Entertainment Goes Global:Mass Culture in a Transforming World

Hold our attention

Affects every man, woman, and child

“communications and development” theory

“cultural imperialism”:consumerism and individualism

American cultural hegemony

Protectionist policies to maintain control over indigenous cultural content

Local entertainment products have become increasingly popular in home countries

Globalization has spurred local economies and allowed national cultural content to blossom

Localization

Appeal to an international audience

Internet will revolutionize distribution

Movement of ideas and transformations of culture on a global scale