Alarm

Clock that is designed to wake a person at a specific time They are sometimes used for other reminders as well

CO-pillow

It’s time to move on and discard phone alarms and clocks! This is the new age people; we need cooler and hipper gear like this Alarm Pillow! It gently produce sound at the given hour, to wake you up with a soft sound and

gradually increase in volume If you don’t get out of the bed, your head-weight acts as the snooze trigger How awesome is that! The touch sensor-trigger is clever and fitting

CO-pillow Description Alarm clock

Comfortable, attractive appearance

Design / appearance Standard design,moderate appearance

Touch sensor screen Way to use Complicated to set alarm

ChargeableIndicator show

battery life

Lifetime of product Cannot determinebattery life

Easy to hear Effectiveness Easily misplaced

Easy to clean (cotton fabric)

Services Sent to shop (mechanical parts)

This simple, yet brilliant CO-pillow alarm clock is designed to gently wake you by

exposing your ear to a soft sound , gradually increasing in volume over a 30

minute period.

The CO-pillow uses a cutting-edge led fabric substrate below the pillow’s surface

Uses battery and solar power

Comes in many sizes

The CO-pillow follows the shape of our head for better sleeping position

Easy to clean and waterproof

Light weight and ease to use in travelling

MARKET SIZE REFERS TO THE NUMBER OF INDIVIDUALS IN A CERTAIN MARKET WHO

ARE POTENTIAL BUYERS OR SELLERS.

OUR PRODUCT DEPEND ON DEMAND.

ROUGHLY, WE TARGET TO PRODUCE ABOUT ONE MILLION PILLOW PER YEAR.

THE TABLE BELOW SHOWS THE TARGET MARKET OF OUR COMPANY.

OUTLET EXPECTED PURCAHSE PER YEAR (RM)

PERCENTAGE(%)

SUPERMARKET 1,360,850 41

RETAIL SHOP 900,550 27

HOSTEL 575,850 18

INDIVIDUALS 302,050 9

MINI MARKET 116, 800 5

TOTAL 3,256,100 100

• MARKET SIZE REFERS TO THE PERCENTAGE OF AN INDUSTRY OR MARKET’S TOTAL SALES

THAT IS EARNED BY A PARTICULAR COMPANY OVER A SPECIFIC TIME PERIOD.

• BASICALLY WE TARGETED STUDENTS, WORKERS, FAMILY AND OTHERS.

• THE PIE CHART BELOW SHOW THE MARKET SHARE.

39%

26%

17%

9%9%

Sales

Supermarket

Retail Shop

Hostel

Individual

Mini Market

OUR MARKET STRATEGIES IS SUPPLYING OUR BUSINESS PRODUCT THE CO-PILLOW

TO OTHER COMPANY AND THEY WILL DISTRIBUTE OUR PRODUCT AS AN AGENT.

IN THIS BUSINESS, OUR PRODUCT SELLING TO CUSTOMER IS HANDLE BY THE

OTHER COMPANY.

THERE ARE FOUR FACTORS TO BE CONSIDERED WHICH ARE AS FOLLOWS :-

A) PRODUCT

B) PRICE

C) PLACE (DISTRIBUTION)

D) PROMOTION

• FOR SOMEONE HAVING TROUBLE GETTING UP LATE BY USING REGULAR ALARM CLOCK, THIS PRODUCT DESIGN

CAN HELP PEOPLE TO WAKE UP BEFORE LATE TO GO TO WORK OR SCHOOL ESPECIALLY FOR THE HEAVY

SLEEPER.

• THIS PRODUCT IS BEST FOR EVERYONE WHO IS NEED TO WAKE THEM UP EARLY OR FOR A SHORT NAP AND

HELPFUL TO THOSE HEAVY SLEEPER TO GET UP FROM BED ESPECIALLY FOR STUDENTS AND WORKERS.

• OUR PRODUCT PROVIDES SAFETY TO OUR CUSTOMERS AND THE PRODUCT HAVE BEEN TESTED FOR ERROR OR

MALFUNCTION WHICH IS VERY IMPORTANT FOR GIVING A VIEW TO OUR QUALITY PRODUCT.

• IN THIS BUSINESS, OTHER COMPANY WHICH IS OUR DISTRIBUTOR WILL GUIDE US TO CONTROL THE STANDARD

OF THE PRODUCTS QUALITY.

• THE CO-PILLOW IS A COMBINATION OF AN ALARM CLOCK WITH A PILLOW THAT HAS SEVERAL FEATURES.

• THIS PRODUCT HAS THE ABILITY TO AUTOMATICALLY SET AN ALARM CLOCK DEPENDS ON THE USER DEMAND.

• IN FACT, THE PRODUCT CONSIST OF RECHARGEABLE BATTERY AND CAN BE CHARGE WITH SOLAR ENERGY.

• THE MATERIAL USE FOR THIS PRODUCT ARE WATERPROOF AND EASIER TO CLEAN.

• THE PRICE FOR THE CO-PILLOW WILL BE BASED ON OUR AGREEMENT WITH THE OTHER COMPANY

WHICH IS THE DISTRIBUTOR.

• WE PROVIDE A HIGH QUALITY PRODUCT WITH AFFORDABLE PRICE.

• WE ARE USING 'COMPETITION-BASED PRICING' CONCEPT AND MAKE A COMPARISON REGARDING

QUALITY OF THE PRODUCT AND THE CUSTOMER FEEDBACK ABOUT THE PRODUCT IN ORDER TO PUT

A PRICE FOR OUR PRODUCT.

• WE ALSO ARE USING 'VALUE-BASED’ PRICING. BASED ON THE BUYER’S PERCEPTION OF VALUE

(RATHER THAN ON YOUR COSTS). THE BUYER’S PERCEPTION DEPENDS ON ALL ASPECTS OF THE

PRODUCT, INCLUDING NON-PRICE FACTORS SUCH AS QUALITY, HEALTHFULNESS, AND PRESTIGE.

• WE ALSO PROVIDE SPECIAL DISCOUNT FOR STUDENTS AND OUR LOYAL CUSTOMERS.

• THE PROPER PRICE FOR OUR PRODUCT IS RM25 WHERE USUALLY THE PRICE FOR NORMAL PILLOW IS

RM30.

• THE CO-PILLOW WILL MOST LIKELY BE SOLD IN OUR SEVERAL RETAIL SHOPS

AROUND MALAYSIA.

• THERE ARE MULTIPLE STORES ACROSS THE MALAYSIA, IN WHICH THESE PRODUCTS

WILL BE SOLD.

• CUSTOMERS CAN ALSO ORDER THE PRODUCT ONLINE IN OUR COMPANY'S

WEBSITE.

• CUSTOMERS CAN ALSO ORDER THE PRODUCT THROUGH OUR OFFICIAL FACEBOOK,

TWITTER AND INSTAGRAM.

• TO ENSURE THAT OUR MISSIONS ARE ACHIEVED, AN IMPRESSIVE PROMOTION IS

NEEDED.

• TO MAKE EVERYONE KNOWN OUR POTENTIAL AND PRODUCT QUALITY FROM OUR

COMPANY, PROMOTION IS SHOULD BE TAKEN IN ORDER TO ACHIEVE OUR MISSION.

• PROMOTION BASED ON :-

- ADVERTISEMENT

- NEWSPAPER

- BROCHURE

- WEBSITE

Key patner Key activities ProductionDitribution

Key resourcesSolar resources Fabric resourcesElectronic resources

Customer relationshipIn personTelephoneEmailWeb

CustomerStudentsWorkersGlobal customer

Channels

Cost structureStaffMarketingLogistic

Revenue streamsSponsoringAdvertisingMerchandisingSales

Value propositionComfortEasy access

• COMPETITION WITH THE BASIC ALARM CLOCK

• HARD TO GET RESOURCESS

• NEW REGULATION RISES

• NEW MARKET

• PROVIDE JOB

• NEW TECHNOLOGIES BEING INTRODUCED

• WEAK MARKET RIVALS

• NEED PROPER HANDLING

• HIGH COST FOR MAINTENANCE

• STLL UNKNOWN TO PEOPPLE

• USEFULL FOR ALL AGE

• COMFORTABLE, SMOOTH AND SOFT TO SEE AND TOUCH

• SAFE FOR USE

• LIGHT WEIGHT

• COMES IN ALL SIZE

• GREEN ENERGY

STRENGTH

WEAKNESS

THREATS

OPPURTUNITIES

DESIGN THE PRODUCT

MANUFACTURE THE

PROTOTYPE

CERTIFY THE PRODUCT WITH

AUTHORITIES FOR VALIDITY AND

SAFETY FOR USAGE

UNDERGO CONSUMER

RATING

TROUBLESHOOTING THE PROBLEM

MASS PRODUCTION OF THE PRODUCT

DISTRIBUTION OF THE

PRODUCT

PROMOTE THE PRODUCT

SELLING TO CONSUMER

EARNING PROFITS

Budget of Materials and Equipments.

Loan Bank-100,000Fixed Cost.

No Item Quantity

Cost

1 Pillow(by month) 2,000 10,0002 Digital Alarm(by month) 2,000 15,0003 Vibrating Alarm(by month) 2,000 12,0004 Sewing Machine (by year) 20 5,0005 LED Display (by month) 2,000 8,0006 Other (by month) - 15,000

Total 65,000**

Utilities : RM 3,000(variable cost)

Rent a shop : RM 4,000(fixed cost)

Maintenance : RM 1,000(fixed cost)

Insurance : RM 5,000(fixed cost)

Total : RM 13,000**

Other cost/ workers : RM 12 000

Therefore the total costs are:

Budget of materials and equipment : RM 65,000

Other cost : RM 13,000

Total cost : RM 78,000

• ACCORDING TO BUSINESS PLAN THAT HAS BEEN DONE, WE SHOW THE FINANCIAL PERFORMANCE

OF THIS BUSINESS AND CAPABILITY OF THE BUSINESS FOR THE FUTURE.

• OUR COMPANY ALSO HAVE PLAN FOR STRATEGIES FOR STRENGHTEN OUR BUSINESS

• OUR COMPANY HAVE CONFIDENT THAT WE CAN PENETRATE THE MARKET SHARE AS THIS PRODUCT

VERY USEFUL FOR VARIOUS LEVEL OF PEOPLE.

• TO ACHIEVE OUR GOAL, WE WILL CONCERN FOR HIGH QUALITY OF WORK AND DO THE HIGH

DEGREE OF COMMITMENT BETWEEN OURSELVES AND CUSTOMERS.

• LASTLY, WE STRONG BELIEF THAT OUR COMPANY THAT WE CAN MAKE THE WORLD MADE OUR

PRODUCT AS THEIR BASIC NEEDS AND MAKE OUR COMPANY GROWTH CONTINUOUSLY.