Online Marketing : Movies and Cinema

Strengthen your S&M team. Get Sophic Marketing inside.

Internet Film Marketing & Distribution

Global Online Population

• Currently about 1.2 billion• Projected to grow to 1.8 billion by 2010

Websites Worldwide

Netcraft November 2006 survey

In May 2007, the number reported was a little over 118 million worldwide

70 million blogs in just4 years. 120K blogs being added each day.

E-Marketing:More Than Just Your Website

ACMEBranded site

Site linking

Small businesses B2B partners

Industry

Business resource Hubs

- Regional- By industry- By application- Portals- Verticals

Search engines- Regionally- Worldwide

OutsourcePartners

Admin portal

- Regional- Agent communities- By industry- By application- Portals

First time visitors from search engines.

Partners

Other Blogs Other Blogs

Forum

A

BC

A

B

C

PORTAL

Online Advertising

Online Advertising-PAIN

Online Advertising

Agenda

• Understand how consumers use the internet for product and service discoveries

• Optimize your website for search engines• Social networking via internet• Viral marketing• Spend less money on “traditional” advertising

What if no one knows your:

• Name?• Film?• Talent?

Solution

Get FoundUsing

Search Engine Marketing Strategies

Traditional Marketing

• Direct Response• Mail Marketing• Off-Line Publicity (print, radio, & tv)• Yellow Pages - Phone Books• Promotions

Non-Traditional Marketing

• Social Media Marketing • Social Networking • Search Engine Optimization• Internet Marketing Strategies

– Online Advertising– PR Activities

Social Media Marketing

SMM Goals

• Branding• Traffic• Generate links• New contacts (not just clients, but people that

can help with indirect sales)• Generate sales• Authority building• Identify influencers & authorities for your targets

SMM success based on:

Creativity and Quality of Content!

Social Media Marketing will generate traffic from:

• Networking sites• Social bookmarks• Video Communities• Photo Communities• Blogs• Content Creation Sites• Wiki’s

Social Networking

• LinkedIn• MySpace• FaceBook• Ning• Groups, Forums & Mailing Lists

Social Networking Websites

And Many More……

LinkedIn

• Set up a profile & start introducing yourself• Optimize your profile• Connect with people with like interests• People will also find you• Create a group• Can generate nice traffic to your site• Participate in Q&A section

MySpace

• Set up page• Get friends• Create call-to-action to your website• Distribute viral campaigns to your friends• Participate in forums

• Set up page• Get friends• Join Groups• Create Events• Private Message influencers & authorities

FaceBook

Ning.com

• Create a social network• Find a social network to participate in

(location, industry, interests, etc…)

Groups, Forums & Mailing Lists

• Newspaper Forums • Craig’s List (community, discussion, etc…)• Yahoo! Groups• Google Groups• Freecycle.org• Meetup.com• Industry specific sites • Newsletter blasts from industry sites (some

organizations have 100,000’s of subscribers)

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Definition by Wikipedia.

SEO- My simple explanation

• Content placed on your site will affect SERP

• Having good relevant content is the baseline for getting traffic to your site

• Good content is not enough- you must engage in SEM

Internet Marketing Strategies

eDM

Whitepaper

Newsletter

Webinar

Search

Company website (landing pages)

Other company sites Partner websites

Customers& prospects

Customers & prospects:

complexDecisionMakingUnits

(DMU)

Word-of-MouthOthers

KPIDashboard

Marketing Programs: go through learning cycles,and add marketing channels one-by-one

DB1 DB2 DB3 DB4 DB5

Online Advertising

Growing attention by exhibitors to the innovative forms of one-to-one marketing and to the opportunities offered by new technology for handling viewers relations, to:

– Provide information,– Promote and publicize movie globally,– Sell tickets,– Encourage viewers loyalty, also through the growth of communities,– Collect data on viewers

Online Marketing

Online Brand Promotion• Advertising• Banner Ads• Video Ads• Flash Ads• Audio Ads

Public Relations• Reseller• Affiliate Programs• Blogging• Press Releases• News Letters

WEBSITE MANAGEMENT

The content managed may include computer files, image media, audio files, video files, electronics documents, and web content. There are various nomenclatures known in this area and these are Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. Based on Requirements, these are the concepts used and leveraged.

PR Activities

On-Line Publicity Strategies

• Journalists are bombarded with hundreds of press releases per day

• On-line Press releases are often read by consumers

• Press releases are distributed via RSS • Getting your story “picked up” & re-written

onto a site is best• Indexed as “News” on search engines, so date

& time sensitive• Don’t send releases at the end of the week

Submitting a Press Release via Wire Service

• Releases distributed on the internet should be SEO

• Use wire services: PRweb, PRNewsire, & dozens of free wire services

• Some services are expensive• Writing services available

Make Your Press ReleasesInteresting and Unique

• Integrate traditional & non-traditonal promotions

• Contests• Give-aways• Exclusive interviews• Don’t forget to focus on your keywords!

Blogs

• Measure Chatter (Blog Pulse, Technorati, Google Blog Search)

• Contact target bloggers- influencial writers• Offer to ‘contribute’ to their blog & their readers• Remember posts on a highly ranked blog can

potentially RSS to 10,000’s of readers per day

Google Alerts

• Sign up & monitor your keywords, including your name, film, & competitors

• Participate immediately if your name shows up in a forum, review, or other social site– especially for damage control

Website Analytics

• Track your progress.• Where is your traffic coming from?• What keywords were you found with?• Long Tail & 80/20 rule• Create content based on your entry point

keywords & “search box” info

Viral Marketing

• Not easy- Most ideas or campaigns fail• Need a variety of campaigns• Widgets• Flash Games• Animation• Select clips from movie• Sneak previews to influencial bloggers• Ideas need to incorporate “Friend Forwarding”

messages

Viral Marketing Campaigns

• The Ramp (BMW)• Saw II (Valentines Flash Video)• Cloverfield (film release)• The Office (ring tones)• Brokeback Mountain (postcard message)

Infrastructure and Resources

• Technical applications to deliver the mass Email

• Consumer Email data base• Web application team• Control room – to manage the operations• Telecom• Database for campaigns• Content team• Network site teams

© Sophic Marketing 2009

Sophic Marketing: the ideal extension of your Marketing Dept

Sophic Marketing will grow your B2B & B2C Marketing ROI:• Create more leads• Increase lead quality & lead database• Reduce costs per lead• Increase profit per customer• Increase speed-to-market

How?• Design and implement effective marketing programs & processes

– Leveraging our knowledge of B2B & B2C marketing & lead generation• Automate marketing processes to increase efficiency

– Using best-of-breed software tools and services• Execute marketing campaign operations for you

– Providing experienced and highly productive marketing operators

‘Half of my marketing money is wasted.If I only knew which half…’

Innovative Marketing Solutions