차량용인포테인먼트시장의기술동향및전망 - ibm · 2014-02-05 · ui/ux next? 2014...

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차량용 인포테인먼트 시장의 기술 동향 및 전망 ETRI 융합기술연구소 자율주행시스템연구실 ETRI

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Page 1: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

차량용인포테인먼트시장의기술동향및전망

ETRI

김진우

융합기술연구소자율주행시스템연구실

ETRI

Page 2: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 1 : ISSUES

Infotainment and … ?

ETRI

Page 3: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 1 : ISSUES ETRI

Keywords : Infotainment Technology

2010 2011 2012 2013

Info

Connected Car

Piloted Driving

Driver Status Monitoring

MultimodalUI/UX

NEXT?

2014

Telematics

Voice Recognition

Open OS

Haptic

Infotainment

Standardization

Touch basedHMI

GENIVI

Android for IVI

Gesture Recognition

AugmentedReality

HMI UI/UX

WebOS

AGL

IVI Apps SDK

Page 4: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 1 : ISSUES ETRI

Connected Car Technology Road Map

http://www.telematicsupdate.com/cts/pdf/HMI-Report-for-Content.pdf

Page 5: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 1 : ISSUES ETRI

From IVI to Autonomous

Infotainment in Vehicle Smart phone Smart Watch Smart Glasses

AugmentedReality

Driver StatusMonitoring

Predictive Experience

UI / UX

Connected

Driving Assistance

AutonomousSystem

InteractionCo-PilotSystem

Wearable

BCI

Driving & DriverHVI & HMI

Page 6: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 2 : HMI UI/UX

Infotainment and … HMI UI/UX

ETRI

Page 7: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 2 : HMI UI/UX ETRI

HMI UI/UX Trends

Source: Frost & Sullivan analysis

Page 8: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 2 : HMI UI/UX ETRI

HMI Offerings Comparison

Page 9: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 2 : HMI UI/UX ETRI

Voice Recognition based UX

GM Ford -Sync

AUDI - Connect TOYOTA - EntuneBMW – Mission Control

HMC - BlueLink

Page 10: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 2 : HMI UI/UX ETRI

Augmented Reality and Gesture based UI/UX

AudiMercedes Benz GM

BMWHMC

Page 11: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 2 : HMI UI/UX ETRI

Benz – predicted UX

http://www.youtube.com/watch?v=bZ3zsg7Q0Uw

Page 12: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity

Infotainment and … Connected

ETRI

Page 13: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity ETRI

OEM’s “Connected Car” Brands

Page 14: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity ETRI

Change the conception for “Connected”

Smart phone(Link)

Wearable Device

Smart WatchSmart Glasses

NEXT?Lack of service for IVI

Inconvenience?

Head UnitInstrument

ClusterAugmented

RealityMulti-Modal

Interface

Convenience? Effective Safety

Safety?Apps

Page 15: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity ETRI

The relation of Infotainment

Infotainment

Intelligent Car

Platform

Telematics

What?ADAS

HMI

Service

Smartphone

DSM

V2V/V2X

Connected Car Smart Car Autonomous

+

Internet HCI

Page 16: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity ETRI

Smartphone & Link Technology

SK - Tmap Link GM - MyLink Ford- App Link

Nokia – Mirror Link

Page 17: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity ETRI

Connected Car(2012)

Delphi - MyFi

Continental – Digital Companion

ADUI - iOS

http://boschvirtualexhibit.com/exhibit-areas/connected-mobility/ecluster/http://www.quattroworld.com/ces-2013/audi-ces-2013-operating-and-display

http://www.autodiary.kr/?c=1&uid=3868566http://delphi.com/news/featureStories/fs_2013_01_08_001/

http://www.continline.com/generator/www/com/en/continental/pressportal/themes/press_releases/3_automotive_group/interior/press_releases/pr_2012_12_17_ces_2013_en.html

TI - DLP(Digital Light Processing)

Page 18: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 3 : Connectivity ETRI

Wearable Device and Infotainment

http://www.youtube.com/watch?feature=player_detailpage&v=FvoNQdXOuwA

http://www.youtube.com/watch?feature=player_detailpage&v=rlRwBccMXFw

BMW & Samsung Benz & Pebble

iRemote

http://www.techhive.com/article/2084803/2015-hyundai-genesis-gets-google-glass-app-destination-search.html

HMC & Google

Page 19: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform

Infotainment and … IVI Platform

ETRI

Page 20: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

iOS - iOS in the Car (2013.6)

iOS 7.1 beta2

http://www.youtube.com/watch?v=M5OZMu5u0yU

Alliance• Acura• Audi• BMW• Chevrolet• Buick• Chrysler• Ferrari• Ford• Honda• Holden

Siri: Eyes Free mode – for eyes-free and hands-free operation.Satellite navigation (Satnav).Telephony instruction and control.Music control.iMessage control and response.

Page 21: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

Android – Open Auto Alliance

http://www.openautoalliance.net/#members

Page 22: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

GENIVI Platform

Page 23: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

GENIVI Platform

In the first product project the effort required in the middleware development was greater than

predicted,largely due to missing up-stream functionality and the need for performance and stability measures.

Page 24: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

Open Alliance SIG Applcation

Page 25: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

AGL (Automotive Grade Linux)

AGL Expert Group Proposal

• AGL Governance and Processes

• Build Systems and Tooling

• FOTA/SOTA

• Security

• Fast Boot

• Automotive Ethernet

• Reference Hardware

Page 26: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

Ford – OpenXC

http://news.nate.com/view/20130111n06555

• HW & SW 융합플랫폼 포드와 '버그랩스'라는오픈소스HW 개발업체가협력한프로젝트 베타버전공개 태양열발전헤드업디스플레이같은 HW구성요소를유통하는식으로부품시장

을기획가능성제공

Page 27: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 4 : Platform ETRI

GM-Open Apps

http://developer.gm.com

• 목적 : 운전환경을개선하거나자동차와외부장치의소통을돕는앱제공으로기술개발생태계까지조성

• 스마트폰과태블릿 PC용앱을개발해온외부 SW 전문가들과협력• 안전운전용, 연료절약용앱으로자동차유지개발비용절감• Chevi volt에탑재된 GM의스마트카플랫폼 '마이링크(MyLinK)'

Page 28: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 5 : Prospect

Infotainment and … Futures from now

ETRI

Page 29: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 5 : Prospect ETRI

The Convergence AR, Big Data, Cloud Fusion Service!

Source: Frost & Sullivan analysis

Co-Pilot System

Big Data

Wearable Device for IVI

Predictive UX

BCI

2014

Page 30: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Track 5 : Prospect ETRI

The future of Car & Interaction

Page 31: 차량용인포테인먼트시장의기술동향및전망 - IBM · 2014-02-05 · UI/UX NEXT? 2014 Telematics Voice Recognition Open OS Haptic Infotainment Standardization Touch based

Thank you!

[email protected]