SOCIETY OF REVELLERS CASE STUDY

CLIENT: CARLETON ENTREPRENEURSHIP ASSOCIATION

ONGOING SOCIAL MEDIA MARKETING MANAGEMENTEVENT: ENTERPRISING WOMEN 2011

THE CHALLENGE:

Carleton Entrepreneurship Association (CEA) is non-profit organization comprised of a young generation of student entrepreneurs and aspiring entrepreneurs. The club is dedicated to providing its members with entrepreneurial options through social and business networking opportunities within and outside Carleton University. The Society of Revellers Web Agency was approached to help the organization with their social media marketing campaign and achieve awareness about entrepreneurship in Ottawa and the rest of the country. Our mission was to help CEA inspire students to adopt entrepreneurial endeavours and informing them of the benefits of entrepreneurship, fostering a community of innovation and engagement by connecting students with local entrepreneurs , investors, potential partners and their peers.

We decided to help CEA organize the networking event called "Enterprising Women". An event entirely dedicated to the hard work of women entrepreneurs and to inspire and mesh specifically female students at Carleton University and the women Entrepreneurs of Ottawa

SUCCESS:

The event helped promote the development of women entrepreneur networks in Ottawa. By doing such an event, we have also boosted the interests of many more women especially female university students to take entrepreneurial endeavours. The event held at Carleton University at the St-Patrick Gallery last October 27th, 2011; offered an exceptional experience through structural networking, innovative exhibitions, and keynote speeches by accomplished women entrepreneurs.

The event acted as a perfect platform that allowed women entrepreneurs, students and professionals in the Ottawa community to exchange business ideas, strategies, share testimonials, and success stories.

In terms of numbers, all of the booths we had set up for local businesses had been purchased and the attendance for the first year was memorable. Taking place at the Carleton University on campus gallery, at the National Arts Centre

(NAC), 60 % of most tickets were sold online, thanks to our viral efforts through content creation and targeted twitter mentions.

Total anticipated guests: 100 students, 50 public, 30 women entrepreneurs, 20 faculty membersFinal number of guests: 80 students, 30 public, 20 women entrepreneurs, 18 faculty members

HOW WE GOT THERE:

We started the social media marketing of CEA by increasing their engagement and conversation about being the premier entrepreneur's organization in Ottawa. By developing weekly thanks and mentions to all our most engaging followers, we created a following among a large number of people on campus and small businesses interested in entrepreneurship. Most of the university's media outlets were used to our advantage as well. By connecting with local Entrepreneurial student organizations (SIFE Ottawa U, LEGACY, AIESEC, and Ottawa U entrepreneurship club),we were able to have a bigger conversation online and were be to tap into the female population of these local organizations. By using various social media outlets such as Facebook, Twitter, LinkedIn and our network of blogs, we were able to reach out to non members and alumni to also be part of this innovative event. Another great support came from the main departments of Carleton University which also have access to a greater network of people via social media and we were able to leverage that by sharing discussion on each other wall and mentioning one another in many conversational tweets.

Our campaign for CEA has seen an increase in attendance for most of the CEA events by 40% compared to last year and increase of over 75 % in their Facebook likes since we took over their social marketing department. Therefore, through our exposure and engagement through social media for CEA, we have been able to achieve more brand awareness for the brand which has led to a large

number of attendees in most of the events coordinated in collaboration with the Society of Revellers Web Agency.