enterprise ux - the "next" last frontier
TRANSCRIPT
Patrick Neeman, Director of Product Design, Apptio @usabilitycounts | www.usabilitycounts.com
Enterprise UX
The next “last” frontier{
@usabilitycounts #uxss
DisclaimerNo animals were harmed and multiple copyrights were probably grossly violated in the creation of this presentation. Please don’t sue me.
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Who is Patrick Neeman? Has 20 years of experience in things related to the internet
Runs UsabilityCounts.com and UXDrinkingGame.com Drinks good whiskey
Hates almost all Enterprise Software
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What is enterprise software?
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Enterprise software is purpose-designed computer software used to satisfy the needs of an organization rather than individual users. Enterprise software is an integral part of a Information System, and as such includes web site software production.”
Wikipedia
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What most Enterprise Software looks like
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Why do designers avoid it?
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Incredibly tough domains
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Absolutely no user empathy
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Engineering cultures
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Game of Thrones
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Extreme UX and Technical Debt
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Super long user journeys
ERP Implementation Journey
560 DaysJourney to America
70 Days
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DADD DesignerAttentionDeficitDisorder
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Why should designers care about Enterprise Software?
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It’s a money thing
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Why Enterprise SaaS Software?
According to the Gartner Group
$10.0B2010 actual
$22.1B2015 estimate
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…and enterprise companies are now getting it.
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Users (and customers) are expecting better experiences
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Changing attitudes of buy versus rent
iTunes
BuySpotify
Rent
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Service oriented architectures and Internet of Things
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All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions.”
Steve Yegge post about Jeff Bezos service
inferfaces mandate
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How do companies conquer enterprise User Experience?
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs
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Invest in design
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There are no UX Designers. How do you hire?
User Researchand Analytics Understanding the
users through observations and
data
Content Strategy
Planning for the creation, delivery
and governance of usable content
Information Architecture
Organizing information in a
product or website in a usable way
InteractionDesign
Designing interactive behaviors with a specific focus on
their use
VisualDesign
Designing the visual qualities in an aesthetically pleasing way
Front End Development
Building the interactive behaviors
to be used by the end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
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IxD FE FE
Then: Design and Implementation50:1 Ratio
MGR
IxD IxD IxD VxD VxD CS CS RS
DIR Intern
Now: Design and Research 8.5:1 Ratio
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Change your hiring target Don’t hire enterprise people
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Bring designers along for the ride
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Adopt a usage based-culture
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Get away from the feature checklist
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Be patient with the journey
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5 Year Journey
Apptio is here
Been at Apptio this longDesigners start “getting” it
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Blaze trails.
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How do designers conquer enterprise User Experience?
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Listen
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• Internet Postage • Consumer Escrow • Prescription Drug Price
Comparison Engine • Human Capital
Management • Advertising Technology • Information Technology
Spend
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Fall in love with the domain
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Go Fisher Price.
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Bring the company along for the ride
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Pick your spots
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Think small
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Interview the users, andthen aim for a “different” one
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Measure, measure, measure
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Remember, we’re all “Consumers”
Patrick Neeman, Director of Product Design, Apptio @usabilitycounts | www.usabilitycounts.com
Thank you!