entertainment marketing

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Entertainment Marketing

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Entertainment Marketing. TV & Movie Writing. Watch and Read Pick a Genre Outline Your Plot Develop Your Characters Write. Attractive Fantasy. What keeps us watching We would like to be in their situation Happy Days one of the first - PowerPoint PPT Presentation

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Page 1: Entertainment Marketing

Entertainment Marketing

Page 2: Entertainment Marketing

TV & Movie Writing

Watch and ReadPick a GenreOutline Your PlotDevelop Your CharactersWrite

Page 3: Entertainment Marketing

Attractive Fantasy

What keeps us watchingWe would like to be in their

situationHappy Days one of the firstSaved by the Bell, OC, 90210,

Housewives of Orange County

Page 4: Entertainment Marketing

Negative Fantasy

Dealing with a problemCharacters are dealing with

problems like the ones we face, but worse

Lost, Sopranos, NCIS

Page 5: Entertainment Marketing

Hook

Gets you to watchSimpsons, Cheers, Real World

TemplateUnwritten rules of the show

Page 6: Entertainment Marketing

Core Cast

Main people in the showThe Simpsons

BartHomerMargeLisa

Page 7: Entertainment Marketing

Central ConflictMain issue in the storyMan v. Man

Spider-ManMan v. Self

Million Dollar Baby (Hillary Swank wants to be a boxer)Man v. Society

Hunger GamesMan v. Nature

2012Hybrid Conflict (combination of 2 or more)

Page 8: Entertainment Marketing

Season Arc

Extended StorylineSoap Operas and Dramas