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ENVELOPE BASICSA GUIDE TO MEASURING AND WRITING SPECIFICATIONS

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TENSIONENVELOPE.COM | 800.388.5122

HQ: 819 E 19th St.Kansas City, MO 64108 800.388.5122 [email protected] TENSIONENVELOPE.COM

Tension Corporation @tensioncorp Tension Corporation - KC Headquarters Tension Corporation - Ingenuity at Work

Disclaimer: The information contained in this document is provided on an “as is” basis. Tension assumes no responsibility or liability for any errors or omissions in the content of this publication, as specifications are subject to change by entities outside our organization.

Afinelycrafted envelopeis oftenyourfirst

impression.

TENSIONENVELOPE.COM page 1

ENVELOPE BASICS A GUIDE TO MEASURING AND WRITING SPECIFICATIONS

TENSIONENVELOPE.COMpage 2

Did you know?

AN ENVELOPE IS A STATEMENT Sometimescarryingone intheformofamonthlybill. Overall,itcanbetheembodimentofyourbrandormessage.

A well-crafted mail campaign should include envelope design. No matter the creative direction, there’s a whole lot that goes into envelope measurement and design. Envelope Basics is your guide to learning about just that, with helpful tips to help your envelope pop in the hands of your recipient.


Did you know?

ENVELOPE BASICS ELEMENTS


OPEN END

OPEN SIDE OPEN SIDE

OPEN END

ENVELOPE BASICS OPENINGS

Therearetwomaintypesofenvelopes:OPEN SIDEandOPEN END.

OPEN SIDEOpensideenvelopeshaveanopeningonthelongerdimension. Lettersizeenvelopesareknownasabusinessor commercialstyle,andthelargeropensideenvelopes arereferredtoasbookletsorflats*.

OPEN ENDOpenendenvelopeshaveanopeningontheshorterdimension. Coinenvelopesareopenendenvelopesthataresmallerinsize. Largeropenendenvelopes,orflats*, arecommonlyusedfor catalogsandpoliciesforfinancialorinsuranceinformation.

* The Postal Service uses the word “flats” to refer to large envelopes, newsletters and magazines. The words large envelopes and flats are used interchangeably.


ENVELOPE BASICS FLAPS

Envelopeflapsaretheareaonthebackofanenvelopethatarefoldedtosecuretheinnercontents.Therearevarioustypesofenvelopeflaps.

STRAIGHT

Straightorsquareflapshaveacleandesignwithastraight-edgeflap.Idealforenvelopeswithgraphicsprintedacrosstheentirebackof theenvelope,thestraightflapisthe most common envelope flap style.

COMMERCIAL

Acommercialflapisacommonbowedorcontouredflapwithangledshouldersandascoopedthroat,offeringpremium, high-speedinserterperformance.Tension’sPerformancePlus™ envelopesfeatureacommercialflap.

BANKERS

Alonger,bowedorcontouredflapthatcontributestotheelegance ofabankenvelope.

WALLET

Astraightflapenvelopedesignedwithanextra-long,deepflapand wide-gummedarea.Walletflapenvelopesareusedprimarilybybanksandinvestmentfirms,astheyofferreliabledocumentprotection.

REVERSE

Reverseflapsaredesignedsotheflapisatthebottomfoldwhentheenvelopeisorientedtoproperlyreadtextonthefaceoftheenvelope.

REMITTANCE

Astraight,deepflapthatextendsalmosttothebottomoftheenvelope.Theselargeflapscanbeprintedontheinsideandusedasaformtocollectimportantinformationthatcanbesealedandhiddenforsending.

BANGTAIL

Abangtailenvelopefeaturesanextra“tail”flapthatisprintedasaformandperforatedalongthetopoftheenvelope’sbackpanel.Thisdesignallowsuserstotearitoff,filloutinformationandplacethis“tail”flapbackintotheenvelopeforsending.

BARONIAL or ANNOUNCEMENT

Twodiagonallinescometogethertocreateapointedv-shapedflap, andcommonlyfeaturediagonalsideseams.Thebaronialenvelopehasadeep-pointedflapandispopularforuseongreetingcardsandsocialstationery. This style is not recommended for printing or automatic insertion.

BANKERS

STRAIGHT

BARONIAL or ANNOUNCEMENT

WALLET

COMMERCIAL

REMITTANCE

BANGTAIL

REVERSE


ENVELOPE BASICS SEAMS

Thetypeofseamcanvarydependingonhowtheenvelopewillbeused,andisdictatedbythetypeofequipmenttheenvelopeismadeon.

DOUBLE SIDE SEAM

Doublesideseamstuckunderneaththebackpanelalongthesidesoftheenvelope.Theyareoftenseenonopensidebusinessorcommercialenvelopes.They’remanufacturedonwebordiecutequipment,andbecauseofthespaceopenonthebackoftheenvelope,areidealforprintingtranspromotionalmessages–copy ontheouterenvelopetohelpcross-sell,up-sell,reinforcebrand,etc.

DIAGONAL SIDE SEAM

Diagonalsideseamsrundiagonallyacrossthebackofanenvelope.They’remanufacturedondiecutequipmentandareoftenusedforsmallerorderquantitiesunder100,000envelopes.

CENTER SEAM

Usually,acatalog,policyorcoinopenendenvelopehasacenterseam.

SINGLE SIDE SEAM

Asinglesideseamisanopenendenvelope.Theseamcanbeorientedontheleftorright.

DOUBLE SIDE SEAM

DIAGONAL SIDE SEAM

CENTER SEAM

SINGLE SIDE SEAM


STRING and BUTTON

PEEL-N-SEAL

TOUCH-’N-SEAL®

SEAL ’N RESEAL®

REMOISTENABLE GUM

ENVELOPE BASICS CLOSURES

Envelopescanholdimportantandconfidentialinformation. Anenvelopeclosurefunctionstokeepyourprivate informationsecure.

TYPES OF CLOSURES

• REMOISTENABLE GUM Thisisthemostcommonwaytocloseanenvelope. Theadhesiveisawater-solublegum.Flapscanbefullyorpartiallycoveredwithremoistenablegum.

• LATEX GUM(alsocalledSELF-ADHESIVEGUM) Latexgumisapressure-sensitivegumappliedalongtheedgeoftheflapand/ortheupperpartofthebackoftheenvelopetocreateaself-sealingenvelope.Ithasalimitedshelflife. Herearedifferenttypesoflatexgums:

• SEAL’NRESEAL®isapressure-sensitivegumthatisusedonphotoenvelopes.Itallowsformultipleopeningsandclosingsoftheflap.

• TOUCH-’N-SEAL® isasingle-use,pressure-sensitivegumappliedtobankingandturn-up,turn-downenvelopes.Theclosureonlyworksonce.Thistypeofgumadherestoothergum.

• PEEL-N-SEALispressure-sensitivegumwithawaxy,releasecoatpaper.Becausethewaxypapercoveringthegummustberemoved,thesetypesofsealantsarenotcompatiblewithinsertermachines.Thistypeofgumadherestopaper.

• STRINGandBUTTON Alsoknownas“tensiontie”orstringandbutton. Thisclosurefeaturesbuttonsontheflapandback oftheenvelopethataresecuredwithastring.


ENVELOPE BASICS FEATURES

Featuresonanenvelopecanbefunctionalinserving adesignpurpose.Theycanalsohelpengagethemailrecipienttolook,openandact.

OTHER ENVELOPE FEATURES

• EXPANSION Usedforbulkymailings,theseenvelopesfeatureagussetinthesidethatallowstheenvelopetoexpand. Thegussetshouldbefullyopenedbeforemeasuring anddimensionsforanexpansionenvelopeshouldbestated SHORTESTxLONGESTxEXPANSIONDEPTH.

• DOUBLE SCORE Anadditionalscorelineusuallypositionedabout 1/8" to1/4" downfromtheregularsealflapscore. Itisusedonenvelopesholdingthickercontentstorelievepressureonthesealflapandkeepitsecure.

• EMBOSSING Aspecialrollerisplacedonthefoldingmachineandcreatestextureonplainpapertogiveitahigh-end,appealinglookandtactilefeel.Envelopescanbespotembossed(limitedtoasinglearea)orembossedoverall.

• INVOLVEMENTDEVICES Engagingmailfeaturescanhelpincreasecustomerattentionspansandresponserates.Involvementdevicessuchasrepositionablestickynotesorzipstripscallforrecipientstointeractwiththeenvelope.

• LINERS Envelopescanbeenhancedwithacolororfoilliner togiveamoreelegantorsophisticatedlook.

EXPANSION

OVERALL EMBOSSING – TEN-GROOVE

DOUBLE SCORE

SPOT EMBOSSING – INDICIA

INVOLVEMENT DEVICE – ZIP STRIP

LINERS


ENVELOPE BASICS PRINTING

Printing on the envelope is your opportunity to add color, personality, and in some cases, life to your envelope.

Printingcanbedoneeitherbeforeoraftertheenvelopeissenttoaweborblankconvertingpress.Awebconvertingpressisonethatacceptscontinuousrollsofpaperdirectlytothefoldingmachineforcutting, foldingandgluing.Ablankconvertingpressacceptsdiecutpaperin theformofanenvelope,whichisthenfoldedandglued.

Here’sanoverviewofthetypesofprintingprocessesandoptionsavailable.

• FLEXOGRAPHIC–Polymerplatesdirectlytransferinktothepaperlikeastamp.Flexographicprintingcanbedonebeforeorafterbeingrunthroughafoldingmachine.

• ENHANCEDFLEXOGRAPHY–Typicallyusedtoprint4-colorprocess(CMYK)imagery,enhancedflexographyusesacentralimpressionprintcylindertoachievetighterprintregistrationanddigitalprintingplatestoachievefinerscreensandprintresolutiononcalendarizedpapers.Comparedtoregularflexographicprinting,enhancedflexographyenablesprinterstodelivermoreelaborateandhigherqualityimages.

• OFFSETLITHOGRAPHY–Thisindirect,offsetprintingprocessoffersthehighestquality.Itisidealforphotographs,halftonesandfinescreens.Offsetlithographyprintingcanbedoneonaweborblankconvertingpressdependingontheapplicationandsizeoftherun.

• SPECIALTYPRINT OPTIONS

• TECHNOLOGY–AR(augmentedreality)andQRcodes arewaystobridgephysicalanddigitalcommunications.

* ARcodesarealivedirectorindirectviewofaphysical, real-worldenvironmentwhoseelementsareaugmented (orsupplemented)bycomputer-generatedsensoryinput suchassound,video,graphicsorGPSdata.

* QRcodesconsistofanarrayofsquaresthatcanbescannedandreadbyamachine.QRcodesaretypicallyusedforstoringURLsandotherinformationforreadingafterscannedbyasmartphonecamera.

• SECURITYTINT–Patterned,opaqueprintingontheinsideof anenvelopeforaddedsecurity.Customtintingisavailable.

• COATING –Acoveringthatisprintedonthepapertoprovide aprotectivefinishortoaddacreativetouch.Coatingssuch asvelvetysoft-touch,sparklyiridescencesandshimmery liquidizedmetalcanaddsophisticationtoyourmailing.

FLEXOGRAPHIC

TECHNOLOGY – QR CODES

OFFSET LITHOGRAPHY

ENHANCED FLEXOGRAPHY

SECURITY TINT

COATING - LIQUIDIZED METAL

TECHNOLOGY – AUGMENTED REALITY


ENVELOPE BASICS PAPER

Avarietyofpapersareusedwhenconstructinganenvelope, dependingonneed.Theenvelope’susewilldeterminewhat typeofpaperworksbest.

BASIS WEIGHTS

Basisweightdescribesthecollectiveweightofthefibersthatmakeupthepaper.Ingeneral,thebasisweightiscalculated astheweightof500sheets(e.g.areamofpaper)inthebasicsizeof17" x22"forenvelopepaperforthegivenpapergrade. Forexample,a28#envelopegradepaperrepresentstheweightof50017" x22"sheetsandnottheactualenvelopeitself.

Anothermethodtodeterminepaperbasisweight,alsoknownaspapersubstanceweight,isbymeasuringthethicknessorcaliperofthepaper.Belowisareferencetableofsomecommonsubstanceweights:

SUBSTANCEWEIGHT NOMINALCALIPER(MILS)

20 4.2–4.4

22 4.5–4.7

24 4.8–5.1

28 5.4–5.7

Effective June 6, 2016, the USPS has changed the minimum paper basis weight for automation mailings to 50 pounds (e.g. 20 pound wove) or equivalent.

A CALIPER IS USED TO GAUGE PAPER THICKNESS

= 24 LB. PAPER


ENVELOPE BASICS PAPER continued

MAIN ENVELOPE PAPER GRADES

Therearesixmaintypesofpapergradesusedinenvelopeproduction.

• WOVE Woveispaperwithshortfibers.Thispapergradeprintswell,issmoothandeconomical.Wovepaperisavailableinmultipleweightsandcolors.Inoriginalformitfeaturesabrightnesslevelof92,whichisknownasBrightWhitepaper.

• SURFACEDENHANCEDWHITEWOVE Thispaperisalsoknownascalendarizedorsupercalendaredpaper.Ithasa “hard”, smootherfinishandisidealforheavyinkdesignsand4-colorimageprocesses.SurfacedEnhancedWhiteWoveoffersfewerbasisweightsthanWove,andhasabrightnesslevelof92initsoriginalform.

• KRAFT KraftpaperhaslongerandstrongerfibersthanWovepaper,butdoesnotprintaswell.Kraftisavailableinplaincolors(mostcommonlyinbrownstock).

• RECYCLED Recycledpaperisnotasdurableaswove.Themostcommonlyusedtypesofrecycledpaperaremadeupof10percentand30percentpost-consumerwaste.

• SPECIALTY Specialtypapersareavailableinmanycolors,finishes,texturesandweights.Duetothemanyoptions,theyareidealfordirectmailenvelopes.

• TEAR-RESISTANT Therearemanyoptionsavailablefortear-resistantpaper.Itisalmostindestructibleandwillnottearintypicalapplications.

PR

INTA

BIL

ITY

AVA

ILA

BIL

ITY

STR

EN

GTH

/D

UR

AB

ILIT

Y

CO

ST

SURFACED ENHANCED WHITE WOVE

KRAFT

RECYCLED

WOVE

TEAR-RESISTANT

SPECIALTY

VARIABLE


HORIZONTAL WINDOW on Open Side Envelope VERTICAL WINDOW on Open Side Envelope HORIZONTAL WINDOW on Open End Envelope

}

}

1/2"

1/2" minimum

minimum

CUSTOM WINDOWS

ENVELOPE BASICS WINDOWS

Envelopewindowscanhelpcalloutaddressesandreturnaddressesthroughopeningsinthefaceoftheenvelope.

CONSTRUCTION

Windowsarecutduringthefoldingprocess,andcanbecutinastandardshapeorinanattention-grabbingdesign.Atminimum,windowsshouldbeplaced1/2"fromthesideandthebottomtoensureadequateroomforthepatchadhesive.

DIDYOUKNOW?

Custom window designs are available in an endless variety of shapes and sizes, and can help engage your mail recipient.

not actual size


ENVELOPE BASICS WINDOWS continued

STANDARD WINDOW SIZES

Size11/8" x41/2"or11/8" x4 3/4"isconsideredastandardsizewindow.Thestandardplacementis7/8"fromleftand1/2" or 5/8"frombottom.

11/8" x41/2" or11/8" x4 3/4"

5/8"

}

7/8"}

1/2"

}

6 3/4 BUSINESS ENVELOPE

actual size


ENVELOPE BASICS WINDOWS continued

WINDOW PATCH

Tension’shigh-performanceSolidSeal® gummingisusedtosealthewindowpatch,whichisthetransparentfilmthatcoversawindowopeningonanenvelope.Avarietyofmaterialsareavailableforthewindowpatch.

• POLYSTYRENEisatranslucent,petroleum-basedmaterialthatisusedasawindowpatch.Filmviewandtrycitearetwotypesofpolystyrenewindowfilm.

• FILMVIEWisthemostcommonandcost-effectivematerial,andisrecyclableandpostalapproved. Itisavailableinarangeofdifferentgauges.

• TRYCITEisamorebrittlematerialandpronetoscratches.Itishighlyreflective,andsometimestheshineorglossistooreflectiveforpostalsystemsorting.Trycitealsohasaheaviergaugeandisamoreexpensiveoption.

• GLASSINEisamilky,cloudymaterialmadefromwoodproducts.Itissusceptibletomoistureandhumidity.

• OPENFACEorOPEN PANEL windowsarewindowsthatdonothaveapatchovertheopening.Thisoptionislessexpensivebuthighlysusceptibletosnagsandtearsintheinsertingprocessandpostalstream. They’renotacceptableonmostinternationalmailings,includingCanada.

POLYSTYRENE – FILMVIEW

GLASSINE

OPEN FACE or OPEN PANEL

POLYSTYRENE – TRYCITE


Did you know?

ENVELOPE BASICS MEASURING


ENVELOPE BASICS MEASURING

HOW TO MEASURE AN ENVELOPE CHECKLIST

s Beforemeasuringanenvelope,makesuretheenvelope isemptyinordertoyieldaccuratedimensions.

s Usealegitimatescaleorrulerwhenmeasuring.

s Measuretheenvelopeonaflatsurface.

s Measurementsshouldbecapturedtothenearest one-sixteenthofaninch.

s Envelopedimensionsarealwaysstatedwiththe shortestmeasurementlistedfirst.

ELEMENTS OF AN ENVELOPE

Thenon-insertablesideorFACEofanenvelopefeatures areasforpotentialaddresswindowsandreturnwindows. TheinsertablesideofanenvelopeisknownastheBACK.

FACE – NON-INSERTABLE SIDE BACK – INSERTABLE SIDE

SEAL GUM

THROATSCORE

SHOULDER SLOPE

SEAL FLAP

SIDE FLAP

FACE

BOTTOM FLAP

WINDOW

BACK

SIDE SEAM

SCORE

LONGEST

SHORTEST

3

3

3

3

3


ENVELOPE BASICS MEASURING AN ENVELOPE

ENVELOPE MEASUREMENTS

ORIENTATETHEFLAP Inordertodeterminethetypeofenvelope,observetheorientationoftheflap.Remember,opensideenvelopesealflapsareonthewidesideandopenendenvelopeflapsareonthenarrowend.Placetheenvelopesotheflaplaysatthetop.

DETERMINEENVELOPESIZE Remember,theshortestmeasurementisalwayslistedfirst,whetherit’sanopensideoropenendenvelope.

IDENTIFYTHESCORE Findthegrooveinthepaperwheretheflapfoldismade.

MEASURETHEFACE Measurefromthebottomoftheenvelopetothetopoftheenvelopeatthescore.

MEASURETHESEALFLAP Flaplengthismeasuredfromthecentermostpartofthesealflaptotheflapscore.For reverse flaps, consult your sales representative to ensure accurate measurements.

MEASURETHESIDESEAMWIDTH Thesideseamistheareathatholdsthebacktothefaceoftheenvelope.Inordertomeasuresideseamwidth,theenvelopemustbecarefullyopenedtorevealtheinnerseam.

MEASURETHETHROATDEPTH Throatdepthismeasuredfromthescorelinetothetopofthebackoftheenvelopeatitscentermostpoint.

MEASURETHEBACK Thebackismeasuredfromthebottomoftheenvelopetothecenterofthetop(thelowestpointontheenvelope).

TAKEWINDOWMEASUREMENTS Follow steps on page 18.

EXPANSION ENVELOPE MEASUREMENTS

Whenworkingwithanexpansionenvelope,thegussetshouldbefullyopenedbeforemeasuring.MeasurementsshouldbestatedSHORTESTxLONGESTxEXPANSIONDEPTH.

Measure the BACK

8

Identify the SCORE

Measure the FACE

Measure the WINDOW

4

3

9

Measure the SIDE SEAM 6

Measure the SEAL FLAP

5

Measure the THROAT7

SHORTEST x LONGEST x EXPANSION DEPTH

EXPANSION DEPTH

LONGEST

SHORTEST

OPEN ENDOPEN SIDE

Orientate the FLAP 1

Determine Envelope SIZE 2

LONGEST

SHORTEST

SHORTEST

LONGEST

1

4

8

3

2

9

6

5

7


ENVELOPE BASICS MEASURING A WINDOW

WINDOW MEASUREMENTS

ORIENTATETHEFLAP Beforemeasuringforwindowplacement,theenvelopeshouldbeorientedsotheflapisatthetopregardless if it’s an open side or open end envelope.

MEASUREWINDOWPLACEMENT Windowplacementismeasuredfromfirstfromtheleftandthenfromthebottomoftheenvelope.

DETERMINEWINDOWSIZE DimensionsarealwayslistedVERTICALxHORIZONTAL,andreflectthewindowopening(versusthedimensionsofthewindowpatch).Mostwindowsarehorizontalformats.

IDENTIFYWINDOWORIENTATION Horizontalwindowsareparalleltothebottomflapandtheverticalmeasurementisshorterthanthehorizontalmeasurement.Verticalwindowsareperpendiculartothebottomflapandtheverticalmeasurementislongerthanthehorizontalmeasurement.Whilethelongerverticalmeasurewillhelpindicateifthewindowshouldbevertical,itisgoodpracticetospecifywhena“vertical”windowisrequestedonanorderform.

SPECIFYWINDOWDESIGN Windowscanbespecifiedaccordingtoadesignrequest andareavailableinavarietyofshapesandsizes. Windowsplacedonthebackoftheenvelopetypically requireadditionaldiscussionwithyoursalesrepresentative.

Determine WINDOW SIZE3

Orientate the FLAP 1

Measure WINDOW PLACEMENT2

Specify WINDOW DESIGN3 5

4

HORIZONTAL WINDOW BOOKLET

VERTICAL WINDOWBOOKLET

Identify WINDOW ORIENTATION

1

4

3

2

5


Did you know?

ENVELOPE BASICS EXAMPLES


ENVELOPE BASICS STANDARD ENVELOPE SIZES

Tensionproducescustomerenvelopesbaseonyourspecificrequirements.Somestandardenvelopesizesarelistedbelow*.

MAXIMUM BUSINESSENVELOPE STANDARDSIZEin inches ENCLOSURESIZEin inches

6 1/4 3 1/2x6 3 1/4x5 3/4

6 3/4 3 5/8x6 1/2 3 3/8x6 1/4

7 3 3/4x6 3/4 3 1/2x6 1/2

8 5/8 3 5/8x8 5/8 3 3/8x8 3/8

9 3 7/8x8 7/8 3 5/8x8 5/8

10 4 1/8x9 1/2 3 7/8x9 1/4

11 4 1/2x10 3/8 4 1/4x10 1/8

12 4 3/4x11 4 1/2x10 3/4

14 5x11 1/2 4 3/4x11 1/4

MAXIMUM BOOKLETENVELOPE STANDARDSIZEin inches ENCLOSURESIZEin inches

6 5 3/4x8 7/8 5 1/2x8 5/8

6 1/2 6x9 5 3/4x8 3/4

6 5/8 6x9 1/2 5 3/4x9 1/4

9 8 3/4x11 1/2 8 1/2x11 1/4

9 1/2 9x12 8 3/4x11 3/4

10 9 1/2x12 5/8 9 1/4x12 3/8

MAXIMUM CATALOGENVELOPE STANDARDSIZEin inches ENCLOSURESIZEin inches

6x9 6x9 5 3/4x8 3/4

9x12 9x12 8 3/4x11 3/4

10x13 10x13 9 3/4x12 3/4

* Standard sizes listed for illustrative purposes. We rely on your explicit instructions to deliver accurate, final specifications.

BUSINESS

CATALOG WINDOW

CATALOG

BOOKLET WINDOW

BOOKLET

BUSINESS WINDOW


ENVELOPE BASICS HOW TO MEASURE #10 BUSINESS ENVELOPE

ALL MEASURED ELEMENTS

OPEN SIDE 4 1/8"x9 1/2" not actual size See page 27 for a sample order request.

HEI

GH

T

BACK – INSERTABLE SIDE – open side, double side seam

LENGTH

SCORE

SEAL GUM

BACK

Flap folds to here when sealed.

1/4

41/8

HEI

GH

T

41/8

FACE – NON-INSERTABLE SIDE– open side, double side seam

3 7/8

THROAT1/4

SEAL FLAP

1

5

WINDOW

WINDOW

3/4

1

23/4

2

7/8

31/2

LENGTH91/2

91/2

SCORE 1

FAC

E

41/8

1/2

SIDE SEAM3/4


ENVELOPE BASICS HOW TO MEASURE #9 BUSINESS ENVELOPE


OPEN SIDE 3 7/8"x8 7/8" not actual size

HEI

GH

T


SIDE SEAM

SCORE

SEAL GUM

BACK


1/4


3 3/8

THROAT1/2

SEAL FLAP

1

WINDOW 11/43 3/4

LENGTH

SCORE

3/4

1

FAC

E8 7/8

LENGTH8 7/8

3 7/8

HEI

GH

T

3 7/8

3 7/8

3/43

1/16


ENVELOPE BASICS HOW TO MEASURE #6 1/2 BOOKLET ENVELOPE


OPEN SIDE 6"x9" not actual size

6 X 9 ENVELOPE

x6 9" "




LENGTH9

1/2 SEAL FLAP SCORE 1

HEI

GH

T

66

FAC

E

WINDOW

1/8

7/8

51/2

2

3 3/8

LENGTH9

SCORE

HEI

GH

T

6

SEAL GUM

SIDE SEAMBACK5 1/4

THROAT3/4

3/4


ENVELOPE BASICS HOW TO MEASURE 9 X 12 CATALOG ENVELOPE


OPEN END 9"x12" not actual size

9 LENGTH9 LENGTH

12

FACE

HEI

GH

T

12

HEI

GH

T

BACK FLAP DIMENSIONS ARE STANDARD ON CATALOG ENVELOPES, UNLESS A CUSTOM SIZE IS REQUESTED.

SEAL GUM

SCORE SCORE


THROAT5/162 1/8 SEAL FLAP

BACK

BACK – INSERTABLE SIDE – open end, center seamFACE – NON-INSERTABLE SIDE– open end, center seam


Did you know?

ENVELOPE BASICS ORDERING


FLAT DIMENSIONS

Envelope Size & Style Guide

USPS SIZE RULESLETTER DIMENSIONS

Mail classi�ed as a Flat is subject to a di�erent, higher set of postal rates.

1.3 Aspect Ratio(Length divided by Height)

EnvelopeOK

Height req.not met

Subject toFlat Rates

2.5 Aspect Ratio(Length divided by Height)

ENVELOPE BASICS MAILING

QUALIFYING FOR AN AUTOMATION RATE

ClassificationsarebasedonhowefficientlymailpiecescanbeprocessedonUSPSequipment.ThePostalServiceclassifiesenvelopesintooneofthreecategories:machinable,nonmachinableandautomation.TobeeligibleforUSPSmachineautomationrates,envelopesmustmeetthefollowingcriteria:

• Minimumof31/2x5inches

• Maximumof61/8x111/2 inches

• Maximumthicknessis1/4 inch

• Aspectratio[length(the dimension that is parallel to the address) dividedbyheight]fallbetween1.3to1and2.5to1

This template is for general reference only, not actual size.

To Use: Position your envelope in the lower right corner,

aligning the right side and bottom to the guide.

For more complete information on basic mail configuration, see

the USPS Quick Service Guides at http://pe.usps.gov/text/qsg300/q000.htm.

Be sure to check with the USPS for the most current size specifications.


ENVELOPE BASICS SAMPLE ORDER REQUEST

Thefollowingisasampleorderformwiththemeasurementsincludedtoshowhowtorequestspecifications.

ENVELOPEREQUESTFORM

Description #10 Envelopes

Quantity 100,000

BASIC Size (HxL) 4 1/8x9 1/2 Flap Orientation Open End / Open Side Flap Style Straight Seam Style Double side seam

PAPER Weight 20# Grade Wove

Embossing n/a

ENVELOPEFEATURES Involvement Device n/a Performance Plus n/a

Gum Remoistenable Gum Configuration Full on flaps

Other n/a

PRINTING Type Flexo Finish/Coating n/a

Outside Inks CMYK Inside Inks PMS 2756

Comments Customer to do initial proof.

MEASUREMENTS Seal Flap 1 1/4

Throat 1/4

Back 3 7/8

Expansion (if applicable) n/a

WINDOW (Repeat for each) Number of Windows 2

Window Orientation (horizontal or vertical) Horizontal Horizontal

Dimension (vertical x horizontal) 7/8 x 2 3/4 1 x 5

From Left 1/2 3 1/2

From Bottom 2 3/4 1

Patch Filmview Filmview

Comments Window 1 - Return Address Window 2 - Address


ENVELOPE BASICS ORDER REQUEST

ATensionSalesAssociateisalwaysavailabletoassistwithordering.Thefollowingitems aretypicallyrequiredtocompleteaquote.Otherinformationmayberequired.Keyattributes:

ENVELOPEREQUESTFORM

Description

Quantity

BASIC Size (HxL) Flap Orientation Open End / Open Side Flap Style Seam Style

PAPER Weight Grade

Embossing

ENVELOPEFEATURES Involvement Device Performance Plus

Gum Gum Configuration

Other

PRINTING Type Finish/Coating

Outside Inks Inside Inks

Comments

MEASUREMENTS Seal Flap

Throat

Back

Expansion (if applicable)

WINDOW (Repeat for each) Number of Windows

Window Orientation (horizontal or vertical)

Dimension (Vertical x Horizontal)

From Left

From Bottom

Patch

Comments


Did you know?

ENVELOPE BASICS TERMS


Aspect RatioA USPS™termfordescribingthelengthoftheenvelopedividedbytheheighth,wherelengthisthedimensionthat isparalleltotheaddress.

Augmented Reality (AR) CodeARcodeisalivedirectorindirectviewofaphysical,real-worldenvironmentinwhichelementsareaugmented(orsupplemented)bycomputer-generatedsensoryinputsuchassound,video,graphicsorGPSdata.

BackInsertablesideofanenvelope.

Bangtail EnvelopeOpensideenvelopewithaperforatedpieceofpaperattachedtothetopofbackpanel.

Bankers FlapAlonger,bowedorcontouredflapthatcontributestotheeleganceofabankenvelope.

Baronial / Announcement EnvelopeEnvelopewithapointedv-shapedflapanddeepthroatontheenvelope,usedprimarilyforcardsandformalinvitations.

Basis WeightPaperexpressedintermsofmass(expressedasweight)pernumberofsheets.Conventionallymeasured astheweightofpoundsin areamof500sheets.

BlankThediecutpaperintheform ofanenvelopepriortofolding.

Blank Converting PressAnenvelopefoldingpressthatusesdiecutpaperintheformofanenvelopethatisfoldedandglued.

BleedThespreadingormigrationofaninkcomponentintoanunwantedarea.Bleedalsoreferstodocumentsthathaveimagesthattouchtheedgeofapage.Adocumentwithbleedsmust betrimmeddownafterprinting.

Blind EmbossingAdesignthatisstampedwithoutinkorfoilandyieldsaraisedeffectintextoranimage.

Booklet Envelope Anopenside,doublesideseamenvelope,usuallywithawallet-styleflap.Thisenvelopecomesinmanystandardsizes.

Bottom FlapTheflapthatsealsthebottomportionofanopenendcatalogenvelope.

Bright WhitePaperswithabrightnesslevel of92orabove.

Calendarized Paper Atypeofpaperwithasmooth, “hard”finish.Idealforheavyink designsand4-colorimageprocesses.

Catalog EnvelopeAnopenendcenterseamenvelopewiththesealflap ontheshortdimension.

Center Seam Thepermanentseamthatjoinsthetwosideflapstogetheratthecenteroftheenvelope,runningfromthebottomoftheenvelopetothethroatoftheenvelope.MostcommonlyseenonanOpenEndenvelope.

Central Impression Print Cylinder Asinglecylinderthatsupportsthepaperasitcontactsadjacentdigitalprintingplates,yieldingtighter printregistration,finerscreens andprintresolution.Theyareusedinmulti-color,EnhancedFlexographyprintingpressesformoreelaborate,highqualityimages.

Clasp Atypeofclosuresecuredtothebacksideoftheenvelopewithasmallreinforcedholepunchedintheflaptojoinandsecuretheclaspinplace.

Closed Face Anenvelopewithnowindow. Also called a Regular Envelope.

Closure Methodsofsecuringtheseal flaptothebackoftheenvelope.

Coated Paper Apapercoatedwithclayorotherwhitepigmentsandasuitablebinderto produceasmoothglossyormattefinish.

CoatingAfinishorcoveringthatisprintedonpapertoprovideaprotectivefinishortoaddacreativetouch.

Coin Envelope Asmallopenendenveloperanging insizefroma#00-11/16"x23/4" toa#7- 31/2"x6 1/2".

Commercial Envelope Opensideenvelopewitha commercial-styleflap.Sometimes referred to as an “official” envelope.

Commercial Flap Acommonbowedorcontouredflapwithangledshouldersandascoopedthroat.

Diagonal Side Seam Aseamrunningdiagonallyacrossthebackoftheenvelope.

DieAspecialtoolusedinmanufacturingtocutorshapematerial.

Die Cutting Theprocessofusingspecialtydiestocutandcreateenvelopeblanks.

Double ScoreAnadditionalscorelineplaced 1/8"to1/4"downfromtheregular sealflaptoallowtheenvelope forthickercontents.

ENVELOPE BASICS TERMS


Double Side Seam Atypeofseamonanopensideenvelopewheretheseamstuckunderneaththebackpanel.

Dyes Coloringmaterialsthataresolubleinaninkvehicle.

Enhanced FlexographyAstyleofprintingtypicallyusedtoprint4-colorprocess(CMYK)imagerywithacentralimpressionprintcylinderfortighterprintregistrationanddigitalprintingplatesforfinerscreensandprintresolutiononcalendarizedpapers.

Expansion Envelope Anenvelopewithgussetsthat allowittoexpandtoholdthings likebooks,binders,manuscriptsandotherbulkyitems.

Expansion Score ApreparedlineonthesideseamofanExpansionEnvelopetoallowittoholdmorecontent.

FaceTheaddress,ornon-insertable, sideofanenvelope.

Filmview Apolystyrenewindowfilmandmostcommon,cost-effectiveenvelopewindowpatch.Itispostalapprovedandcanberecycled.

Finish Surfaceofanygradeofpaper.Can beahighfinish(e.g.gloss,smooth).

Flexographic Printing Methodofdirectrotaryprintingusingraisedimageprintingplates,affixedtoplatecylinders,inkedby ananiloxrollordoctor-blade-wipedengravedmetalroll,carryingfluidinkstosubstrates.

Foil Liner Ametallic-coloredliningplaced ontheinnerpartoftheflap.

Fold Anyfoldededgeoftheenvelope. Generallycalledaside,toporbottomfold.

Glassine Transparent,highlyhydratedpapermadefromwoodproductsthatisusedforwindows.

Gloss Abilityofasurfacetoreflectlight.

Grain Direction Thedirectionofthemajority offibersinasheetofpaper.

Indicia Imprintedareasonmailpiecesrepresentingamethodofpaymentinreplacementofastamp.

Inserting Machine Equipmentthatautomatestheprocessofstuffingenvelopeswithcontents.

Involvement DevicesAnengagingenvelopefeaturethatcanhelpincreasecustomerattentionandresponse.

Kraft Paper Paperwithlongerandstrongerfibersthanwovepaper,butdoesnotprintaswell.Availableinplaincolorsandinbrownstock.

Latex GumLatexgumisapressure-sensitivegumappliedalongtheedgeoftheflapand/ortheupperpartofthebackoftheenvelopethatcreatesaself-sealingenvelope. Ithasalimitedshelflife. Also called Self-adhesive Gum.

Liner Apaperorfoilcoveringplaced ontheinsideofanenvelope.

Matte Finish Asemi-glosspaperfinish.

Offset Lithography / Offset PrintingAnindirectstyleofprinting thatproduceshigh-quality prints.Idealforphotographs, halftonesandfinescreens.

Open End Anenvelopewithanopening ontheshorterdimension.

Open Face / Open Panel Anenvelopewithawindowopening thatdoesnothaveanytypeof windowfilmcoveringtheopening.

Open Side Anenvelopewithanopening onthelongerdimension.

Outside Side Seam Asideseamthatisgummedontheoutsideoftheenvelope.

Pantone® Matching System (PMS)PMSisacolormatchingsystem forselectinginkcolorsfor coatedanduncoatedpapers.

Patch Gum Adhesivethatadheres tothewindowpatch.

Policy Envelope Anopenendenvelopewiththesamedimensionsasa#10through#14commercialenvelope.

Polystyrene Atranslucentenvelopewindowmadefrompetroleum-basedproducts.Filmviewandtrycitearetwotypesofpolystyrenewindowfilm.

Post-Consumer Content Thepercentageofrecyclingmaterialsthathavebeencollectedfromschools,officesandhomesandusedbytheconsumer.Thecontentisdeinkedandrepulpedforuse inthepapermakingprocess.

ENVELOPE BASICS TERMS continued


QR Code Acodeconsistingofanarray ofsquaresthatcanbescannedandmachineread.QRcodes aretypicallyusedforstoringURLsandotherinformation forreadingafterscannedby asmartphonecamera.

Recycled Paper Paperthatcontainsfibers frompreviouslymanufacturedpaperthathasbeenprocessedbacktopulpagain.Recycledpapermayormaynotcontain post-consumercontent.

Regular EnvelopeAnenvelopewithnowindow. Also called Closed Face.

Remittance Envelope Abookletorsideseamstyleenvelopewithadeepwalletflapcoveringmostofthebackoftheenvelope.

Remoistenable GumAwater-solubleadhesive.Themostcommontypeofenvelopeseal.

ScoreApreparedlineonpaperthathelpsittofoldcleanly.

Seal FlapTheareaabovethescorethatfoldstoclosetheenvelope.

Seal Gum Anadhesiveappliedtotheflapoftheenvelopeinordertocreateaseal.

Security TintPatterned,opaqueprintingontheinsideofanenvelopeforaddedsecurity.

Self-adhesive GumLatexgumisapressure-sensitivegumappliedalongtheedgeof theflapand/ortheupperpartofthebackoftheenvelopethatcreatesaself-sealingenvelope. Ithasalimitedshelflife. Also called Latex Gum.

Shoulder Thetopedgeoftheinnerside seamsoftheenvelope.

Side Seam Aseamthatsealstheinsertableorbacksideoftheenvelopewhenfolded.Sideseamscanbediagonalorperpendiculartotheenvelopeopening.See Double Side Seam.

Specialty PaperPapersthatareavailableinavarietyofcolors,finishes, texturesandweights.

Square FlapAtypeofflapwithastraightedgealongthebottom. Themostcommontypeofflap.Also called Straight Flap.

Straight FlapAtypeofflapwithastraightedgealongthebottom. Themostcommontypeofflap. Also called Square Flap.

String and ButtonAtypeofenvelopeclosurethathastworounddisksrivetedtothesealflapandbodyoftheenvelope.Thetwodisksarejoinedbyastringtwistedinafigureeight. Also called a Tension Tie closure.

Substance WeightSee Basis Weight.

Surface Enhanced White Wove PaperThisisalsoknownascalendarizedorsupercalendarizedpaper. Itfeaturesa“hard”, smootherfinishandis idealforheavyinkdesignsand4-colorprocesses.

Tear-resistant PaperPaperthatisnearindestructibleandwillnottearintypicalapplications.

Tension TieAtypeofenvelopeclosurethat hastworounddisksrivetedtothesealflapandbodyoftheenvelope.Thetwodisksarejoinedbyastringtwistedinafigureeight. Also called a String and Button closure.

Throat Openingatthetopofanenvelope. Thesizeofthethroatismeasured fromthetopedgetothebottom flaptothefoldlineofthesealflap.

Trycite Ahighlyreflective,glossymaterialthatismorebrittleandpronetoscratches.Sometimestheshineorglossistooreflectiveforpostalsystemsorting.

Tyvek ® Anultra-lightweight,syntheticpaperthatistearresistantandwaterresistant.Whenconvertedonafoldingmachine,Tyvekenvelopescanbeusedforheavy,bulkyandconfidentialmailings.

Wallet Flap Astraight,deepflapwithawidegummedarea.Offersreliabledocumentprotection.

Web Converting PressAnenvelopefoldingpressthatusescontinuousrollsofpaperthatiscutintosingleenvelopeforms,foldedandglued.

Window TheopenareaofanenvelopethatallowstheUSPS®andtherecipienttoreadtheaddressorotherinformation.

Window Patch Thetransparentfilmthatcoversawindowopeningonanenvelope.

Wove Paper Paperwithshortfibersanda soft,smoothsurface.Available inmultipleweightsandcolors, thispaperprintswell.

ENVELOPE BASICS TERMS continued

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