entrepreuner 4_unique product selling

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Keunikan Penjualan Produk coachsdmi.blogspot.com / [email protected] 1

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Page 1: Entrepreuner 4_Unique Product Selling

Keunikan Penjualan Produk

coachsdmi.blogspot.com / [email protected]

1

Page 2: Entrepreuner 4_Unique Product Selling

Apa sich yang UNIK tentang Apa sich yang UNIK tentang produk anda???produk anda???

Apa yang anda lakukan ? (focus pada satu atau lebih penawaran, buat daftar keunikan atau ceruk pasar area) Bagaimana anda dapat melakukannya? (apakah anda membuka gerai 24 jam ataukah anda dapat mengantarkan pesanan produk anda secara gratis) Siapa konsumen anda? ( dilihat dari faktor demografi –usia, gender, ketertarikan) Apa yang konsumen anda butuhkan? (harga yang murah, personality anda, lokasi usaha anda, reputasi anda atau apapun yang bisa meng-attracts konsumen di bisnis anda. 

26/09/2011 blog : coachsdmi.blogspot.com

Page 3: Entrepreuner 4_Unique Product Selling

Skill

Knowledge

Self-Concept

(komunikasi)

AttitudesValues

(kompetensi)

Selling vs

Marketing

Core Personality : Most difficult to

development

26/09/2011blog : coachsdmi.blogspot.com

Page 4: Entrepreuner 4_Unique Product Selling

26/09/2011blog : coachsdmi.blogspot.com

Page 5: Entrepreuner 4_Unique Product Selling

Personal selling is as two ways flow of communication between a buyer and seller, designed to influence a person's or group's purchase decision (Definisi Personal Selling (Berkowitz: 2001, 45)

Marketing Your Self

26/09/2011 blog : coachsdmi.blogspot.com

Page 6: Entrepreuner 4_Unique Product Selling

26/09/2011 blog : coachsdmi.blogspot.com

5 Aspek Utama Komunikasi Pemasaran

1.Advertising2.PR & publicity3.Direct Marketing4.Personal Selling5.Promotion

Page 7: Entrepreuner 4_Unique Product Selling

Paradigma Lama -> menjual, menjual, dan menjual….

Paradigma Baru -> mampu mendiagnosa masalah pelanggan dan menawarkan solusinya (needs & wants

)

26/09/2011blog : coachsdmi.blogspot.com

Page 8: Entrepreuner 4_Unique Product Selling

• Hidup Kehidupan• Bisnis Masyarakat• Modal Calon Klien• Pemasaran

Konsumen• Promosi Calon

Pelanggan• Penjualan

Pelanggan• Kemitraan Mitra

KONSEP 926/09/2011blog : coachsdmi.blogspot.com

Page 9: Entrepreuner 4_Unique Product Selling

26/09/2011blog : coachsdmi.blogspot.com

Page 10: Entrepreuner 4_Unique Product Selling

Your’s imagine........

26/09/2011 blog : coachsdmi.blogspot.com

Page 11: Entrepreuner 4_Unique Product Selling

Kalau yang ini....????///!!$$$$

26/09/2011 blog : coachsdmi.blogspot.com

Page 12: Entrepreuner 4_Unique Product Selling

Unik??????

26/09/2011 blog : coachsdmi.blogspot.com

Page 13: Entrepreuner 4_Unique Product Selling

How About .........

26/09/2011 blog : coachsdmi.blogspot.com

Page 14: Entrepreuner 4_Unique Product Selling

Product Concept Selling Concept Marketing Concept

26/09/2011blog : coachsdmi.blogspot.com