eom creative_2016_portfolio_0503a_lores
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CREATIVEGROUP
TM
TM
CREATIVEGROUP
TM
TM WEB • PRINTCorporate identityWeb designWebsite developmentMarketing collateralAdvertising
TM WEB • APPCorporate identityBrand developmentWeb designGraphicsMobile applications
TM WEB • APP • PRINTCorporate identityWeb designWebsite developmentMarketing collateral
Mobile applications
Technology in Sync
Coronary Product SuiteAdvanced crossing technology for complex and workhorse cases
Integrity CORONARY STENT SYSTEM
Sprinter Family BALLOON DILATATION CATHETERS
Endeavor Sprint ZOTAROLIMUS-ELUTING CORONARY STENT SYSTEM
�e Power of Combined PerformanceMedtronic’s coronary product suite combines the balanced performance of guide catheters,
the recognised crossability of an advanced line of guidewires,
sophisticated balloon technology and revolutionary stent engineering—
creating a synchronised approach for today’s coronary interventions.
Intuition ADVANCED WORKHORSE GUIDEWIRE
Launcher GUIDE CATHETER
ProVia CROSSING GUIDEWIRE
TM WEBWeb designBrand development
TM WEB • PRINTCorporate identityWeb designWebsite developmentMarketing collateral
introducing. . . theDate shirtTM. . .available at www.colinwoodford.com
introducing. . .\
TM WEBWeb designWebsite developmente-commerceBlog
TM WEBCorporate identityWeb designWebsite developmentMarketing collateral
TM EXHIBIT DESIGNBrand developmentConceptDesign
TM WEB • PRINTBrand developmentMarketing Collateral
TM PACKAGINGBrand developmentDesign
TM PRStrategyWritingImplementationAnalysis“ ”
Just want to let you know that the sales are through the roof. We can’t build the product fast enough. Thanks for helping us out! I am grateful to receiving any delayed replies from recipients. ~Z~
TM SOLUTIONSInternal processesBack office integrationProcess automationUsability studies
Ethnographic Research User Testing Focus Groups
Customer Journey Map Eye Tracking Card Sorting
Competitive ANalysis Online Surveys A/B Testing
Wireframes Prototypes Web Analytics
TM PRINTMarketing CollateralTechnical Illustration
TM PRINTMarketing CollateralTechnical Illustration
Asia PacificMedtronic Intl. Ltd.49 Changi South Avenue 2Nasaco Tech CentreSingapore 486056SingaporeTel: 65.6436.5000Fax: 65.6776.6335
Latin AmericaMedtronic USA, Inc.Doral Corporate Center II3750 NW 87th Avenue, Suite 700Miami, FL 33178USATel: 305.500.9328Fax: 786.709.4244
EuropeMedtronic Intl. Trading SARLRoute du Molliau 31Case PostaleCH-1131 TolochenazSwitzerlandTel: 41.21.802.7000Fax: 41.21.802.7900
www.medtronic.comwww.medtronicRDN.com
CanadaMedtronic of Canada Ltd.99 Hereford StreetBrampton, Ontario L6Y 0R3CanadaTel: 905.460.3800Fax: 905.460.3998Toll-free: 800.268.5346
Trademarks may be registered and are the property of their respective owners. For distribution only in markets where the SymplicityTM renal denervation system has been approved. Not for distribution in the USA, Japan or France. ©2013 Medtronic, Inc. All rights reserved. Printed in EU. UC20140xxxML 8/13
1 World Health Organization. World Health Report 2002: Reducing risks; promoting healthy life. Geneva, Switzerland. http://www.who.int/whr/2002/.
2 DiBona GF et al. Neural control of renal function. Physiological Reviews.1997;77:75–197.3 Smithwick RH et al. Hypertension and associated cardiovascular disease; comparison of male and female mortality rates and
their influence on selection of therapy. JAMA. 1956;160(12):1023–1026.
If you are taking three or more hypertension medications, you may have resistant hypertension. High blood pressure is a significant healthcare
concern affecting approximately 1.2 billion people worldwide and is directly associated with an increased risk of heart attack, stroke, heart failure, kidney disease and death.1
Renal denervation (RDN) is a novel treatment for resistant hypertension. It surgically quiets hyperactive nerves leading in and out of the kidneys, an established contributor to hypertension, and is a proven method for lowering blood pressure. 2,3
The catheter is introduced through the femoral artery in the upper thigh and is threaded through the renal artery near each kidney.
Once in place, the tip of the catheter delivers low-power radiofrequency (RF) energy to several locations to deactivate the sympathetic nerves throughout the artery.
After the nerves have been deactivated with RF energy, the catheter is removed. There is no permanent implant with RDN therapy.
Procedure
After receiving RDN therapy, it is important to maintain a healthy lifestyle. This involves carefully following your doctor’s advice and making good choices regarding your health.
Symplicity Flex™
RENAL DENERvATION CATHETER
Easy Radial curves
Universal diagnostic catheter
Additional transradialcurves
Transradial Curve FamilyLAuncHErAnDSHErPAnXGuiDEcATHETErS
Judkins Right CurveStandard curve for right coronary arteries (may be particularly useful for inferior takeoffs)
MAC CurveWorkhorse catheter for the right coronary artery
Recommended engagement techniqueUse a gentle clockwise rotation technique similar to the Judkins right coronary approach and the MAC. Pullback is required to carefully engage the artery.
Sizing suggestions:Same as for femoral approach•
Recommended engagement techniqueEmploy a Judkins engagement technique similar to the femoral approach. Apply a clockwise rotation to engage the right coronary artery.
Sizing suggestions:Same as femoral approach•
Recommended engagement techniqueEnter the root with the catheter tip facing the left coronary cusp. Once in the non-coronary cusp or the left coronary cusp, pull the wire back and apply clockwise torque. The catheter tip should deflect to the right coronary cusp and engage the right coronary artery.
Backup support is derived from the contralateral wall and sinus of valsalva.
Appropriate sizing suggestions:Lateraltakeoffandsmallroot:MAc3.0•
Superior takeoff and small root: MAC3.5/4.0•
Superior and large root: MAC4.0•
Lateralandlargeroot:MAc3.5/4.0•
Multipurpose Short Tip (MPST) CurveStandard curve for right coronary arteries (may be particularly useful for inferior takeoffs)
riGHTcOrOnArYcurvES
EBU Extra Backup CurveWorkhorse guide catheter for left coronary arteries
Recommended engagement techniqueEmploy a Judkins engagement technique similar to the femoral approach.veryfinetorquingmovementsmayberequiredtodirect the catheter toward the left coronary artery.
Sizing suggestions:Downsizethecurveby0.05fromwhatisusedforthefemoral•approach
Judkins Left CurveStandard curve for left coronary arteries (may be particularly useful for short left coronary arteries)
LEFTcOrOnArYcurvES
Recommended engagement techniqueThe EBU catheter enters the descending aorta facing the right coronary artery. Make a large J-shaped loop in the sinus of valsalva with the 0.035 J-tipped wire and advance the catheter over the wire. Apply torque to point the tip to the left coronary cusp and turn the catheter. Pull the wire back and the catheter will engage the left coronary artery.
Backup support with the transradial approach is derived from the sinus of valsalva, while EBU backup support with the femoral approach comes from the contralateral wall.
Sizing suggestions:JL35=EBu35•
JL40=EBu35•
JL50=EBu40•
GuidecathetersfromMedtronicaretheno.1choiceworldwide—andaresuitablefortransradial procedures. The majority of cases can be addressed with just a few basic curve shapes.
The transradial approach has advantages for both diagnostic and interventional procedures, including: Reduced bleeding Lowered vascular complications Early ambulation Reduced costs
Generalguidemanipulationtip:Thetransradialapproachcaninvolvemoretortuositythanthefemoralapproach.Guidemanipulationfromtheradialartery requires small clockwise and counterclockwise torquing movements. A fingertip technique is recommended rather than the wrist technique routinely used for the femoral approach.
The brachial curve shape, available in the SiteSeer® angiographic catheter, can be used as a universal diagnostic catheter for right and left angiographies.
Medtronic Offers a Full Line of Transradial Curves
Clear pocket
ALr12
IMA
MRESS
Easy Radial left
Hockey Stick
rrAD
Easy Radial left long tip
MrADiAL
Easy Radial left short tip
LArA
Easy Radial right
MAC3030
Easy Radial right short tip
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Transradial Curve Family
Medtronic Vascular3576 Unocal PlaceSanta Rosa, CA 95403USATel: +1.707.525.0111
www.medtronic.comMedtronic BVEarl Bakkenstraat 106422 PJ HeerlenThe NetherlandsTel: +31.45.566.8000Fax: +31.45.566.8668
Indications for Use: Medtronic guiding catheters are designed to provide a pathway through which therapeutic devices are introduced. The guiding catheters are intended to be used in the coronary or peripheral vascular system.
Adverse effects: Use of guiding catheters may give rise to the following complications: hemorrhage or hematoma, allergic reaction to contrast medium, infection, embolism, vessel or heart dissection, perforation, vessel spasm, thrombosis, myocardial infarction, stroke, death and vascular occlusion.
Refer to Instructions for Use supplied with the device for indications, warnings, precautions, and adverse effects.
CAUTION: Federal (USA) law restricts this device to sale by or on the order of a physician.
Test data on file at Medtronic, Inc. Bench test results may not be indicative of clinical performance. The curve recommendations in this guide are not meant to replace patient-specific clinical judgment.
Sherpa NX Guide Catheter
• Twodistalsegmentstoprovideoptionsforguideengagement
• Softtipanddistalsleevetofacilitateeaseofengagement
• AdvancedHDPElinerforsmooth,low-frictiondevicepassage
Launcher Guide Catheter
• Largelumenswithnoperformancetradeoffs
• Flexibledistalsegmenttoengagetheguideforbackup
• Supportivesecondarycurve
Choosing a transradial curve should be simple. We can help.Medtronic is the worldwide leader in guide catheters. Medtronic is the worldwide leader in guide catheters. When it comes to choosing a transradial guide catheter, the choice should be simple—Medtronic. Our family of guide catheters is appropriate for transradial procedures, allowing you to navigate a variety of anatomies. A broad range of radial shapes is available—and custom lengths and shapes can be ordered—to satisfy the majority of cases.
A Full Line of Guide Catheters Medtronic’s multiple guide catheter platforms provide options for guide engagement.
Supportive secondary curve
Mid-range flexibility
LAuncHEr®AnDSHErPAnXGuiDEcATHETErS
Medtronic’s complete line of guide catheters incorporates full-wall technology. The unique shaft construction optimizes the balance between a large lumen and robust performance, and offers excellent kink resistance and curve retention.
Unique Full-Wall Technology
The inner and outer jackets encapsulate the flat braid wire, affording thinner, stronger walls.
Outer jacket
More polymerEncapsulated braid wire
Flat braid wire
Inner jacket
Medtronic Ordering Information Contact your Medtronic sales representative.
Transradial Curve FamilyLAuncHErAnDSHErPAnXGuiDEcATHETErS
CurveLauncher Sherpa NX Active Sherpa NX Balanced
5 F 6 F 5 F 6 F 6 F
EBU
LA5EBu30 LA6EBu30 SA5EBU30 SA6EBU30 SB6EBU30
LA5EBu35 LA6EBu36 SA5EBU35 SA6EBU35 SB6EBU35
LA5EBu375 LA6EBu376 SA5EBU375 SA6EBU375 SB6EBU375
LA5EBu40 LA6EBu40 SA5EBU40 SA6EBU40 SB6EBU40
LA5EBu45 LA6EBu46 SA5EBU45 SA6EBU45 SB6EBU45
LA5EBu50 LA6EBu60 SA5EBU50 SA6EBU50 SB6EBU50
LArA LA5LArA LA6LArA SA5LArA SA6LArA SB6LArA
ALr12 LA5ALr12 LA6ALr12 SA5ALr12 SA6ALr12 SB6ALr12
MrADiAL LA5MrADiAL LA6MrADiAL SA5MrADiAL SA6MrADiAL SB6MrADiAL
MRESS LA5MrESS LA6MrESS SA5MRESS SA6MRESS SB6MRESS
rrAD LA5rrAD LA6rrAD SA5rrAD SA6rrAD SB6rrAD
MAC
LA5MAc30 LA6MAc30 SA5MAC30 SA6MAC30 SB6MAC30
LA5MAc35 LA6MAc36 SA5MAC35 SA6MAC35 SB6MAC35
LA5MAc375 LA6MAc376 SA5MAC375 SA6MAC375 SB6MAC375
LA5MAc40 LA6MAc40 SA5MAC40 SA6MAC40 SB6MAC40
LA5MAc45 LA6MAc46 SA5MAC45 SA6MAC45 SB6MAC45
MAC3030 LA5MAc3030 LA6MAc3030 SA5MAC3030 SA6MAC3030 SB6MAC3030
HOCKEY STICK
LA5HSi LA6HSi SA5HSI SA6HSI SB6HSI
LA5HSii LA6HSii SA5HSII SA6HSII SB6HSII
LA5HSrEL LA6HSrEL SA5HSrEL SA6HSrEL SB6HSrEL
LA5HSiii LA6HSiii SA5HSIII SA6HSIII SB6HSIII
MuLTiPurPOSE LA5MPST LA6MPST SA5MPST SA6MPST SB6MPST
IMA LA5iMA LA6iMA SA5IMA SA6IMA SB6IMA
EASYrADiALLEFT
LA5ErADL LA6ErADL SA5ErADL SA6ErADL SB6ErADL
LA5ErADLLT LA6ErADLLT SA5ErADLLT SA6ErADLLT SB6ErADLLT
LA5ErADLST LA6ErADLST SA5ErADLST SA6ErADLST SB6ErADLST
EASYrADiALriGHTLA5ErADr LA6ErADr SA5ErADr SA6ErADr SB6ErADr
LA5ErADrST LA6ErADrST SA5ErADrST SA6ErADrST SB6ErADrST
Curve Catalog Number French Size Length (cm)
BrAcHiAL3.5(one sidehole)
4A0052 4 80
5A0052 5 80
6A0054 6 80
4A0034 4 100
5A0034 5 100
6A0036 6 100
BrAcHiAL4.0(one sidehole)
4A0053 4 80
5A0053 5 80
6A0055 6 80
4A0035 4 100
5A0035 5 100
6A0037 6 100
BrAcHiAL4.5(one sidehole)
4A0054 4 80
5A0054 5 80
6A0056 6 80
4A0036 4 100
5A0036 5 100
6A0038 6 100
To further simplify your transradial approach needs, Medtronic offers the following brachial curve shapes that can be used for left and right angiographies.
For further information, please call and/or consult Medtronic at the toll-free numbers or websites listed below:
Mid-range flexibility
Soft tip
Supportive secondary curve
Mid-range flexibility
Supportive secondary curve
Soft tip
Active flexibility
Sherpa NX Active Sherpa NX Balanced
Inferior Green indicates leads II, III, AVF
• InferiorInfarctwithSTelevations • PosteriorInfarctwithSTDepressionsand/ortallRwave
Blue indicates leads V1, V2
Anterior
I AVR V1 V4
II AVL V2 V5
III AVF V3 V6
Anterior V3,V4
Septal V1,V2
Inferior II,III,AVF
Laterial I,AVL,V5,V6
A combination of infarcts such as:• Anterolateralredandyellow• Inferoposteriorgreenandblue• Anteroseptalredandblue
Morethanonecolorshowsabnormality
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Color Coding ECGs
Red indicates leads V1, V2, V3, V4
• AnteriorInfarctwithSTelevation• LeftAnteriorDescendingArtery(LAD)
• LateralInfarctwithSTelevations• LeftCircumflexArtery
Yellow indicates leads I, AVL, V5, V6Lateral
Posteriorwww.medtronic.com
EKG at a GlanceA quick guide to understanding EKGs:
•EKG Wave forms: ischemia, injury, infarction•The 4 major infarct areas on the 12 Lead• Identify the occluded arteries common to the area•Differentiate ECG changes reflecting ischemia, injury and infarction•For additional reference:
12-Lead ECG: The Art of InterpretationTomas B. Garcia, MD, FACEPNeil Holtz, BS, EMT-Pwww.12leadecg.com
• V1andV2mayalsoindicateseptalinvolvementwhichextendsfromfronttothebackoftheheartalongtheseptum
• RightCoronaryArtery(RCA) • RCAand/orLCVArtery
Medtronic, Inc.3576UnocalPlaceSantaRosa,CA95403USATel:707.525.0111
LifeLine Customer SupportTel:877.526.7890Tel:763.526.7890
Product ServicesTel: 888.283.7868Fax:800.838.3103
EuropeMedtronic Intl. Trading SARLRouteduMolliau31CasePostaleCH-1131TolochenazSwitzerlandTel: 41.21.802.7000Fax:41.21.802.7900
CanadaMedtronic of Canada Ltd.99HerefordStreetBrampton,OntarioL6Y0R3CanadaTel: 905.460.3800Fax:905.460.3998Toll-free:800.268.5346
Asia PacificMedtronic Intl. Ltd.49ChangiSouthAvenue2NasacoTechCentreSingapore486056SingaporeTel: 65.6436.5000Fax:65.6776.6335
Latin AmericaMedtronic USA, Inc.DoralCorporateCenterII3750NW87thAvenue,Suite700Miami,FL33178USATel: 305.500.9328Fax:786.709.4244
Innovating for life.
AcademiaMedical Education
EKG at a Glance
Inferior Green indicates leads II, III, AVF
• InferiorInfarctwithSTelevations • PosteriorInfarctwithSTDepressionsand/ortallRwave
Blue indicates leads V1, V2
Anterior
I AVR V1 V4
II AVL V2 V5
III AVF V3 V6
Anterior V3,V4
Septal V1,V2
Inferior II,III,AVF
Laterial I,AVL,V5,V6
A combination of infarcts such as:• Anterolateralredandyellow• Inferoposteriorgreenandblue• Anteroseptalredandblue
Morethanonecolorshowsabnormality
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Color Coding ECGs
Red indicates leads V1, V2, V3, V4
• AnteriorInfarctwithSTelevation• LeftAnteriorDescendingArtery(LAD)
• LateralInfarctwithSTelevations• LeftCircumflexArtery
Yellow indicates leads I, AVL, V5, V6Lateral
Posteriorwww.medtronic.com
EKG at a GlanceA quick guide to understanding EKGs:
•EKG Wave forms: ischemia, injury, infarction•The 4 major infarct areas on the 12 Lead• Identify the occluded arteries common to the area•Differentiate ECG changes reflecting ischemia, injury and infarction•For additional reference:
12-Lead ECG: The Art of InterpretationTomas B. Garcia, MD, FACEPNeil Holtz, BS, EMT-Pwww.12leadecg.com
• V1andV2mayalsoindicateseptalinvolvementwhichextendsfromfronttothebackoftheheartalongtheseptum
• RightCoronaryArtery(RCA) • RCAand/orLCVArtery
Medtronic, Inc.3576UnocalPlaceSantaRosa,CA95403USATel:707.525.0111
LifeLine Customer SupportTel:877.526.7890Tel:763.526.7890
Product ServicesTel: 888.283.7868Fax:800.838.3103
EuropeMedtronic Intl. Trading SARLRouteduMolliau31CasePostaleCH-1131TolochenazSwitzerlandTel: 41.21.802.7000Fax:41.21.802.7900
CanadaMedtronic of Canada Ltd.99HerefordStreetBrampton,OntarioL6Y0R3CanadaTel: 905.460.3800Fax:905.460.3998Toll-free:800.268.5346
Asia PacificMedtronic Intl. Ltd.49ChangiSouthAvenue2NasacoTechCentreSingapore486056SingaporeTel: 65.6436.5000Fax:65.6776.6335
Latin AmericaMedtronic USA, Inc.DoralCorporateCenterII3750NW87thAvenue,Suite700Miami,FL33178USATel: 305.500.9328Fax:786.709.4244
Innovating for life.
AcademiaMedical Education
EKG at a Glance
TM PRINTMarketing CollateralProject reportsInfographicsMaps
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General A1
Administration B1
Patient C1
Intensive Care Unit D1
LDRP/Pediatrics E1
Procedure F1
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Project #131871 January 2009 | Fong + Chan Architects | SF General Hosp�tal
LEVEL 5LEVEL 2LEVEL B1
LEVEL 6LEVEL 3LEVEL B2
LEVEL 7LEVEL 4LEVEL 1
VOLUME 1INTERIOR LIGHTING
A9Project #131871 January 2009 | Fong + Chan Architects | SF General Hospital
Scenario A B
Day time
Night Time
Switching Zones
Switching Scenarios
Zone Description Highlight Color
A Half output of the corridor fixtures Blue
B Half output of the corridor fixtures Red
Lighting Control IntentThe corridor will be bright during the day to accomodate the multitude of task that sometimes occur. However at night lighting in the corridor should be reduced to reinforce circadian rythms and to avoid disturbing resting patients.
Bi-level switching ballasts allow the illuminance to be reduced at night with-out using more expensive dimming ballasts or the non-continuous appearance resulting from switching every other lamp. A bi-level switching ballast allows the lamps to operate at either full or half light output. The ballasts are wired to two switches. When either one of the switches is on, the lamp is operated at roughly half the light output. When both switches are on, the lamp is operated at full output.
BA
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Key to Station Maps
The maps below summarize changes expected to occur around each station, considering infill and redevelopment opportunities and recent station planning efforts. The colored areas in each station diagram represent land that could change uses, for example, from industrial to residential use, or change in intensity, such as from a parking lot to a higher-intensity use. The bar graphs accompanying each station description correspond to the semi-circles shown on the previous page.
PLANNING FOR THE BART TO SILICON VALLEY CORRIDORCorridor Vision, Local Action
San JoséState University
East St. J
ames Street
East Santa Clara Street
West San Carlos S
treet
North First Street Downtown San José Station
87
Alum Rock Station
Alum Rock Avenue
McKee
Road
East
Julian
Street
East Santa Clara Street 101
San JoseFlea Market
Berry
essa
Roa
d
North King Road
Mabury Road
San JoseFlea Market
Berryessa Station
Coyote Creek
Upper Penitencia Creek
Great Mall
Milpitas Station
City of Milpitas
City of San José
Great Mall Parkway
East Capitol Avenue
Montague Expressway
87
HP Pavilion
Park Aven
ue
The Alameda
Sunol Street
West San Carlo
s Stre
et
Diridon / Arena Station
MinetaSan José
International Airport
Santa Clara Station
Santa ClaraUniversity
City of San JoséFMC Site
City of San José
City of Santa Clara
Benton StreetLafayette Street
Coleman Avenue
El Camino Real
Warm SpringsSpecific PlanStudy Area
Warm Springs Station
New United MotorManufacturing Inc.
(NUMMI)
South Grimmer Boulevard
Warm
Springs Boulevard
680
WashingtonHospitalM
owry
Ave
nue
Paseo Padre Parkway
Waln
ut A
venu
e
Fremont Station
Kaiser Medical Center
ALUM ROCK City of San José
BERRYESSA City of San José
MILPITAS City of Milpitas / City of San José
WARM SPRINGS City of Fremont
DOWNTOWN SAN JOSE City of San José
SANTA CLARA City of Santa Clara / City of San José
DIRIDON / ARENA City of San José
FREMONT City of Fremont
The adaptation of this station to the existing urban fabric is of paramount importance to the well-established community in the Alum Rock area. The station is designed to feature a plaza and will offer on-site community facilities. There is little vacant land for new development in the station area. However, sensitive re-use of underutilized parcels could result in a moderate increase in households and support increased commercial activity in the community’s main retail corridor.
The 85-acre San Jose Flea Market presents a key opportunity for redevelopment at this station. The City of San José approved a General Plan amendment to support the proposed master plan, which converts the site into a new community featuring 2,800 new housing units and 365,000 square feet of new office space, retail, commercial, and light industrial uses oriented towards the BART station. The master plan provides transitions in open space and density between industrial uses west of the station, the proposed new development, and existing lower-density residential neighborhoods east of the station.
Milpitas station is located adjacent to the Great Mall regional shopping center and industrial development. Through an extensive community planning process, the City of Milpitas has developed a Transit Area Specific Plan that envisions up to 7,000 new housing units being built around the BART station and nearby existing VTA light rail stations. The area-wide transformation would result in new residen-tial and mixed-use neighborhoods that would have walking access to high-quality transit services and regional scale shopping.
Warm Springs is home to Alameda County's largest employer, New United Motor Manufactur-ing Inc. (NUMMI). The remaining lands around the station are occupied mostly by industrial uses, however, there is also a large amount of vacant land. Existing manufacturing and research activities are anticipated to continue, thus making this station area suitable for expansion to an office and industrial core. This will help retain jobs and offset the loss of industrial land converted to residential uses in more urban parts of the region and the BART to Silicon Valley corridor.
As the largest city in Santa Clara County and the transit hub of Silicon Valley, San José has a strong business, municipal, and educational core, with a number of high-profile technology companies, a signature City Hall, and the San José State University campus. More than 30 mid- and high-rise residential and mixed-use buildings have also been built within the past decade, with further developments planned. San José has defined itself as a leader in promoting infill residential development in its downtown core, while maintaining a strong employment base and remaining sensitive to the historic districts surrounding the core.
Diridon Station in San Jose features the greatest confluence of regional transit services in the South Bay, linking Caltrain, VTA Light Rail, VTA Rapid Bus, ACE train, Amtrak, and soon BART, to downtown San Jose. Guided by the Midtown Specific Plan and the Diridon / Arena Strategic Development Plan, the area around the station has grown to include adaptive reuse of industrial buildings, new construc-tion of mid-rise residential neighborhoods, as well as plans for high density office, residential and retail development. The area is also anchored by the HP Pavilion entertainment venue that hosts more than 200 annual events.
The Fremont BART station straddles the boundary between downtown Fremont and a residential area. The City Council recently approved changes to the zoning ordinance to encourage residential development in downtown as well as on the BART station property. The new residential units will not only supplement those in the station area; they will also complement the existing medical office and retail core in downtown. This will help the City create the mixed-use, walkable down-town it envisioned in its 2002 Downtown Concept Plan.
This station area is the focus of an ongoing multi-jurisdictional station area planning effort sponsored by MTC, VTA and the cities of Santa Clara and San José. The Station Area Plan adds significant commercial, residential, and office development east of the BART station site, helping create a balanced station area that has a diverse mix of employment and residential uses within walking distance of a historic downtown district and a university campus. Santa Clara station is also a significant intermodal transfer hub, with a range of transit services including Caltrain, ACE train, Capitol Corridor train, VTA Rapid Bus, employer shuttles, and connections to Mineta San José International Airport.
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N
0 3 6 miles
BART Stations - existing
BART Stations - new
Half-mile Radius
BART Alignment
Major Roads
City Boundaries
Other Rail Transit Stations
Other Rail Transit Lines
Potential Land Uses
Low-Density Residential
Medium-Density Residential
Medium-Higher Density Residential
Higher-Density Residential
Low-Density Mixed Use
Medium-Density Mixed Use
Medium-High Density Mixed Use
Higher-Density Mixed Use
Office
General Commercial
Commercial / Industrial
Light Industrial
Heavy Industrial
Public Facility
Transit Station Airport
Park Open Space
82
17
85
87
84
238
92
101
101
237
280
680
880
San José
Milpitas
Santa Clara
Fremont
Hayward Station
South Hayward Station
Union City Station
City of Fremont3300 Capitol Avenue, Bldg AFremont, CA 94538
T 510.284.4000
www.ci.fremont.ca.us
City of Milpitas455 East Calaveras BoulevardMilpitas, CA 95035
T 408.586.3000
www.ci.milpitas.ca.gov
City of San José200 East Santa Clara StreetSan José, CA 95113
T 408.535.3500
www.sanjoseca.gov
City of Santa Clara1500 Warburton AvenueSanta Clara, CA 95050
T 408.615.2200
www.santaclaraca.gov
Sponsored by the Metropolitan Transportation Commission. Designed by Arup.Printed on 100% post-consumer recycled paper with vegetable-based inks.
Planning for BART to Silicon ValleyCorridor Vision, Local Action
N
1,000 2,000 ft1,0000
Water Supply System Under Construction
Conceptual Primary Ring Main
Conceptual Service Areas (pressure zones)
Conceptual Water Storage Facility at Ground Level (approximately 2MG)
Possible area for future water abstraction walls
Easement for Avion Water
12” Watermain 16” Watermain
Ground Elevation+3330’
Ground Elevation+3400’
Ground Elevation+3470’
Ground Elevation+3460’
Ground Elevation+3380’
Ground Elevation+3310’
Possible Area forAdditional Wells to Supplement Supply
Ground Elevation+3280’
FROM CITY SUPPLY
FROM CITY SUPPLY
Desc
hute
s M
arke
t Roa
d
18th
Stre
et
Cooley Road
Tumalo Deschutes HighwayUS
-97
High
way
Burlin
gton
Nor
ther
n Sa
nta F
e Rail
road
HOMES PER STATION
JOBS PER STATION
Planning for BART to Silicon Valley
About The Diagram
Fremont Warm Springs Milpitas Berryessa Alum Rock Downtown San Jose Diridon/Arena Santa Clara
Extending BART from Fremont to the Silicon Valley is a major public investment that can also serve as a catalyst for Smart Growth in the region. This investment will be maximized by
encouraging transit-supportive communities near the stations with housing and jobs within walking distance of BART. Bay Area transportation leaders at the Metropolitan Transportation
Commission have created objectives for station-area planning in the corridor.
A vision for the corridor has emerged that embraces signifi-cant housing and job growth and yet remains sensitive to existing neighborhoods and historical resources. Each of the four cities with stations along the BART to Silicon Valley Corridor – Fremont, Milpitas, San José, and Santa Clara – has been working hard within its community to meet these objectives and find the right mix of uses around its stations.
The corridor cities are seeking to leverage the BART invest-ment to support their downtowns, to transform station areas into vibrant communities, and create diverse housing and employment opportunities. These transit-oriented communi-ties, in turn, will provide additional riders for the BART system. Yet cities also realize that station-area planning must be thoughtful and respectful of existing neighbors.
The planning and implementation that has taken place in the BART to Silicon Valley Corridor underscores the idea that a corridor approach to transit-oriented development is flexible and can accom-modate individual differences among stations. Taken as a whole, the Corridor exceeds the Metropolitan Transportation Commission’s housing target of 3,850 houses within a half-mile radius of BART stations. This sends a clear message to regional, state, and national policymakers that the investment in BART to Silicon Valley is being supported by coordinated and compatible local land use planning.
Existing Jobs
Future Jobs
Existing Housing
Future Housing
Existing Housing
Existing Jobs
Future HousingHousing Target (3,850 housing units)
Corridor AverageJobs
Corridor AverageHomes
Future Jobs
The diagram below illustrates existing and future levels of development at each station. Semi-circles indicate the number of homes and jobs that are located within a ½-mile radius of each station today and estimated for year 2030. The diagram indicates that individual stations vary significantly in terms of homes and jobs.
However, when averaged across the corridor – as shown here to the left – the corridor’s future housing will far exceed the MTC housing threshold (the blue dashed line). Thus the corridor meets the intent of the MTC Transit Oriented Development Policy. And although there is no target for jobs, this corridor will also see a major increase in the number of jobs near BART stations.
FremontUnion City
South Hayward
San Leandro
Fruitvale
19th Street / Oakland
El Cerrito Del Norte
MacArthur (Transfer Station)
Ashby
Orinda
Downtown Berkeley
El Cerrito Plaza
Colisuem /Oakland Airport
12th Street / Oakland City Center (Transfer Station)
North Berkeley
Rockridge
Lafayette
Walnut Creek
Pleasant Hill
Concord
North Concord / Martinez
Pittsburg / Bay Point
Lake Merritt
WestOakland
Embarcadero
Montgomery St.
Richmond
Hayward
Bay Fair (Transfer Station)
South San Francisco
San Francisco International Airport (SFO)
Balboa Park (Transfer Station)Daly City
San Bruno
CastroValley
Millbrae
Powell St.Civic Center
Colma
16th Street Mission
24th Street MissionGlen Park
Dublin / Pleasanton
Westbound
Eastbound
51-55%
56-60%
61-65%
46-50%
<45%
66-70%
71% +
LEGEND% of Total 2007 AM/PM Peak vs. Daily Weekday Boardings*
Source: April/July 2007 BART Data
* Notes: 1) Peak periods assumed to be 3 hours long each. 2) Total peak period boardings is sum of AM/PM peak boardings.
F
Plea
O
5%
3%
2%
63%
14%
2%
Note: Internal segment trips account for: 10% of all 2030 trips
Warm Springs
FremontUnion City
South Hayward
San Leandro
Fruitvale
19th Street / Oakland
El Cerrito Del Norte
MacArthur (Transfer Station)
Ashby
Orinda
Downtown Berkeley
El Cerrito Plaza
Colisuem /Oakland Airport
12th Street / Oakland City Center (Transfer Station)
North Berkeley
Rockridge
Lafayette
Walnut Creek
Pleasant Hill
Concord
North Concord / Martinez
Pittsburg / Bay Point
Lake Merritt
WestOakland
EmbarcaderoMontgomery St.
Richmond
Hayward
Bay Fair (Transfer Station)
South San Francisco
San Francisco International Airport (SFO)
Balboa Park (Transfer Station)
Daly City
San Bruno
CastroValley
Millbrae
Powell St.Civic Center
Colma
16th Street Mission24th Street Mission
Glen Park
Dublin / Pleasanton
Westbound
Eastbound
Legend
51-55%
56-60%
61-65%46-50%
<45%
66-70%
71% +
LEGEND
% of Total 2007 AM/PM Peak vs. Daily Weekday Boardings*
Source: April/July 2007 BART Data
* Notes:1) Peak periods assumed to be 3 hours long each. 2) Total peak period boardings is sum of AM/PM peak boardings.
FremontUnion City
South Hayward
San Leandro
Fruitvale
19th Street / Oakland
El Cerrito Del Norte
MacArthur (Transfer Station)
Ashby
Orinda
Downtown Berkeley
El Cerrito Plaza
Colisuem /Oakland Airport
12th Street / Oakland City Center (Transfer Station)
North Berkeley
Rockridge
Lafayette
Walnut Creek
Pleasant Hill
Concord
North Concord / Martinez
Pittsburg / Bay Point
Lake Merritt
WestOakland
EmbarcaderoMontgomery St.
Richmond
Hayward
Bay Fair (Transfer Station)
South San Francisco
San Francisco International Airport (SFO)
Balboa Park (Transfer Station)Daly City
San Bruno
CastroValley
Millbrae
Powell St.Civic Center
Colma
16th Street Mission24th Street Mission
Glen Park
Dublin / Pleasanton
Westbound
Eastbound
Warm Springs
Irvington
Map not to scale
WestboundEastbound
Legend
AM Peak Trains per Hour48
12 16 202428
Source: 2030 Dovetail Model, 2007
Fremont
West Dublin/Pleasanton
Union City
South Hayward
San Leandro
Fruitvale
19th Street / Oakland
El Cerrito Del Norte
MacArthur (Transfer Station)
Ashby
Orinda
Downtown Berkeley
El Cerrito Plaza
Colisuem / Oakland Airport
12th Street / Oakland City Center (Transfer Station)
12th Street/OCC
North Berkeley
Rockridge
Lafayette
Walnut Creek
Pleasant Hill
Concord
North Concord / Martinez Pittsburg / Bay Point
Lake Merritt
Lake Merritt
See detail
WestOakland
WestOakland
EmbarcaderoMontgomery St.
Richmond
Hayward
Bay Fair (Transfer Station)
South San Francisco
San Francisco International Airport (SFO)
Balboa Park (Transfer Station)Daly City
San Bruno
CastroValley
Millbrae
Powell St.Civic Center
Colma
16th Street Mission24th Street Mission
Glen Park
Dublin / Pleasanton
W
W
W
E
E
E
E
E
E
E
W
W
W
W
TM ILLUSTRATIONTechnicalTechpaks
PROPRIETARY INFORMATION: NOT TO BE COPIED/DISTRIBUTED WITHOUT PERMISSION BY SIMMS FISHING PRODUCTS, INC.
A 1/16” Single Needle Edgestitch
B 1/8” Single Needle Edgestitch
C 1/4” Single Needle Edgestitch
D 1/8” Double Needle Top Stitching
E 1/4” Double Needle Top Stitching
F Triple Needle Top Stitching
G 1/4” Double Needle Flat Fell
H Bar Tack Stitch w/SIMMS Orange Pantone 18-1355TCX
I Bar Tack Stitch w/DTM
PAGE 1
Style: Manufacturer: Season:
Name: Garment Finish:
Date Sent:
Date Revised:
Description:
Fabrication:
Pattern/Color:
Trims:
Remarks:
PG# 11896 RGM Fall ‘17 03/23/2016Big Sky Stretch Flannel - Option A Regular Garment Wash
Men’s snap front w/concealed B/D collar L/S shirtStretch flannel quality# FZ 13-357 Yarn dyed T/R flannel plaid from Jip Cheong
Ombre River Plaid Use quality# GTP-PL37 from Grand Textiles on undecollar, inside neck band, inside back label patch
trim also under pocket flap, inside cuffUse new 18L snaps / 6mm gunmetal rivets
3 1/2” 3”
3 1/2”
1 1/4”
Useattached pocket pattern
Flap velcroclosure asPG-11576
SIMMS embroideryTrout LogoOrange: 1221Thread colors:MADEIRA#40 rayon
Use SolidGTP-PL37
1/8” width signature orange grosgrain tapeTerracotta Pantone18-1355 TCX
Use SolidGTP-PL37
6mm rivets 6mm rivets
Sunglass Chamois
Guide flag labelSF-113-LB13
Stitchdown pleat5/8”x 4”
5”8 1/2”
Locker loop1/4 x 2”
2”
1 1/4”
7/8”
2 1/2”
1”
1 1/4”
2”
6”
14L Button
18L Button
3 1/2”
F
C C
F
D
FD
H
D
D
IAA
D
G
D
H
F
II
D D
A
GD
D
PROPRIETARY INFORMATION: NOT TO BE COPIED/DISTRIBUTED WITHOUT PERMISSION BY SIMMS FISHING PRODUCTS, INC.
A 1/16” Single Needle Edgestitch
B 1/8” Single Needle Edgestitch
C 1/4” Single Needle Edgestitch
D 1/8” Double Needle Top Stitching
E 1/4” Double Needle Top Stitching
F Triple Needle Top Stitching
G 1/4” Double Needle Flat Fell
H Bar Tack Stitch w/SIMMS Orange
I Bar Tack Stitch w/DTM
PAGE 4
Style: Manufacturer: Season:
Name:
Date Sent:
Date Revised:
RGM
* Concealed button down undercollar
PG# 11896 Fall ‘17 03/23/2016Big Sky Stretch Flannel - Option A
2 1/2”
2”
1”
7/8”
1 1/4”
2” 1 1/4”
PROPRIETARY INFORMATION: NOT TO BE COPIED/DISTRIBUTED WITHOUT PERMISSION BY SIMMS FISHING PRODUCTS, INC.
A 1/16” Single Needle Edgestitch
B 1/8” Single Needle Edgestitch
C 1/4” Single Needle Edgestitch
D 1/8” Double Needle Top Stitching
E 1/4” Double Needle Top Stitching
F Triple Needle Top Stitching
G 1/4” Double Needle Flat Fell
H Bar Tack Stitch w/SIMMS Orange
I Bar Tack Stitch w/DTM
PAGE 2
Style: Manufacturer: Season:
Name:
Date Sent:
Date Revised:
PG# 11896 RGM Fall ‘17 03/23/2016Big Sky Stretch Flannel - Option A
CENT
ER F
RONT
PLA
CKET
1 3/4”
6 1/4”
1 3/4”
5/8”
5/8”
1/2”
6 1/4”
1 1/4”
1 1/2”
1 1/4”5 1/4”
Rivet
Rivet
Flap velcro closure as PG-11576
Model: Contractor: Season: Style #: Garment Finish: Description: Body Fabric:Body Lining: Sleeve Lining:
Date:
A 1/8” EdgestitchB 1/4” Single Needle
C 1/4” Double Needle D 3/8” Single Needle
E Triple Needle F Bar Tack
G Other: H 1/16” Edgestitch
SPRING 07BASIL
Men’s Safari Trench Coat
o
ooooooooo
oooooooooooooooooooooooooo
Heavy enzyme garment wash71736
Single Needle TopStitching on GussetPatch with AntiqueBrass Grommentsfor Air Vents
F
1/8” Corded Pipingon Edge of Pocket Flap
H
F
B
H
B
H
B
B
1” Hem
Double Welt Pocket with Concealed Zipper Closier Each Welt 1/4”
D
5 1/2”
2 1/2” 2
6 1/4”
1 1/2”
8 1/2”
8 1/4”
3 1/2” 2 3/4”
10 1/4”
2”
Box Pleat-Each Pleat 1” deep. Stitch together on inside at center of pleat
F
1” Belows with Seam to Create Double Belows
2”
2” Belt Width
3”
3”
5 1/4”
8”
1 1/2” Hem
3 1/2”
Model: Contractor: Season: Style #: Garment Finish: Description: Body Fabric:Body Lining: Sleeve Lining:
Date:
A 1/8” EdgestitchB 1/4” Single Needle
C 1/4” Double Needle D 3/8” Single Needle
E Triple Needle F Bar Tack
G Other: H 1/16” Edgestitch
SPRING 07BASIL
Men’s Safari Trench CoatHeavy enzyme garment wash71736
F
Two Buttons for Throat Latch Closier
F
D
B
Inverted Box Pleat Vent-Each Pleat 2 1/2” DeepTotal Depth = 10”
3 1/2”
10”
18”
1/2”
13” 6”
F
Air Vent-Antique BrassGromment
B
Under Collar Zipper Pocket Bag, is formed inside of collar to hide hood. Place zipper 1” from collar edge. Zipper Length 16”.
Back Yoke is an Overlayed Flange
13”
2”
6”
20”
4” Stitch Down Box Pleat on Both Sides of Seam
H
16 3/4”
6”
Sleeve Tab
2”
3/4”
6 1/2”
Throat Latch
2 3/4” 1 1/2”
1/4”
Zipper Pocket for Hidden Hood
Embroidery Logo
Model: Contractor: Season: Style #: Garment Finish: Description: Body Fabric:Body Lining: Sleeve Lining:
Date:
A 1/8” EdgestitchB 1/4” Single Needle
C 1/4” Double Needle D 3/8” Single Needle
E Triple Needle F Bar Tack
G Other: H 1/16” Edgestitch
SPRING 07BASIL
Men’s Safari Trench Coat
oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
Heavy enzyme garment wash71736
F
* IMPORTANTConcealed Magnetic Flap Closure with Protective Sheild Fabric on Both Sides of Magnet
1 1/2” Openingto Pass CordThrough.
3/4” Belows
B
Double Welt Pen Pkt2” X 1/2”Uses samePocket Bag as Top Pkt.(see detailsheet)
F
Tab 4 1/2” x 3/4”
1 1/2” H
F
1/2” DoubleFold Hem
H
Double Welt w/zipper Closure.6” X 1/2”7” Pkt. Bag Depth.Placed 12”from HPS Seam
* Bar Tack Corners.
F
DTM to Shell Fabric Elastic Cord Loop 1” length - For Phone Cord to Pass Through.
1” DeepPleat forEase
Double Welt Pocket- 6” X 1/2” 7” Bag Depth Single Needle Top Stitch to form Pocket Bag*Bar Tack Corners of all Pkts.
Single Needle Top Stitching forms thePocket Bag
3/8” BiasBinding
3/8” BiasBinding
Hanger Loop2 1/4” X 1/4”
2 3/4”
1 5/8”
3 1/2”
Anchor Buttons - 18/L
Double Welt Vertical Wallet Pocket - 6 1/2” X 1/2” Pocket Bag 5” Deep
6 3/4”
5”
Belt Loop Bar Tacks Though All Layers from Front of Jacket
2-Way DoubleSlidderZipper
5”
HiddenFront Zipper Pocket Bag
Extend Pocket Bag into the Front Facing Edge to Hold Bag in Place.
Tack Bottom Edge of Pocket Bag to Coat Behind Front Pockets.
Back Panel Seam is Offset.Seam Sits Towards Back of GarmentAprox. 3” From a True Side Seam Placement.
2”
Project:
SWSPORTSWEAR
New Guide Colored Cotton Chambray Button Down LS
Harbour Blue18-4141 TCX
Buttons:New SIMMS logo/trout button in 4 hole with recessed middle
Color: Cream-SM-01Size: 14-L / 20-L
Woven Labels:
New Guide Labelto be developed for Cotton Guide Shirt
Color: Colored Cotton ChambrayAccent color: Bottom horizontal buttonhole,and Bar tack stitching as indicated on sketch
SIMMS Signature orange color use:Pantone 18-1447 TCXOrange Rust
SIMMS trout logoembroidery:
Orange use: 1021Cream use: 1071Thread colors fromMADEIRA#40 rayon
New Guide Labelto be developed for Cotton Guide Shirt
1/8” width signature orangecolor for piping trim
Use signature orange color on bar tacks
SIMMS embroideryTrout Logo
Use signature orange color on bar tacks
Moutain Lake PlaidHarbour Blue
Color: Mountain Lake PlaidAccent color: Bottom horizontal buttonhole,and Bar tack stitching as indicated on sketch
SIMMS Signature orange color use:Pantone 18-1447 TCXOrange Rust
Buttons:New SIMMS logo/trout button in 4 hole with recessed middle
Color: Antique-SM-02Size: 14-L / 20-L
Woven Labels:
New woven Labelto be developed for theHeritage shirt
SIMMS trout logoembroidery:
Orange use: 1221Cream use: 1071Thread colors fromMADEIRA#40 rayon
Project:
SWSPORTSWEAR
New SIMMS Heritage LS
1/8” width signature orangecolor for piping trim
Use Velcro closeron the flap
New SIMMS wovenlabel to be developed
SIMMS embroideryTrout Logo
F17 SIMMS New Guide Tech Double Face Flannel LS—BACK
F17 SIMMS New Guide Tech Double Face Flannel LS—FRONT
FALL
F17 SIMMS Big Sky LS — A—FRONT F17 SIMMS Big Sky LS — B —FRONT F17 SIMMS Big Sky LS — C —FRONT F17 SIMMS Big Sky LS — D —FRONT
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