why curating ideas together makes sense,
helps to share consistent stories and sends out a
clear message
TOP 10 THINGS WE SPOKE ABOUT
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#7. His tips on starting a podcast and how it can
be leveraged
TOP 10 THINGS WE SPOKE ABOUT
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#8. How James persuades someone to be on his podcast show and
why he is genuinely intrigued by what they do
TOP 10 THINGS WE SPOKE ABOUT
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#9. The importance of one illustration that is enough to prompt the
discussion
TOP 10 THINGS WE SPOKE ABOUT
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#10. The lessons he’s learned from podcasting
TOP 10 THINGS WE SPOKE ABOUT
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The top 10 takeaways
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#1. It’s important to offer high quality service and products to build trust with your customers
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#2. When trying to figure out the value of your
product or service, put yourself into the shoes of
a buyer
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#3. It’s effective to repurpose content to appeal to your core
audience and attract a bigger client base
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#4. When podcasting, you’re able to attract
bigger interviewees by reaching out to contacts of those you’ve already
had on the show
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#5. Using a framework for your podcast can better engage your
audience and make your content more actionable
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#6. Marketing is all about finding a core group of
people with something in common
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#7. The more value your podcasts offers to your
audience, the more chance you have of
expanding your number of listeners
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#8. The importance of being original when approaching your
podcast
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#9. The importance of having a strong premise
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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#10. Don’t bore people with your podcast. Make
it interesting and engaging
TOP 10 TAKEAWAYS FROM THIS INTERVIEW
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TOP 3 QUOTES
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“When you start accumulating best-seller guests on your podcast it
really lifts the bar and makes it easier to get the next one.
It’s like this improvement cycle”
TOP 3 QUOTES FROM THIS INTERVIEW
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“As a podcaster you have a responsibility to your listener to deliver value if you want to earn their ears next time. If you create good value for
them you’ll build up a following and a core
audience”
TOP 3 QUOTES FROM THIS INTERVIEW
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“Don’t bore people. Don’t worry too much about
replicating someone else’s formula. Be original with the
way you approach it”
TOP 3 QUOTES FROM THIS INTERVIEW
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TOP 3 ACTION ITEMS
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#1. Write down a list of values that your podcasts offer, and focus the show on
those points
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#2. Figure out who your audience is by
coming up with a core yet broad group of
people who would be attracted to your show
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#3. Write down a step by step conversational
framework for your podcast
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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Get the full interview, quotes, action items and key takeaways by going to
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