Entrepreneurship Education inEntrepreneurship Education inSoutheast Asia HEIs:Southeast Asia HEIs:Malaysia, Singapore, Malaysia, Singapore, Thailand and VietnamThailand and Vietnam

ByByAssumption University Assumption University

(Thailand)(Thailand)NCGE Southeast Asian NCGE Southeast Asian

PartnerPartner

Presentation OverviewPresentation Overview

IntroductionIntroduction Country-wide InitiativesCountry-wide Initiatives HIEs Entrepreneurship InitiativesHIEs Entrepreneurship Initiatives Highlights of ‘Good Practice’ HIEsHighlights of ‘Good Practice’ HIEs Future ChallengesFuture Challenges

Country-wide Initiatives for Country-wide Initiatives for EntrepreneurshipEntrepreneurship

MALAYSIAMALAYSIA

•New Economic Policy (NEC) (1970)•Ministry of Entrepreneur Development (1995)•Bumiputera Commercial and

Industrial Community (BCIC) (2001)

MALAYSIAMALAYSIA

•New Economic Policy (NEC) (1970)•Ministry of Entrepreneur Development (1995)•Bumiputera Commercial and

Industrial Community (BCIC) (2001)

SINGAPORESINGAPORE• Economic Development Board• SPRING (Standards, Productivity

and Innovation for Growth)• ERC (Entrepreneur’s Resource

Centre)• ACE (Action Community for

Entrepreneurs)• Entrepreneurial Talent

Development Fund

SINGAPORESINGAPORE• Economic Development Board• SPRING (Standards, Productivity

and Innovation for Growth)• ERC (Entrepreneur’s Resource

Centre)• ACE (Action Community for

Entrepreneurs)• Entrepreneurial Talent

Development Fund

THAILANDTHAILAND• SME Bank• National Innovation Agency (NIA)• Thailand Commission for Higher

Education (CHE)• Thailand Research Fund (TRF)

THAILANDTHAILAND• SME Bank• National Innovation Agency (NIA)• Thailand Commission for Higher

Education (CHE)• Thailand Research Fund (TRF)

VietnamVietnam• “Doi Moi” (Renovation Policy)• Green Summer Campaign

Program

VietnamVietnam• “Doi Moi” (Renovation Policy)• Green Summer Campaign

Program

Note: These are not exhaustive lists of country initiatives.

Southeast Countries and Sample Southeast Countries and Sample HIEsHIEs

CountryCountry HIEsHIEs

MalaysiaMalaysia

Limkokwing UniversityLimkokwing UniversityUniversiti Teknologi Mara (UiTM)Universiti Teknologi Mara (UiTM)Universiti Tenaga Nasional Universiti Tenaga Nasional (UNITEN)(UNITEN)University Tun Abdul Razak University Tun Abdul Razak (UNITAR)(UNITAR)

SingaporeSingaporeSingapore Management University Singapore Management University (SMU)(SMU)Temasek Polytechnic (TP)Temasek Polytechnic (TP)

ThailandThailand

Assumption University (AU)Assumption University (AU)Bangkok University (BU)Bangkok University (BU)Khon Kaen University (KKU)Khon Kaen University (KKU)Mahasarakham Univeristy (MSU)Mahasarakham Univeristy (MSU)Mahidol University (MU)Mahidol University (MU)Naresuan Universtiy (NU)Naresuan Universtiy (NU)Thammasat University (TU)Thammasat University (TU)

VietnamVietnamBinh Duong University (BDU)Binh Duong University (BDU)Hong Bong University (HBU)Hong Bong University (HBU)Vietnam National University (VNU)Vietnam National University (VNU)

Malaysia: Common and Unique HEI Malaysia: Common and Unique HEI Entrepreneur Development FeaturesEntrepreneur Development Features

MalaysiaInternational Entrepreneurship Educators Conference September 2006

UniversityUniversity Common FeaturesCommon Features Unique FeaturesUnique Features

Limkokwing Limkokwing University College of University College of Creative Technology Creative Technology (Private)(Private)

Top-down strategyTop-down strategy Entrepreneurship Entrepreneurship

CurriculumCurriculum

Recognized as Malaysia’s ‘PR Agency’Recognized as Malaysia’s ‘PR Agency’ Inspirational faculty, Inspirational faculty,

environment/infrastructureenvironment/infrastructure Problem-finding, problem-solving embedded in Problem-finding, problem-solving embedded in

coursescourses Interdisciplinary projectsInterdisciplinary projects Industry-within-University CampusIndustry-within-University Campus B.B. (Hons) in EntrepreneurshipB.B. (Hons) in Entrepreneurship

Universiti Teknologi Universiti Teknologi Mara (UiTM-State)Mara (UiTM-State)

Recognized as on of Malaysia’s key Center for Recognized as on of Malaysia’s key Center for Entrepreneurship training and educationEntrepreneurship training and education

Malaysia Entrepreneur Development Centre Malaysia Entrepreneur Development Centre (MEDEC)(MEDEC)

Ph.D. in Entrepreneurship (2006)Ph.D. in Entrepreneurship (2006) Journal of International Business and Journal of International Business and

Entrepreneurship (12Entrepreneurship (12thth year in print) year in print) Fundamentals of Entrepreneurship, (2004) Fundamentals of Entrepreneurship, (2004)

(Authored by the UiTM Entrepreneurship (Authored by the UiTM Entrepreneurship Study Group)Study Group)

Campus Event KiosksCampus Event Kiosks SIFE UiTM Entrepreneur ClubSIFE UiTM Entrepreneur Club

Universiti Tenaga Universiti Tenaga Nasional (UNITEN-Nasional (UNITEN-Private)Private)

Shadowing in Entrepreneurship Field Studies I Shadowing in Entrepreneurship Field Studies I and II courseand II course

Campus Event KiosksCampus Event Kiosks SIFE UNITEN Entrepreneur ClubSIFE UNITEN Entrepreneur Club

Universiti Tun Abdul Universiti Tun Abdul Razak (UNITAR-Razak (UNITAR-Private)Private)

Malaysia’s first ‘virtual’ universityMalaysia’s first ‘virtual’ university Entrepreneur Development curriculum offered Entrepreneur Development curriculum offered

through the Faculty of Humanities and Social through the Faculty of Humanities and Social SciencesSciences

Singapore: Common and Unique HEI Singapore: Common and Unique HEI Entrepreneur Development FeaturesEntrepreneur Development Features

SingaporeInternational Entrepreneurship Educators Conference September 2006

UniversityUniversity Common FeaturesCommon Features Unique FeaturesUnique Features

Singapore Singapore Management Management University (SMU)University (SMU) Entrepreneurship Entrepreneurship

courses courses Engagement in Engagement in

CompetitionsCompetitions

Home to Singapore’s designated national Home to Singapore’s designated national expert of Entrepreneurship (Assoc. Prof. Tan expert of Entrepreneurship (Assoc. Prof. Tan Wee Liang)Wee Liang)

Diversity of entrepreneur development Diversity of entrepreneur development courses (e.g. social entrepreneurship)courses (e.g. social entrepreneurship)

UOB-SME Entrepreneurship Alliance CentreUOB-SME Entrepreneurship Alliance Centre Entrepreneurship Working Paper SeriesEntrepreneurship Working Paper Series

Temasek PolytechnicTemasek Polytechnic

Diploma in EntrepreneurshipDiploma in Entrepreneurship Entrepreneurship CentreEntrepreneurship Centre Interdisciplinary projectsInterdisciplinary projects Campus Karts and ShopsCampus Karts and Shops

Thailand: Common and Unique HEI Thailand: Common and Unique HEI Entrepreneur Development Features Entrepreneur Development Features

ThailandInternational Entrepreneurship Educators Conference September 2006

State UniversityState University Common FeaturesCommon Features Unique FeaturesUnique Features

Khon Kaen University Khon Kaen University (KKU)(KKU)

Top-down strategyTop-down strategy Business curriculumBusiness curriculum University Business University Business

IncubatorsIncubators Provide Training and Provide Training and

SeminarsSeminars Commercialization of Commercialization of

scientific research scientific research projectsprojects

Provision of seed fundingProvision of seed funding Venture creations focus on computer and Venture creations focus on computer and

software innovationssoftware innovations

Mahasarakham Mahasarakham University (MSU)University (MSU)

Venture creations focus on communication Venture creations focus on communication arts and fine arts innovations arts and fine arts innovations

Mahidol University Mahidol University (MU)(MU)

Venture creations focus on pharmaceutical Venture creations focus on pharmaceutical innovationsinnovations

Naresuan University Naresuan University (NU)(NU)

Venture creations focus on pharmaceutical Venture creations focus on pharmaceutical and cosmetic innovationsand cosmetic innovations

Thammasat University Thammasat University (TU)(TU)

Venture creations focus on service businessesVenture creations focus on service businesses B.B.A. in HR and Organization Management B.B.A. in HR and Organization Management

with concentration in New Venture and with concentration in New Venture and EntrepreneurshipEntrepreneurship

Business Plan CompetitionBusiness Plan Competition

Thailand: Common and Unique HEI Thailand: Common and Unique HEI Entrepreneur Development FeaturesEntrepreneur Development Features

ThailandInternational Entrepreneurship Educators Conference September 2006

Private UniversityPrivate University Common FeaturesCommon Features Unique FeaturesUnique Features

Assumption UniversityAssumption University Business curriculumBusiness curriculum ‘‘Dummy’ trading firmDummy’ trading firm

Entrepreneurship course requirement for all Entrepreneurship course requirement for all business studentsbusiness students

Innovation, Creativity and Enterprise Centre Innovation, Creativity and Enterprise Centre (ICE)(ICE)

Bangkok UniversityBangkok University

Thailand’s first undergraduate program in Thailand’s first undergraduate program in EntrepreneurshipEntrepreneurship

Master in SMEMaster in SME

Vietnam: Common and Unique HEI Vietnam: Common and Unique HEI Entrepreneur Development FeaturesEntrepreneur Development Features

VietnamInternational Entrepreneurship Educators Conference September 2006

UniversityUniversity Common FeaturesCommon Features Unique FeaturesUnique Features

Binh Duong University Binh Duong University (BDU) – (Private)(BDU) – (Private)

Business CurriculumBusiness Curriculum Green Summer Green Summer

Campaign ProjectsCampaign Projects

CMS on-campus computer company CMS on-campus computer company (assembling and marketing)(assembling and marketing)

Hong Bang University Hong Bang University (HBU) – (Private)(HBU) – (Private)

Vietnam National Vietnam National University (VNU) University (VNU) (State – International (State – International Program)Program)

First State university international programFirst State university international program Greater encouragement of nontraditional Greater encouragement of nontraditional

Green Summer ProjectsGreen Summer Projects

Summary of ‘Good’ PracticesSummary of ‘Good’ Practices

International Entrepreneurship Educators Conference September 2006

Outcome Category Outcome Category Higher Education InstitutionHigher Education Institution

Entrepreneurial behaviors, Entrepreneurial behaviors, attitudes and skills developedattitudes and skills developed

University Teknologi Mara (UiTM)University Teknologi Mara (UiTM)

Mahasarakham University (MSU)Mahasarakham University (MSU)

Naresuan University (NU)Naresuan University (NU)Empathy with the life-world Empathy with the life-world entrepreneurentrepreneur University Tenaga Nasional (UNITEN)University Tenaga Nasional (UNITEN)

Key entrepreneurial values Key entrepreneurial values inculcatedinculcated

Limkokwing UniversityLimkokwing University

Universiti Tun Abdul Razak (UNITAR)Universiti Tun Abdul Razak (UNITAR)

Motivated toward an Motivated toward an entrepreneurial careerentrepreneurial career

Temasek Polytechnic (TP)Temasek Polytechnic (TP)

Mahidol University (MU)Mahidol University (MU)

Understanding the processes of Understanding the processes of venture creationventure creation

Bangkok University International College Bangkok University International College

(BUIC)(BUIC)

Thammasat University (TU)Thammasat University (TU)Generic entrepreneurship Generic entrepreneurship competencies developedcompetencies developed Khon Kaen University (KKU)Khon Kaen University (KKU)

Key minimum business how-to’sKey minimum business how-to’s

Assumption University (AU)Assumption University (AU)

Binh Duong University (BDU)Binh Duong University (BDU)

Hong Bang University (HBU)Hong Bang University (HBU)

Vietnam National University (IU-VNU)Vietnam National University (IU-VNU)Effective management of Effective management of stakeholder relationshipsstakeholder relationships Singapore Management University (SMU)Singapore Management University (SMU)

Mapping of HEIs in Southeast AsiaMapping of HEIs in Southeast Asia

International Entrepreneurship Educators Conference September 2006

Institution-wide Entrepreneurship Embeddedness

Limited Wide

FacilitatingOpportunities

For ActualEntrepreneurial

Practice

Full

UiTMLimkokwin

g University

TUTemasek

SMU

MSUNUKU

MU UNITEN

UNITAR

BDU

VNU

HBU

AUBU

Future ChallengesFuture Challenges

Legitimizing entrepreneurship as Legitimizing entrepreneurship as an academic disciplinean academic discipline

Qualifying facultyQualifying faculty Systematically measuring Systematically measuring

entrepreneurship initiative entrepreneurship initiative outcomes outcomes