entrepreneurship: pathway to success
DESCRIPTION
Entrepreneurship: Pathway to Success. David Dean Sue Coupland Lompoc High School CA $ H Business Academy. Activity. Small groups Only materials given not all must be used C reate a product P resent your idea. Activity. P resent your idea Type of Product Name of your product - PowerPoint PPT PresentationTRANSCRIPT
Entrepreneurship:Entrepreneurship:Pathway to SuccessPathway to Success
David DeanDavid DeanSue CouplandSue Coupland
Lompoc High SchoolLompoc High SchoolCACA$$H Business AcademyH Business Academy
2
ActivityActivity
Small groupsSmall groups
Only materials given Only materials given
– not all must be usednot all must be used
Create a productCreate a product
Present your ideaPresent your idea
3
ActivityActivity
Present your ideaPresent your idea– Type of ProductType of Product– Name of your productName of your product– Features of the productFeatures of the product– Benefit(s) product offers to Benefit(s) product offers to
customercustomer– Target MarketTarget Market
age, gender, needs, interests, etc.age, gender, needs, interests, etc.
– PricePrice
Product Innovation Product Innovation ObjectiveObjective
CreativityCreativity EnthusiasmEnthusiasm Team WorkTeam Work Limited ResourcesLimited Resources
– Improvising and using what you haveImprovising and using what you have Introduction to MarketingIntroduction to Marketing EntrepreneurshipEntrepreneurship
Presentation Presentation ObjectivesObjectives What is an Entrepreneur?What is an Entrepreneur? What is an Entrepreneurial Mindset?What is an Entrepreneurial Mindset? Why Entrepreneurship Education?Why Entrepreneurship Education? What is Entrepreneurship Education?What is Entrepreneurship Education? Who is involved?Who is involved? How do we implement?How do we implement?
EntrepreneurEntrepreneur
Recognizes opportunities and Recognizes opportunities and
takes action on themtakes action on them
Considerable initiative and risk Considerable initiative and risk
Entrepreneurial Mind-Entrepreneurial Mind-SetSet
Recognize Unmet NeedRecognize Unmet Need
– Often a problemOften a problem
Develop a SolutionDevelop a Solution
Initiate the SolutionInitiate the Solution
Personal ImportancePersonal Importance
AppealingAppealing
Greater sense of control over your life Greater sense of control over your life
and futureand future
More opportunity to exercise creative More opportunity to exercise creative
freedomsfreedoms
Higher self-esteemHigher self-esteem
why?
Economic ImportanceEconomic ImportanceSBA 2008 Data 2008 Data
27+ million businesses in the US27+ million businesses in the US
–78% were non-employer firms78% were non-employer firms
–96 % had 20 or fewer employees96 % had 20 or fewer employees
why?
Entrepreneurship Entrepreneurship EducationEducation
Entrepreneurial mind-set Entrepreneurial mind-set
Discover or create business Discover or create business
opportunitiesopportunities
Potential to actPotential to act
what?
Entrepreneurship Entrepreneurship EducationEducation
DiversityDiversity
Willing to take a risk in return for a profitWilling to take a risk in return for a profit
Found in every occupation and careerFound in every occupation and career
Opportunities at all levels of education Opportunities at all levels of education
Any time of one’s lifeAny time of one’s life
who?
National Content Standards National Content Standards for Entrepreneurship for Entrepreneurship EducationEducation
Organized in three sections:Organized in three sections:
Entrepreneurial SkillsEntrepreneurial Skills
Ready SkillsReady Skills
Business FunctionsBusiness FunctionsConsortium for
Entrepreneurship Education
www.entre-ed.org
Entrepreneurship Competency Model
Lifelong Learning Model
CA Entrepreneurship CA Entrepreneurship StandardsStandards Marketing & Sales Industry SectorMarketing & Sales Industry Sector Entrepreneurship PathwayEntrepreneurship Pathway
Many industry sectors – Many industry sectors – – Foundation Standard 10.3.5 Foundation Standard 10.3.5 – History/Social StudiesHistory/Social Studies
US Chamber of US Chamber of CommerceCommerce
http://http://www.yeausa.org//
College Studies - College Studies - MajorsMajors
Entrepreneurial Studies or Entrepreneurial Studies or
Small Business Administration o Small Business Administration o
Small Business ManagementSmall Business Management
Majors and certification programsMajors and certification programs
NFTE ActivitiesNFTE Activities
NNetwork etwork FFor or TTeaching eaching EEntrepreneurshipntrepreneurship
Program OfficesProgram Offices
– Bay AreaBay Area
– Los AngelesLos Angeles
– Fresno – Lyles Center for Innovation and Fresno – Lyles Center for Innovation and
Entrepreneurship – Fresno StateEntrepreneurship – Fresno State
www.nfte.com
CA$H Business CA$H Business Academy Academy Pursue Your Passion in Pursue Your Passion in BusinessBusiness
California Partnership AcademyCalifornia Partnership Academy Established 2008Established 2008 Grades 10 – 12Grades 10 – 12 Entrepreneurship FocusEntrepreneurship Focus SubjectsSubjects
– BusinessBusiness– EnglishEnglish– MathMath– HistoryHistory
Why EntrepreneurshipWhy Entrepreneurship
Business AcademyBusiness Academy Established coursesEstablished courses
– Finance and BusinessFinance and Business– Information TechnologyInformation Technology– Marketing & SalesMarketing & Sales
Business skills necessary for Business skills necessary for success in any industry sector success in any industry sector businessbusiness
Ideal DesignIdeal Design
Career Exploration – Grade 9Career Exploration – Grade 9
Introduction to Business – Grade 10Introduction to Business – Grade 10
Specialization – Grade 11Specialization – Grade 11
Team of Experts working together – Team of Experts working together –
Grade 12Grade 12
Current PathwayCurrent Pathway
Year
Course Content
9th Jump Start Career Explor, Cmptr App, Character Dev, Personal Finance
10th Virtual Business Intro to Business
11th ROP Accounting & Fin.ROP Office Technology
Bookkeeping, VITAMarketing, Office Suite
12th ROP Communication TechROP Entrepreneur Econ (articulated course)
Web Design, CommunicationEcon, Entrepreneurship, Bus. Plan(Intro to Entrepreneurship)
CC 1 Entrepreneurship Lab Work with business partners refining business plan
CC 2 New Venture Lab Establish business
Post-Secondary Post-Secondary PartnersPartners Allan Hancock CollegeAllan Hancock College Cuesta CollegeCuesta College Santa Barbara City CollegeSanta Barbara City College Fresno StateFresno State Cal Poly SLOCal Poly SLO UCSBUCSB
Business PartnersBusiness Partners
Lompoc Chamber of CommerceLompoc Chamber of Commerce
Lompoc Valley Women in ChambersLompoc Valley Women in Chambers
Rotary International – LompocRotary International – Lompoc
Lompoc Valley Medical CenterLompoc Valley Medical Center
City of LompocCity of Lompoc
Future Business Future Business Leaders of America – Leaders of America – FBLAFBLA Chapter continuous for over 30 Chapter continuous for over 30
yearsyears Teach leadership skillsTeach leadership skills Conferences and CompetitionsConferences and Competitions Business toursBusiness tours Community serviceCommunity service Monthly luncheonsMonthly luncheons
InternshipsInternships
VITA ProgramVITA Program Women in Chambers of CommerceWomen in Chambers of Commerce
– Co-TreasurerCo-Treasurer Summer CampSummer Camp Workforce Investment BoardWorkforce Investment Board
– Summer Youth Employment JobsSummer Youth Employment Jobs Student Business – selected Student Business – selected
positionspositions Advisory membersAdvisory members
Activities – localActivities – local Lompoc Entrepreneurship TourLompoc Entrepreneurship Tour Business Plan CompetitionsBusiness Plan Competitions
– Classroom, Community College, Regional NFTEClassroom, Community College, Regional NFTE Grade-Level Field TripsGrade-Level Field Trips Mock Interview PanelMock Interview Panel AHC Career DayAHC Career Day Student Business Presentations at Advisory MeetingStudent Business Presentations at Advisory Meeting ROP Accounting Field TripsROP Accounting Field Trips FBLA Leadership ConferencesFBLA Leadership Conferences College Fair – LHSCollege Fair – LHS
Activities – out-of townActivities – out-of town VITA – Volunteer Income Tax Assistance VITA – Volunteer Income Tax Assistance NFTE Business Plan Classroom CompetitionNFTE Business Plan Classroom Competition United Way Annual Luncheon (Volunteer of the Year)United Way Annual Luncheon (Volunteer of the Year) SBCC Scheinfeld New Venture Challenge (1SBCC Scheinfeld New Venture Challenge (1stst Place) Place) UCSB/SBCC Entrepreneurship Pathway field tripUCSB/SBCC Entrepreneurship Pathway field trip NFTE Regional Business Plan Competition - FresnoNFTE Regional Business Plan Competition - Fresno IRS/EDD Field Trip – Santa MariaIRS/EDD Field Trip – Santa Maria FBLA/CA$H/VITA Celebration DinnerFBLA/CA$H/VITA Celebration Dinner Monthly Luncheons – LVCC, LVWCCMonthly Luncheons – LVCC, LVWCC
Entrepreneurship Entrepreneurship Competitive Competitive OpportunitiesOpportunities FBLA FBLA NFTENFTE SAGESAGE Think QuestThink Quest MitsubishiMitsubishi New Venture ChallengeNew Venture Challenge ??
SummarySummary
Entrepreneurship is growingEntrepreneurship is growing Encourages students to problem-Encourages students to problem-
solvesolve
Entrepreneurial Mind-set Prepares Entrepreneurial Mind-set Prepares
students for success students for success – Own businessOwn business
– EmployeeEmployee
– StudentStudent
Entrepreneurship Entrepreneurship WeekWeek February 18-25 – next weekFebruary 18-25 – next week Invite a local Entrepreneur to Invite a local Entrepreneur to
speak speak Schedule a business tourSchedule a business tour Entrepreneur assignmentEntrepreneur assignment
– Read a biographyRead a biography– Research Research – Innovation activityInnovation activity
Entrepreneurship Entrepreneurship ResourcesResources
Consortium for Entrepreneurship Consortium for Entrepreneurship Education – Education – www.entre-ed.org
Network For Teaching Network For Teaching Entrepreneurship – Entrepreneurship – http://nfte.com
Chamber of Commerce – American Chamber of Commerce – American Free Enterprise - Free Enterprise - http://www.freeenterprise.com/center/
Email for more infoEmail for more info
Sue CouplandSue Couplandcoupland.susan @lusd.org
David DeanDavid [email protected]
CACA$$H Business AcademyH Business Academy
www.lhscash.org
805-742-2956805-742-2956
I. Entrepreneurial SkillsA. Entrepreneurial Process* Discovery* Concept Development* Resourcing* Actualization* HarvestingB. Entrepreneurial Traits/Behaviors* Leadership* Personal Assessment* Personal Management II. Ready SkillsC. Business Foundations* Business Concepts* Business ActivitiesD. Communicaitons and Interpersonal Skills
* Fundamentals of Communication* Staff Communications* Ethics in Communication* Group Working Relationships* Dealing with ConflictE. Digital Skills* Computer Basics* Computer Applications
F. Economics* Basic Concepts* Cost-Profit Relationships* Economic Indicators/Trends* Economic Systems* International ConceptsG. Financial Literacy* Money Basics* Financial Services* Personal Money ManagementH. Professional Development* Carreer Planning* Job-Seeking Skills III. Business FunctionsI. Financial Management* Accounting* Finance* Money ManagementJ. Human Resource Management* Organizing* Staffing* Training/Development* Morale/Motivation* Assessment
K. Information Management* Record Keeping* Technology* Information AcquistionL. Marketing Management* Product/Service Creation* Marketing-Information Management* Promotion* Pricing* SellingM. Operations Management* Business Systems* Channel Management* Purchasing/Procurement* Daily OperationsN. Risk Management* Business Risks* Legal ConsiderationsO. Strategic Management* Planning* Controlling
LEVELS 1 & 2 QUICK LINKS:
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I. Entrepreneurial SkillsA. Entrepreneurial Process* Discovery* Concept Development* Resourcing* Actualization* HarvestingB. Entrepreneurial Traits/Behaviors* Leadership* Personal Assessment* Personal Management II. Ready SkillsC. Business Foundations* Business Concepts* Business ActivitiesD. Communicaitons and Interpersonal Skills
* Fundamentals of Communication* Staff Communications* Ethics in Communication* Group Working Relationships* Dealing with ConflictE. Digital Skills* Computer Basics* Computer Applications
F. Economics* Basic Concepts* Cost-Profit Relationships* Economic Indicators/Trends* Economic Systems* International ConceptsG. Financial Literacy* Money Basics* Financial Services* Personal Money ManagementH. Professional Development* Carreer Planning* Job-Seeking Skills III. Business FunctionsI. Financial Management* Accounting* Finance* Money ManagementJ. Human Resource Management* Organizing* Staffing* Training/Development* Morale/Motivation* Assessment
K. Information Management* Record Keeping* Technology* Information AcquistionL. Marketing Management* Product/Service Creation* Marketing-Information Management* Promotion* Pricing* SellingM. Operations Management* Business Systems* Channel Management* Purchasing/Procurement* Daily OperationsN. Risk Management* Business Risks* Legal ConsiderationsO. Strategic Management* Planning* Controlling
LEVEL 3QUICK LINKS:
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I. Entrepreneurial SkillsA. Entrepreneurial Process* Discovery* Concept Development* Resourcing* Actualization* HarvestingB. Entrepreneurial Traits/Behaviors* Leadership* Personal Assessment* Personal Management II. Ready SkillsC. Business Foundations* Business Concepts* Business ActivitiesD. Communicaitons and Interpersonal Skills
* Fundamentals of Communication* Staff Communications* Ethics in Communication* Group Working Relationships* Dealing with ConflictE. Digital Skills* Computer Basics* Computer Applications
F. Economics* Basic Concepts* Cost-Profit Relationships* Economic Indicators/Trends* Economic Systems* International ConceptsG. Financial Literacy* Money Basics* Financial Services* Personal Money ManagementH. Professional Development* Carreer Planning* Job-Seeking Skills III. Business FunctionsI. Financial Management* Accounting* Finance* Money ManagementJ. Human Resource Management* Organizing** Staffing** Training/Development** Morale/Motivation** Assessment
K. Information Management** Record Keeping** Technology** Information AcquistionL. Marketing Management** Product/Service Creation** Marketing-Information Management** Promotion** Pricing** SellingM. Operations Management** Business Systems** Channel Management** Purchasing/Procurement** Daily OperationsN. Risk Management** Business Risks** Legal ConsiderationsO. Strategic Management** Planning** Controlling
LEVELS 4 & 5QUICK LINKS:
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