BY GODAVARI ADAL

Table of contents Product description Brand name logo Market research Market and competitors analysis Target Investment Price strategy Distribution strategy Main media plan Break even point waste

Product description

For the first time sugarcane juice in tetra pack

With added energy fresh serve Affordable

Brand name

logo

Market research

There is no company in market with sugarcane juice .

license from food department License from packaging department Raw material source Factory Demand

Market and competitors analysis 0 competitors for same product Tropicana Real Harvest Open opportunity

Target

No specific age group People with needed energy Working people Students Gyming etc

Investment

Land 350 sq ft for 200000 Machinery 75000 for 1 300000 Bribe for license and permeation

120000 capital ,tolls ,plant making etc..

500000 Total investment approx 1200000

Price strategy

15 rs for 150 ml pack 70 rs for 1 ltr Because I hv to keep my price

according to juice companies And according to my product

standard Considering manufacturing cost

Distribution strategy

By default contact with all juice company ka distributor

New distributor And the distributer who can cover

maximum area and nearest one

Main media plan

Food exhibition Mall promotion Retail sampling Print media On air tv Gym Jogging park Corporate canteen

Break even point

particulars amaunt

Total investment 1500000

Fixed and variable cost 1000000

Supply cost 40000

Media cost 140000

Sales (in 8 months) 2700000

waste

Companies like NAVNEET they were using sugarcane ka waste for making eco friendly paper.