entretenimento na tv para o pÚblico infantil:a representação da sociedade do consumo nos desenhos...
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8/2/2019 ENTRETENIMENTO NA TV PARA O PÚBLICO INFANTIL:a representação da sociedade do consumo nos desenhos animados Turma da Pesada e Três Espiã…
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Fssîpef Neppf Lfpoef Icpkbc bk Fgbpfbk
KGRPKRKGENKGRC GF RQ TFPF C TØ@IEOC EGAFGREI8f pktpkskgrfìïc bf scoekbfbk bc ocgs{nc gcs bkskgmcs fgenfbcs R{pnf bf
Tksfbf k Rpès Ksteïs Bknfes
@kic Mcpexcgrk
Okgrpc [geqkpseræpec bk @kic Mcpexcgrk -[GE.@M%
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Fssîpef Neppf Lfpoef Icpkbc bk Fgbpfbk
KGRPKRKGENKGRC GF RQ TFPF C TØ@IEOC EGAFGREI8f pktpkskgrfìïc bf scoekbfbk bc ocgs{nc gcs bkskgmcs fgenfbcs R{pnf bf
Tksfbf k Rpès Ksteïs Bknfes
Ncgclpfaef ftpkskgrfbf fc O{psc bk Ocn{geofìïc _coefi) bc
Bktfprfnkgrc bk Oeègoefs bf Ocn{geofìïc -BOO%) bc Okgrpc[geqkpseræpec bk @kic Mcpexcgrk -[ge.@M%) ocnc pkv{eserc tfpoefitfpf c`rkgìïc bc rîr{ic bk @fomfpki kn Hcpgfiesnc
Cpekgrfbcpf8 tpca' Fgf Pcsf Qebelfi Bcif`kiif
@kic Mcpexcgrk
Okgrpc [geqkpseræpec bk @kic Mcpexcgrk -[GE.@M%
0466
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Bkbeoc ksrf tksv{esf f Bk{s' F negmf cpekgrfbcpf Fgf Pcsf) v{kbkncgsrpc{ egrkpkssk tkic nk{ rknf' Frkgbk{.nk ocn rfgrf `cf qcgrfbk)skntpk ocn {n scppesc iegbc gc pcsrc) rpfgsneregbc tfx' Ocn essc)ocgrpe`{e{ tfpf v{k k{ k}rpfîssk) egrkikor{finkgrk) c nkimcp bk nen)pks{irfgbc gfs tælegfs v{k sk skl{kn' Fcs nk{s tfes k fcs nk{s epnïcs'Fc nk{ gfncpfbc Tf{ic Mkgpev{k) v{k sk bkbeof rfgrc f nen) k v{k rfgrcfnc' F negmf fnelf Nfpefgf) v{k skntpk nk fh{bf k v{k fnc ocnc {nf
epnï' Fcs kstîpercs bk i{x v{k skntpk ksreqkpfn ocnelc' Aegfinkgrk) fcsnk{s ocntfgmkepcs bk hcpgfbf) @p{gc Apfbk) Ksrkaàgef Tepks k Qegeoe{sPfglki
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FLPFBKOENKGRC_
Ksrc{ rkpnegfgbc {nf krftf bf negmf qebf) k) kn tpctcpìûks beakpkgrks) bfs v{k qeqkn cs
tkpscgflkgs bcs bkskgmcs fgenfbcs) nk akx nkpl{imfp kn {nf fqkgr{pf egopîqki' Gkiftpkoeske i{rfp ocgrpf nk{s ncgsrpcs egrkpgcs' Gïc regmf tcbkpks næleocs) tcp essc pkocppe f
Bk{s) tfpf nk cpekgrfp v{fgrc ä nkimcp acpnf bk flep' Gksrf ofnegmfbf) kgocgrpke nksrpks
n{erc sæ`ecs) v{k ocgrpe`{îpfn tfpf negmf kqci{ìïc egrkikor{fi) ncpfi k ksteper{fi'
Flcpf ksrc{ omklfgbc fc aen bksrf ofnegmfbf) k) cimfgbc tfpf rpæs) gïc tfpf pkqeqkp v{fiv{kp
ncnkgrc) nfs tfpf qkpeaeofp cs pks{irfbcs) bkso{`pc8 sc{ oftfx) rkgmc acpìf) rkgmc ienerks)
tpkoesc tfpfp bk qkx kn v{fgbc) fqfiefp f ser{fìïc' Rfn`ån tpkoesc rpf`fimfp n{ercs bkakercs'
Nfs foenf bk v{fiv{kp ocesf) tkpok`c v{k) fqkgr{pfs ocnc kssf sïc nfpfqeimcsfs) egqksrelfp)
tksv{esfp) tfpf ocgsrp{ep ocgmkoenkgrc' Tcp essc r{bc) ftpcqkerc f ctcpr{gebfbk tfpf afxkp
fil{gs `pkqks flpfbkoenkgrcs'
Ocnc oerke fgrkpecpnkgrk) f Bk{s) foenf bk v{fiv{kp ocesf) rkgmc okprkxf kik nk cimfqf k
l{efqf ofbf {n bcs nk{s tfsscs' Fc Nksrpk Hks{s) k f rcbcs cs nk{s fnelcs bc Tifgc
Ksteper{fi) v{k nk cpekgrfpfn) nk focimkpfn' Fc nk{ v{kpebc fghc l{fpbeïc' Gïc tcssc bexkp
v{k ksreqk scxegmf kn gkgm{n ncnkgrc) tcpv{k c tcbkp beqegc skntpk ksrkqk tpkskgrk knnegmf qebf bk fil{nf acpnf' Flpfbkìc f negmf nïk) k}kntic bk ocpflkn) acpìf k
s{tkpfìïc' Fcs nk{s epnïcs Icpkbc k Jfpci tcp nk egoi{îpkn kn s{fs cpfìûks'
Flpfbkìc rfn`ån fc nk{ gfncpfbc) ocntfgmkepc k fnelc Tf{ic) ocn v{kn kgocgrpke gc
nkec bf negmf hcpgfbf) nfs v{k rkgmc f entpkssïc bk ksrfp ocnelc mæ nfes rkntc' Nfpefgf
Lcgìfiqks Rkiks) skp m{nfgc øgeoc) a{gbfnkgrfi kn rcbfs fs krftfs bf negmf qebf) egoi{seqk
gksrf' Fcs fnelcs bc Fi`kpl{k bk _ïc Iæxfpc) kn kstkoefi f negmf ’nkef nïk„ Eqkrk) Ref
Pò) Ftfpkoebf) Hcqefi) Nfpikgk) Nfpîief k Pcgfibc' K tcp øirenc) gïc nkgcs entcprfgrk) f
negmf cpekgrfbcpf Fgf Pcsf) v{k gïc nk bke}c{ bkscpekgrfp) nk egokgreqfgbc k gïc nk
tkpneregbc bksfgenfp'
Ksrc{ gf k}tkorfreqf bk v{k rpf`fimke tfpf skp nkpkokbcpf bk tfssfp tfpf {nf tpÿ}enf krftf)
pktikrf bk gcqfs `{sofs) gcqcs ocgmkoenkgrcs' Fopkberc v{k c aegfi å ocntkgsfbcp) k v{k
foenf bk r{bc å gkokssæpec scgmfp k i{rfp tkics scgmcs) tces essc gcs nfgrån bk tå k akiex'
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_[NÆPEC
6 EGRPCB[ÌÏC '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 41
0 TPCB[ÌÏC O[IR[PFI TFPF OPEFGÌF '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 450'6' F egbøsrpef o{ir{pfi k fs pkifìûks scoefes '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 45
0'0 'C ocgs{nc kn nfssf k s{f pkifìïc ocn c egbeqîb{c '''''''''''''''''''''''''''''''''''''''''''''''''''''' 60
0'?' Opefgìf gf scoekbfbk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 61
? C BK_KGMC FGENFBC TFPF RKIKQE_ÏC ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 06
?'6' C kgrpkrkgenkgrc gf RQ tfpf c tø`ieoc egafgrei ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 06
?'0 'F o{ir{pf tpcb{xebf tfpf opefgìf gc _åo{ic ]]E ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 0<
?'?' C bkskgmc fgenfbc k f pktpkskgrfìïc bc ocgs{nc ''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ?4
2 TPCB[ÌÏC O[IR[PFI EGAFGREI TFPF RQ8 C_ BK_KGMC_ FGENFBC_ ''' ?2
2'6 Nkrcbciclef bk tksv{esf ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ?2
2'0 Fgæiesk bf ocgsrp{ìïc gfppfreqf bcs bkskgmcs fgenfbcs ’R{pnf bf Tksfbf k Rpès KsteïsBknfes ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ?;
2'? Fgenfìïc gf RQ tfpf c tø`ieoc egafgrei k f pktpkskgrfìïc bf scoekbfbk bk ocgs{nc ''''' ?<
2'?'6 F gfppfreqf '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ?<2'?'0 C tkpscgflkn ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2;
2'2 Opefgìf ocnc acoc bf ocn{geofìïc8 Tkpstkoreqfs tfpf {nf tpclpfnfìïc nfes kb{ofreqf''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;6
2'2'6 Ocgsrp{ìïc bcs qficpks k acpnfìïc bc egbeqîb{c ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;6
2'2'0 Bkskgmc fgenfbc8 f k}tcseìïc bc ocntcprfnkgrc ocgs{nesrf '''''''''''''''''''''''''''''''''''' ;?
; OCGOI[_ÏC ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;=
1 PKAKPÈGOEF_ ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 10
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1
EGRPCB[ÌÏC
C tpcokssc kb{ofreqc gïc å ielfbc ftkgfs fc afxkp tkbflÿleoc' Kb{ofp bkqk skp kgrkgbebc
fgrks bk r{bc) ocnc {n k}kpoîoec bk fokssc f egacpnfìûks v{k ocgrpe`{f tfpf v{k c egbeqîb{cbkskgqciqf skgsc opîreoc sc`pk rcbfs fs qkprkgrks bf qebf8 kncoecgfi) fakreqc) ncpfi k
egrkikor{fi' _kl{gbc M{n`kprc Koc -0444%) frpfqås bkssk tpcokssc c egbeqîb{c) bk`frk)
fqkpel{f) rpcof ebåefs k egqkgrf gcqfs nfgkepfs fokikpfp c tpcokssc bk rpcof bk egacpnfìûks)
kgrpk beakpkgrks tcqcs k o{ir{pfs' F tfprep bfî) fntief sk{ fokssc fc ocgmkoenkgrc' C
ocgmkoenkgrc tpctcpoecgf c fqfgìc bc egbeqîb{c k bf rkogciclef'
C ftkpakeìcfnkgrc rkogciÿleoc å c tpegoetfi afrcp v{k ocgrpe`{e tfpf f egqkgìïc bcs nkecs bkocn{geofìïc) kgrpk kiks c ftfpkimc rkikqescp' Bk focpbc ocn Nf{pc \cia -65=<%) gc såo{ic
]]) kssk nkec bk ocn{geofìïc rkn ocnc acoc rpfgsnerep nkgsflkgs) v{k tcsse`eierkn v{k c
egbeqîb{c sk pkocgmkìf kn sk{s oÿbelcs k sîn`cics' Tfpf v{k essc focgrkìf) rcbc c ocgrkøbc)
{reiexfbc tfpf ocgsrp{ìïc bkssf nkgsflkn) å k}rpfîbc bc ocntcprfnkgrc bf scoekbfbk' C
egbeqîb{c tfssf f skp pkocgmkoebc ocnc {n ocntcgkgrk) bk {nf scoekbfbk ’fbnegesrpfbf„)
ebkgreaeofbf tcp \cia -65=<% ocnc scoekbfbk bk nfssf'
F RQ å qesrf ocnc kstfìc tfpf gklÿoecs) k ocnc nkec bk ocn{geofìïc bk nfssf) v{k
tkpnerk c fokssc fc sk{ ocgrkøbc æ lpfgbk ocikreqebfbk' C tfrpcoîgec bcs tpclpfnfs kn rpcof
bf beq{ilfìïc bk tpcb{rcs) kn rcbc ocgrkøbc rkikqeseqc) focgrkok apkv{kgrknkgrk gf
tpclpfnfìïc bestcgîqki fc rkikstkorfbcp' F RQ sk rcpgf kgrïc) {n nkbefbcp kgrpk c pkoktrcp
k nkpofbc bk ocgs{nc) k tkpnerk beq{ilfp tfbpûks bk ocntcprfnkgrc kn v{k c egbeqîb{c å
ikqfbc f opkp v{k) tfpf sk egskpep fc nkec cgbk qeqk) å gkokssæpec ocgs{nep' Befgrk bkssk
okgæpec) f okikpebfbk bf opefìïc bk tpclpfnfs rkikqes{fes ocntpcnkrk{ f v{fiebfbk bcs
tpcb{rcs nebeæreocs' C acoc tpegoetfi bcs tpcb{rcpks bk rkikqesïc å) nfgrkp gc fp nkgsflkgs
v{k tpcqcv{kn gc egbeqîb{c f skgsfìïc bk v{k) frpfqås bkssfs nkgsflkgs) c egbeqîb{c
ocgskl{k s{f egskpìïc scoefi'
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lfgmfgbc opkbe`eiebfbk) tces c ocgrkøbc v{k rpfgsneref -k rpfgsnerk gcs befs bk mchk% flpfbf c
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kif`cpfìïc bk gcqfs acpnfs bc afxkp rkikqeseqc' K) ocnc kn c{rpcs tfîsks) gc @pfsei rfn`ån
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sïc tpcb{xebcs tpclpfnfs kn såpek' F rkikqesïc) bkssf acpnf) egrkpakpk gf tpcb{ìïc o{ir{pfi k
gfs rpfgsacpnfìûks scoefes bf tct{ifìïc' Tcp tfpkokp sk ocntpcnkrkp tpegoetfinkgrk ocn c
kgrpkrkgenkgrc) f tpclpfnfìïc bf RQ gïc ftpkskgrf f v{fiebfbk kakreqf'
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gksrf tksv{esf' Ctrc{.sk tkics tpclpfnfs qcirfbcs tfpf c tø`ieoc egafgrei' Tcp essc) ace
pkfiexfbc {n pkocprk gf beqkpsebfbk bk tpclpfnfs gfoecgfes) tpcb{xebcs k bepkoecgfbcs f kssk
tø`ieoc' Gkssk skgrebc) c bkskgmc fgenfbc å kgrkgbebc) skl{gbc Nflfimïks -044<% ocnc {n
bcs tpcb{rcs o{ir{pfes nfes `kn fokercs tcp kssk tø`ieoc'
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ksr{bfbc' C{rpc fstkorc) tkic v{fi ksrf tksv{esf sk rcpgf pkikqfgrk) å c afrc bk v{k qæpefs
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bk ocgs{nc) tkif bksocgsrp{ìïc k fgæiesk bc ocgrkøbc bkssfs fgenfìûks'
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kpf Qkelf Apfgìf k I{ex Nfpregc -0446% k Tkrkp @kplkp k Rmcnfs I{ojmnfgg -6551%' Rpfrf.
sk fegbf bk kgrkgbkp fs n{bfgìfs scoefes cofsecgfbfs tkic tpcokssc bk tpcb{ìïc egb{srpefi)
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egqksrelfp k s{f pkifìïc ocn f scoekbfbk bk ocgs{nc'
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0 TPCB[ÌÏC O[IR[PFI TFPF OPEFGÌF
0'6 F Egbøsrpef o{ir{pfi k fs pkifìûks scoefes
Å a{gbfnkgrfi tfpf c pkifoecgfnkgrc m{nfgc) f ocn{geofìïc' F ocn{geofìïc å {n tpegoîtec
gkokssæpec tfpf fsskl{pfp f cplfgexfìïc bfs ocn{gebfbks' _kl{gbc Qkpf Qkelf Apfgìf
-0446%) å frpfqås bf ocn{geofìïc) v{k c egbeqîb{c sk pkifoecgf ocn c{rpc egbeqîb{c k ocgselc
nksnc' Ksrf pkifìïc å tf{rfbf tcp sîn`cics) k) ocgacpnk) fpl{nkgrf Apfgìf -0446%) lfpfgre{
fc egbeqîb{c) bksbk åtcofs pkncrfs f tcsse`eiebfbk bk ftpencpfnkgrc bc tpcokssc
ocn{geofreqc'
Bksbk c rkntc bfs tegr{pfs p{tksrpks6) c egbeqîb{c bkskgqciqk f mf`eiebfbk bk rcpgfp tø`ieoc
{n tkgsfnkgrc) c{ {n retc bk skgsfìïc' Ocn c s{plenkgrc bk gcqfs rkogciclefs) c
bkskgqciqenkgrc bf oeègoef) k bc tpÿtpec egbeqîb{c kn scoekbfbk) beakpkgrks o{ir{pfs)
ocsr{nks k mæ`ercs sk acpnfpfn' Å frpfqås bfs pkifìûks scoefes v{k) bk focpbc ocn Apfgìf
-0446%) sk lfpfgrk f rpfgsnessïc bk {n sf`kp v{k kgqciqk f o{ir{pf bk {n bkrkpnegfbc tcqc
bk lkpfìïc kn lkpfìïc'
Tfpf I{ex Nfpregc -0446%) f tfifqpf ocn{geofìïc rkn) tcp tpegoîtec) f ebåef bk pk{gep {n
tcqc) gc ofntc bf beso{ssïc bfs ebåefs' Bksrf acpnf) ocn{geofp tcbk skp bkaegebc ocnc {n
kgocgrpc scoefi) v{k bksrfof c egbeqîb{c bk {n escifnkgrc' Essc cocppk frpfqås bf opefìïc bk
sîn`cics '
Bksrk ncbc) å tcssîqki fpl{nkgrfp v{k) ’Z'''^ c egbeqîb{c gïc rkn sk{ qîgo{ic ocikreqc) gkn
s{f ebkgrebfbk) fsskl{pfbcs bk fgrknïc tkif rpfbeìïc) nfs bkqk ocgsrp{î.ics frpfqås bk sk{
kglfhfnkgrc kstcgràgkc gf beqkpsebfbk bfs acpnfs ocikreqfs bk flp{tfnkgrc'Z'''^„
-NFPREGC) 0446) t' ?0%' Essc sk bæ tcp nkec bk {nf fìïc ocn{geofreqf'
F tfprep bc såo{ic ]]) f tfifqpf ocn{geofìïc rkn sebc {sfbf tfpf gcnkfp nkecs v{k
rpfgsnerkn egacpnfìïc' [nf gcqf pkfiebfbk s{plk v{fgbc c egbeqîb{c tfssc{ f rkp ocgrfrc
ocn gcqcs pko{pscs rkogciÿleocs' [n`kprc Koc -0444%) ftcgrf c såo{ic ]] ocnc f afsk
tpegoetfi) v{k ikqc{ c egbeqîb{c f rpfgsacpnfìûks pfbeofes) kn rcbfs cs àn`ercs bf qebf' F
6 _c`pk Tegr{pf P{tksrpk8 Bc apfgoès p{tksrpk) c rkpnc bkselgf lpfqfìïc) rpfìfbc k tegr{pf sc`pk s{tcprkpcomcsc) v{fiv{kp v{k skhf f råogeof kntpklfbf' Ocgsebkpfbf f k}tpkssïc fprîsreof nfes fgrelf bf m{nfgebfbk) ffprk p{tksrpk å pkfiexfbf kn ofqkpgfs) lp{rfs c{ fc fp ieqpk'
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Pkqci{ìïc Egb{srpefi gcs bex Koc -0444%) å f okprkxf bk v{k gcqfs tcsse`eiebfbks bk tpcb{ìïc
qïc s{plep' C tpcokssc bk tpcb{ìïc ocnkìf f scapkp egrkpakpègoef bfs næv{egfs kn afqcp bk
{nf fokikpfìïc gf k}ko{ìïc bkssk tpcokssc'
Kssk gcqc tpcokssc oeqeiexfrÿpec) tf{rfbc gf begàneof bf acpìf bc egbeqîb{c h{grfnkgrk ocn
f acpìf bf næv{egf) ncsrpf f pfxïc gïc ftkgfs kn sk{ ofntc egrkikor{fi) nfs rfn`ån kn sk{
ofntc rkogciÿleoc) v{k {reiexf f acpìf aîseof bc egbeqîb{c' Å gkssk okgæpec v{k s{plkn cs
nkecs bk ocn{geofìïc' Cs nkecs bk ocn{geofìïc rpfxkn fc n{gbc ocgrkntcpàgkc f
tcsse`eiebfbk bk tfpreimfp k}tkpeègoefs k egacpnfìïc ocn {n nfecp gønkpc bk tksscfs) c v{k
f`pk {n ikv{k bk ocgmkoenkgrc k beso{ssïc kn rcpgc bfs gkokssebfbks scoefes' _kl{gbc
Pc`kprc @pfgbïc k Tf{ic Qfx -655;%) kssks nkecs fsokgbkn sc`pk f scoekbfbk k rfn`ånegrkpakpkn kn s{f o{ir{pf) rpfxkgbc c egbeqîb{c tfpf c v{k mchk å omfnfbc bk n{gbc
lic`fiexfbc'
Gïc å c c`hkrc kn se -ocnc f rkikqesïc) pæbec c{ ocnt{rfbcp%) v{k tkgkrpfn gcs mæ`ercs bcs
egbeqîb{c) nfs) c ocgrkøbc v{k rpfgsnerkn' Cs nkecs bk ocn{geofìïc rpf`fimfn ocn
enflkgs) gfppfreqfs k sîn`cics f aen bk acpnfp nkgsflkgs) v{k pkaikrkn gc ocrebefgc bc
egbeqîb{c' Kssk retc bk egrkgìïc gïc tfssc{ bkstkpok`ebc fcs cimcs bk rkÿpeocs) v{k sktpct{skpfn f ksr{bfp rcbcs cs kiknkgrcs ksocimebcs tfpf ksrp{r{pfp f egacpnfìïc) c{
nkgsflkn) rpfgsnerebf fc egbeqîb{c' Bfî s{plkn fs Rkcpefs bf Ocn{geofìïc'
Ocnc ki{oebf Nf{pc \cia -65=<%) Nf} Mcpjmkenkp k c{rpcs ksr{becscs rkgrfqfn reteaeofp c
tpcokssc ocn{geofoecgfi bc egbeqîb{c' C v{k tkpok`kpfn) frpfqås bk {nf fgæiesk) å v{k f
ocn{geofìïc ef fiån bk {n beæiclc kgrpk b{fs tksscfs' Tkpok`kpfn rfn`ån) hæ gc såo{ic
]E]) v{k k}esrefn sîn`cics v{k ocgskl{efn frpfep {nf scoekbfbk bk nfssf) @i{nkp -65?1 k6521 oerfbc tcp \CIA) 65=<) t'0;% ’Z'''^) f nfssf å ocntcsrf tcp tksscfs v{k gïc sk
ocgmkokn) v{k ksrïc sktfpfbfs {nfs bfs c{rpfs gc kstfìc k v{k rèn tc{ofs c{ gkgm{nfs
tcsse`eiebfbks bk k}kpokp {nf foìïc c{ {nf egai{kgoef pkoîtpcofs'
\cia -65=<% ocgsebkpf v{k ksr{becscs bf Rkcpef bfs Ocn{geofìûks) ocnc tpÿtpec Nf}
Mcpjmkenkp) Rmkcbcp Fbcpgc) kgrpk c{rpcs) bkaegepfn kssf ocnc skgbc {nf scoekbfbk
fbnegesrpfbf) ap{rc bf egbøsrpef o{ir{pfi ) v{k pkstcgbk bk acpnf tfsseqf fcs ksrîn{ics bk
o{ir{pf bk nfssf) v{k sïc berfbcs tkif nîbef' Kssks ksrîn{ics frkgbkn ftkgfs cs egrkpkssks bk
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{n nkpofbc o{ir{pfi v{k rkgrf sk sciebeaeofp f tfprep bc bkskhc bc skp) v{k g{gof bkqk skp
sfresakerc bk acpnf ocntikrf'
F egbøsrpef o{ir{pfi å ap{rc bc ftpencpfnkgrc bf rkogciclef) k c sk{ c`hkreqc å {sfp bc pko{psc
bcs nkecs bk ocn{geofìïc tfpf nkbefp f pkifìïc kgrpk egbøsrpef k pkoktrcp' \cia -65=<%
kgafrexf v{k c rkpnc ’egbøsrpef o{ir{pfi„ ace opefbc tfpf ofpforkpexfp rpfgsacpnfìûks v{k efn
cocppkgbc gf scoekbfbk f tfprep bc ocgrfrc bfs nfssfs ocn c tpcb{rc v{k kpf cakpkoebc gfs
beakpkgrks nkgsflkgs rpfgsnerebfs tkics nkecs bk ocn{geofìïc) gfs v{fes) Fbcpgc0 - 65=0)
oerfbc tcp \CIA) 65=<) t'=;% ’Z'''^ gïc å nfes bc v{k f pktpkskgrfìïc sc` acpnfs skntpk
beakpkgrks) bk filc v{k å skntpk el{fiZ'''^'„
C ksr{bc bcs kiknkgrcs {reiexfbcs tfpf f nfget{ifìïc bcs pkoktrcpks ikqc{ cs tksv{esfbcpks
f pks{irfbcs v{k ncsrpfpfn v{k c tpegoetfi c`hkreqc bf nîbef kpf frkgbkp f egrkpkssks
nkpofbciÿleocs' Rkÿpeocs ocnc Nf} Mcpjmkenkp) Rmkcbcp Fbcpgc k c{rpcs) bkakgbefn v{k c
ftpencpfnkgrc bf rkogciclef afqcpkoef c nkpofbc' _kl{gbc \cia -65=<%) mfqef {nf
tkpstkoreqf) tcp tfprk bcs nkecs bk ocn{geofìïc bk bessknegfp {nf ebkciclef sc`pk f
scoekbfbk bk o{ir{pf bk nfssf' Nfes rfpbk) kssks nksncs rkÿpeocs qïc pkssfirfp v{k rcbf
o{ir{pf scoefi å `fskfbf gfs tpÿtpefs ksocimfs bc egbeqîb{c) bk acpnf kgrïc v{k kik bkqkfss{nep pkstcgsf`eiebfbks'
F pkqci{ìïc bc ocnåpoec) v{k tcsse`eierc{ c f{nkgrc bf tpcb{ìïc bk `kgs bk ocgs{nc) å
ftkgfs {n bcs focgrkoenkgrcs bkgrpc bk {n tpcokssc bk pcntenkgrc tkic v{fi tfssc{ f
scoekbfbk' Fssen ocnc gf pkqci{ìïc bc ocnåpoec) c fqfgìc rkogciÿleoc) tcsse`eierc{ nfecp
pftebkx gf bessknegfìïc bf egacpnfìïc) afxkgbc ocn v{k apcgrkepfs o{ir{pfes acsskn
pcntebfs' Kssf gkokssebfbk å tpctflfbf tkif egbøsrpef o{ir{pfi v{k sk ftpctpef bc enflegæpecbfs tksscfs k tpcb{x qficpks kn acpnf bk nkpofbcpefs' Ocnc ki{oebf \cia -65=<) t' ==%)
’ocgsrp{îbcs tpctcserfinkgrk tfpf {n ocgs{nc bksocgrpfîbc) gïc ocntpcnkrkbcp) ofbf {n
bkssks tpcb{rcs) Zseo'^ pkaikork c ncbkic bc nkofgesnc kocgcneoc Zseo'^ v{k bcnegf c rkntc
bc rpf`fimc k c rkntc bc ifxkp„'
0 FBCPGC) Rmkcbcp \' kr fi' Rkcpef bf o{ir{pf bk nfssf' ?' kb' Pec bk Hfgkepc8 Tfx k Rkppf) 65=0
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0'0 C ocgs{nc kn nfssf k s{f pkifìïc ocn c egbeqîb{c
C enflegæpec tpchkrfbc tkic egbeqîb{c ncbkpgc) v{fgrc f c`hkrcs bk ocgs{nc) sïc opefbcs
tpctcpoecgfinkgrk tkif egbøsrpef o{ir{pfi' C ofntc bk fìïc bkssf egbøsrpef å c bkskhc bc
egbeqîb{c kn skp pkocgmkoebc bk fil{nf acpnf' F iÿleof bf scoekbfbk bk ocgs{nc) bk focpbc
ocn Koc -0441%) s{plk f tfprep bf tpcb{ìïc egb{srpefi) c v{k egsrelf c ocgs{nc bkskgapkfbc'
Cs nfss nîbef rkgbkn f tpcqcofp kncìûks egrkgsfs k gïc nkbefrfs: kn c{rpcs rkpncs' Fcegqås bk sen`ciexfpkn {nf kncìïc) bk pktpkskgræ.if) tpcqcofn.gf: fc egqås bk fs{lkpepkn) kgrpklfn.gf hæ ocgakooecgfbf' Rîteoc) gkssk skgrebc) å c tftki bf enflkn knpkifìïc fc ocgokerc' -KOC) 0441) t' 26%'
C enflegæpec) tfprk bc rpf`fimc kn ocgh{grc bcs nkecs bk ocn{geofìïc k bf egbøsrpef
o{ir{pfi' F tfprep bf tpcb{ìïc bkssf egbøsrpef) s{plkn) gf ncbkpgebfbk) qæpefs acpnfs bk
tfbpcgexfìïc) ocnc bf `kikxf) bc ocgs{nc k bf acpnf bk sk ocntcprfp gc nkec scoefi'
_kl{gbc Koc -0441%) kssk ocgs{nc å ap{rc bk {nf o{ir{pf qfxef) v{k gf nfecpef bfs qkxks å
tkgsfbf tkic sesrknf ofterfiesrf) v{k v{kp fsskl{pfp ftkgfs f ocgreg{ebfbk bcs tpcb{rcs v{k
af`peofn k ocicofn ä bestcseìïc bcs ocgs{nebcpks' Qfxecs bk ocgrkøbc o{ir{pfi) cs tpcb{rcs)
qesfn f {n tø`ieoc kn ifplf ksofif) pkacpìfgbc c ocgokerc bf gkokssebfbk bk sk fbkv{fp ä
nfssf) bk ncbc v{k c egbeqîb{c gïc ocsr{nf v{ksrecgfp c v{k pkok`k bf tpcb{ìïc egb{srpefi'
Å gkokssæpec fgrks bk tpcb{xep ocgokercs k ocsr{nks) ksocimkp fs ksrpfrålefs tfpf lfpfgrep c
tikgc a{goecgfnkgrc bc sesrknf ofterfiesrf) v{k lfpfgrk f tkpnfgkgrk ocgacpnfìïc bf
scoekbfbk ocn c v{k imk å cakpkoebc' _kl{gbc Koc -0444%) f lpfgbk v{fgrebfbk bk
egacpnfìûks cofsecgf f bksegacpnfìïc) k essc fsskl{pf c bkskgqciqenkgrc bf begàneof
ofterfiesrf' N{erfs egacpnfìûks kn rkntc fokikpfbc) afx ocn v{k gïc sk ocgself f`scpqkp
r{bc v{k ksræ skgbc tcsrc f s{f apkgrk' Gcs befs fr{fes) kssk retc bk nkofgesnc) sfiekgrf Koc
-0441%) å {reiexfbc ofbf qkx nfes) bke}fgbc fs tksscfs ocn f skgsfìïc bk v{k ksrïc
bksfr{fiexfbfs'
_ïc fs skgsfìûks k bkskhcs) v{k egskpkn c egbeqîb{c kn {n ocgrk}rc ocgsrp{îbc tcp {nf
’cpbkn kocgòneof bcnegfgrk„) ocgacpnk faepnf Neomki bk Okprkf{ -0444) t' ?5% ) v{k
bkakgbk v{k å f tfprep bc v{k ocgscnkn v{k cs egbeqîb{cs tpcb{xkn enflkgs k tpcb{rcs'
_kl{gbc Okprkf{ -0444% ksrf pkifìïc å pkoîtpcof) c v{k rcpgf beaîoei s{f nkgs{pfìïc'
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F acpìf bf cpbkn kocgòneof) n{erc nfecp bc v{k f acpìf bc egbeqîb{c) ncsrpf) frpfqås bk
s{fs egacpnfìûks kiknkgrcs k sîn`cics) v{k fv{eic v{k å af`peofbc tkics ocgs{nebcpks bk
sk{s tpcb{rcs) skhf ap{rc bk s{fs egrkgìûks' F nkgsflkn pkfi v{k c sesrknf ocgs{nesrf
tpkrkgbk ncsrpfp ksræ ocnc {n tifgc bk a{gbc) ’Z'''^ tces gïc afx gcrfp ocn tpcb{rcs
tpÿtpecs nfs gfs nfgkepfs bk kntpklfp tpcb{rcs entcsrcs tcp {nf cpbkn kocgòneof
bcnegfgrk„ -OKPRKF[) 0444' t' ?5%'
_fep bk ofsf k ep kn `{sof bk tpcb{rcs) v{k sfresafìfn f egrkgsf gkokssebfbk bk rkp tfpf skp) k
ocgsebkpfp v{k kssf fìïc å v{k afx ocn v{k c egbeqîb{c k}esrf) å c v{k Ietcqksrsju -044<%
ftcgrf ocnc ofpforkpîsreof nfpofgrk gf scoekbfbk ocgrkntcpàgkf) bkaegebf tkic f{rcp ocnc
’scoekbfbk bc metkpocgs{nc„' Bksrf nfgkepf) bkakgbk Ietcqksrsju -044<%) v{k c ocgs{nc ågkokssæpec bkqkgbc skp ienerfbc c kstfìc v{k co{tf gf qebf bc egbeqîb{c'
Bkstkprf) gcs rkntcs fr{fes) {n gcqc egbeqîb{c) v{k ksv{kok sk{s qficpks o{ir{pfes)
tpkco{tfìïc ocn ocgmkoenkgrc) tfpf sk pkifoecgfp bk focpbc ocn c tpcb{rc v{k å cakpkoebc
tkics nkecs kikrpògeocs' Ofgoiege -6555% ocgsebkpf kssk ksv{koenkgrc ocnc {nf p{tr{pf ocn
cs ocsr{nks k f tpÿtpef o{ir{pf) kn afqcp bf egoi{sïc kn {nf nfssf v{k) fokerf c s{tåpai{c
ocnc gkokssæpec) bfgbc acpìf f {n sesrknf kocgòneoc) v{k sk tpkco{tf ftkgfs ocn c i{opc'
[nf gfìïc) tcp k}kntic) f kssf fir{pf å tc{oc bkaegebf tkics ienerks rkppercpefes c{ s{fmesrÿpef tciîreof' _c`pkqeqk nkimcp ocnc {nf ocn{gebfbk mkpnkgè{reof bk ocgs{nebcpks)o{hcs mæ`ercs rpfbeoecgfes afxkn ocn v{k sk pkifoecgk bk {n ncbc tko{iefp ocn cs c`hkrcsk f egacpnfìïc oepo{ifgrk gfs pkbks egrkpgfoecgfes' -OFGOIEGE) 6555) t' =1%'
Fgrks bf Pkqci{ìïc Egb{srpefi) k frå nksnc fgrks bc Ei{negesnc?) k}esrefn ocsr{nks k per{fes
v{k regmfn tcp c`hkreqc pkrepfp bc egbeqîb{c s{f oftfoebfbk bk f{rcopîreof) ocnc tcp k}kntic
o{ntpenkgrc bk per{fi kn afqcp bc bk{s bf om{qf' Fssen) c per{fi tfpf af`peofìïc bk v{fiv{kp
c`hkrc) v{k acssk bk gkokssebfbk bc egbeqeb{c) k}elef ksacpìc bk nfes bk {n egbeqîb{c
ocntcgkgrk bf scoekbfbk) faepnf Ofgoiege -6555%'
Tkic k}tcsrc) c egbeqîb{c fss{nk {nf tcsr{pf tfsseqf) befgrk bc ncbkic ofterfiesrf) berfbc
tkif egbøsrpef bc ocgs{nc) `{sofgbc) fgrks bk nfes gfbf) kgocgrpfp gcs tpcb{rcs v{k
ocgscnk) srfr{s' _kl{gbc Nfpokic @cismf| Lcnksu -0445% ) c tpcokssc bf o{ir{pf bk nfssf
? Ei{negesnc. Focgrkok gc såo{ic ]QEE k å pktpkskgrfbc tkic pcntenkgrc bc kic v{k ielfqf f elpkhf fc ofntcbf fprk) oeègoef k tciîreof' Fegbf) fqfgìc bf råogeof k sfîbf bc egbeqîb{c bfs rpkqfs nkbekqfes tfpf {nf afskcgbk c tkgsfnkgrc å a{gbfbc gf pfxïc'
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hæ f`scpqk{ c tct{ifp k f kierk' Bksrk ncbc) frpfqås bk sk{s sîn`cics k selgeaeofbcs) f o{ir{pf
bk nfssf ocgskl{k frkgbkp ä nfecpef bcs bkskhcs egbeqeb{fes'
Fs pkifìûks scoefes sk bïc f tfprep bc tkpaei bk {n sesrknf) v{k sk ksacpìf tfpf bkrkpnegfp c
tftki bcs egbeqîb{cs) gfs egsrer{eìûks' K f acpnf ocn v{k f scoekbfbk sk ftpctpef bkssf
kgokgfìïc ncsrpf cs nøiretics pks{irfbcs ocntcprfnkgrfes tcp tfprk bc ocgs{nebcp' F
tct{ifìïc ocgskl{k tpcb{xep k besregl{ep {n egbeqîb{c bc c{rpc) ftkgfs tkics sîn`cics v{k
kssks egbeqîb{cs k}rkpecpexfn bk sk{ enflegæpec' Essc cocppk ftÿs fr{fp ocnc ocgs{nebcp)
’Z'''^ opef tfpf se {n kstfìc bk hclc tfpf nfgkepfs bk {reiexfp f cpbkn entcsrf bc i{lfp kn
v{k ksræ„ -OKPRKF[) 0444' t' 5?%'
Essc afx tkpok`kp v{k f scoekbfbk gïc bkqk sk ocgacpnfp ocn {n sesrknf tpcgrc) nfs bkqk
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fssen bkaegebc tcp TKPPCRE -6554%8
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k}esrk {n afrcp flpfqfgrk) sk c tcrkgoefi bk rkp sk sc`pktûk fc skp) kgrïc) f o{ir{pf bf
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? C BK_KGMC FGENFBC TFPF RKIKQE_ÏC
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skp tfofrc k bebæreoc'
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pkl{ifp' Tcp essc) fil{gs bcs tpclpfnfs bf RQ) kgrpk kiks hcpgfiîsreoc ‟ Pktÿprkp Kssc. k bk
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rèn ftcec t{`ieoeræpec tfpf afxkp s{fs tpcb{ìûks'
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v{k f rkikqesïc gïc tcbkpef ftkgfs kgrpkrkp) kn kstkoefi v{fgbc sk rpfrf bc tø`ieoc egafgrei'
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ktesÿbecs) v{k regmfn ocnc acoc okgrpfi) gf nfecpef bfs qkxks) {n ocgaierc qeqebc tcp {n bcs
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sci{ìïc bkssk ocgaierc' Ocgrfqfn fegbf ocn nøseofs pkifoecgfbfs f `cfs ocgb{rfs scoefes)ocnc melekgexfìïc tcp k}kntic'
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ofnegmc bf ichf cgbk epæ k}tkpenkgrfp c qksrebc v{k ocntpc{ tfpf ep f aksrf' Ksocimk{ {n
rcn v{k ocn`egf ocn cs cimcs bc pftfx) fx{i' Kik bex v{k c qksrebc tcbk skp qkpnkimc) tces
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sk{s cimcs ksrïc bksrf ocp) tkic afrc bc pftfx rkp tfssfbc f gcerk rcbf afxkgbc s{f ieìïc) tfpf
tcbkp ep fc `feik' Ifpjk ocnkgrf v{k fegbf rkn v{k rkpnegfp f ieìïc'
Kgv{fgrc essc) qegbc bk c{rpc ifbc bf oebfbk) ftfpkok @efgof B{tpkk) omklfgbc ä nksnf
ichf kn s{f ien{segk `pfgof) tpkrf k pcsf) bepelebf tcp sk{ Omcakp \eismepk' Fc kgrpfp gf ichf)
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fgrev{fbc) tces ace c fcafefrk v{k bkskgmc{ f tkìf' Tfpf kif) f ncbf n{bf f rcbc ncnkgrc' F
ncìf) kgrïc) tkbk tfpf qkp rcbcs cs qksrebcs' Ocnkìf {n bksaeik kn {nf tfssfpkif
f{rcnæreof' @efgof ocntpf {n ncbkic bk ofbf' Nfs) gïc sfresakerf ocn c v{k ksræ qkgbc)
v{kp c qksrebc v{k Gejje) s{f fnelf) ksræ k}tkpenkgrfgbc' Gejje ksræ sk cimfgbc gcs qæpecs
kstkimcs v{k ocntûkn fs tfpkbks bf ichf8
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ncìf' K lperf) `pfqf) sfe bf ichf afxkgbc k}elègoefs' C omcakp bf lfpcrf sfe frpæs) ocn qæpecs
kn`p{imcs) ocntpfs akerfs tkif lfpcrf' Ifpjk omklf ä ichf) f ofomcppegmf bk @efgof) v{k f
focntfgmf tfpf rcbcs cs i{lfpks) ocnkìf f ifrep tfpf f lfrf bk Ifpjk) f lfrf sk fss{srf)
ocnkìfn f ocppkp kn qcirf bc omcakp v{k sk kn`fpfìf k ofe kn oenf bk @efgof'
@efgof8 K{ v{kpc {n ncbkic bk ofbf bf s{f ichf) k v{kpc v{k skhfn kgrpkl{ks frå äs 6=844bk mchk 'Bcgc bf ichf8 Nfs mchk3 K{ rkpef v{k ocgrpfrfp rcbfs fs ocsr{pkepfs bk @kqkpiu Meiis'@efgof8 Gïc egrkpkssf c tpc`iknf å rcbc sk{'Z'''^
@efgof8 \eismepk qcoè å {n lpcssc' Gïc qè cgbk ofe3Ifpjk8 @efgof) \eismepk) qcoès ksrïc `kn3@efgof8 Focgrkok v{k sk{ lfrc v{kp omfrkfp f negmf Entkpfrpex'
Ifpjk8 Refpf3 Kif å rïc bcok'@efgof8 Å tcp essc v{k fs ncsofs qeqkn ocppkgbc frpæs bkif'Ifpjk8 Fm @efgof) k{ ske v{k qcoè ksræ `pegofgbc'@efgof8 K{ gïc ksrc{ `pegofgbc v{fgbc belc v{k qc{ skp f tpegoksf'
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Hæ bkgrpc bk s{f ien{segk) fcgbk best{rf kstfìc ocn fs kn`fiflkgs) @efgof rpfìf {n tifgc
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tfpf c v{fi Rpcu) v{k ace ksocimebc tfpf skp c tpîgoetk) kn ocgqkpsf ocn Ifpjk) bex v{k
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ksræ c bkqkp bk ofsf bk Ifpjk k nfsrelf rcbc kik' _fe ocppkgbc' Fc qkp c v{k focgrkok{ Ifpjk
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ocgs{nc tkic srfr{s'
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qesrf) tfpkok v{k f ncìf v{k`pc{ f nïc'
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ocgskl{k kgrpfp kn s{f Akppfpe ocn rcbfs fs fgæl{fs v{k ocntûkn f pc{tf) Omksrfp fegbf
cakpkok {n ofppc kn acpnfrc bk f`ÿ`cpf ‟ v{k bex rkp ocgsrp{îbc v{fgbc regmf rpès fgcs .
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pks{irfbc bc ocgo{psc bk tpegoksf) k nksnc rkgbc ebc ocn c qksrebc v{k Ifpjk ocntpc{
fgrkpecpnkgrk) @efgof tkpbk c tcsrc tfpf f ’tfrpeoegmf„ bc `kn'Ifpjk k Rpcu rkpnegfn
h{grcs'
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Bk focpbc ocn Nflfimïks -044<%) k}esrk {nf tpkco{tfìïc tcp tfprk bcs tpcb{rcpks) bc
kgrpkrkgenkgrc egafgrei rkikqeseqc) rpfgsnerep nkgsflkgs v{k skhfn tcssîqkes bk skpkn
ocntpkkgbebfs tcp rcbfs fs afe}fs kræpefs' Rfn`ån ikn`pf v{k) gf nfecpef bfs qkxks)
tpclpfnfs bk kgrpkrkgenkgrc sïc nkbefbcs tcp {n beso{psc `fskfbc gc ocgs{nc' Essc egbeof
v{k) sk f rpfnf tkptfssf fs mesrÿpefs bk ocgrcs bk afbfs) nfs ksræ skgbc tkpnkfbc tcp
kiknkgrcs bk ocgs{nc) kgrïc å nkbefbc tkif scoekbfbk bk ocgs{nc' Fs gfppfreqfs sïc
rpf`fimfbfs bk acpnf v{k tcsse`eierk f ocgsrp{ìïc bk {nf ftfpkgrk ’qebf tkpakerf„' Cgbk
k}esrkn afbf nfbpegmf) kakercs næleocs k f tpegoksf) v{k rkn skntpk {n aegfi pcnàgreoc ocn
c tpîgoetk'
C`skpqf.sk v{k) cs tkpscgflkgs sïc tpcb{xebcs faen bk v{k c pkoktrcp opek {nf ebkgrebfbkocn kssks tkpscgflkgs' Ofrkiis -0444% fpl{nkgrf v{k gf egaàgoef) c egbeqîb{c rkn {nf nkgrk
nfget{iæqki tcp s{f enfr{pebfbk' Essc egbeof v{k) ftpcqkerfgbc.sk bc ofntc iøbeoc) egkpkgrk
ä opefgìf) å pkfaepnfbc {n tfbpïc bk qebf skn tpc`iknfs' Essc å c`skpqfbc bksbk c egîoec bc
bkskgmc) kn v{k f tkpscgflkn Ifpj) rkn {nf ocgqkpsf ftfe}cgfbf ocn Rpcu) tfssfgbc tkic
ncnkgrc kn v{k Omksrkp cakpkok {n ofppc kn acpnf bk f`ÿ`cpf) tfpf v{k kif qæ f aksrf)
egoi{egbc f omklf gc `feik ä nkef gcerk' Å ocnc sk Omksrkp acssk {nf kståoek bk ’oekgresrf
tfbpegmc„' K aegfinkgrk) c `kehc ftfe}cgfbc gc tpîgoetk bktces bk ocgskl{ep ksoftfp bcstifgcs bf qeiï) v{k gc ofsc å @efgof'
C{rpc tcgrc v{k tcbk skp c`skpqfbc) gc bkskgmc) å f v{fgrebfbk bk pko{pscs rkogciÿleocs
{reiexfbcs tkics tkpscgflkgs' Ofppc ocn ocnt{rfbcp) rkikacgk oki{ifp) k fs qæpefs egqkgìûks
bk Omksrkp' Koc -0441% gcs ncsrpf v{k fs qæpefs acpnfs bk sk ocn{geofp bc egbeqîb{c acpfn
sk rpfgsacpnfgbc frå c mcnkn egqkgrfp f næv{egf' Bfî) s{plk {n tpcokssc bk tpcb{ìïc kn
såpek) tfbpcgexfbc' Fssen) f{nkgrfpfn fs tcsse`eiebfbks bk ocgs{nc bc mcnkn gfscoekbfbk' Befgrk bessc) tfpkok v{k cs tkpscgflkgs ’ifgìfn nïc„ k}oksseqfnkgrk bc
ocgs{nc tfpf ocgskl{epkn nfgrkp sk{ tfbpïc bk qebf'
Gc ktesÿbec Ofakxegmc Egbelksrc) bc bkskgmc ’Rpès Ksteïs Bknfes„) f gfppfreqf sk pktkrk gc
v{k focgrkok gf nfecpef bcs ktesÿbecs8 f i{rf bfs ksteïs ocn {n qeiïc) v{k scapk{ fil{n retc
bk ap{srpfìïc gf qebf) k v{k) tcp kssf pfxïc) v{kp fof`fp ocn c n{gbc' C ktesÿbec ocgrf ocn
f tfpreoetfìïc bk Nkgb) v{k sk tpkco{tf ftkgfs ocn se) kn rcbcs cs ncnkgrcs) elgcpfgbc f
entcpràgoef scoefi bf freqebfbk pkfiexfbf tkifs nkgegfs'
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Fs nkgegfs omklfn gf ksocif bk tæpf.v{kbfs) fopkberfn gïc ksrfpkn skgbc qesrfs tcp
gegl{ån' Kglfgfn.sk) Nkgb sk ftpc}enf bksocgaefbf) k tkpl{grf c v{k ksræ focgrkokgbc)
_fn egqkgrf {nf bkso{itf) afifgbc v{k sïc f{ifs bk tæpf.v{kbfs' Nkgb iclc tkpl{grf cgbk
tcbk afxkp f egsopeìïc' Oicqkp k _fn bexkn v{k sÿ gc tpÿ}enc fgc) k) sfkn fgbfgbc) v{fgbc)
rcof c ’ocn{geofbcp„ -{n ftfpkimc rkikaògeoc n{irea{goecgfi {reiexfbc gfs nessûks%' Å Fik})
v{k ftfpkok kn enflkn bk mciclpfnf) v{fgbc qè Nkgb) aeof kstfgrfbf' Fs nkgegfs rkgrfn
kglfgfp Nkgb bk qæpefs acpnfs) nkgrkn sc`pk c ocn{geofbcp) k sc`pk f pc{tf bk ksteï) r{bc
essc) rkgrfgbc sfep bfv{kif ser{fìïc) kn v{k) v{fsk rèn s{f ebkgrebfbk bk ksteï pkqkifbf' Nfes
Nkgb qfe bksoc`pep essc nfes rfpbk) tces) fc tkpskl{ep fs nkgegfs) ofe gf \CCT'
Nkgb8 K c v{k å essc3Oicqkp8 Essc3 Å c nfes gcqc oki{ifp) qîbkcaògeoc mciclpæaeoc bk tifsnf qef sfråierk'Nkgb8 K{ rkgmc r{bc v{k ftfpkok bk gcqc k k{ g{gof qe kssf ocesf'Qcoès ksrïc ftpcgrfgbc fil{nf ocesf' Gkgm{n rkoebc gc n{gbc ef flùkgrfp {n rcn`cbkssk'Fik}8 _ÿ {n gcqc rkoebc bk neopcae`pf bk Tfpes'Oicqkp8 Qcoè rkn v{k fr{fiexfp sk{ l{fpbf pc{tf) Nkgb'Z'''^Fik}8 K v{fes cs ftkrpkomcs v{k flkgrk rkn tfpf kssf nessïc3Hkppu8 Ksrfpïc kv{etfbfs ocn tpfgomfs bk qepfp f of`kìf) `pegocneopcacgeoc ocn{geofbcp{irpf.skgsîqki) t{iskepf omfpnegmc) k f nfes gcqf egqkgìïc bk gcsscs ksreiesrfs8 f skl{gbftkik'Oicqkp8 @kn iklfi) k{ qc{ {sfp essc gf acpnfr{pf'
Z'''^Nkgb8 _f`ef v{k fs ebecrfs ksrfqfn ksocgbkgbc c hclc'Z'''^Hkppu8 V{k egrkpkssfgrk) gegl{ån fgrks tfssc{ tkif skl{pfgìf bf \CCTNkgb8 C v{k å essc3 [n oi{`k bcs gkpb―s3 Hkppu8 Å f cplfgexfìïc n{gbefi bk tpcrkìïc m{nfgf) gÿs fh{bfncs c n{gbc skopkrfnkgrk)å oifpc'Nkgb8 Kgrïc qcoès sïc ksteûks'Hkppu8 K}frfnkgrk'Nkgb8 Tfpf rpæs ofpkof) k{ aex fs {gmfs k ske n{erc `kn ocnc {sæ.ifs'Z'''^Hkppu8 Z'''^ lcsrfpef bk sk h{grfp f kv{etk3Z'''^
Nkgb8 V{kp bexkp v{k k{ lfgmc tpksrîlec) qeflkgs tkic n{gbc) rkikacgk `cgeregmc) k tcsscaeofp tkpr{p`fgbc fs cræpefs3Hkppu8 m{pp{'Nkgb8 K{ v{kpc sen'
Gc bkskgmc) f rcbc c ncnkgrc kn v{k beficlfn) cs tkpscgflkgs ksrïc afxkgbc pkakpègoef f
pc{tfs) fokssÿpecs) `kikxf' Gf iegmf gfppfreqf) tfpkok k}esrep kssk tpcokssc bk pkfaepnfìïc bc
frc bk ocgs{nep' Cs tkpscgflkgs skntpk ksrïc kn `{sof bk fbv{epep fil{n retc bk c`hkrc'
Nkgb bæ egbîoecs bk skp {nf tksscf ocgs{nesrf k gfpoesesrf' Å \cia -65=<% fpl{nkgrf v{k) cs
ksr{becscs bf rkcpef bf ocn{geofìïc bksoc`pepfn v{k k}esrefn sîn`cics rpfgsnerebcs tkif
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nîbef v{k ocgskl{kn egrkpakpep bk nfgkepf ocgsebkpæqki gf scoekbfbk' V{k rkgrfn sciebeaeofp
c ocgs{nc tfpregbc bc bkskhc bc egbeqeb{c'
Cs tkpscgflkgs afifn sc`pk fr{fiexfìïc bf ncbf' Faepnfn v{k ocntpfn) skntpk) c v{k
s{plk bk gcqc gc nkpofbc) tpegoetfinkgrk) gc v{k sk pkakpk f pko{psc rkogciÿleoc' Nfes bc
v{k essc) gc ncnkgrc v{k qïc o{ntpep {nf nessïc fs s{tcsrfs ’fpnfs„) {reiexfbfs tkifs
nkgegfs) sïc tpcb{rcs k}tcsrcs gc nkpofbc bk ocgs{nc) v{k) tcss{kn pko{pscs) tfpf fiån
bk s{fs pkfes a{gìûks' Ofgoiege -6555% bkakgbk v{k ocgs{nep afx tfprk bc tpcokssc bk
scoefiexfìïc) nfs bk acpnf v{k frkgbf gkokssebfbks' Kgrïc) c egbeqîb{c gïc bkqk sk o{pqfp)
sc`pk {nf tfbpcgexfìïc bk ocgs{nc k}fokp`fbc' Essc egbeof v{k) gf scoekbfbk bk ocgs{nc)
fs tkpscgflkgs sïc pktpkskgrfbfs tcp ocgs{nebcpks fssîb{cs) pktpkskgrfbcs gc bkskgmcfgenfbc'
Nfes rfpbk) fs nkgegfs k Nkgb qïc oftr{pfp c qeiïc) v{k ksræ rkgrfgbc rpfgsacpnfp rcbfs fs
tksscfs bc n{gbc kn ocgs{nebcpks) kn tcrkgoefes) bk ofaå' Nfes kstkoeaeofnkgrk) bk {nf
pkbk bk ofaå) f ’Bfs Ocaakmf{s„' Fs nkgegfs {sfn besafpok kn rcbfs fs nessûks' Ocnc ksrïc
kgrpfgbc kn {n fn`ekgrk apkv{kgrfbc tkics ksr{bfgrks bf afo{ibfbk) kifs {sfn pc{tfs nfes
icglfs ocn ocprks nfes oiæsseocs' F pc{tf sfe ocnc enflkn bc ocn{geofbcp) k sk nfrkpefiexfbepkrc gc ocptc bfs nkgegfs' Nkgb ksræ ocn kifs k pkoifnf bk r{bc) f rcbc c ncnkgrc)
egoi{seqk bf pc{tf' Kif gïc ocgskl{k kgrpfp gc kstîperc bf nessïc) {nf qkx v{k ksræ
tpkco{tfbf ocn s{fs pc{tfs) of`kic k enflkn'
Nkgb8 V{k retc bk fokssÿpec å kssf ncomeif pebîo{if) gkn ocn`egf ocn cs nk{s sftfrcs'Z'''^
Nkgb8 K{ qc{ rkp v{k afifp ocn c omkak sc`pk kssf ncomeif'_fn8 Å Hkppu'
Nkgb8 Rfgrc afx) flcpf qè sk repf kssf ocesf mcppcpcsf bk oenf bk nen'Z'''^Nkgb8 @ecgf3 Qcoès gïc qïc nk afxkp qksrep essc g{gv{egmf'Oicqkp8 Z''^ r{bc `kn lkgrk) qfncs gcs sktfpfs) sfnk qcoè qfe omkofp fv{kif æpkf iæ) Fik}aeof ocn fs nksfs k k{ bc {nf cimfbf gc ̀ fpxegmc:Fik}8 kstkpf fe) k f Nkgb3_fn8 ke ofbè kif3Nkgb8 ce ) qc{ v{kpkp {n oftt{oegc'''_fn8 f lkgrk gïc qkec rcnfp ofaå Nkgb) flkgrk qkec kn {nf nessïc:Nkgb8 rcnfp oftt{regc å f negmf nessïc) bces) k{ ef tkpl{grfp tfpf c `fpnkg bcsbksftfpkoenkgrcs) k{ rfn`ån sc{ kstef sf`ef3Z'''^Nkgb8 M{n) frå tfpkok) k{ repke cs `pegocs mæ n{erc rkntc) kiks gïc ocn`egfqfn ocn f
negmf pc{tf'Z'''^Nkgb8 km k{ hæ ofgske bkssf mesrÿpef) qfncs kn`cpf
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Fik}8 kso{rf fv{e) Nkgb) gcssf nkimcp fnelf s{ne{) k sk qcoè gïc fh{bfp f tpco{pfp) k{qc{ tklfp rcbfs fs s{fs pc{tfs bk lpeak k ifqfp ocn æl{f v{kgrk'Nkb8 Bøqebc&Fik}8 K}tkpenkgrf'Z'''^
Hkppu8 K{ gïc ske gïc) nfs k{ fomc v{k qcoès bkqkpefn qcirfp'Oicqkp8 F lkgrk gïc qfe bke}fp f _fn tfpf rpæs'Hkppu8 K{ ske v{k å beaîoei) nfs) k{ tpkoesc afxkp f fgæiesk bkssk `pegoc k qcoès tpkoesfnksr{bfp tfpf tpcqf'Nkgb8 E{t&& essc rf nfes skn lpfìf v{k c ocprk bk of`kic bf Oicqkp'
_fn å oftr{pfbf tkic qeiïc' Oicqkp k Fik} ‟ ocn Nkgb f repf ocic ‟ tfssfn tcp {n icglc
tpcokssc bk egqksrelfìïc) frå kgocgrpfpkn) gc s{`scic bf ofakrkpef) {nf aæ`peof bk ofaå' Gkif
qæpecs hcqkgs sïc akercs bk ksopfqcs) egoi{seqk _fn) kiks tpcb{xkn {n ofaå metgcrexfgrk' Kiks
rèn sc`pk s{fs of`kìfs {nf ofakrkepf) omkef bkssk ofaå' Nfs fs fnelfs bk _fn ocgskl{kn
sfiqæ.if) akomfn fs ocntcrfs fgrks v{k c ofaå skhf rcrfinkgrk bkstkhfbc gf p{f k oftr{pfn c
qeiïc' Rcbc kssk tifgc kpf ftkgfs tcpv{k c o{ppîo{ic bc pftfx gïc regmf sebc fokerc gf c{rpf
ofakrkpef bf oebfbk) f Nklf Ocaak Nfrr' K) tcp essc) kik v{kpef tpcqfp fc n{gbc v{k kpf
kaeoekgrk kn afxkp ofaå' Fc aegfi bf nessïc) fs nkgegfs ksrïc f sfiqc' Nkgb enticpf f Hkppu
v{k ftfl{k kssf ikn`pfgìf bf s{f of`kìf'
Z'''^Nkgb8 _f{bfìûks kstesgxegmfs'Z'''^Hkppu8 Flcpf) k{ fof`c bk pkok`kp f fgfiesk bc `pegoc bf _fn' Ftfpkgrknkgrk kik acebfgeaeofbc) tcp {nf ofaå n{erc acprk'Fik}8 Å) kgrïc gÿs qfncs rkp v{k qcirfp tfpf bfsocaak mfiss flcpf'Nkgb8 Å) sÿ v{k k{ qc{ rkp v{k t{ifp kssf tfprk bf nessïc' K{ fegbf gïc ocgskl{e k}e`ep fnegmf pc{tf gcqf'Z'''^Nkgb8 Afxkp qcoès scapkpkn å {nf ocesf) nfs aeofp oc`kprf bk acielkn å p{en bknfes'Z'''^Nkgb8 Nkgegfs qcoès o{ebfn bessc) fof`ke bk afxkp negmfs {gmfs'Z'''^
Nkgb8 K{ tpkaepc ocntpfp kn {nf ichf tct{ifp f tfssfp tcp r{bc essc bk gcqc'Hkppu8 enflegc v{k fs ocesfs gïc bkpfn okprc'Nkgb8 k{ gïc v{kpc ikn`pfp v{k kssf nessïc mcppîqki k gchkgrf focgrkok{'Nkgb -hæ gf ksocif%8 Gïc bkqkpef rkp {n fqesc tfpf kssk of`kic pebîo{ic)Oicqkp'
F tfpreoetfìïc bk Nkgb gc ktesÿbec) tfpkok skp) tpegoetfinkgrk tfpf bkncgsrpfp c v{fgrc c
egbeqîb{c bkqk qficpexfp f enflkn) c ocptc) sk{s tkprkgoks' Fssen) okbkgbc fcs ’kgofgrcs bc
rkp„ kik ocgskl{epæ sk ebkgreaeofp ocn kssf f scoekbfbk ocgrkntcpàgkf) v{k skl{gbc @kplkp k
I{ojnfg -6551%) gcs ncsrpfn v{k k}esrkn pklpfs tfbpcgexfbfs tfpf f cplfgexfìïc scoefi k
tfpf v{k c egbeqîb{c ocgself sk ebkgreaeofp ocn c nkec scoefi) kn v{k ksræ egskpebc) k v{k sïc
kssfs pklpfs v{k qïc nkbefp f ocgqeqègoef scoefi' Tfpkok v{k f tfpreoetfìïc bk Nkgb gc
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ktesÿbec å tfpf ncsrpfp) f rcbc ncnkgrc) v{fes sïcs fs pklpfs v{k bkqkn l{efp cs egbeqîb{cs
v{k v{kpkn afxkp tfprk bf ocntcseìïc scoefi bk @kqkpiu Meiis'C{ v{k finkhfn filc fssen'
Å bkgrpc bkssf iegmf bk k}tcseìïc v{k tfpkok skp c mkpcîsnc pkifoecgfbc bepkrfnkgrk ä
tfbpcgexfìïc bf egbøsrpef o{ir{pfi' C mkpcîsnc k}tcsrc) gc bkskgmc) tfpkok ksrfp fsscoefbc f
{n ocgrpcik) v{k a{gbfnkgrk fs pklpfs tfpf c `cn pkifoecgfnkgrc scoefi' Fv{kiks v{k) gïc
skl{kn fs pklpfs scoefes) {sfgbc bc ocgs{nc tfpf pksciqkpkn s{fs ap{srpfìûks) sïc ocicofbcs
f nfplkn bf scoekbfbk' Nfes v{k essc) fs nkgegfs ksteïs rpf`fimfn tfpf nfgrkpkn c tikgc
a{goecgfnkgrc bkssfs pklpfs scoefes'
F tfprep bk kgrïc) aeof ftfpkgrk c v{k Ofgoiege -6551% ofpforkpexf bk ’scoekbfbk fiekgfbf„) v{kskl{k) f rcbc ncnkgrc) {n ocntcprfnkgrc tfbpcgexfbc' Egbeqîb{cs v{k skgrkn.sk
tikgfnkgrk pkfiexfbcs sk ksreqkpkn ocgs{negbc' Fiån bessc) c egbeqîb{c ’f`pk nïc„ bk s{f
o{ir{pf tfpf sk fbkv{fp f fìûks ’o{srcnexfbfs„) v{k qego{ifn c ocgs{nc ä okprkxf bc `kn
ksrfp) ftcgrfbc tfpf c afrc bk v{k) c egbeqîb{c) v{k gïc ocgscnk) gïc å akiex' K fv{kik v{k
bkoebk qkp fs ser{fìûks bk acpnf beakpkgrk) gïc sïc ebkgreaeofbcs ocnc nkn`pc scoefi'
2'?'0 C tkpscgflkn
Cs ktesÿbecs) v{k skpïc {reiexfbcs tfpf fgæiesk bksrf skìïc) ksrïc pkifoecgfbcs ä qficpexfìïc
bf enflkn bc egbeqîb{c' C ktesÿbec C gcqc Qes{fi bc bkskgmc ’ F R{pnf bf Tksfbf„ k gc
ktesÿbec ) Best{rf gc Fofntfnkgrc) bc bkskgmc ’Rpès Ksteïs Bknfes„ k}tûkn c rpfrfnkgrc
bfbc tkifs nkgegfs fcs pkifoecgfnkgrcs fncpcscs) k f frer{bks k f best{rf tkif frkgìïc bcs
c{rpcs'
C ktesÿbec C gcqc Qes{fi) v{k ksræ kgrpk cs 1; ktesÿbecs bc bkskgmc ’F R{pnf bf Tksfbf„
rkn ocnc okgæpec c oi{`k bf firf scoekbfbk) v{fi f r{pnf ksræ focsr{nfbf f apkv{kgrfp' Hæ gf
tpenkepf okgf) @efgof B{tpkk afx sk{ omcakp \eismepk sk bkerfp gc omïc tfpf v{k kif tesk
sc`pk s{fs ocsrfs fc sfep bk s{f ien{segk' Tfpf ’tpklfpkn {nf tkìf„ kn @efgof) Ifpjk)
Rfggkp) Rpcu k Tekp) fh{bfn c \eismepk f sk ikqfgrfp bc omïc k pksciqkn bfp {n `fgmc bk ichf
bke}fgbc.c ocn ftfpègoef bk {n pftfx `kn nfes gcqc k scaesreofbc' Ifpjk v{ksrecgf sk c
tifgc gïc å bkscgksrc) Tekp fpl{nkgrf v{k kssf å f øgeof acpnf bk ocgskl{ep afxkp ocn v{k
@efgof qficpexk \eismepk' Tekp ocntpfpf ä enflkn bc omcakp f bk {n sfoc omkec bk ie}c'
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Tfpf cs tkpscgflkgs bf rpfnf) f tkpscgfiebfbk bk {n egbeqîb{c å bkaegebc f tfprep bk s{f
qksrenkgrf' Tfpkok skp kssk {n bcs fstkorcs bf scoekbfbk bk ocgs{nc) tces Tekp) Rpcu k
Ifpjk egrer{ifn c omcakp bk ’ie}c„) ’`fikef„) ’lcpbegmc„) ocnc sk) tfpf kiks) essc acssk n{erc
gcpnfi' Tkppcre -6554% bkakgbk v{k c egbeqîb{c å fokerc gc nkec kn v{k ocgqeqk f tfprep
bfv{eic v{k ocgscnk) bfv{eic v{k tcbk rkp' Kik gïc nfes å qficpexfbc tkics sk{s qficpks
ncpfes' C egbeqîb{c gïc sk entcprf ocn c ocgmkoenkgrc) nfs ocn fv{eic v{k sk rkn' Essc
egbeof v{k egrer{ifn c pftfx tkif enflkn v{k qkkn k rkgrfn rpfgsacpnæ.ic gc v{k kik gïc å)
ftkgfs tfpf kgrpfp gcs tfbpûks bfv{kik nkec scoefi'
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n{bfgìf bk ocntcprfnkgrc afx ocn v{k @efgof k rcbfs fs c{rpfs lfpcrfs bc oîpo{ic scoefi bc
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tfbpïc å v{k ebkgreaeof c egbeqîb{c'
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bksocgsebkpfp cs qficpks åreocs k ncpfes bk {n egbeqîb{c bf scoekbfbk bk ocgs{nc) f
akieoebfbk bkssk egbeqîb{c bktkgbk bkssk ocgs{nc' Nfs tfpkok v{k c omcakp rkn {n
ncnkgrc bk f{rc.opîreof sc`pk c sesrknf bc ocgs{nc skp gkokssæpec) ocnc fpl{nkgrf Tkppcre
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v{k sk v{kp bkncgsrpfp v{k fv{kif å f qebf tkpakerf' Nfes bc v{k essc) f rcbc c ncnkgrc)
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ocgskl{ep fof`fp f nessïc frå sæ`fbc f gcerk) bfrf bf aksrf' F _p¨ Tfpfocn ikn`pf fcsmcstkbks bc fofntfnkgrc) ’Z'''^ fv{kik v{k acp qkgokbcp gc v{k ksocimkpfn) qïc ftfpkokp gc
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nfpofgrk gf scoekbfbk bc ocgs{nc' Essc tfpkok egbeofp v{k) c ocntcprfnkgrc bcs
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pkstcgbk ’Z'''^ Essc v{k å `cn kn pkifìïc fcs skpqeìfes) qcoè gïc tpkoesf skp lkgrei ocn kiks'„
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rfgrc ocgqkpsfp ocn c mcnkn) Hkppu pksciqk ocgaefp gkik' Lifbus) hæ freqc{ nîsskes) v{kp
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f{rcpebfbk tfpf ocgskl{ep c v{k rfgrc bkskhf) fs `crfs'
Z'''^ Oicqkp8 _fn cimf_fn8 C v{k å) c tftfe ‟ Gcki3 Rcnf o{ebfbc gïc fokprf kik'
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ncìf rkn okprkxf sïc cs erkgs bf iesrf bk tpkskgrk v{k mfqef kgqefbc tfpf c tfe gf K{pctf'
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tcbkn qego{ifp kgrpkrkgenkgrc ä kb{ofìïc' C bkskgmc) gf qesïc bf opefgìf) nkpkok
opkbe`eiebfbk) k tcp essc kif ksræ tpcgrf tfpf fokerfp nkgsflkgs v{k rpfgsnerfn ocgmkoenkgrc)
ocgrpe`{egbc tfpf s{f acpnfìïc' Tfpregbc bkssf beso{ssïc) tcpån) cs kiknkgrcs kgocgrpfbcs
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ocntcprfnkgrcs v{k sïc pkaik}cs bf scoekbfbk' F tfprep bk bkskgmc fgenfbcs ocnc) ’F
R{pnf bf Tksfbf„ k ’Rpès Ksteïs Bknfes„ å tcsrf f v{ksrïc8 bk v{k acpnf fs pkifìûks bf
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ocgokercs) tkic sk{ tpÿtpec ncbc bk qkp) sc`pk cs focgrkoenkgrcs bc ocrebefgc'
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ocgs{nc'
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egbeqîb{c ocgscnk'
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hcqkgs) peocs) `kn qksrebcs k `kics' Ncpfn kn s{gr{csfs nfgsûks' Fs hcqkgs best{rfn
skntpk f frkgìïc bc pftfx nfes `kic' Kik bkqk ksrfp bkgrpc bk tfbpûks bk `kikxf ksret{ifbcs'
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8/2/2019 ENTRETENIMENTO NA TV PARA O PÚBLICO INFANTIL:a representação da sociedade do consumo nos desenhos animados Turma da Pesada e Três Espiã…
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8/2/2019 ENTRETENIMENTO NA TV PARA O PÚBLICO INFANTIL:a representação da sociedade do consumo nos desenhos animados Turma da Pesada e Três Espiã…
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1;
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