entrepreneur ; sanjeev bhikhchandani
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GROUP MEMBERS…………….
KAVITA CHOUDHARI 66NEELAM GAIKAWAD 77PALLAVI GORE 78SNEHAL JAWALE 97
SANJEEV BHIKHCHANDANI FOUNDER OF NAUKRI.COM
INTODUCTION
BORN: 1964
BACKGROUND: Mr. Sanjeev Bikhchandani serves as an Advisor of Four-S Services Pvt. Ltd.
Mr. Bikhchandani worked in advertising at Lintas India Ltd. (now called Glaxo SmithKline) and in Marketing at SmithKline Beecham
•He served as the Chief Executive Officer and Managing Director of Info Edge (India) Ltd., and its subsidiary, Naukri Internet Services Pvt. Ltd. until July 26, 2010. •Mr. Bikhchandani co-founded of Info Edge (India) Ltd., in 1990.
•EDUCATION: •Completed his MBA from IIMA in 1989•Bachelor of Arts degree in Economics
CAREER:1.Specialized in pharmaceutical trademarks 2.Produced salary surveys and reports3. Set up Naukri.com
ABOUT NAUKRI.COM……………
•Naukri.com is a job site operating in India, founded by Sanjeev Bikhchandani in March 1997.
• Naukri.com is India’s no. 1 job portal- for job hunters.
•Naukri.com today exist all over the country and also have international users
Naukri.com
Parent Company InfoEdge India limited
Category Website-Job portal
Sector Media and Entertainment
Tagline/ Slogan India’s no. 1 job site
USPAn availability of huge database of potential employees as well as employers
STP
Segment Internet users job portal
Target GroupInternet users searching for better career opportunities
PositioningPositioned as a leading job portal with highest magnitude of database available
MOTIVATION
•Easy access to live with employment opportunities posted by employees. •Database accessed by thousands of recruiters around the globe. Best media for JIT Recruitment. •The most cost-effective method for hiring. •Private automated notification of job openings through e-mail and sms.
How it serves????????
•Naukri.com provides end to end recruitment services. •It allows job seekers to post their resumes for free at the same time taking a subscription fee from recruiters to post their job offers. •Three paid services: Job posting Services Response Management Software Resume Database Product(Resdex) •Other services like interviews, resume short-listing, conducting first-cut interviews .
Turnover:
ended March 31, 2012. At a consolidated level, the company’s consolidated net revenues rose 21.3 per cent to Rs 390.3 crore with net profit zooming 63.7 per cent to Rs 103.3 crore.
Strengths:
•It has the experience of being in the market for almost a decade. Over 150 million pages views per month. •Over 200000 live job at any point of time. •The site design has received great acceptance among Indians. (better than monster and times jobs) •It has a large market share while monsterindia and Times jobs are far behind. •It is known to have one of the best work atmospheres. It has recognized as the best Indian job site by business today.
Weakness:
•Weather effect. •There is a high level of attrition •Limited access for employees due to limited penetration of internet.
•Integrated services also available on mobile.•Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc. •Cost and time efficient for the employers to recruit employee having a particular skill set
Threats: •Chances are that many more potential competitors may gain entry into the market. • Low internet penetration across various organization or locations• Improved services and offerings by competitors• Newly emerging competitive job portals
Opportunities: •Internet users are increasing day by day. •Approximately, 7.5 million urban Indians are using the net.•SHIKSHA.com , JEEVANSAATHI.com are the group portals of naukri.com and have great potential. • To integrate more closely with the HR department of various companies